Members of the Direct Selling Association today elected officers and eight directors to the association’s Board of Directors. The officers will each serve one-year terms in their elected positions, and the directors will each serve three-year terms.
Officers of the association are recognized leaders who command the respect of their colleagues and the public, can devote the time necessary to lead and direct the affairs of the association, are willing and able to assume and carry out the duties of the chairman of the Board, when and if called upon to do so, and have served as directors or have demonstrated ability by their work on committees or on special projects.
Chairman: Tom Kelly, Senior Vice President, US Direct Selling, Avon Products, Inc.
Tom Kelly assumed his current position with Avon in September 2005. He leads the next chapter in the continuing transformation of Avon’s U.S. direct selling channel, including the development and implementation of breakthrough sales initiatives, as well as driving a new level of integration between marketing and sales. Prior to his current position, Mr. Kelly served as President & General Manager of Avon Germany; Group Vice President, U.S. Sales/Customer Care and other positions. He has been with Avon since 1980. Mr. Kelly has a BS in Accounting from Villanova and attended the Columbia University General Management Program.
Vice Chairman: Marjorie Fine, EVP & General Counsel, Shaklee Corporation
Marjorie Fine is Executive Vice President, General Counsel and Secretary of Shaklee Corporation, headquartered in Pleasanton, Calif. She joined Shaklee in 1989 as Associate General Counsel and Assistant Secretary, and has assumed increasing responsibilities during her tenure. She currently is responsible for law, government relations, field administration, human resources, product quality assurance and risk management. Ms. Fine has a BA from Smith College in Northampton, Mass., and a JD from the University of California, Berkeley, School of Law.
Vice Chairman: Jerry Kelly, CEO, Silpada Designs
Jerry Kelly started Silpada Designs with partners and company co-founders Bonnie Kelly (his wife) and Teresa Walsh in 1997. During the 18 years prior to starting the company, Mr. Kelly owned, operated and managed several consumer products mail order catalog companies. He has a BSBA from the University of Denver and an MBA from the University of Missouri-Kansas City.
Treasurer: Dan Murphy, EVP & COO, Immunotec Inc.
With more than 25 years of experience, Dan Murphy’s expertise in enhancing corporate operations for maximum potential are well-founded. He has a solid background in finance and operations in a variety of business models, specifically the direct selling industry. His experience includes Vice President, Finance, at Princess House, where he met exciting challenges and objectives. Since he joined Immunotec in July 2008, his main objective has been to increase the company’s overall value.
Directors:
Directors are recognized leaders who command the respect of their colleagues and the public, and who can devote the time necessary to lead and direct the affairs of the association.
Richard Brooke, Chairman & CEO, Oxyfresh.com
Richard Brooke is the majority owner and CEO of Oxyfresh, a network marketing company founded in 1984. Mr. Brooke has been a full-time network marketer since 1977. He built his own 30,000-person network in the 1980s and has been the CEO of Oxyfresh since 1986.
Dale Fillmore, President & COO, Stampin’ Up!
Dale Fillmore is currently President & Chief Operating Officer of Stampin’ Up! Inc., a Utah corporation – a position he has held since July 2006. At the time of his appointment, he was serving as a member of the company’s board of directors. Prior to joining Stampin’ Up!, Mr. Fillmore had retired from the State Farm Insurance Companies, where he had completed 30 years of service. At the time of his retirement, he was serving as Vice President for the Pacific Northwest, a position he held since April of 1995. Upon graduating from Brigham Young University, Mr. Fillmore served three years of active duty in the United States Army.
Dan Lewis, Vice President & COO, GNLD International
Following a brief period as CPA with a California CPA firm, Dan Lewis joined GNLD 34 years ago, starting in financial management and operational support for Africa and Europe, where he was based from 1978 to 1996. He was appointed CFO in 1986. He returned to the US in 1996 and became COO in 2005.
Johnny McIntosh, President, Southern Living At HOME
Johnny McIntosh joined Southern Progress Corporation in 1984 and has held management positions in all the major divisions of the company. After starting his career as an accountant and then becoming controller and director of marketing for Oxmoor House, the book division, Mr. McIntosh was named VP/Publisher, overseeing the development, publishing and direct marketing of books. Later, he was named vice president of consumer marketing for magazines, where he was responsible for marketing such well-known titles as Southern Living, Cooking Light, Coastal Living, Southern Accents, Cottage Living and Health. He was involved in the planning stages of Southern Living At HOME and came on board as chief operating officer in 2005. In 2007, he was named President. Mr. McIntosh graduated from the University of Alabama—Birmingham and is a CPA as well as a CMA.
Jeff Reigle, President & CEO, Regal Ware, Inc.
Jeff Reigle joined Regal Ware in 1973 as a management trainee. Later that year he became a sales correspondent and in 1974 began the field sales training program in Texas. In 1975, he became a sales representative in the Florida region, followed by a year of manufacturing service in production control. He was named sales manager for chain stores in 1978. Mr. Reigle was elected to the board of directors in 1979 and subsequently became an officer of the company when he was named secretary. In 1980 he was named Director – Corporate Development; in 1984, Vice President – Corporate Development. He was named Vice President – Sales in 1986. In 1989 he was elevated to Executive Vice President – Housewares, the position he held until being named President in April of 1991. In January 1992, he was named President and CEO. Mr. Reigle received his BA from Carroll College in Waukesha, Wisc.
Rudy Revak, President & CEO, Symmetry Corp.
Rudy Revak, President, CEO and Founder of Symmetry International, has been involved in the direct selling industry for 38 years. Mr. Revak started as a distributor and, within a few years, became part of the management team of his original company. As President and CEO, he has developed companies in Germany, Canada, Italy and the United States. As an international executive, he has managed businesses in Asia, Europe, South America and North America. In 1995, Mr. Revak started his own nutritional supplement company; Symmetry Direct, with 180 employees worldwide, now does business in more than 15 countries with a growing distributor base.
Joe Urso, Chairman & CEO, Aerus LLC
Joseph P. Urso, Chairman & CEO of Aerus Holdings LLC, began his direct selling career while growing up in Greenwich, Conn., the town where Electrolux had its headquarters. In 1998, he led the purchase of Electrolux from Sara Lee Corporation and has initiated the transition of the company from a strictly floor care product line to a complete home-health products franchise organization. Mr. Urso received his BA from Marietta College in 1976, his JD from Stetson University in 1979 and his Masters of Law in Taxation from New York University in 1980.
John Wadsworth, President, Tahitian Noni International
John Wadsworth is President of Tahitian Noni International and Vice President of Morinda Holdings, Inc., Tahitian Noni’s parent company. Mr. Wadsworth’s experience includes guiding many companies to success including managing food manufacturing operations, supervising quality assurance in food production, and developing new products.
About DSA
DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Among its more than 250 active and pending members are companies selling both via a party-plan method and in the traditional person-to-person style. In 2007, U.S. direct sales were more than $30.8 billion with more than 15 million direct sellers nationwide. The vast majority are independent business people – micro-entrepreneurs – whose purpose is to sell the product/service of the company they voluntarily choose to represent. Approximately 90 percent of direct sellers operate their business part-time.
For more information on direct selling, DSA and its Code of Ethics, please visit the DSA website at www.dsa.org.
