The 2017 recipients are:
Excellence in Salesforce Development Award: Scentsy, Inc.
Marketing and Sales Campaign Award: New Avon LLC
Innovation Award: Ruby Ribbon, Inc.
Rising Star Award: viaONEHOPE
Technology Innovation Award: Pampered Chef
Vision for Tomorrow Award: Damsel in Defense
Partnership Award: Momentum Factor
View Technology Innovation Sample
View Product Innovation Sample
View Vision for Tomorrow Sample
View Salesforce Development Sample
View Marketing and Sales Sample
View Rising Star Sample
View Partnership Award Sample
Successful entries in this category will demonstrate excellence in the innovative use of salesforce-enabling technology.
Winning entries will:
Mobile Technology - Have you created a killer app or adopted a technology that has made your salesforce more effective at conducting business-on-the-go?
Back Office/Business Support - Direct sellers need business intelligence and business enabling technology to manage their sales, organizations and especially to identify opportunities to maximize the returns on their efforts. How are your back office tools creating up-to-the-minute resources to motivate and enable business success?
Customer/Sales Support - A great experience can convert casual consumers into loyal customers and a residual income stream for your direct sellers. Have you found a way to leverage technology to enhance the customer experience and foster a robust, loyal and growing customer base?
Successful entries will showcase a new product or service introduced to the marketplace in the previous year that sets a high standard of excellence and innovation.
As the Direct Selling Association continues to increase public awareness about all that our industry brings to its constituencies, the American economy and communities in the U.S. and around the world, many of our companies are already walking the walk. What has your company done that has helped the general public, the press or policymakers gain a better appreciation of what our efforts mean to them? Entrants are encouraged to highlight ways in which their program addresses the needs of diverse populations, be they ethnic, motivational, generational, etc.
Successful entries will illustrate how a specific project or program made an impact beyond the bottom line. Has your company helped to increase awareness of the direct selling industry, best business practices, consumer protection, or high standards of ethics in business? Has your company worked to improve the lives of those in its community - whether it's a local community or one on the other side of the globe?
Successful entries in this category will describe a specific program or tool that empowered or motivated the salesforce to succeed. Entrants are encouraged to highlight ways in which the program addresses the needs of diverse populations, be they ethnic, motivational, generational, etc.
Incentives/Recognition/Personal Development - How have you put behavioral economics, modern motivational theory or generational dynamics to work on behalf of your sales organization? How do you encourage personal development and motivate the salesforce, and recognize them for their achievements?
Business Tools - Communication of your message and the effectiveness of a direct seller can be greatly facilitated by sales aids, demo sets, lead management systems and other innovative business tools. How are you ensuring your sales organization is presenting you and themselves in the most compelling, professional light?
Business Training - We all understand that effective direct sellers are those who adopt, perfect and duplicate a system of best practices. What programs and systems have you developed to facilitate and enhance the duplication of best business practices among your salesforce?
Successful entries will demonstrate excellence, creativity and innovation in effective outreach to key audiences. Entrants are encouraged to highlight ways in which the program addresses the needs of diverse populations, be they ethnic, motivational, generational, etc.
Social Media/Online - How is your company helping your sales organization leverage social media and the internet to build their businesses or enhance their effectiveness?
Promotions & Launches - How has your company used innovative product launches or business promotions enhance sales? A successful product, promotion or program launch is one that has maximum buy-in and participation from your salesforce. How have you innovatively and effectively engaged your sales organization in a recent launch initiative?
The Rising Star Award is designed to recognize up-and-coming direct selling companies that have dedicated themselves to achieving a high standard of excellence in business operations.
Winning companies will:
The DSA Partnership Award recognizes Supplier companies that provide a product or service that has had a measurable impact on the growth or development of a direct selling member company or increases the profitability of a member. The judges are looking for a sustained relationship between the supplier community and active members.
The Partnership Award Entry Process:
Partnership Award entries are evaluated by a panel of judges representing a variety of disciplines. Experts from both inside and outside the direct selling community serve on the panel.
10 Years of Winners:
Award finalists and recipients will be featured during DSA’s Annual Meeting and beyond, providing winning companies with access to a spotlight that will showcase their successes. It is an effective way for recipients to motivate their salesforce, illustrate their commitment and promote their companies.
DSA looks forward to a rich and diverse slate of programs for this year’s awards program!
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