2020 Industry Leadership Retreat - By Invitation Only

DSA Industry Leadership Retreat

A CEO Focused and Led Discussion

January 8-10, 2020



Wednesday, January 8


6:00 – 9:00 p.m.                Welcome Dinner

Enjoy a relaxing dinner with fellow retreat participants and spouses. We’ll do quick introduction over dinner to help everyone get to know each other before the programs begins tomorrow morning.


Thursday, January 9


8:00 – 9:00 a.m.                               Buffet Breakfast

Fuel up so that you’ll be energized to participate in our content rich program.            


9:00 – 10:15 a.m.                            KPI Best Practices – What’s Working

CEOs will engage in a rapid-fire conversation led by our retreat facilitator to share your best examples of the past year for a KPI that increased activity, productivity, efficiency or sponsoring. Share what actions were put into place and why these actions contributed to your success as a company and Chief Executive. We’ll want to know things that worked and the things that you won’t be doing again. What will you continue to do to have impact moving forward? Bring examples and supporting documents to share to help us gain as much as possible from your success and we’ll do the same on our initiatives.          


10:15 a.m. – 11:15 a.m.                 Regulation and the Future of the Direct Selling Business Model

We will explore your perceptions of the current regulatory climate, with a particular emphasis on the U.S. Federal Trade Commission. How will the current regulatory environment affect your ability to compete with other channels and the gig economy phenomenon.


11:15 a.m.   – 12:15p.m. Industry Positioning

Public perceptions of direct selling impact so much more than reputation, it also makes a difference in legislative success and FTC scrutiny. Engage in a discussion to help shape the future of your company and industry. How might we move forward as a group to improve reputation, reposition the opportunity and rejuvenate our growth possibilities?


  • What are the key issues holding your business back?
  • What do you see are the key roles and responsibilities of DSA?
  • What can individual companies do to make a difference?


12:15 – 1:30 p.m.                            Lunch

What Your Communications team needs You to KNOW

Meet up with the communications professionals participating in the Communications Retreat to learn what is most important for them regarding today’s communications and marketing challenges and opportunities.


1:45 – 3:00 p.m.                The Future of Direct Selling: Digital Transformation

                                                            -Vince Perfetti, Chief Transformation Officer, Nu Skin

This seasoned executive will describe how one company is approaching the digital future and present ideas for your discussion about what this transformation might portend for your business.


3:00 – 3:15 p.m.                Break


3:15 – 4:30 p.m.                               The Chinese Market – Direct Selling’s Biggest opportunity or Challenge?

                                                            CEOs will discuss the latest developments related to doing business in China, and what those developments could mean for direct sellers around the globe.


4:30 – 6:00 p.m.                Nu Skin Headquarters Tour


6:30 – 9:30 p.m.                Reception & Dinner

                                                            Continue the conversations over an informal networking dinner.


Friday, January 10


8:00 – 9:00 a.m.                               Buffet Breakfast

Fuel up so that you’ll be energized to participate in our content rich program.


9:00 – 10:15 a.m.                            CBD – Gold Rush or Fool’s Gold?

Direct sellers are reportedly the largest sellers of CBD products, even while  the overall marketplace wrestles with issues of regulation, efficacy, and GMP.  Where is the CBD market going for direct sellers?  Our participants will discuss.


10:15 – 10:30 a.m.                          Break


10:30 a.m. – Noon                          Hot Topics

Our two-day program brought us together to discuss workable solutions that address the challenges and issues we’re identified with your help. We look forward to revisiting the topics you indicated as being top priorities.


Noon – 1:00 p.m.                            Wrap Up and Lunch