New ad urges Iowans to support elected officials who empower entrepreneurship and economic opportunity personified by direct sellin
WASHINGTON, D.C. – Direct Selling Association (DSA) today announced that it has endorsed U.S. Senate candidate Joni Ernst (R) for election in Iowa because she will support more than 250,000 Iowans who have created better lives through direct selling.
The endorsement appears in today’s The Gazette (Cedar Rapids). The ad explains: “U.S. Senate candidate Joni Ernst will empower American entrepreneurs…That’s why the direct selling industry enthusiastically supports her for the U.S. Senate.” A copy of the ad is available at www.dsa.org/Ernst-CedarRapids.
“We want elected officials to understand that economic opportunity comes in many shapes and sizes,” said Joseph Mariano, president of DSA. “Candidate Ernst stands with direct sellers who help power Iowa’s economy. Now, we’re pleased to stand with her.”
Direct selling – which involves the sale of products and services person-to-person, through home parties or online through distributor websites – provides independent consultants with personal flexibility, the opportunity to own their own businesses and the chance to achieve a variety of personal and professional goals.
The DSA ad is part of a new, national campaign recognizing 13 incumbents and congressional challengers in 11 states. Nationwide, nearly 17 million Americans are involved in direct selling.
Iowa’s direct selling industry generated $395.3 million in sales last year.
The campaign was paid for by Direct Selling Empowers Americans. More information is available at www.dsa.org/dsea.
ABOUT DIRECT SELLING ASSOCIATION
DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Among its more than 240 active and pending members are companies selling both via a party-plan method and in the traditional person-to-person style. In 2013, U.S. direct sales were more than $32 billion with nearly 17 million direct sellers nationwide. The vast majority are independent business people—micro-entrepreneurs—whose purpose is to sell the product/service of the company they voluntarily choose to represent. Approximately 90 percent of direct sellers operate their businesses part-time.
For more information on direct selling, DSA and its Code of Ethics, please visit DSA’s website, www.dsa.org.
You may contact David Riddy, DSA's Director of Communications & Marketing, at (202) 416-6408.
© 2013 Direct Selling Association | 1667 K Street, NW, Suite 1100, Washington DC 20006-1660 | Tel: 202.452.8866 | Fax: 202.452.9010