2012 Communications & Marketing Conference

Thank you for attending DSA's 2012 Communications & Marketing Conference! We hope you made the most of your time in LA and developed some new connections you can use in the future to help you solve your challenges.

You may continue to access the Digital Media Awards here, as well as to download the final pre-conference attendee list here. A final attendee list will be posted to DSA's website as soon as it is prepared.

Make plans now to be in Phoenix for the 2013 Annual Meeting, June 9-11!


Click Here for Sponsor Details (or scroll down)
 

Schedule of Sessions and Special Events


Wednesday December 05, 2012

08:00 am - 06:00 pm Smart Start Seminar - Marineland 1

08:00 am - 08:00 pm DSA Registration Open - Palos Verdes Pre-Function West

04:00 pm - 06:00 pm CEO Council Roundtable Discussion <i>(Direct Selling Executives Only)</i> - Abalone Cove - This council meeting will provide those who attend an ideal opportunity to learn from other Presidents and CEOs in the room, and experience the peer-to-peer dialogue and sharing that makes direct selling special and unique.

06:00 pm - 08:00 pm Hollywood Glam Reception featuring DSA's Media Awards - Palos Verdes 1, 2, 3


Thursday December 06, 2012

07:00 am - 06:00 pm DSA Registration, Cyber Cafe & Charging Station Open - Palos Verdes Pre-Function West

08:00 am - 09:00 am Continental Breakfast - Palos Verdes 1, 2, 3

09:00 am - 10:15 am General Session I Featuring Kelly McDonald - Palos Verdes 4, 5
 
Ms. Kelly McDonald photo Ms. Kelly McDonald
President
McDonald Marketing
Biography

10:30 am - 11:30 am Workshops, Bank I - Crashing the Direct Sales Chasm: Integrating PR Across the Enterprise - Palos Verdes 8
 
Ms. Kim Sater photo Ms. Kim Sater
Director, US Consumer Marketing
Mary Kay Inc.
Biography
 
Ms. Bobbie Wasserman photo Ms. Bobbie Wasserman
Managing Director
Wave2 Alliances
Biography

Workshops, Bank I - New Approaches to Online Training - Palos Verdes 4, 5
 
Mr. Jonathan Ducos photo Mr. Jonathan Ducos
Development Lead
Biography
 
Mr. Buck McMurray photo Mr. Buck McMurray
Director, Channel Marketing
Biography

Workshops, Bank I - Why Direct Sellers Need Mobile - Palos Verdes 6, 7
 
Mr. Lionel Carrasco photo Mr. Lionel Carrasco
Chief Executive Officer & Founder
Biography
 
Mr. Konrad Mayr photo Mr. Konrad Mayr
Vice President, Operations
Sabika, Inc.
Biography

11:30 am - 01:00 pm Lunch & Presentation Featuring J. Walker Smith & Anne Aldrich - Palos Verdes 4, 5
 
Mr. J. Walker Smith photo Mr. J. Walker Smith
Executive Chairman
The Futures Company
Biography
 
Ms. Anne Aldrich photo Ms. Anne Aldrich
Partner
Artemis Strategy Group
Biography

01:00 pm - 02:00 pm Workshops, Bank II - Building Buzz & Crafting Connection - Palos Verdes 4, 5
 
Mr. John Curtis photo Mr. John Curtis
Executive Vice President, Scentsy Fragrance
Biography

Workshops, Bank II - How to Media Train Your Field - Palos Verdes 8
 
Ms. Kathrina McAfee photo Ms. Kathrina McAfee
Manager, Strategic Communications
Mary Kay Inc.
Biography

Workshops, Bank II - Partnering with Field Leaders to Amplify Results Through Social Media - Palos Verdes 6, 7
 
Xanthie Drankus photo Xanthie Drankus
Social Media Manager
Biography
 
Ms. Elana Schuldt photo Ms. Elana Schuldt
Director, Marketing
Rodan + Fields
Biography

02:15 pm - 03:15 pm Workshops, Bank III - Bursting the Bubble - Palos Verdes 6, 7
 
