Protecting
consumers.

Empowering
entrepreneurs.

Advancing policy.

What Is Direct Selling?

Direct selling gives companies a people-centered way to distribute products, reaching customers through authentic recommendations and real product experience.

Our Mission

DSA’s mission is to advance a policy and regulatory environment that embraces innovation, protects consumers, and empowers entrepreneurs across America and the globe to build businesses on their own terms.

Our Members

We are the collective voice of the visionaries, entrepreneurs, and innovators comprising the most powerful, people-driven distribution channel in the world.

Policy Priorities

Consumer Protection & Ethics

Entrepreneurship & Independence

Smart, Modern Regulation

Community & Legislative Impact

Direct Selling Statistics

Key stats to inform policy, planning, and compliance.

Retail Sales
$ 0 B
Direct Sellers
0 M
Customers
0 M

Behind every number is an entrepreneur, a customer, and a community. Explore the full context and what it means.

Turn Membership into Momentum

DSA membership brings a seat at the table, operational know-how, and intelligence you can act on.

Policy Access

Briefings, positions, and a seat at the table. Connect directly with policy leaders and industry peers.

Ethics & Compliance Resources

Toolkits, templates, and training to operationalize best practices and meet evolving requirements.

Industry Insights

Member‑only analysis of trends, research, and benchmarks you can use in planning and governance.

Advocacy in Action

Events & Meetings

September 23, 2026
Direct Selling Day on the Hill | Washington, DC
September 23-24, 2026
DSA and DSEF Board of Directors Meetings (HYBRID) } Washington, DC
November 16-17, 2026
DSA Legal & Regulatory Conference | Washington, DC
December 15, 2026
DSA and DSEF Board of Directors Meetings | Virtual

Join DSA

Join as a company, partner as a supplier, or explore salesforce tools that help you succeed.

Join DSA as a Member Company or Supplier Partner

Renew Your DSA Membership

Resources for the Independent Salesforce

Supplier Members

Stories from Across America

Watch and listen to these Americans who have chosen independence through direct selling.