Category Samples

Here are several samples of different ways you could prepare your ETHOS Award entry(ies). Please use these to guide your internal process as you craft your entry. These should not be used as templates; rather, they should be used as idea-starters for how other companies have presented program details.


Category: Technology Innovation

General Criteria:

Successful entries in this category will demonstrate excellence in the innovative use of salesforce-enabling technology.

Winning entries will:

  • Illustrate the salesforce benefits of the program or tool through specific examples
  • Describe the development process involved in creating the concept
  • Outline the goals and outcomes related to the program or tool

Subcategories:

  • Mobile Technology - Direct selling has never been confined by traditional business venues and today's smart phones and tablet computers are further redefining how and where we conduct business. Have you created the killer app or adopted a technology that has made your sales force more effective at conducting business-on-the-go?
  • Back Office/Business Support - Direct sellers are managing micro-enterprises and with the power of digital technology, are competing with larger companies in other channels. But they need business intelligence and business enabling technology to manage their sales, organizations and especially to identify opportunities to maximize the returns on their efforts. How are your back office tools creating up-to-the-minute resources to motivate and enable business success?
  • Customer/Sales Support - A great experience can convert casual consumers into loyal customers and a residual income stream for your direct sellers. Have you found a way to leverage technology to enhance the customer experience and foster a robust, loyal and growing customer base?

Category: Product Innovation

General Criteria:

Successful entries will showcase a new product or service introduced to the marketplace in 2013 that sets a high standard of excellence and innovation.

Winning entries will:

  • Describe the new product or service and illustrate how it is a category "game changer"
  • Provide a detailed description of how this product or service fits in to and/or enhances the company's existing product mix.

Subcategories:

  • Personal Care - cosmetics, skincare, fragrances, hair care, nail care, oral care
  • Wellness - nutritional supplements, weight management, health foods and beverages, exercise equipment and materials
  • Home Decor/Durables/Home Care - cookware, cutlery, housewares, decorative accessories, air and water filters, gourmet food and beverages, cleaning products
  • Clothing/Accessories - clothing, lingerie, sleepwear, jewelry, fashion accessories, handbags
  • Education/Leisure/Other - books, scrapbooking, crafts, computer software, toys and games, sporting goods

Category: Excellence in Salesforce Development

General Criteria:

Successful entries in this category will describe a specific program or tool that empowered or motivated the salesforce to succeed. Entrants are encouraged to highlight ways in which the program addresses the needs of diverse populations, be they ethnic, motivational, generational, etc.

Winning entries will:

  • Describe the program or tool and illustrate its impact on the salesforce and/or the specific business outcome
  • Provide a description of the business need that prompted creation of the program or tool and outline the development process

Subcategories:

  • Incentive Programs - Business gurus like Dan Ariely, Daniel Pink and Jason Dorsey are teaching the world a thing or two about what drives behavior and performance. How have you put behavioral economics, modern motivational theory or generational dynamics to work on behalf of your sales organization?
  • Business Tools - Communication of your message and the effectiveness of a direct seller can be greatly facilitated by sales aids, demo sets, lead management systems and other innovative business tools. How are you ensuring your sales organization is presenting you and themselves in the most compelling, professional light?
  • Business Training - We all understand that effective direct sellers are those who adopt, perfect and duplicate a system of best practices. What programs and systems have you developed to facilitate and enhance the duplication of best business practices among your salesforce?
  • Personal Development/Motivation - It's often said that direct selling is personal development with a paycheck. How have you enhanced the lives of your sales organization members through personal development or motivational programs?
  • Recognition - Recognizing performance is a science and art that the most successful direct selling companies are constantly striving to perfect. What have you done to bring innovation to the Who, What, When, Where and How of salesforce recognition.

Category: Vision for Tomorrow

As the Direct Selling Association continues to increase public awareness about all that our industry brings to its constituencies, the American economy or communities in the U.S. and around the world, many of our companies are already walking the talk. What has your company done that has helped the general public, the press or policy makers gain a better appreciation of what our efforts mean to them?

Entries in this category will not only be eligible for award recognition, but will also be part of an industry effort to communicate the good works of direct sellers around the globe. Entrants are encouraged to highlight ways in which the program addresses the needs of diverse populations, be they ethnic, motivational, generational, etc.

General Criteria:

Successful entries will illustrate how a specific project or program made an impact beyond the bottom line.

Winning entries will:

  • Describe the project or program, with a specific emphasis on the audience or demographic
    that will be reached or otherwise impacted
  • Address the anticipated long-term impact
  • Present quantifiable results that demonstrate how the project or program contributed
    to the “greater good”
  • Provide information about future or ongoing efforts related to the project or program

Subcategories:

  • Public Awareness - The phrase "a rising tide lifts all boats" is key to understanding the importance of public perception of our industry. How has your company helped to increase awareness of the direct selling industry, best business practices, consumer protection, or high standards of ethics in business?
  • Philanthropy - Direct sellers are known for their commitment to improving the lives of others, and that extends far beyond their own salesforce members. How has your company worked to improve the lives of those in its "community" - whether it's a local community or a community on the other side of the globe? Consideration for this award goes far beyond monetary resources. Strong consideration will be given for companies that demonstrate a commitment of human resources (both coporate and at the salesforce level) and intellectual capital.
  • Public Affairs - The decisions made by legislators and regulators have very real implications for our businesses, yet many Americans assume others will represent their interests. How has your company worked to make sure its interests - and those of its salesforce - are represented in the public arena?

Category: Marketing/Sales Campaigns

General criteria:

Successful entries will demonstrate excellence, creativity and innovation in effective outreach to key audiences. Entrants are encouraged to highlight ways in which the program addresses the needs of diverse populations, be they ethnic, motivational, generational, etc.

Winning entries will:

  • Describe the specific project or campaign, including the initial goals and objectives
  • Evaluate the success of the project or campaign in terms of the initial goals and objectives
  • Provide quantifiable results that illustrate the success of the project or campaign

Subcategories:

  • Social Media/Online - Direct selling is the original form of “social commerce.” How is your company helping your sales organization leverage social media to build their businesses or enhance their effectiveness?
  • Promotions - Seasonality affects most our businesses in one way or another. How has your company created innovative use of product or business promotions to manage the ebbs and flows of your business cycles?
  • Launches - A successful product or program launch is one that has maximum buy-in and participation from your salesforce. How have you innovatively and effectively engaged your sales organization in a recent launch initiative?

Go to entry cover sheet form


Category: Rising Star

General criteria:

The Rising Star Award is designed to recognize up-and-coming direct selling companies that have dedicated themselves to achieving a high standard of excellence in business operations.

Winning companies will:

  • Have been an active DSA member for at least one year.
  • Have begun direct selling operations less than five years ago.
  • Illustrate a commitment to the tenets of the DSA Code of Ethics.
  • Illustrate a consistent and continued pattern of growth.
  • Demonstrate a well-rounded business strategy including projections for growth in sales, salesforce and tangential activities such as charitable giving.

Category: Partnership

General Criteria:

The DSA Partnership Award recognizes Supplier Member companies that provide a product or service that has/had a measurable impact on the growth or development of an Active Member company or increases the profitability of a Member. The judges are looking for a sustained relationship between the supplier and active members.

Winning companies will:

  • Be nominated by a direct selling member company
  • Provide two additional client nominations
  • Provide a description of the impact the company has had on the success of its clients

Judging process:

Companies considered in this category must be nominated by an Active Member company using the online nomination form. Following nomination, the Supplier company will be asked to provide two additional client nominations and its own company description. Nominees will be evaluated by a panel of both direct selling executives and outside experts.