Michel Bayan photo Michel Bayan
EVP
Fragmob, LLC
Biography
 
Mr. Scott Nelson photo Mr. Scott Nelson
Senior Director, Marketing Technology
XANGO LLC
Biography

Workshops, Bank III - Game On! - Palos Verdes 4, 5
 
Tony Ventrice photo Tony Ventrice
Senior Game Designer
Badgeville
Biography

Workshops, Bank III - Using Avatars & Virtual Worlds to Capture Gen Y - Palos Verdes 8
 
Dr. Michael Solomon photo Dr. Michael Solomon
Professor of Marketing, Haub School of Business & Director, Center for Consumer Research
St. Joseph's University
Biography
 
Greg W Marshall Ph.D. photo Greg W Marshall Ph.D.
Charles Harwood Professor of Marketing & Strategy, Rollins College/ Crummer Graduate School of Business
Rollins College
Biography

03:30 pm - 04:45 pm General Session II Featuring Tori Molnar - Palos Verdes 4, 5
 
Miss Tori Molnar photo Miss Tori Molnar
President
Utoria, LLC
Biography

04:45 pm - 06:00 pm DSEF Pack a Present & DSA Holiday Reception - Palos Verdes 1, 2, 3 - Serving up hot chocolate, egg nog and your favorite holiday munchies, this wonderful reception will get you even further into the holiday spirit! Even Santa has RSVPd!

06:00 pm - 09:00 pm DSA Education Committee Meeting & Dinner <i>(Committee members only, please.)</i> - Abalone Cove 2

DSA/DSEF Communications Committee Dinner - Abalone Cove 1

Party Plan Council Dinner <i>(Direct Selling Executives Only)</i> - White's Point


Friday December 07, 2012

08:00 am - 09:00 am Continental Breakfast - Palos Verdes 1, 2, 3

08:00 am - 12:00 pm DSA Registration, Cyber Cafe & Charging Station Open - Palos Verdes Pre-Function West

09:00 am - 11:00 am General Session III Featuring Karen Post, a Marketing Leaders Panel and the Digital Media Awards Presentation - Palos Verdes 4, 5
 
Ms. Karen Post photo Ms. Karen Post
President
Brain Tattoo Branding
Biography
 
Ms. Sarah Baker Andrus photo Ms. Sarah Baker Andrus
Vice President, Marketing
Biography
 
Mr. Michael Neimand photo Mr. Michael Neimand
Senior Vice President, Marketing, Team Beachbody Network
Team Beachbody
Biography
 
Mr Kevin B. Young photo Mr Kevin B. Young
Vice President Sales
Biography

11:15 am - 12:15 pm Workshops, Bank IV - Creating Community Through Content - Palos Verdes 8
 
Neely Adkins photo Neely Adkins
Online Community Manager
Amway
Biography
 
Ms. Anna Bryce photo Ms. Anna Bryce
Manager, Public Relations & Social Media
Amway
Biography
 
Mr. Chris Koops photo Mr. Chris Koops
Online Community Manager
Amway
Biography

Workshops, Bank IV - Game Changer - Palos Verdes 4, 5
 
David Sattler photo David Sattler
Digital Marketing Manager
Scentsy, Inc.
Biography
 
Mr. Don Sorensen photo Mr. Don Sorensen
President
Big Blue Robot
Biography

Workshops, Bank IV - The New Breed of Communications & Marketing Leaders - Palos Verdes 6, 7
 
Mr. Mark Bain photo Mr. Mark Bain
President
Upper 90 Consulting
Biography
 
Mr. John P. Parker photo Mr. John P. Parker
Chief Sales Officer
Amway
Biography

12:15 pm - 01:30 pm Lunch on the Go - Palos Verdes 1, 2, 3


Thank You to Our Meeting Sponsors

Sponsorship opportunities for DSA's 2012 Communications & Marketing Conference can be found here. Contact Sonya Cooper-Turner for more information about opportunities that are available.

2012 Communications & Marketing Conference Sponsors: