Direct Selling Association Announces 2013 ETHOS Sub-Category Award Winners

May 16, 2013
Washington, D.C. (May 16, 2013)—The Direct Selling Association (DSA) today announced the recipients of its prestigious 2013 ETHOS sub-category awards.

Designed to identify and promote programs that serve as examples of direct selling at its best, DSA’s slate of awards recognizes programs that help define direct selling as a business that helps people live better lives.

  • Marketing & Sales Campaigns
    • Launches: Vemma for its Verve Bold Launch
    • Promotions: Scentsy for its ScenTrend program
    • Social Media/Online: Scentsy for its Backstage Pass program
  • Product Innovation
    • Clothing/Accessories: Jockey Person-to-Person for its Travel Kit
    • Education/Leisure/Other: Creative Memories for its Fabulous You campaign
    • Home Décor/Durables/Home Care: The Longaberger Company for Longaberger Flameware
    • Personal Care: Celadon Road, Inc. for Celadon Road Skincare
    • Wellness: USANA Health Sciences, Inc. for the USANA True Health Assessment
  • Salesforce Development
    • Business Tools: Take Shape for Life for its Brand and Prospecting Videos
    • Business Training: Rodan + Fields Dermatologists for its Personal Enterprise Igniter
    • Incentive Programs: Life Shotz/ for the Life Shotz Derby program
    • Personal Development/Motivation: Initials, Inc. for its Boot Camp 2012 – Operation: SPARK!
    • Recognition: Rodan + Fields Dermatologists for its REDEFINE Casting Call
  • Technology Innovation
    • Back Office/Business Support: Rodan + Fields Dermatologists for its Communications Corner
    • Customer/Sales Support: Mary Kay Inc. for the Launch of the All-New
    • Mobile Technology: Amway for its Mobile Compensation Tools
  • Vision for Tomorrow
    • Philanthropy: Scentsy, Inc. for the Scentsy Family Foundation
    • Public Awareness: Rodan + Fields Dermatologists for its Harvard Business School Case Study
  • Rising Star Finalists
    • Jeunesse Global
    • Rendi, Ltd.
    • SoZo Global, LLC
  • Partnership Finalists
    • IMN
    • Integrated Distribution Services, Inc. (IDS)
    • Smart Office Solutions
“DSA congratulates all 2013 ETHOS Award sub-category winners for their outstanding accomplishments and contributions to direct selling,” said DSA President Joseph Mariano. “These programs are excellent examples of the creativity and innovation that continue to drive our industry.”

All sub-category award winners, along with this year’s ETHOS category award winners, will be recognized during the DSAETHOS Awards Gala taking place Tuesday, June 11 at DSA’s 2013 Annual Meeting in Phoenix, Ariz. A full list of sub-category award winners can be found online.


About the Direct Selling Association

DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Among its more than 240 active and pending members are companies selling both via a party-plan method and in the traditional person-to-person style. In 2012, U.S. direct sales were more than $31.6 billion with nearly 16 million direct sellers nationwide. The vast majority are independent business people—micro-entrepreneurs—whose purpose is to sell the product/service of the company they voluntarily choose to represent. Approximately 90 percent of direct sellers operate their business part-time.

For more information on direct selling, DSA and its Code of Ethics, please visit DSA’s website,
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    I have additional questions, who can I contact?

    You may contact Adolfo Franco, Executive Vice President.