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Tom Peters, one of the most influential business thinkers of all time, will deliver information from two of his most compelling signature discussions: “Re-imagine: Business Excellence in a Disruptive Age” and
“New Markets: Two Trends Worth Trillions.” His presentation will focus on dramatic entrepreneurial changes, from changing technologies and demographics to the rise of China and India and the profound effects of a new corporate risk profile. He’ll share his best “how to” for creating a perpetually adaptive enterprise—ready for anything and prepared to turn on a dime. Tom will also identify two of the most glaring deficits in the markets/marketing portfolio: a company’s need to pay far more attention to women as purchasers of consumer and commercial goods and services, and leaping on the “boomer-geezer express.” The huge Hispanic market and the large, underserved markets for green and wellness products and services will also be included. Strategies, tactics and case studies will be provided.
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