The Future of Direct Selling Report

Description:

Direct selling is a very specialized form of retail, but it is not insulated from the major consumer trends that impact the marketplace. To explore these major trends DSA commissioned the market research firm GfK Roper to report on these trends from the perspective of the direct sales channel. The report focuses on trends in five areas: the future of shopping, future employment trends, the future of communications, innovation needs, and demographic and economic shifts. Consumer attitudes are revealed by generation and "influentials" — those who are front-runners in trying new products. Innovative recommendations are also made for ways direct selling companies can take advantage of, and profit from, the consumer trends that are explored.