Members of the Direct Selling Association recently elected officers and eight directors to the association’s Board of Directors. The officers will each serve one-year terms in their elected positions, and the directors will each serve three-year terms.

Officers

Chairman: David A. Wentz, President, USANA Health Sciences, Inc.

David Wentz manages USANA’s day-to-day operations and is a member of the Board of Directors. Wentz works to ensure operational excellence and direct and maintain the vision and integrity of USANA as it develops new products and expands into new markets. Mr. Wentz helped found USANA in 1992, working to develop the company look, establish product formulas, and prepare USANA for its launch. He has served as VP of Strategic Development, SVP, and EVP. Mr. Wentz holds a bachelor’s degree in bioengineering from the University of California, San Diego, and a certificate in financial management from the University of Chicago’s Graduate School of Business Executive Education program.

Vice Chairman: Thomas F. Kelly, Senior Vice President, U.S. Direct Selling, Avon Products, Inc.

Tom Kelly, Senior Vice President, U.S. Direct Selling, assumed his current position in September 2005. Mr. Kelly leads the next chapter in the continuing transformation of Avon’s U.S. direct selling channel, including the development and implementation of breakthrough sales initiatives as well as driving a new level of integration between marketing and sales. A 27-year veteran of Avon, he has served as Group Vice President, U.S. Sales/Customer Care and President & General Manager of Avon Germany and was responsible for day-to-day operations of Avon Germany, Austria, Holland, Switzerland and Luxembourg. Mr. Kelly has a B.S. in Accounting from Villanova and attended the Colombia University, General Management Program.

Vice Chairman: Marjorie Fine, Executive Vice President, General Counsel and Secretary, Shaklee Corporation

Ms. Fine joined Shaklee in 1989 as Associate General Counsel and Assistant Secretary, and has assumed increasing responsibilities during her tenure. She currently is responsible for law, government relations, field administration, human resources, product quality assurance and risk management. Prior to her work with Shaklee, Ms. Fine was Senior Counsel with Bank of America NT &SA.  She had 10 years as Associate, then Partner, with Donahue, Gallagher & Woods. She is a member of the Alameda County Bar Association, the State Bar of California, the American Bar Association, and the American Corporate Counsel Association. Ms. Fine has a Bachelor of Arts degree from Smith College in Northampton, Massachusetts, and a Juris Doctor degree from the University of California, Berkeley, School of Law. 

Treasurer: Dan Murphy, Vice President, Finance & CFO, Princess House, Inc.

Dan Murphy has been the chief financial officer of Princess House, Inc., for the past five years. He is responsible for all of the financial operations including treasury and risk management. He is also responsible for the information technology function, back office systems and growth of international markets. During his 25-year career in finance and operations, Mr. Murphy has held positions at Trammell Crow Facilities Management, Designs Inc., Au Bon Pain Co., Pepsi Cola New England and Zayre Inc., a division of the TJX Company.

Directors

Brett Chapman, General Counsel, Herbalife International of America, Inc.
 
As general counsel of Herbalife, Brett Chapman has responsibility for all legal and regulatory matters relating to the company’s business around the world. Chapman’s expertise in corporate and international law was refined during 13 years at The Walt Disney Company, where he served most recently as senior vice president and deputy general counsel. Prior to joining Disney, Chapman was with the Los Angeles office of Skadden, Arps, Slate, Meagher and Flom, a multi-disciplinary law firm with offices worldwide, and the London office of Linklaters, a leading international law firm.

Dale L. Fillmore, President and COO, Stampin’ Up! Inc.

Dale is currently the President and Chief Operating Officer of Stampin’ Up! Inc., a Utah corporation – a position he has held since July 2006. At the time of his appointment, he was serving as a member of their Board of Directors. Prior to joining Stampin’ Up!, he had been with State Farm Insurance Companies for 30 years. Upon graduating from Brigham Young University, he served 3 years of active duty in the United States Army. 

Kevin Fournier, President and Co-Founder, FreeLife International

Kevin Fournier is the Co-Founder & President of FreeLife International. Through Kevin’s guidance, FreeLife has received numerous awards and honors, including being named to Inc. 500’s Fastest-Growing Private Companies in the U.S. In his role as President and Co-Founder, Kevin oversees all operational aspects of the company and leads the company sales efforts. Kevin received his Bachelor of Science degree in Economics, with a minor in Business Administration, from Central Connecticut State University. 

