BREAKOUT SESSIONS

General Session: ADAPT
Solution-Driven Discussions

Join us in a unique opportunity to glean insights from your peers who have successfully navigated today's most formidable challenges. Jump to a table that resonates with your interests and immerse yourself in the collective wisdom shared by presenters and fellow participants at the table. It's not just about learning; it's about drawing inspiration and practical lessons from those who have triumphed in the face of challenges, fostering a community of shared knowledge and growth. We’ll have time for two discussions, so pick your most important one first.

Facilitated by: Dan Macuga, Chief Marketing Officer, USANA Health Sciences, Inc.

Choose from the following table discussions:

• Prioritize the Distributor Relationship in Your Customer-Focused Campaigns
  Ashley Collins, EVP of Marketing, USANA Health Sciences, Inc.
• Best Practices to Communicate with Your Field
  Kirsten Aguilar, EVP Marketing, SeneGence International
• Field Tools that Deliver ROI
  Darla Brown, Founder and Chief Executive Officer, The Winners Formula
• Promotions that Generate Sales
  Chuck Thompson, Chief Consultant Engagement Officer, Scentsy, Inc.
• Demographic Shifts – Recruiting Younger People
  Jill Taylor, Executive Vice President of Sales, Stampin' Up!
• Adapting New Technology without Disrupting Your Field 
  Tyler Whitehead, Founder and Chief Executive Officer, ENKRATEIA Strategies
• Using Tech to Build Communities
  Scott Kramer, CEO, MultiBrain
• Brand Building
  Brian Gill, Chief Marketing Officer, 4Life

Roundtable Discussions

Engage in meaningful dialogue during these roundtable discussions that address current and future challenges within the direct selling channel. Seize the opportunity to glean insights from the experiences of your peers, fostering a deeper understanding of key business areas that will propel your company forward in the coming year. It's not just a chance to learn; it's a collaborative journey to fortify your business and navigate the evolving landscape with collective wisdom. Pick one of the following areas to lean into:       

1. Sales & Marketing   
   Ashley Collins, EVP of Marketing, USANA Health Sciences
   Jeffrey Pearson, Executive Vice President, Sales, Young Living 

2. Communications
   Calvin Jolley, Vice President, Communications, 4Life
   Kirsten Aguilar, EVP Marketing, SeneGence International

3. Legal & Regulatory 
   Travis Wilson, Director of Business Development, Momentum Factor 

4. Finance, Tech & Operations   
   Rob Marriott, Chief Revenue Officer, GOBI and
   Adam Moon, Vice President – Finance, USANA Health Sciences, Inc.                          

5. CEO to CEO
   Kevin Guest, Chairman, USANA
   Mindy Lin, CEO, Damsel in Defense

What’s Working, What’s Not

Dive into fast-paced discussions where session leaders will swiftly share their top examples from the past year, focusing on key performance indicators (KPIs) that boosted activity, productivity, efficiency, or sponsoring. Facilitators will unravel the actions that fueled their success, offering insights into effective strategies and, where applicable, lessons from missteps. Choose your area of interest—Party Plan, Legal & Regulatory, Tech & Operations, or Person to Person—and come prepared to contribute your experiences. This collaborative exchange promises to extract maximum value from collective successes, creating a rich learning environment for all participants.

• Party Plan

  Jill Blashack Strahan, Founder & Chief Executive Officer, Tastefully Simple, Inc.

• Legal & Regulatory
  Travis Wilson, Director of Business Development, Momentum Factor

• Finance, Tech & Operations
  Colt Passey, Chief Executive Officer, GOBI
  Rodger Smith, Chief Marketing Officer, EXIGO
• Person to Person 
  Tyler Whitehead, Founder and Chief Executive Officer, ENKRATEIA Strategies