Protecting
consumers.

Empowering
entrepreneurs.

Advancing policy.

Join DSA Policies

What Is Direct Selling?

Direct selling gives companies a people-centered way to distribute products, reaching customers through authentic recommendations and real product experience.

Our Mission

DSA’s mission is to advance a policy and regulatory environment that embraces innovation, protects consumers, and empowers entrepreneurs across America and the globe to build businesses on their own terms.

Our Members

We are the collective voice of the visionaries, entrepreneurs, and innovators comprising the most powerful, people-driven distribution channel in the world.

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Policy Priorities

consumer-protection

Consumer Protection & Ethics

Code of Ethics >

entrepreneurship

Entrepreneurship & Independence

Industry Stats >

regulation

Smart, Modern Regulation

Policy Priorities >

impact

Community & Legislative Impact

Direct Selling Statistics

Key stats to inform policy, planning, and compliance.

$34.7B

Retail Sales

5.5M

Direct Sellers

34.4M

Customers

Behind every number is an entrepreneur, a customer, and a community.
Explore the full context and what it means.

Turn Membership into Momentum

DSA membership brings a seat at the table, operational know-how, and intelligence you can act on.

See Membership Benefits

policy-access

Policy Access

Briefings, positions, and a seat at the table. Connect directly with policy leaders and industry peers.

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Ethics & Compliance Resources

Toolkits, templates, and training to operationalize best practices and meet evolving requirements.

industry-insights

Industry Insights

Member‑only analysis of trends, research, and benchmarks you can use in planning and governance.

Advocacy
in Action

Visit the Newsroom >

Direct Selling Leaders Press Case For Independent Entrepreneurship In Washington Meetings

March 5, 2026
Direct Selling Association Statement on U.S. Department of Labor Proposed Worker Classification Rule

February 26, 2026

Events &
Meetings

View the Calendar >

April 13, 2026

DSA and DSEF Board of Directors Meetings | Dallas, TX
In-person registration > | Virtual registration >

April 27, 2026 @ 11:30 AM ET

DSEF Insights Webinar: Influencer Tactics To Sharpen Your Company Strategy >

June 17-18, 2026

DSA and DSEF Board of Directors Meetings | Salt Lake City, UT

September 23, 2026

Direct Selling Day on the Hill | Washington, DC

September 24, 2026

DSA and DSEF Board of Directors Meetings | Washington, DC

November 16-17, 2026

DSA Legal & Regulatory Conference | Washington, DC

December 15, 2026

DSA and DSEF Board of Directors Meetings | Virtual

Join DSA

Join as a company, partner as a supplier, or explore salesforce tools that help you succeed.

Join-Company

Join DSA as a Member Company

Apply for Membership >

Supplier-Partner

Become a DSA Supplier Partner

Apply or Renew >

Resources

Resources for the Independent Salesforce

Salesforce Resources >

Supplier Members

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