2013 Be Connected Conference

Download the 2013 Be Connected Conference final program here.

Download the 2013 Smart Start Seminar program here.


This December’s Be Connected Conference will provide you with innovative ideas to communicate to your audiences, generate sales and get your product into more consumers’ hands. Whether you’re looking for the latest marketing tactics, communications skills to ensure your audience “gets it” or field development programs that will increase recruitment and retention, this conference will have everything you need and more to inspire your team and get your company ready for 2014.


Click here to see information about the conference sponsors (or scroll down).

Click here to see highlights of last year's event and get a glimpse of what's in store for the 2013 conference!

Schedule of Events

Tuesday, Dec. 3
5:00 p.m. - 7:00 p.m. DSA Education Committee Dinner
(By Invitation Only)

Wednesday, Dec. 4
7:30 a.m. - 8:00 p.m. DSA Registration Open
8:00 a.m. Continental Breakfast for Smart Start Seminar Participants
9:00 a.m. Smart Start Program Begins
12:30 p.m. - 1:30 p.m. Networking Lunch for Smart Start Participants
1:30 p.m. Smart Start Program Resumes
6:00 p.m. - 8:00 p.m. Be Connected Conference Opening Reception

Thursday, Dec. 5
7:00 a.m. - 5:30 p.m. DSA Registration & Cyber Cafe Open
8:00 a.m. - 8:45 a.m. Continental Breakfast
8:45 a.m. - 10:15 a.m. Opening General Session with
Keynote Presentation by Ken Schmidt

10:20 a.m. - 11:25 a.m. Workshop Breakouts:
Mary Kay Case Study:
A PR Campaign 50 Years in the Making

Managing a Crisis
Via Social Media

Turning “Unemployed” into “Entrepreneur”

11:30 a.m. - 12:55 p.m. Buffet Lunch with Keynote Presentation
1:00 p.m. - 2:00 p.m. Workshop Breakouts:
Using Research to
Appeal to the Media

Localize Your Social Media
A Focus on the People

2:10 p.m. - 3:10 p.m. Workshop Breakouts:
Using Google Analytics to Track Social Media
Diversity is About More than Ethnicity
Hot Topics in Field Development

3:15 p.m. - 4:30 p.m. General Session II
4:30 p.m. - 5:30 p.m. Wine & Cheese Reception
6:00 p.m. - 8:00 p.m. Party Plan Council and
Communications Committee Dinners
By invitation only.

Friday, Dec. 6
8:00 a.m. - Noon DSA Registration Open
8:00 a.m. - 8:45 a.m. Continental Breakfast &
DSEF Pack a Present
Breakfast with Santa
Proceeds to support the YMCA of Metropolitan Washington, D.C.

8:45 a.m. - 10:00 a.m. General Session III

10:05 a.m. - 11:10 a.m. Workshop Breakouts
How to Promote National
Events & Why Social Media is
a Must at Live Events

A Focus on Training

11:20 a.m. - 12:20 p.m. Workshop Breakouts:
Best Practices in Handling Tough Situations
Taking Advantage of the
World’s Connection Addiction:
Going Mobile

Guerilla Mentoring

12:20 p.m. - 1:30 p.m. Buffet Lunch

Thank You to Our Meeting Sponsors

Sponsorship opportunities for DSA's 2013 Be Connected Conference can be found by clicking here.

Contact Britta Shillingsburg for more information about opportunities that are available.

2013 Be Connected Conference Sponsors: