Business-Boosting Best Practices Virtual Seminar
 August 18—September 30, 2008 Already Registered? Give your business a boost this August! This virtual seminar will explore programs your company can implement to satisfy the marketplace’s demands for social responsibility within the corporate sector. In particular, we’ll delve into how DSA’s self-regulatory Code of Ethics can provide you with a tour de force to support your company’s efforts to grow its salesforce, satisfy its customers and increase sales. Key takeaways will include:
Using Code of Ethics Compliance as a Branding Tool
Corporate Social Responsibility: Give More, Get More Learn how your company can be responsive to the needs and expectations of the communities in which you operate. This presentation will provide you with guidelines to direct your company’s social responsibility activities in a manner that works together with your overall business strategy while meeting the public’s needs and advancing your company’s interests.
Sellers Wanted: Apply Within To efficiently and effectively grow your business, it is critical to retain the salesforce you have, as well as attract qualified new sellers. How do you do that without aggressively targeting other companies’ downlines? And what’s so wrong with those tactics? Our presenter will cover this very important subject and provide participants with guidance on how to avoid the ethical pitfalls of aggressive, targeted proselytizing.
It Does What?! Managing Product Claims All consumer advertising must be truthful, not misleading and substantiated with credible evidence. Government regulatory enforcement priorities are limited by resources and are lengthy and expensive. This presentation will show you how one organization undertook self-enforcement through more intently scrutinizing their advertising, objectively evaluating their product claims, and efficiently addressing outrageous claims in order to level the playing field for our entire industry.
Lessons Learned from the Field: Product Claims Best Practices Hear one company’s perspective on the important and sometimes hazardous area of product claims. Our presenter will share with you the best practices his company has adopted to communicate their products' benefits in a legal and ethical manner, and ways your company can incorporate these same methods into your marketing language.
Compensation Plan Best Practices Our expert will share with you the critical elements within a compensation plan that are certain to drive sales and recruiting metrics for your company. Learn where your company could be falling short and how to make valuable adjustments that will boost your bottom line.
Best Practices in Compensation: A Legal Review If your company has compensation plan elements down to a science, but is in need of a briefing regarding earnings claims, disclosures and other legal and industry standards, then you'll want to make sure to listen to this presentation covering this very important subject.
Best Practices for Publicly Held Companies Short sellers, reporting requirements, Sarbanes-Oxley compliance, SEC regulations . . . the issues with which publicly traded companies need to be concerned goes on and on. Our presenter will discuss best practices for managing these challenges and others, insuring your company’s growth and success.
Training Tools that Support, Not Sustain Proper tools and training are essential for successful selling, but sellers can become so focused on training that they lose their focus on sales. How can you help your field strike a balance between these two important components of a direct selling business, keep a handle on field-produced training materials and identify reps who may place too much emphasis on creating and selling tools? This presentation will explore the approach one company took, and help you rein in activities that could become a liability for your company.
The Code, the Whole Code and Nothing but the Code In the free-ranging discussion, Anne Crews, Chairman of the DSA Ethics and Self-Regulation Committee, Jared Blum, DSA's independent Code of Ethics Administrator and John Webb, on DSA's staff, will discuss key provisions of the DSA Code of Ethics, recent changes to the Code and what these details mean for your company. As marketplace demands spur constant re-examination of industry practices, we must keep a mindful eye on our self-regulatory efforts. Today’s consumers and consumer leaders expect the highest levels of customer service, which often can mean adjusting long-held practices. Participants will learn how to address the needs and expectations of today’s consumer while staying true to solid business practices, and will gain important insights to industry best practices based on the complaints our independent Code of Ethics Administrator receives. Don't miss this dynamic presentation, as our panel's discussion demonstrates how your company can continue to profit through its good name in the industry!
Mentoring the Mentors Some people will join your company to earn supplemental income, or merely to buy the products at a discount, while others will want to build a business. But building a business means much more than selling products and recruiting others to do the same—it requires keen business skills and the ability to train and inspire others. How can you train your salesforce leaders to be strong mentors and help them practice high standards of business ethics in everything they do? Find out what one company does to produce strong leaders.
View Hotel and Registration Information Here |
|
Affiliated Sites
© 1996-2008 Direct Selling Association
1667 K Street, NW, Suite 1100 Washington DC 20006-1660
Phone: 202.452.8866 | Fax: 202.452.9010
Created by Matrix Group International, Inc.®