2017 - Truman Hunt, Nu Skin Enterprises Inc.

2016 - John Fleming, Direct Selling News
2015 - Michael Lunceford, Mary Kay Inc.
2014 - Marjorie Fine, Shaklee Corp.
2012 - Dick & Doug DeVos
2009 - Joan and Andy Horner, Premier Designs
2008 - Brian C. Connolly, Avon Products, Inc.
2007 - Charles L. Orr
2006 - Harry W. Hersey, Jr.
2005 - W. Alan Luce
2004 - Alan D. Kennedy
2003 - Doris K. Christopher, The Pampered Chef, Ltd.
2002 - Erick J. Laine, CUTCO/Vector Marketing Corporation
2001 - Joe Louis Dudley, Sr., Dudley Products, Inc.
2000 - Mulford J. Nobbs, Jeunique International, Inc.
1999 - David W. Longaberger, The Longaberger Company
1998 - Jerry Heffel, The Southwestern Company
1996 - George C. Hescock, Direct Selling Association
1995 - J. Robert Brouse, Direct Selling Association
1994 - Richard C. Bartlett, Mary Kay Cosmetics, Inc.
1993 - Spencer Hays, The Southwestern Company
1992 - Gerald E. Gilbert, Hogan & Hartson
1991 - Patricia A. Weir, Encyclopaedia Britannica
1989 - J. Stanley Fredrick, Cameo Coutures, Inc.
1988 - Monty C. Barber, Mary Kay Cosmetics, Inc.
1987 - Jay Van Andel, Amway Corporation
1986 - Charles E. Swanson, Encyclopaedia Britannica
1985 - Richard H. Bell, Highlights for Children, Inc.
1984 - James E. Preston, Avon Products, Inc.
1983 - Neil H. Offen, Direct Selling Association
1982 - David W. Mitchell, Avon Products, Inc.
1981 - Charles A. Collis, Princess House, Inc.
1980 - Robert H. King, World Book, Inc.

1979 - Richard M. DeVos, Amway Corporation
1978 - John S. Hamilton, Wear-Ever Aluminum, Inc.
1977 - Homer G. Perkins, Stanley Home Products, Inc.
1976 - Mary Kay Ash, Mary Kay Cosmetics, Inc.
1975 - Mary C. Crowley, Home Interiors & Gifts, Inc.
1975 - Richard C. Polinsky, Minnesota Woolen Company
1974 - H. Thomas McGrath, Avon Products, Inc.
1973 - E. Cabell Brand, The Stuart McGuire Co., Inc.
1971 - Alfred C. Fuller, The Fuller Brush Company
1971 - E.J. "Pete" Sievers, Watkins Products, Inc.
1970 - H. Edison Birginal, Beeline Fashions, Inc.
1970 - Harry F. Taylor, Studio Girl Cosmetics, Inc.
1969 - Gary J. McDonald, The Management Team, Inc.
1969 - Alfred G. Winfrey, Sarah Coventry, Inc.
1968 - John A. Ewald, Avon Products, Inc.
1968 - C. Clair Knox, Knox Associates, Inc.
1967 - L.J. "Les" Engleson, C.W. Stuart & Company
1966 - Charles C. McPherson, Stanley Home Products, Inc.
1966 - Alvin K. Saeks, The Puro Company, Inc.
1965 - Harold A. Schatz, The West Bend Company
1965 - Lyman K. Stuart, C.H. Stuart Inc.
1964 - James M. George, National Association of Direct Selling
1963 - Wallace E. Campbell, The Fuller Brush Company
1963 - John C. Luhn, The Easterling Company, Inc.
1963 - Stephen Sheridan, Electrolux Corporation
1963 - Gov. Lloyd Crow Stark, Stark Bro's Nurseries