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Events & Meetings

September 20, 2021
DSA/DSEF Board of Directors Virtual Board Meeting September 2021

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September 22, 2021 at 1:00 PM ET
Managing Supply Challenges: Strategies from Top Retailers

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September 23, 2021 at 1:00 PM ET
2021 IRS and State Reporting Changes for Forms 1099-NEC & 1099-MISC

Presented by SOVOS


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October 5, 2021 at 1:00 PM ET
Stay or Leave? New Insights on Salesforce Turnover in Europe and the U.S.

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October 13, 2021
Direct Selling Compliance Certification Program

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October 13 - 15, 2021
Legal & Regulatory Seminar

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October 30 - 31, 2021
DSA/DSEF Board of Directors Board Meeting October 2021

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October 31 - November 2, 2021
DSA ENGAGE 2021: Live! In New Orleans

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June 3 - 7, 2022
DSA Annual Meeting 2022 - Boca Raton, Florida

More Information to Come!

About Us

The Direct Selling Association (DSA) is the national trade association for companies that market products and services directly to consumers through an independent, entrepreneurial sales force. DSA serves to promote, protect and police the direct selling industry while helping direct selling companies and their independent salesforce become more successful.

DSA provides educational opportunities for direct selling professionals and works with Congress, government agencies, consumer protection organizations and others on behalf of its nearly 200 member companies.

DSA Mission

To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and the direct sales opportunity is conducted with the highest level of business ethics and service to consumers.

What is direct selling?

Direct selling is a business model that offers entrepreneurial opportunities to individuals as independent contractors to market and/or sell products and services, typically outside of a fixed retail establishment, through one-to-one selling, in-home product demonstrations or online. Compensation is ultimately based on sales and may be earned based on personal sales and/or the sales of others in their sales organizations.

Direct sellers may be called distributors, representatives, consultants or various other titles. They may participate in various ways, including selling the products themselves or through their sales organizations, providing training and leadership to their sales organizations, referring customers to the company and purchasing products and services for personal use.


A special thank you to DSA’s 2021 ENGAGE sponsors for their generous support



  • Jenkon


  • Multibrain


  • Nexio


  • NuSkin


  • 4Life


  • Amway


  • Herbalife


  • Senegence


  • PayQuickerLogo


  • DirectScale


  • GreaterOntarioCVB


  • BakerHostetler


  • Buchalter


  • Cvent


  • Infotrax


  • KelleyDrye


  • pcnametag


  • Thatcher


  • WinstonStrawn