Direct Selling Association I Representing Direct Selling Companies

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Direct Selling Journal

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Events & Meetings

Thursday, June 24, 2021 - 1:00 - 2:00 PM ET
DSA Growth & Outlook Webinar: State of Direct Selling & Staying Competitive Post Pandemic

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July 26 - July 28, 2021
Empowering Direct Selling Executives Program at Crummer Graduate School of Business at Rollins College

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Tuesday, July 27, 2021 - 1:00 - 4:00 PM ET
The Direct Selling Virtual Summit: Increasing Consumer Trust (Presented by the BBB National Program)

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September 21 - September 22, 2021
Empowering Direct Selling Executives Program at Crummer Graduate School of Business at Rollins College

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October 12 - 13, 2021
Direct Selling Compliance Certification Program

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October 13 - 15, 2021
Legal & Regulatory Seminar

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October 31 - November 2, 2021
DSA ENGAGE 2021: Live! In New Orleans

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June 3 - 7, 2022
DSA Annual Meeting 2022 - Boca Raton, Florida

More Information to Come!

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About Us

The Direct Selling Association (DSA) is the national trade association for companies that market products and services directly to consumers through an independent, entrepreneurial sales force. DSA serves to promote, protect and police the direct selling industry while helping direct selling companies and their independent salesforce become more successful.

DSA provides educational opportunities for direct selling professionals and works with Congress, government agencies, consumer protection organizations and others on behalf of its nearly 200 member companies.

DSA Mission

To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and the direct sales opportunity is conducted with the highest level of business ethics and service to consumers.

What is direct selling?

Direct selling is a business model that offers entrepreneurial opportunities to individuals as independent contractors to market and/or sell products and services, typically outside of a fixed retail establishment, through one-to-one selling, in-home product demonstrations or online. Compensation is ultimately based on sales and may be earned based on personal sales and/or the sales of others in their sales organizations.

Direct sellers may be called distributors, representatives, consultants or various other titles. They may participate in various ways, including selling the products themselves or through their sales organizations, providing training and leadership to their sales organizations, referring customers to the company and purchasing products and services for personal use.