Global Partners

The World Federation of Direct Selling Association

The World Federation of Direct Selling Associations (WFDSA) is a nongovernmental, voluntary organization that represents the direct selling industry globally. The Federation pursues the highest level of ethical conduct in the global marketplace, fosters advocacy by partnering with government, consumer and academic leaders, and strengthens management of national and regional Direct Selling Associations.

DSA is a member of the WFDSA and also serves as the secretariat for the Federation. The WFDSA promulgates a World Code that all member DSAs must abide by to the extent the requirements are consistent with the law in each particular country.

WFDSA’s membership consists of 59 national Direct Selling Associations and one regional federation – Federation of European Direct Selling Associations (SELDIA).

Federation of European Direct Selling Associations (SELDIA)

The Federation of European Direct Selling Associations (SELDIA) represents the direct selling industry in Europe. SELDIA represents 23 Direct Selling Associations in the EU and 16 corporate member companies. The Association represents all forms of direct selling in Europe and provides education on the benefits and advantages provided by direct selling and its contributions to the economy.