Direct Selling Journal - Table of Contents

Features

Direct Selling 20/21

Amid a global pandemic, a renewed call for racial equality, and a charged political environment, the direct selling model showed it was resilient and enduring.

Business Intelligence: How Data Can Lead the Way Forward

New and expanded DSA Industry Research Committee studies provide exclusive insight into direct selling market-sizing, KPIs, industry trends, and forecasting.

The Change Makers

Direct selling's visionary leaders discuss how their 2020 pivots shaped their 2021 outlooks, and why they will continue to be agents of change for their companies, teams, distributors, and customers in the post-COVID-19 era.

Diversity & Inclusion: Are You Ensuring the Financial Sustainability of Your Brand and Company?

Mona Ameli explains how race and inclusive diversity have a direct impact on how we show up as leaders, and on the strength of our companies’ financial bottom lines.

Highlights

A New Year, A New Path Forward

by Ryan Napierski, President, Nu Skin Enterprises
How the spirit of discovery will help the channel be comfortable with discomfort, build adaptable teams to reposition our story, and listen for evolutionary opportunities.

DSEF Fellows Make the Case for Direct Selling

How the Direct Selling Education Foundation’s work is mainstreaming the channel to the next generation of entrepreneurs.

Reducing Regulatory Risk: Changes You Can Make to Pass the FTC’s Scrutiny

by John Sanders & Katrina Eash, Winston & Strawn
2020 brought an unprecedented level of FTC scrutiny to the direct selling channel. Changes you can make to stay under the radar.

The Internet of Things

by Robert Cavitt, Jenkon
Why it is essential for direct sellers of all sizes to incorporate the IoT paradigm into their marketing, product, and distributions strategies now.

Event Planning in 2021: Hybrid Events May Be the Future of Meetings

by Leslie Blye, National Sales Director, L!VE
After months into the “new normal,” many are asking that same question: How do we plan for events in 2021? The answer lies with hybrid events.

Industry Awards Program

DSA recognizes the outstanding achievements of member companies for the products and entrepreneurial opportunities they offer.

Contributors

Direct Selling Resources

Publisher’s Note: A Look Back, A Look Forward

by Joseph N. Mariano, President & CEO, DSA

By the Numbers

Direct Selling in the New Normal

The Impact of 2020 on Gen Z

by Sarah Sladek, XYZ University

The State of Retail and Consumer Trends

WFDSA Update: Reimagine, Reinvent, and Redefine

by Roger Barnett, Chairman, WFDSA

Direct Selling Under Scrutiny: Academic Task Force Rebuts Misguided Assumptions About Direct Selling

Battleground: Channel Perception

by Mark Stastny, Chief Marketing Officer, Scentsy, Inc.

Welcome to the Dance: Women Leaders on Diversity & Inclusion

How Do We Start? Questions to Ask When Launching a DEI Initiative

The Shift to Virtual Advocacy

From “United in Diversity” to “United in Adversity”

by Laure Alexandre, Executive Director, Seldia

The Power of Association: A Q&A with Mindy Lin, CEO, Damsel in Defense

The International Advantage: Your Salesforce

by Michael McClellan, Vice President, Direct Sales, Global Access

Payment Trends and COVID-19: Global Transformation

by Colt Passey, Senior Vice President, Nexio

The Evolution of Social Selling

by Scott Kramer, CEO, Multibrain

Top 6 Social Media Trends for 2021

Social Media Minutes . . . with Jessie Eby, Scentsy

Hacking Your Comp Strategy: Five Steps Toward Meeting the Needs of Every Part of Your Customer Base

by Kenny Rawlins, CIO, InfoTrax Systems