Government Relations 101 Virtual Seminar
 May 2008
Every day, legislators and regulators at the federal, state and local levels consider and enact laws and regulations that affect the ability of your company and your salesforce members to do business. DSA plays an important role in tracking legislative developments and lobbying on behalf of the industry, but there’s no substitute for one-on-one contact between YOU and your elected officials. What is your company missing when you don't participate in government relations activities, no matter the level? Our expert will highlight the benefits that can come from effective government relations participation and the potential harm that can come to your company if you are not engaged. Benefit from lessons others have learned during this presentation.
The Basics on Effective Grass Roots Lobbying Your employees and salesforce can be a formidable force when rallied to support your business in the public sphere. Learn how, when needed, you can mobilize your constituencies to shape the legislative process. Our expert will share tips on how to communicate with and direct your grass-roots participants, maintaining control of the message you want sent to legislators or regulators.
Why You Need a Government Relations Program: A Case Study Your company's success and stability in the marketplace relies upon the regulations passed - or not - at the state and federal levels. Our member executive will share with you the ways in which a government relations program can change how your company will do business, without full-time “government relations professionals on staff.
State Government Relations A little closer to home and still potentially dangerous, listen to this overview of how the typical state legislature works and on which areas we usually focus to monitor for state actions. Participants will learn the unique skills necessary to work at the state level and prepare their companies for work in all 50 states.
From issues dealing with your home office, plants and distribution facilities to those that affect your salesforce, including home occupation ordinances, licenses, registration requirements and other restrictions, communicating and interacting with local officials can be vitally important to your company's success. Learn from our industry's most senior company the ins and outs of local government relations.
Creating Relationships that Matter If your company has not yet put much emphasis on its government relations activities, it may be daunting to think about getting involved. Our speaker will provide participants with the basics about what every company, regardless of size, can do to protect their interests at the local, state and federal levels. Covering important details including developing relationships with your elected officials, educating your elected officials about your company and our industry, building relationships with other direct selling companies and more, this presentation will give you an opportunity to learn how you can become an effective advocate for your company, your salesforce and the industry.
A Case Study: The Longaberger Company Hear about one company’s efforts to use limited resources to maximize their government relations results in Ohio and elsewhere. The Longaberger Company will share details about their unique government relations perspective and how the activities they've undertaken have affected their company and our industry.
A Congressman's Perspective A former U.S. Congressman will provide you with his perspective of our industry's government relation efforts, having been on the receiving-end for many years. Learn what he looked for in meetings with constituent representatives, and hear about his experiences when interacting with companies in his state and district and the value he found in those relationships.
GR Overview/Current Activities This presentation will provide participants with a general overview of government relations in a modern democracy. Coverning important subjects including how the mission and strategic priorities of the Direct Selling Association reflect this reality, you'll learn how DSA's Government Relations Committee functions with DSA staff to protect, serve and promote the direct selling industry to legislators and regulators.
More than Just Acronyms: Federal Regulatory Agencies During this presentation, we'll focus on the unique role federal regulatory agencies play in the regulation of your business activities. Listen to our speaker as he discusses how the FCC, FTC and IRS can impact your company in significant ways, and why you must deal with federal agencies as seriously as you deal with legislators.
Location, Location, Location: Federal Government Relations There's a reason DSA is located in Washington, D.C., and it's not just because of the national monuments. Participants will learn the ins and outs of the federal legislative process, why a face in D.C. is important to your government relations efforts and how what happens in the halls of Congress can affect direct selling companies and our industry's salesforce.
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