Awards & Criteria
Judges

About The ETHOS Awards

The term ETHOS describes the guiding beliefs or ideals that characterize a community, culture or ideology. Likewise, DSA’s slate of awards is designed to identify and promote programs that serve as examples of direct selling done right. Whether used to empower independent direct sellers, fuel businesses processes or make our world a better place, the programs recognized with an ETHOS Award have one thing in common – they help define direct selling as a business that helps people live better lives.

DSA Logo

Recognizing ACHIEVEMENT, INNOVATION, VISION and EXCELLENCE


Congratulations to the 2013 DSA ETHOS Awards winners:

Designed to identify and promote programs that serve as examples of direct selling at its best, DSA’s slate of awards recognizes programs that help define direct selling as a business that helps people live better lives.

This year’s sub-category award winners are below. Category winners will be announced during the 2013 Annual Meeting.

Marketing & Sales Campaigns

  • Launches: Vemma Nutrition Company
  • Promotions: Scentsy Family—Scentsy Fragrance
  • Social Media/Online: Scentsy Family

Product Innovation

  • Clothing/Accessories: Jockey Person To Person
  • Education/Leisure/Other: Creative Memories
  • Home Décor/Durables/Home Care: The Longaberger Company
  • Personal Care: Celadon Road, Inc.
  • Wellness: USANA Health Sciences, Inc.

Salesforce Development

  • Business Tools: Take Shape for Life, Inc.—Medifast
  • Business Training: Rodan + Fields Dermatologists
  • Incentive Programs: Life Shotz/Oxyfresh
  • Personal Development/Motivation: Initials, Inc.
  • Recognition: Rodan + Fields Dermatologists

Technology Innovation

  • Back Office/Business Support: Rodan + Fields Dermatologists
  • Customer/Sales Support: Mary Kay Inc.
  • Mobile Technology: Amway

Vision for Tomorrow

  • Philanthropy: Scentsy Family
  • Public Awareness: Rodan + Fields Dermatologists

Rising Star finalists

  • Jeunesse Global
  • Rendi
  • SoZo Global

Partnership Award

  • IMN
  • Integrated Distribution Services (IDS)
  • Smart Office Solutions

Congratulations to all awards sub-category winners and finalists for their remarkable achievements and the stellar example they set for the rest of the sales channel.

Contact Amy Robinson or Karen Garrett with any questions about the ETHOS Awards program.