Aaron Garrity, CEO, XanGo, LLC

Aaron simultaneously earned an MBA and a Juris Doctorate in International Law at Brigham Young University while leading the marketing efforts for a large multi-national health and nutrition company. Aaron and his partners founded XanGo in 2002. As CEO, Aaron has led the expansion of the company’s operations into nearly 30 international markets. Aaron has been featured as one of Utah’s Top 40 Under Forty executives  and CEO of the Year by Utah Business magazine.

Daniel Moore, President, The Southwestern Company

Dan Moore, President of The Southwestern Company, holds an honors degree in Government from as well as an MBA from Vanderbilt University. While at Harvard, Dan began selling educational books as an independent dealer of Southwestern Company products. His first summer, he finished in the top 20 out of more than 2,000 first-time participants in his division. After graduating, he was hired as a District Sales Manager for Southwestern, and spent four years traveling and recruiting at campuses across New England, as well as in the American Southwest. In 1980, he was asked to begin Southwestern's Marketing Department. Since that time, he was promoted to Director of Marketing, and then Vice-President of Marketing and Business Development. He has worked extensively with all parts of Southwestern's sales and administrative support areas, and is a member of Southwestern's Board of Directors. In July of 2007, his 34th summer with Southwestern, Dan was named President of the company.

James A. Northrop, President and CEO, Immunotec

Jim Northrop is currently President and CEO of Immunotec. Prior to joining Immunotec, Jim spent a year as President and CEO of the Quality School Plan Division at Reader’s Digest, Inc.  From 1994 through 2006, Jim was Chief Executive Officer and then Chairman of Princess House, Inc., where he was responsible for leading acquisition of the company from Colgate Palmolive in 1994 and subsequent successful turnaround of operations. He has been President and CEO of the following corporations: Popular Club Plan, Inc., Crystal Brands Jewelry, Trifari Jewelry, and held various management positions with Monet Jewelry, Cheeseborough Ponds and Quaker Oats Company. Jim holds an MBA from Columbia University (Beta Gamma Sigma Honor Society) and received his B.A. from Brown University.

Bernard Peters, CFO, The Pampered Chef

Bernard Peters has been Chief Financial Officer of The Pampered Chef since October 2006. He is responsible for all financial functions including reporting, budgeting, tax and compliance. In addition, he oversees the information technology department and the call center operations. During his 22-year career in finance and general management, he held positions of increasing leadership at Marriot International, NCR Corporation and The Coca-Cola Company, both domestically and internationally. He holds a Masters in International Business from the University of South Carolina and a Bachelors of Science in Business Administration from the College of Charleston, South Carolina. Mr. Peters is also a CPA.

James Stitt, President, CEO & Chairman, Alcas Corporation

James Stitt has been with Alcas Corporation, the parent company of Cutco Cutlery Corporation for 25 years, serving in various senior management positions. Currently, he is President, CEO and Chairman of Alcas. Prior to joining Alcas, Jim worked at two subsidiaries of Alcoa, WearEver Aluminum and American Powdered Metal. He was previously a DSA board member as well as a past member and past president of the American Cutlery Manufacturer’s Association. Jim holds a B.T. degree in Mechanical Engineering Technology from the University of Dayton in Dayton, Ohio. 

Frank VanderSloot, President and CEO, Melaleuca

Frank VanderSloot earned his bachelor’s degree in Business Administration from Brigham Young University and held key management positions with two Fortune 500 companies – Automated Data Processing and Cox Communications – before becoming President and CEO of Melaleuca in 1985. Frank has been the recipient of a number of awards from both Idaho-based and national organizations, including being named Idaho’s Business Leader of the Year in 1998 by Idaho State University, Entrepreneur of the Year for the Northwest region by Ernst & Young, CNN, and USA Today in 2001, which was followed in 2002 by being inducted into the Entrepreneur of the Year Hall of Fame, and in 2007 Frank was inducted into the Idaho Hall of Fame.  Frank has served on the Board of Directors for the U.S. Chamber of Commerce since 1997 where he is currently Vice Chairman for the Northwest Region and a member of the Executive Committee.  

About the Direct Selling Association

DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Among its more than 220 active and pending members are companies selling both via a party-plan method and in the traditional person-to-person style. In 2007, U.S. direct sales were more than $30.8 billion with more than 15 million direct sellers nationwide. The vast majority are independent business people – micro-entrepreneurs – whose purpose is to sell the product/service of the company they voluntarily choose to represent. Approximately 90 percent of direct sellers operate their business part-time.

For more information on direct selling, DSA and its Code of Ethics, please visit the DSA website at www.dsa.org.