DSA Awards

The field salesforce forms the backbone of a direct selling company. Successful companies dedicate significant resources to developing the skills of field sellers. Whether through product training, sales training, business skills training or personal development, companies that stand above the rest develop the individual and the seller. The Excellence in Salesforce Development Award recognizes companies that have implemented an innovative salesforce development program with demonstrated results.

Who is eligible to enter:
Direct selling member companies. (Supplier companies may be recognized in conjunction with a direct selling company. Please see the criteria for details.)

Criteria:

• The program must have been created primarily by the entering direct selling company. In cases where a supplier company is also recognized, the supplier may be the primary developer of the program, but the program must have been developed for the entering company.
• Successful entries must describe the development and implementation of the program including objectives and mechanism for measuring success. Quantifiable outcomes must be described.
• The program or its concept must be replicable in whole or in part by other direct selling companies.
• The program must have begun in the last three years.

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