Sales & Marketing Conference: Focus on the Field

Introducing DSA's Sales & Marketing Conference:

Focus on the Field


DSA's Sales & Marketing Conference (formerly the Be Connected Conference) delivers cutting-edge education, innovative speakers and helpful exhibitors gathered to help you overcome daily challenges. Join us on the Vegas Strip at the beautiful Mandarin Oriental Hotel for an educational experience designed to help your company Focus on the Field. Alongside your professional peers, you will boost your creativity and dive deep into the topics direct-selling executives are talking about! Join us December 9-11 for this unique event; this is one thing that is happening in Vegas that you’ll want to talk about!

Marvelless Mark, author of the acclaimed business book, Opportunity Rocks, will be our Master of Ceremonies for this year’s conference. Mark combines years of entrepreneurial success with his natural abilities as an entertainer, radio personality and Las Vegas headliner to show how any business person can be transformed into a rock star. We’re excited to have Mark lead this year’s conference!

New to direct selling or recently launched a venture of your own? Get to Vegas early to participate in DSA's Smart Start Seminar on December 9. Sessions are led by industry veterans who will help you avoid recreating the wheel.

And as you finalize your travel for the conference, save a little room in your suitcase for a holiday gift for our military. For its 6th annual Pack a Present toy drive, the Direct Selling Education Foundation (DSEF) is partnering with Operation Homefront to help make the holidays brighter for children of military families. DSEF will collect donations Dec. 9-10 near the DSA registration desk at the Mandarin Oriental for a special presentation Dec. 11. Cash and gift cards are also welcome. For more info, please contact Tamara Ingram.

Full Conference Program

Schedule at a Glance

Wednesday, December 9  
9:00 a.m. – 8:00 p.m. Registration Open
10:00 a.m. – 5:30 p.m. Smart Start Program
5:30 – 6:00 p.m. Smart Start Reception
6:00 – 7:00 p.m. Marquee Session: The Rise of the Gig Economy
7:00 – 8:00 p.m. Reception

Thursday, December 10
7:30 a.m. – 6:00 p.m. Registration Open
7:30 – 8:30 a.m.          Continental Breakfast
8:30 – 9:45 a.m.          Regaining Focus: Everything Has Changed; Nothing Is Different
9:45 – 10:30 a.m. Chief Marketing Officers Panel
10:30 – 10:45 a.m. Networking Refreshment Break
10:45 – 11:45 a.m. Cultivating a Field in a New Country: Company Case Study
11:45 a.m. – 1:00 p.m. Networking Lunch & Presentation of Diversity Award
1:00 – 1:30 p.m. Warning Signs from the Field
1:30 – 2:30 p.m. Is Your Company a Hashtag away from a Regulatory Warning?
2:30 – 3:00 p.m. Mobilizing Your Field during a Crisis
3:00 – 3:15 p.m. Networking Refreshment Break
3:15 – 4:00 p.m. U.S. Hispanic Submarket: Increase Your Sales
4:00 – 4:30 p.m. The Power of Virtual Parties
4:30 – 5:00 p.m. Opportunity Rocks
5:00 – 6:00 p.m. DSEF Supplier Recognition Wine & Cheese Reception
6:30 – 9:00 p.m. Party Plan Council Dinner (direct-selling executives only)

Friday, December 11
7:30 – 8:30 a.m. Continental Breakfast
7:30 – 12:00 p.m.          Registration Open
8:30 – 9:00 a.m.          Social Media in the Field: The Right Way Forward
9:00 – 9:40 a.m.          Technology Discussion Panel
9:40 – 10:00 a.m. The Power of Personal Growth
10:00 – 10:45 a.m. Impactful Leadership
10:45 – 11:00 a.m. Networking Refreshment Break
11:00 a.m. – 12:15 p.m. Managing Your Company's Web Presence and Tech' Systems
12:15 – 1:00 p.m. Box Lunches