Representing the broad range
of products and services available via direct selling, each of the 20 companies
named to this year’s list has a unique product and history, yet they all
represent the positive impact direct selling has on the economy, communities
and the millions of Americans who participate in direct selling. Even more, as
DSA members, each of these companies has affirmed their commitment to uphold one
of the most consumer oriented self-regulatory codes in business today, the DSA
Code of Ethics.
is about keeping Americans’ dream alive for future generations,” said Donohue.
“You and your companies play a critical role in that, not only by equipping
others [with opportunities] through your enterprises, but also by inspiring
others through your stories.”
Many of the companies named
to DSA’s Top 20 Largest Direct Selling Companies list rank among the top
businesses in the United States in categories such as health and wellness,
clothing and accessories, personal care and energy.
Several other distinguished
guests attended the event including Mary Power, President and CEO of the
Council of Better Business Bureaus.
Bureau is pleased to work with DSA and its members, many of which are BBB
Accredited Businesses,” said Power. “Like BBB, DSA’s roots are in
truth-in-advertising and ethical business behavior, and the association
standards and Code of Ethics helps to foster marketplace trust.”
“DSA recognizes these 20
companies as the largest in terms of sales, but for each of these companies
there are many more that in their own way are inspiring examples of innovation,
opportunity and entrepreneurship,” said DSA President Joseph Mariano. “Millions
of Americans each year find success through direct selling, whether it be
financial, personal or a combination of both. The cumulative impact of direct
selling is nearly immeasurable.”
U.S. direct sales totaled $31.6 billion in 2012, a 5.9 percent year-over-year increase from $29.87 billion in 2011. In 2012, there were 15.9 million U.S. direct sellers, an increase from 15.6 million the prior year.
About Direct Selling
Direct selling is a business
model that offers entrepreneurial opportunities to individuals as independent
contractors to market and/or sell products and services, typically outside of a
fixed retail establishment, through one-to-one selling, in-home product
demonstrations or online. Compensation is ultimately based on sales and may be
earned based on personal sales and/or the sales of others in their sales
Direct sellers may be called
distributors, representatives, consultants or various other titles. They may
participate in various ways, including selling the products themselves or
through their sales organizations, providing training and leadership to their
sales organizations, referring customers to the company and purchasing products
and services for personal use.
About the Direct Selling Association
DSA is the national trade association of the leading firms
that manufacture and distribute goods and services sold directly to consumers.
Among its more than 240 active and pending members are companies selling both
via a party-plan method and in the traditional person-to-person style. All
member companies of DSA have pledged to abide by the provisions of the DSA Code
of Ethics, which is enforced by an independent Code Administrator.
For more information on direct selling, DSA and its Code of Ethics, please
visit DSA’s website, www.dsa.org.
Chief Marketing Officer & Senior Vice President, Communications
You may contact David Riddy, DSA's Director of Communications & Marketing, at (202) 416-6408.
© 2013 Direct Selling Association | 1667 K Street, NW, Suite 1100, Washington DC 20006-1660 | Tel: 202.452.8866 | Fax: 202.452.9010