Events & Meetings

February 13, 2024
Direct Selling Self-Regulatory Council: What's New in 2024
Register Here


March 18, 2024
DSA/DSEF Board of Directors Meeting (HYBRID)
USANA Headquarters
Register Here 


March 18 - 19, 2024
Sales Conference
(a part of the DSA ENGAGE Conference Series)
Register Here


June 12, 2024
DSA/DSEF Board of Directors Meeting (IN-PERSON)
Scentsy Headquarters


June 12 - June 15, 2024
Technology + Operations Conference
(a part of the DSA ENGAGE Conference Series)
Register Here

About Us

The Direct Selling Association (DSA) is the national trade association for companies that market products and services directly to consumers through an independent, entrepreneurial sales force. DSA serves to promote, protect and police the direct selling industry while helping direct selling companies and their independent salesforce become more successful.

DSA provides educational opportunities for direct selling professionals and works with Congress, government agencies, consumer protection organizations and others on behalf of its member companies.

DSA Mission

To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and the direct sales opportunity is conducted with the highest level of business ethics and service to consumers.

What is direct selling?

Direct selling is a business model that offers entrepreneurial opportunities to individuals as independent contractors to market and/or sell products and services, typically outside of a fixed retail establishment, through one-to-one selling, in-home product demonstrations or online. Compensation is ultimately based on sales and may be earned based on personal sales and/or the sales of others in their sales organizations.

Direct sellers may be called distributors, representatives, consultants or various other titles. They may participate in various ways, including selling the products themselves or through their sales organizations, providing training and leadership to their sales organizations, referring customers to the company and purchasing products and services for personal use.


  • Infotrax

    Infotrax

  • Jenkon

    Jenkon

  • Multibrain

    multibrain

  • ADI

    ADI

  • Amway

    Amway

  • Exigo

    Exigo

  • GoBi

    GoBi

  • MomentumFactor

    MomentumFactor

  • NuSkin

    NuSkin

  • PayPal

    PayPal

  • Payquicker

    Payquicker

  • Rallyware

    Rallyware

  • WinstonStrawn

    WinstonStrawn

  • 4Life

    4Life

  • Avalara

    Avalara

  • BakerHostetler

    BakerHostetler

  • Disney-Meetings

    Disney-Meetings

  • Foley

    Foley

  • Hussle

    Hussle

  • Kelley-Drye

    Kelley-Drye

  • Nexio2

    Nexio

  • PRO-Insurance

    PRO-Insurance

  • Quickbox

    Quickbox

  • S4DS

    S4DS

  • smart-office-solutions

    smart-office-solutions

  • Amware

    Staci Americas

  • Sunwest

    Sunwest

  • USANA

    USANA

  • Worldpay

    Worldpay