DSA/BBB National Programs, Inc.
Direct Selling Self-Regulatory Council

INDEPENDENT INVESTIGATION. INCREASED OVERSIGHT. ACTIVE MONITORING.

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WHO

The Direct Selling Self-Regulatory Council (DSSRC) was launched in 2019 as a third-party, independent self-regulatory program administered by the non-profit organization BBB National Programs. DSSRC is funded by the Direct Selling Association (DSA).

WHY

Direct selling – when done correctly – can benefit salesforce members and consumers. However, the dissemination of unsupported product claims and the over-embellishment of the amount of money that can be earned through a direct selling opportunity is an ongoing concern in the industry. DSSRC is a proactive effort to identify and eliminate product and earnings claims that are eroding the reputation of the direct selling industry. To be successful, effective self-regulation requires ongoing commitment and participation from companies and salesforce members from across the industry. 

WHAT

DSSRC monitors the entire U.S. direct selling industry and embodies the following principles: 

  • Clear industry standards on issues such as product and earning representations
  • Relevant best practices from other self-regulatory models
  • A process that both monitors and enforces strict business principles; and
  • Guidance to raise the bar of excellence for DSA members and the entire direct selling channel.

 

Learn more at the DSSRC website →