Protecting
consumers.

Empowering
entrepreneurs.

Advancing policy.

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What Is Direct Selling?

Direct selling gives companies a people-centered way to distribute products, reaching customers through authentic recommendations and real product experience.

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Our Mission

DSA’s mission is to advance a policy and regulatory environment that embraces innovation, protects consumers, and empowers entrepreneurs across America and the globe to build businesses on their own terms.

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Our Members

We are the collective voice of the visionaries, entrepreneurs, and innovators comprising the most powerful, people-driven distribution channel in the world.

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Policy Priorities

consumer-protection

Consumer Protection & Ethics

Code of Ethics >
entrepreneurship

Entrepreneurship & Independence

Industry Stats >
regulation

Smart, Modern Regulation

Policy Priorities >
impact

Community & Legislative Impact

Learn More >

Direct Selling Statistics

Key stats to inform policy, planning, and compliance.

$34.7B
Retail Sales
5.5M
Direct Sellers
34.4M
Customers
Behind every number is an entrepreneur, a customer, and a community.
Explore the full context and what it means.
Learn More

Turn Membership into Momentum

DSA membership brings a seat at the table, operational know-how, and intelligence you can act on.

See Membership Benefits
 
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Policy Access

Briefings, positions, and a seat at the table. Connect directly with policy leaders and industry peers.

ethics-resources 

Ethics & Compliance Resources

Toolkits, templates, and training to operationalize best practices and meet evolving requirements.

industry-insights 

Industry Insights

Member‑only analysis of trends, research, and benchmarks you can use in planning and governance.

 

Advocacy
in Action

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Events &
Meetings

View the Calendar >

March 18, 2026 @ 1:00 PM ET

Bi-Monthly Member Update >

April 13, 2026

DSA and DSEF Board of Directors Meetings | Dallas, TX
In-person registration >  | Virtual registration >

June 17-18, 2026

DSA and DSEF Board of Directors Meetings | Salt Lake City, UT

September 23, 2026

Direct Selling Day on the Hill | Washington, DC

September 24, 2026

DSA and DSEF Board of Directors Meetings | Washington, DC

December 15, 2026

DSA and DSEF Board of Directors Meetings | Virtual

Join DSA

Join as a company, partner as a supplier, or explore salesforce tools that help you succeed.

Join-Company 

Join DSA as a Member Company

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Supplier-Partner 

Become a DSA Supplier Partner

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Resources 

Resources for the Independent Salesforce

Salesforce Resources >

Supplier Members

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