2008 International Virtual Seminar


April 2008

Industry experts and government officials will lead discussions about international hot spots, current U.S. international policy, challenges to our industry in specific countries and much more. This virtual seminar will give participants the information they need to advance their companies’ international operations.

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International Market Entry: Tried, True & New Methods
Direct selling companies continue to look toward international expansion to encourage sales growth. This tactic can greatly increase your business if you have an understanding and appreciation of the challenges and opportunities that await you. Our market entry experts will provide critical insights about considerations to be taken into account before entering new markets. You'll also hear about resources available to you including international Direct Selling Associations, government officials, consumer groups, the media and interest groups that can actively support your international efforts. You won’t want to miss this important discussion — it could change the way you enter new markets.
  • John Venardos, Vice President, Worldwide Regulatory & Government Affairs, Herbalife International of America, Inc.

Strengthening Your Interests Abroad
The U.S. Commercial Service promotes economic prosperity, enhances U.S. job creation and strengthens national security through a global network of the best international trade professionals in the world. Participants in this virtual seminar will learn first-hand from Director General Hernandez how to position their companies, no matter the size, for global success by utilizing the Service. While promoting and protecting U.S. commercial interests abroad, the Service delivers customized solutions to ensure that U.S. businesses, especially small and medium-sized enterprises, compete and win in the global marketplace. This is one presentation you will not want to miss!
  • Israel Hernandez, Assistant Secretary for Trade Promotion & Director General of U.S. and Foreign Commercial Service

Regulatory Challenges of Health Supplements in a Global Marketplace
Many companies in our industry experience challenges when distributing nutritional and health products worldwide. Complex procedures and restrictions can change from one day to the next, affecting your entire business in a given country. Our presenter will share the key regulatory requirements and current issues impacting health supplements in the major markets around the world.
  • Michelle Stout, Industry Relations Coordinator, Access Business Group

Down to Business: Focus on Mexico
Are you interested in how your company can take advantage of one of the fastest growing direct selling markets in the world, which just happens to be right next door? If so, this session is for you! Mexico is the third-largest market for U.S. goods, and direct sellers have boundless opportunities south of the border. Our expert will provide participants with details on the diversity of the Mexican market – from the border to Mexico City – and information about how your company can learn from savvy industry leaders who are not only taking advantage of this exploding market, but are also leveraging it to expand beyond Mexico to other Latin American countries.
  • John Rogers, Dean, School of Business Administration, American International College

Down to Business: Focus on Canada
Canada, our neighbor to the north and the U.S.’s #1 trading partner, shouldn’t be over-looked as your company considers international markets! This large market is ripe with opportunity for direct selling companies. Hear from the Canadian Direct Selling Association on how to sell your products throughout the provinces, minimizing the hassle and maximizing the return.
  • Ross Creber, President, Direct Sellers Association of Canada

Down to Business: Focus on Asia
From India to Indonesia, Asian markets offer many opportunities and challenges for direct selling companies. Listen as our expert shares his experience and provides participants with advice about evaluating market opportunities and obstacles in the world’s largest and most populated continent.
  • Richard Holwill, Vice President, Public Policy, Alticor Inc.

Down to Business: Focus on Europe
The dynamic European market offers a diverse range of opportunities, but also poses some unique regulatory challenges not found in any other market. Our presenter will discuss how this complex market can be penetrated and yield dividends for your business, as long as your company is properly prepared.
  • Richard Berry, Director, The Direct Selling Association Ltd.

Down to Business: Focus on Latin America
More and more U.S. direct selling companies are investing in Latin America, and each country within this region presents its own unique challenges and opportunities. Our expert will provide participants with advice and strategies for entering these diverse markets and working with U.S. and local governments to facilitate your organization’s operations. This session will certainly provide your company with critical insights about these valuable markets.
  • Anne Crews, Vice President, Government Relations, Mary Kay Inc.

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