Direct Selling Association (DSA) Celebrates 2021 Awards Winners and 25-Largest Companies

November 2, 2021

(WASHINGTON D.C.) – Examples of product innovation, new technology, and marketing pivots across the direct selling industry were evident at the U.S. Direct Selling Association (DSA) annual awards celebration during the channel’s reunion, DSA ENGAGE: Moving Forward Together to Better that united hundreds of channel leaders in-person in New Orleans and virtually on October 31st through November 2nd.  While ENGAGE focused on discussions for shaping a modern image of direct selling, the DSA Awards Gala recognized outstanding programs and the 25-largest member companies at the annual meeting.

Joseph N. Mariano, president of the U.S. Direct Selling Association (DSA), shared, “We celebrate DSA members for their ongoing efforts and success in serving customers while offering independent contractor direct sellers the opportunity to sell and share the products and services they love. It was an honor to recognize this distinguished list and their peers in the membership as they experienced uncharted change and growth over the past several years.”

DSA Awards

DSA Awards highlight the outstanding programs DSA member companies have implemented throughout the previous year. The 2021 DSA Awards winners are:

  • Excellence in Business: Scentsy, Inc. – Quick Pivots
  • Technology Innovation: Saladmaster – Saladmaster VX
  • Marketing/Sales Campaigns: Scentsy, Inc. – Bring Back My Buddy
  • Product Innovation: USANA Health Sciences – Mood and Relaxation Products
  • Vision for Tomorrow: USANA Health Sciences – USANA Kids Eat
  • Partnership: PayQuicker

DSA Largest-25 Companies

DSA also announced the 2021 25-largest member companies, recognizing those with the largest net sales in the United States for 2020 (in alphabetical order):

  • 4Life
  • Ambit Energy
  • Amway
  • Arbonne International, LLC
  • CUTCO/Vector Marketing Corporation
  • Herbalife Nutrition
  • Isagenix International
  • LifeVantage
  • Mary Kay Inc.
  • Medifast
  • Melaleuca, Inc.
  • Modere
  • Nu Skin Enterprises
  • Pampered Chef
  • Princess House, Inc.
  • Scentsy, Inc.
  • SeneGence International
  • Shaklee Corporation
  • The Avon Company
  • The Juice Plus+ Company, LLC
  • Thirty-One Gifts
  • USANA Health Sciences, Inc.
  • Xyngular
  • Young Living
  • Younique, LLC

For more information on 2020 DSA Award Winners or 25-largest companies, visit  

  • Publishing

I have additional questions, who can I contact?

You may contact Adolfo Franco, Executive Vice President.