2010 Companies in Focus Seminar
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Join us this March for DSA’s Companies in Focus Seminar, offering you a close-up, personal look at how several direct selling companies operate.
The agenda features company facility tours, educational sharing sessions with the company leadership and plenty of Q & A to get to the heart of what you want to know about what makes these companies succeed.
Melaleuca has been creating health and wellness products for a quarter of a century. Hear from the company's CEO how to maintain growth no matter what challenges your company is facing.
Oxyfresh.com, with its expansive product line, has been a force in the direct selling industry for almost 30 years. Explore with us the various methods they've employed to stay fresh, innovative and unique, enabling them to maintain their success, year after year.
Scentsy, Inc., has experienced continued explosive growth since they launched only five short years ago. Delve deep into the many factors that have contributed to their success and learn exactly how this young company energized their salesforce and grew into the dynamic powerhouse it is today.
Click Here for Registration & Hotel Details
| Schedule At-a-Glance (Click on session names to view descriptions and speaker details.) | |
| March 17, 2010 | |
| 7:30 a.m. – 8:00 a.m. | Registration & Breakfast at Hotel |
| 8:00 a.m. – 8:30 a.m. | Governor's Welcome & Industry Trends |
| 8:30 a.m. – 10:15 a.m. | Oxyfresh Executives Panel |
| 10:15 a.m. – 10:30 a.m. | Networking Stretch Break |
| 10:30 a.m. – 11:45 a.m. | Keynote Address: The 100-Year Plan |
| Noon – 1:30 p.m. | Networking Lunch & Keynote Address |
| 1:45 p.m. – 3:00 p.m. | Scentsy Welcome |
| 3:00 p.m. – 5:00 p.m. | Executive Presentations |
| 5:30 p.m. – 7:30 p.m. | Wednesday Night Networking Dinner Location TDB |
| March 18, 2010 | |
| 8:30 a.m. – 9:30 a.m. | Breakfast at Hotel |
| 9:30 a.m. – 10:00 a.m. | In Transit to Scentsy |
| 10:00 a.m. – Noon | Facility Tour |
| 12:15 p.m. – 1:30 p.m. | Networking Lunch with Table Topics |
| 1:30 p.m. – 2:30 p.m. | Product Demonstration |
| 2:45 p.m. – 3:45 p.m. | Executive Panel |
| 3:45 p.m. | Depart for Hotel |
 | Richard Brooke, CEO, Oxyfresh.com |
 | Orville Thompson, CEO & Co-Founder, Scentsy, Inc. |
 | Frank Vandersloot, CEO, Melaleuca, Inc. |
Agenda
March 17
8:00 a.m. – 8:30 a.m.
Governor Butch Otter to Welcome Attendees
Join us as Gov. Otter welcomes attendees when we're in Boise. Start your day with this valuable time with Governor Otter as we expose our industry to the Idaho government at the upper-most levels of leadership.
Industry Trends
Begin your seminar experience with this industry overview, so you may better understand the context into which our success stories fit. Discussion points will include:
| • | A brief overview of our industry’s 100-year tradition |
| • | A look at the important shifts our industry has faced during the past several years |
| • | The role our companies-in-focus—and yours, as well—have played in these movements |
| – | Joseph Mariano, Executive Vice President, Direct Selling Association |
8:30 a.m. – 10:15 a.m.
Oxyfresh Executive Panel
Hear a tell-all from Oxyfresh leadership as they delve into the philosophies that run their day-to-day programming and operations. Executives will share with you their approaches on such subjects as:
| • | Customer service |
| • | Marketing |
| • | Communications |
| • | Prospecting and recruitment |
| • | Product development |
| – | Janine Avila, Vice President, Training & Distributor Services, Oxyfresh.com |
| – | Melissa Gulbranson, Vice President, Marketing & IT, Oxyfresh.com |
| – | Tom Lunneborg, Director, Production, Oxyfresh.com |
10:30 a.m. – 11:45 a.m.
Keynote Address—The 100-Year Plan
Oxyfresh has been around for 25 years now, but they’re only getting started! Richard Brooke will provide a hard-hitting, no-nonsense presentation looking at the merits of a 100-year plan and how aiming for this kind of longevity affects every-day business decisions. He’ll share with you:
| • | War stories from the first 25 years |
| • | Success stories and how they plan to maximize these for the future |
| • | Plans for breaking new ground as they lead into the next phase of their growth |
| – | Richard Brooke, Chairman & Chief Executive Officer, Oxyfresh.com |
Noon – 1:30 p.m.
