DSA Awards

DSA INDUSTRY INNOVATION AWARD

The DSA Industry Innovation Award recognizes direct selling companies that have developed an innovative approach to some aspect of direct selling.

CRITERIA:
The judging panel will honor companies conceptualizing and implementing programs that are not in common use in the industry. Programs considered for this award must be truly unique in that it creates a new approach to addressing a common business issue. Applicants must clearly document why the program and its impact stand apart from common approaches to the issue. In addition to the program’s success, judges will consider originality, creativity and impact on the direct selling industry. Demonstrating the potential for other direct selling companies to replicate the program is a key criterion for companies wishing to be considered for this award.

Applicants must address the following questions:

  1. What business problem or issue does your program address?
  2. Describe in detail the solution provided by your program. Be sure to include metrics for success. Describe how those metrics were created, the process you used to evaluate your success, and the results of your evaluation.
  3. Provide data regarding how this program impacted your company’s sales, recruiting and/or reputation.
  4. Describe how this program could be adapted by other companies encountering a similar business issue.

Meet past recipients of the Industry Innovation Awards