DSA/DSEF Board Breakfast

DSA/DSEF Board Meetings

Lunch with Like Minds

Connect with your colleagues during this casual lunch buffet. Tables will be labeled according to your primary interest level. Find yours to share challenges and wins.

Welcome

We’re so glad you joined us. Let’s prepare for content and conversations that will propel us forward.

Technology, Relevancy, and Reality: Empowering Direct Sales in the Digital Age

As older direct sales companies navigate the evolving landscape, critical decisions must be made to ensure continued relevance and success as this digital age continues to grow. This discussion will explore the intersection of technology, marketing, and sales strategies in the direct sales channel. It will explore what's next for creating user-friendly technologies, aligning compensation plans, and bridging the gap between traditional tools and modern solutions. Key topics will include:

• Strategic Alignment: Understand how technology, products, and compensation plans can attract the right audience. Explore the delicate balance between legacy practices and innovative approaches.

• User-Centric Tools: Discover how to design tools that empower distributors and customers. Simplify complex processes to enhance user adoption across all age groups.

• The Excitement Factor: Learn strategies to ignite enthusiasm among field teams and uncover the secret sauce for creating tools that inspire action.

• UX Research as Our North Star: Dive into the world of user experience research. Understand how thoughtful design can drive success with just a few clicks.

Your Digital Revolution

Tech advancements are moving at warp speed. How do you plan, budget and predict with a moving target? Join a direct selling global company that has been in the trenches as they share their biggest lessons learned and their path forward.

Refreshment Break

Get your steps in as you traverse the expo while enjoying a beverage and snack.

Supply Chain Management Solutions to Minimize Distributions

Back by popular demand! A leading global brand will share the policies and strategies they employ to deal with the unpredictable when it comes to your supply chain systems.

Distribution Optimization Trends

Learn the latest and greatest ways you can save time and money getting your products into the hands of your distributors and consumers.

Aligning Tech, Product, Sales, and Compensation 

Every product from every direct selling company has an optimal consumer usage pattern. Nutritional supplements intended for daily use, for example, can be supported by a regularized set of behaviors by sales professionals. Alternatively, for products with intermittent or once-in-a-while purchase behavior require a completely different set of tech tools to guide behavior. Alignment creates a simple selling system, and a duplicatable structure means achieving greater results, while misalignment will only create a paralyzed field, wondering what to do next. This session will explore the tech tools that are designed to drive success. 

• Sean Smith, CEO, InfoTrax

Live Stream Shopping

Ease of purchase is the number the number one way to attract new customers. Learn how live streaming can be integrated into your salesperson’s live demonstrations to convert those enthusiastic shoppers.

• Jeff Persaud, IT Manager, L’BRI PURE n’ NATURAL
• Dave Siembieda, CEO, Bloo Kanoo

The Tech Revolution: Adapting AI and Other Tools to Launch Your Company Forward

The most revolutionary time since the internet was first introduced is here. This session will explore the possibilities from AI and beyond.

Apps: The Good, the Bad and the Useful

We know apps are a part of doing business. Learn the attributes and potential the useful have for your company to consider. 

• Scott Kramer, CEO, MultiBrain

Awards Program & Dinner

Learn about the innovative initiatives and programs your peers are deploying to increase their tech & operations. We’ll also award the partnership award to the supplier partner who has helped companies the most this past several years.

Networking Breakfast

Welcome back for our final day of learning. Pick a new table to enjoy today’s sessions.

Deploying New Technology WithOUT Alienating Your Field

Yes, we get it. You need to be ahead of the tech curve. But how do you do this and ensure you don’t do something that causes your salespeople to lose productivity, or worse, refuse to adapt? Onboarding and training can help but those are after the fact when you’ve already invested. We’ll explore how to integrate even the most resistant dinosaurs on your quest for tech tools.

Cybersecurity & Digital Protection

This session will deep dive into current vendor management risks that are turning into multi-million-dollar disputes, cybersecurity incident planning and response best practices, privacy litigation risks specific to the direct selling industry as well as enforcement priorities across various regulatory agencies, including state Attorneys General, the Federal Trade Commission, Securities and Exchange Commission, and Department of Justice. In all, you will walk away with a better understanding of how privacy and cybersecurity risks are evolving into real litigation and enforcement actions to help you better prioritize developing a compliant privacy and data security program within your organization.

• Katy Spicer, Partner, Squire, Patton Boggs

Combatting Fakes and Knockoffs

Counterfeit products are a real concern for many direct selling companies. Find resources and solutions during this session.

• Travis Wilson, Director Business Development, Momentum Factor

Facility Tour Scentsy Headquarters

Take a look at where the Scentsy magic happens. Check out the home office, tour the plant, and gain insights into the organization. Join our host as they share their best practices and systems for tracking thousands of skews across multiple distribution centers.

Tour hotspots will include:

• Shipping and warehousing
• Field services and consultant support

Lunch & Learn

Before heading out, grab lunch and join a table topic to gain valuable knowledge and insights.

Conference Concludes