Direct Selling Association I Representing Direct Selling Companies

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What you need to know about COVID-19

Events & Meetings

September 19, 2024
DSEF Insights Webinar: What's New, Now, and Next for Consumer Attitudes – A Deep Dive into the 2024 DSEF Consumer Attitudes Survey
Register Here

September 23-24, 2024
DSA/DSEF Board of Directors Meeting (HYBRID)
Washington, DC
IN-PERSON REGISTRATION
VIRTUAL REGISTRATION

September 25, 2024
Direct Selling Day on Capitol Hill
Washington, DC
Learn more

October 8, 2024
DSA ENGAGE Webinar: Rallyware Executive Panel Discussion - Driving Performance & Growth with Insights from ACN, Plexus and Xyngular
Register Here

October 16-18, 2024
Legal + Regulatory Conference
(a part of the DSA ENGAGE Conference Series)
Register Here

October 16 & 22, 2024
DSCP-CP
Register Here

November 14, 2024
DSEF Insights Webinar: The Dark Side of Social Media
Register Here

December 10, 2024
DSA/DSEF Board of Directors Meeting (VIRTUAL)
Washington, DC

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About Us

The Direct Selling Association (DSA) is the national trade association for companies that market products and services directly to consumers through an independent, entrepreneurial sales force. DSA serves to promote, protect and police the direct selling industry while helping direct selling companies and their independent salesforce become more successful.

DSA provides educational opportunities for direct selling professionals and works with Congress, government agencies, consumer protection organizations and others on behalf of its member companies.

DSA Mission

To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and the direct sales opportunity is conducted with the highest level of business ethics and service to consumers.

What is direct selling?

Direct selling is a business model that offers entrepreneurial opportunities to individuals as independent contractors to market and/or sell products and services, typically outside of a fixed retail establishment, through one-to-one selling, in-home product demonstrations or online. Compensation is ultimately based on sales and may be earned based on personal sales and/or the sales of others in their sales organizations.

Direct sellers may be called distributors, representatives, consultants or various other titles. They may participate in various ways, including selling the products themselves or through their sales organizations, providing training and leadership to their sales organizations, referring customers to the company and purchasing products and services for personal use.

A special thank you to DSA’s 2024 START Summit and ENGAGE Conference Series sponsors for their generous support.