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DSA’s research services offer information on the industry as a whole, on the direct selling salesforce specifically, on the public’s experience with and attitudes toward direct selling, and on companies’ operating practices and benchmarks. Here are the reports that are currently available. In addition, both the Direct Selling Education Foundation (DSEF) and the World Federation of Direct Selling Associations (WFDSA) conduct research relevant to direct selling. For further information, please click on the report of interest to you.
DSA 2015 Growth & Outlook Survey Video with Joe Mariano.
These research reports cover direct selling in the U.S.
The US National Salesforce Study covers the U.S. direct salesforce, including topics such as direct selling representatives' demographic profile, motivations for joining and staying involved with direct selling, satisfaction levels, etc.
These research reports explore the U.S. public’s experiences with and attitudes toward direct selling. Some reports cover the general public while others cover specific segments of the U.S. public.
These research reports investigate the ways direct selling companies operate and identify important benchmarks for various aspects of company operations
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