Many DSA member companies demonstrate their commitment to consumers and the salesforce by participating in DSA’s annual Code Communications Initiative (CCI). The CCI recognizes DSA member companies for their efforts in generating enhanced awareness about the Code and promoting adherence to the Code within their company and their salesforce, as well as with consumers.

DSA member companies can receive additional recognition for coordinated, purposeful efforts in this area with activities such as holding additional ethics training on the Code’s requirements among company staff, adding a copy of the Code in sales transactions and promoting the Code in company newsletters. To qualify for CCI recognition, companies must complete at least five of sixteen recommended activities before March of each calendar year. Each company’s qualifications are reviewed by DSA staff and verified by DSA’s Code Administrator.

Apply for CCI Recognition

Previous CCI Recognition

  • April 2016 - March 2017

  • April 2015 - March 2016

  • April 2014 - March 2015

  • April 2013 - March 2014

  • April 2012 - March 2013

  • April 2011 - March 2012

  • April 2010 - March 2011

  • April 2009 - March 2010

  • April 2008 - March 2009

For more information, contact John Webb, Associate Legal Counsel & Senior Director, Government Relations.