The Direct Selling Association (DSA) Announces 2020 Awards Winners and 25-Largest Companies

December 15, 2020


U.S. Direct Selling Association (DSA), the national trade association for companies that offer entrepreneurial opportunities to individuals who choose to sell products and services direct to customers, announced top honors to the industry’s standout companies at its 2020 DSA Virtual Awards Ceremony.

DSA Awards

DSA Awards recognize the outstanding programs DSA member companies have implemented throughout the previous year. The 2020 DSA Awards winners are:

  • 2020 CSR Vision for Tomorrow: Amway – Project Light Speed
  • Excellence in Business: Nu Skin Enterprises – Velocity by Nu Skin Sales Performance Plan
  • Technology Innovation: Damsel in Defense – Protected Pepper with Shield Technology
  • Marketing/Sales Campaigns: Scentsy, Inc. – Scentsy Club
  • Product Innovation: USANA Health Sciences – USANA Oral Care
  • Vision for Tomorrow: Nu Skin Enterprises – Nu Skin’s Sustainability Commitments
  • Partnership: Multibrain

DSA Largest-25 Companies

DSA also announced the 2020 25-largest member companies, recognizing those with the largest net sales in the United States for 2019 (in alphabetical order):

  • Ambit Energy
  • Amway
  • Arbonne International, LLC
  • CUTCO/Vector Marketing Corporation
  • Herbalife Nutrition
  • Hy Cite Enterprises, LLC
  • Isagenix International
  • LifeVantage
  • Mary Kay Inc.
  • Medifast
  • Melaleuca, Inc.
  • Modere
  • New Avon Company
  • Nu Skin Enterprises
  • Pampered Chef
  • Princess House, Inc.
  • Rexair LLC
  • Scentsy, Inc.
  • SeneGence International
  • Shaklee
  • The Juice Plus+ Company, LLC
  • Thirty-One Gifts
  • USANA Health Sciences, Inc.
  • Young Living
  • Younique

“Direct selling continues to be a proven market strategy that provides real value to consumers, entrepreneurs, and corporations,” said Joseph N. Mariano, president of the U.S. Direct Selling Association (DSA). “We are excited to bring 2020 to a close with a positive announcement by recognizing these companies for their determination, innovation and modest supplemental income opportunities they offer millions of Americans.”

For more information on 2020 DSA Award Winners or 25-largest companies, visit  

Media Contact:
Ginger Greenberg


For more than a century, the Direct Selling Association (DSA) has served as the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment. In 2019, direct selling took place across the United States, generating $35.2 billion in retail sales. More than 6.8 million entrepreneurs in the U.S. are selling products or services through the direct selling channel, providing a personalized buying experience for more than 36.9 million customers.

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