Networking Luncheon & Keynote Address
Working with doctors, scientists and universities, Melaleuca has developed more than 350 wellness, skincare, nutraceutical and home care products. Founded in 1985, the company has been growing rapidly for the past 25 years and is still going strong. CEO Frank VanderSloot will share with you:
| • | The company’s mission and how it drives company initiatives |
| • | Long-term vs. short-term vision |
| • | Taking the risk out of the business opportunity |
| • | Maintaining a good reputation in an environment of skeptics |
| – | Frank VanderSloot, President & CEO, Melaleuca, Inc. |
1:45 p.m. – 3:00 p.m.
Scentsy Welcome
In the past six years, Scentsy has grown from a family-run business operating in a shipping container on a sheep farm to a multi-national company with 500 employees occupying more than 200,000 square feet of manufacturing, shipping and office space in three locations. Co-owners Orville and Heidi Thompson will introduce you to their company and share with you:
| • | The facts and figures behind Scentsy’s phenomenal growth |
| • | Their personal perspective on Scentsy’s history |
| • | How Scentsy’s focus on simplicity, authenticity and value have shaped the company and the lives of its 60,000+ active consultants |
| – | Heidi Thompson, President & Co-Founder, Scentsy, Inc. |
| – | Orville Thompson, CEO & Co-Founder, Scentsy, Inc. |
3:00 p.m. – 5:00 p.m.
Executive Presentations
- Field Engagement: The Refiner’s Fire
Reaching goals and becoming a successful business owner often involves struggle. Scentsy’s engagement with its growing field of consultants encourages self-sufficiency, collaboration among consultants, and independence. Learn more about:• How ALL consultants are encouraged to participate, learn and be authentic • Weekly and monthly calls designed to engage, inform and inspire • Training designed to reinforce Scentsy’s core values – Joal Curtis, Vice President, Field Development, Scentsy, Inc. - T.E.A.M. (Travel, Events and Meetings) & Consultant Support
Incentive trips, training events, annual conventions and more... Scentsy’s down-to-earth approach to meetings and events and the way the company interacts with its consultants demonstrates the strength of the company’s mission and the commitment to its field leaders and consultants. We’ll explore:• Scentsy’s creative approaches to incentive trips and how qualifications are designed to drive behavior • The evolution of Scentsy’s annual convention • Consultant support challenges and solutions – Ron Armes, Vice President, Field Services, Scentsy, Inc. - Scaling for Growth
From humble beginnings in 2004 to fully automated manufacturing and shipping in its current locations, Scentsy has “boot-strapped” its growth—at first by need and more recently by choice. Scentsy’s CFO, Chuck Thompson, will share Scentsy’s philosophy on building the company with a stewardship mentality of fiscal accountability . . . and how Scentsy’s employees embrace this concept and create improvements. Hear more about:• Scentsy’s focus on maintaining its core values and guiding principles as it continues to grow • Using what you have and paying as you go • Operational challenges of rapid growth – Chuck Thompson, Chief Financial Officer, Scentsy, Inc. - Social Media & Web Marketing
Should party plan companies allow field representatives to participate in social media and Internet marketing to grow their businesses? How do companies maintain the integrity of their brand if social media is embraced and encouraged? Can policies be implemented to protect the brand and the field? Mark Stastny, CMO, will share Scentsy’s perspective on the use of social media and Web marketing, and the impact it can have on your brand. Explore this subject in detail, including:• Why Scentsy has embraced the Web and social media as core marketing tools • How company policies can be used as “guard rails” to protect the brand and the company’s representatives • Successes and challenges in the realm of social media and Web marketing – Mark Stastny, Chief Marketing Officer, Scentsy, Inc.
5:30 p.m. – 7:30 p.m.
Wednesday Night Networking Dinner
Separate fee ($60) required.
The fun and learning doesn't stop when our sessions are done for the day! Join your colleagues and friends for dinner on St. Patrick's Day at The Bardenay Resataurant & Distillery (right nextdoor to the Grove Hotel). This slight twist on traditional American fare will have you mixing it up with your peers well into the evening.
March 17
10:00 a.m. – Noon
Facility Tour
You’ll spend the morning on-site at company headquarters getting a close look at where the Scentsy magic happens. Check out the home office, tour the plant and gain insights into the organization. Tour hotspots will include:
| • | Shipping and warehousing |
| • | Field services and consultant support |
| • | Scentsy Fitness and Wellness Center |
1:30 p.m. – 2:30 p.m.
Product Demonstration
A wonderfully fragrant home does not have to involve flame! Scentsy’s wickless candle concept has become a booming business. You’ll see for yourself how it works through a hands-on product demonstration where you’ll have a chance to interact with some of Scentsy’s most innovative home décor products and unique fragrances.
| – | Heidi Thompson, President & Co-Founder, Scentsy, Inc. |
2:45 p.m. – 3:45 p.m.
Executive Panel
This Q&A session with Heidi and Orville Thompson and Scentsy’s executive team will allow you to ask any questions you may still have at the end of your two days in Idaho.
