About the Direct Selling AssociationThe Direct Selling Association is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Among its more than 240 active and pending members are companies selling both via a party-plan method and in the traditional person-to-person style. In 2011, U.S. direct sales were more than $29.8 billion with nearly 16 million direct sellers nationwide. The vast majority are independent business people—micro-entrepreneurs—whose purpose is to sell the product/service of the company they voluntarily choose to represent. Approximately 90 percent of direct sellers operate their business part-time.For more information on direct selling, DSA and its Code of Ethics, please visit the DSA website at www.dsa.org
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Chief Marketing Officer & Senior Vice President, Communications
You may contact Adolfo Franco, Executive Vice President.
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