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Education On-Demand: 5Ps of PR

Author:
Direct Selling Association

Year Published:
2008
Description:
Traditionally, public relations in many companies was considered an altogether separate function from marketing. Yet, many successful companies are incorporating public relations as an integral part of their overall marketing strategy. The “Five Ps” of Public Relations (Presentation, Pitches, Product Placement, Press Relations and Preparations) offers a strategic and systematic approach to help your organization achieve third-party credibility while reaching high-potential target markets. Learn how The Longaberger Company’s successful campaigns and solid media preparation have landed them in the New York Times and on such top-rated shows as NBC’s Friends.
Product ID:    
EOPR1		 Product Type:   
Video		 Version:
Electronic (digital download/no shipping)
Pricing:
Direct Selling Member, Global Member, Pending Direct Selling Member, Subscriber - $49.99