DSA Awards

Technology is a key tool for direct selling companies. Whether technology runs back-end systems or helps consultants recruit new sellers, there is a constant demand for innovation in this area. However, success requires much more than investing in off-the-shelf systems. It means identifying a need, evaluating options, developing a plan, creating and implementing the necessary tools and evaluating whether the results effectively addressed the need. The Technology Innovation Award recognizes companies that have developed an innovative use of technology that has had a demonstrable impact on the business and/or the field sellers.

Who is eligible to enter:
Direct selling member companies. (Supplier companies may be recognized in conjunction with a direct selling company. Please see the criteria for details.)

Criteria:

• The program must have been created primarily by the entering direct selling company. In cases where a supplier company is also recognized, the supplier may be the primary developer of the program, but the program must have been developed for the entering company.
• Successful entries must describe the need, the process used for developing and implementing the tool and an evaluation of the results illustrating the outcome and criteria used to determine success.
• The program or its concept must be replicable in whole or in part by other direct selling companies.
• The program must have been implemented in the past three years.

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