2012 Communications & Marketing Conference

Thank you for attending DSA's 2012 Communications & Marketing Conference! We hope you made the most of your time in LA and developed some new connections you can use in the future to help you solve your challenges.

You may continue to access the Digital Media Awards here, as well as to download the final pre-conference attendee list here. A final attendee list will be posted to DSA's website as soon as it is prepared.

Make plans now to be in Phoenix for the 2013 Annual Meeting, June 9-11!

Click Here for Sponsor Details (or scroll down)

Schedule of Sessions and Special Events

Wednesday December 05, 2012

08:00 am - 06:00 pm Smart Start Seminar - Marineland 1

08:00 am - 08:00 pm DSA Registration Open - Palos Verdes Pre-Function West

04:00 pm - 06:00 pm CEO Council Roundtable Discussion <i>(Direct Selling Executives Only)</i> - Abalone Cove - This council meeting will provide those who attend an ideal opportunity to learn from other Presidents and CEOs in the room, and experience the peer-to-peer dialogue and sharing that makes direct selling special and unique.

06:00 pm - 08:00 pm Hollywood Glam Reception featuring DSA's Media Awards - Palos Verdes 1, 2, 3

Thursday December 06, 2012

07:00 am - 06:00 pm DSA Registration, Cyber Cafe & Charging Station Open - Palos Verdes Pre-Function West

08:00 am - 09:00 am Continental Breakfast - Palos Verdes 1, 2, 3

09:00 am - 10:15 am General Session I Featuring Kelly McDonald - Palos Verdes 4, 5
Ms. Kelly McDonald photo Ms. Kelly McDonald
McDonald Marketing

10:30 am - 11:30 am Workshops, Bank I - Crashing the Direct Sales Chasm: Integrating PR Across the Enterprise - Palos Verdes 8
Ms. Kim Sater photo Ms. Kim Sater
Director, US Consumer Marketing
Mary Kay Inc.
Ms. Bobbie Wasserman photo Ms. Bobbie Wasserman
Managing Director
Wave2 Alliances, Inc.

Workshops, Bank I - New Approaches to Online Training - Palos Verdes 4, 5
Mr. Jonathan Ducos photo Mr. Jonathan Ducos
Development Lead
Mr. Buck McMurray photo Mr. Buck McMurray
Director, Channel Marketing

Workshops, Bank I - Why Direct Sellers Need Mobile - Palos Verdes 6, 7
Mr. Lionel Carrasco photo Mr. Lionel Carrasco
Leapfactor, Inc.
Mr. Konrad Mayr photo Mr. Konrad Mayr
Vice President, Operations
Sabika, Inc.

11:30 am - 01:00 pm Lunch & Presentation Featuring J. Walker Smith & Anne Aldrich - Palos Verdes 4, 5
Mr. J. Walker Smith photo Mr. J. Walker Smith
Executive Chairman
The Futures Company
Ms. Anne Aldrich photo Ms. Anne Aldrich
Artemis Strategy Group

01:00 pm - 02:00 pm Workshops, Bank II - Building Buzz & Crafting Connection - Palos Verdes 4, 5
Mr. John Curtis photo Mr. John Curtis
Executive Vice President, Scentsy Fragrance

Workshops, Bank II - How to Media Train Your Field - Palos Verdes 8
Ms. Kathrina McAfee photo Ms. Kathrina McAfee
Manager, Strategic Communications
Mary Kay Inc.

Workshops, Bank II - Partnering with Field Leaders to Amplify Results Through Social Media - Palos Verdes 6, 7
Xanthie Drankus photo Xanthie Drankus
Senior Director of Marketing
Ruby Ribbon, Inc.
Ms. Elana Schuldt photo Ms. Elana Schuldt
Director, Marketing
Rodan + Fields

02:15 pm - 03:15 pm Workshops, Bank III - Bursting the Bubble - Palos Verdes 6, 7
Michel Bayan photo Michel Bayan
Mr. Scott Nelson photo Mr. Scott Nelson
Senior Director, Marketing Technology

Workshops, Bank III - Game On! - Palos Verdes 4, 5
Tony Ventrice photo Tony Ventrice
Senior Game Designer

Workshops, Bank III - Using Avatars & Virtual Worlds to Capture Gen Y - Palos Verdes 8
Dr. Michael Solomon photo Dr. Michael Solomon
Professor of Marketing, Haub School of Business & Director, Center for Consumer Research
St. Joseph's University
Greg W Marshall Ph.D. photo Greg W Marshall Ph.D.
Charles Harwood Professor of Marketing & Strategy, Rollins College/ Crummer Graduate School of Business
Rollins College

03:30 pm - 04:45 pm General Session II Featuring Tori Molnar - Palos Verdes 4, 5
Miss Tori Molnar photo Miss Tori Molnar
Utoria, LLC

04:45 pm - 06:00 pm DSEF Pack a Present & DSA Holiday Reception - Palos Verdes 1, 2, 3 - Serving up hot chocolate, egg nog and your favorite holiday munchies, this wonderful reception will get you even further into the holiday spirit! Even Santa has RSVPd!

06:00 pm - 09:00 pm DSA Education Committee Meeting & Dinner <i>(Committee members only, please.)</i> - Abalone Cove 2

DSA/DSEF Communications Committee Dinner - Abalone Cove 1

Party Plan Council Dinner <i>(Direct Selling Executives Only)</i> - White's Point

Friday December 07, 2012

08:00 am - 09:00 am Continental Breakfast - Palos Verdes 1, 2, 3

08:00 am - 12:00 pm DSA Registration, Cyber Cafe & Charging Station Open - Palos Verdes Pre-Function West

09:00 am - 11:00 am General Session III Featuring Karen Post, a Marketing Leaders Panel and the Digital Media Awards Presentation - Palos Verdes 4, 5
Ms. Karen Post photo Ms. Karen Post
Brain Tattoo Branding
Ms. Sarah Baker Andrus photo Ms. Sarah Baker Andrus
Vice President, Marketing
Mr. Michael Neimand photo Mr. Michael Neimand
Senior Vice President, Marketing, Team Beachbody Network
Team Beachbody
Mr Kevin B. Young photo Mr Kevin B. Young
Vice President Sales

11:15 am - 12:15 pm Workshops, Bank IV - Creating Community Through Content - Palos Verdes 8
Neely Adkins photo Neely Adkins
Online Community Manager
Ms. Anna Bryce photo Ms. Anna Bryce
Manager, Public Relations & Social Media
Mr. Chris Koops photo Mr. Chris Koops
Online Community Manager

Workshops, Bank IV - Game Changer - Palos Verdes 4, 5
David Sattler photo David Sattler
Digital Marketing Manager
Scentsy, Inc.
Mr. Don Sorensen photo Mr. Don Sorensen
Big Blue Robot

Workshops, Bank IV - The New Breed of Communications & Marketing Leaders - Palos Verdes 6, 7
Mr. Mark Bain photo Mr. Mark Bain
Upper 90 Consulting
Mr. John P. Parker photo Mr. John P. Parker
Chief Sales Officer

12:15 pm - 01:30 pm Lunch on the Go - Palos Verdes 1, 2, 3

Thank You to Our Meeting Sponsors

Sponsorship opportunities for DSA's 2012 Communications & Marketing Conference can be found here. Contact Sonya Cooper-Turner for more information about opportunities that are available.

2012 Communications & Marketing Conference Sponsors: