Schedule At A Glance

** All times listed are Eastern Time. **


Monday, January 15
Noon – 7:30 p.m.

Registration Open
Asbury Rotunda

Noon – 2:00 p.m.

Government Relations & Communications Committee Joint Meeting

2:00 p.m. – 4:00 p.m.

Industry Research Committee Meeting

3:00 – 6:00 p.m. DSAPAC EPCOT® Scavenger Hunt
Learn more →
7:00 – 10:00 p.m. Beachside Welcome Reception

Kick off your event experience on the beach of the fabulous Lake Buena Vista and treat yourself to delicious nibbles and drinks.

Tuesday, January 16
8:00 – 8:45 a.m.

Buffet Breakfast

Enjoy a healthy breakfast with your friends new and old to get energized for today’s program.

9:00 – 10:20 a.m.

General Session: GROW

Explore growth strategies in dynamic discussions, delving into companies’ innovative distributor and customer retention approaches. Uncover the secrets behind building compelling loyalty programs and forging new pathways to connect with customers through social platforms. These conversations are a gateway to understanding the evolving landscape of distributor and customer engagement, providing valuable insights into the future of business outreach and fostering brand loyalty in novel ways. Join us as we dissect and explore the forefront of strategic thinking in the pursuit of sustained growth.


    Joseph N. Mariano, Chief Executive Officer and President, Direct Selling Association 
  • Welcome
    Rep. Darren Soto, Co-Chair, Direct Selling Caucus 
  • Chairman’s Keynote: Expanding Influence  
    Danny Lee, CEO, 4Life
  • Boots on the Ground: Working to Ensure a Bright Future
    Moderator: Danny Lee, CEO, 4Life
    Brian Bennett, Senior Vice President, Government Affairs & Policy, Direct Selling Association
    Alexander F. Kennedy, Vice President of Legal and Government Relations, USANA Health Sciences, Inc.
    Randall Popelka, Vice President, Global Government Affairs, Herbalife International of America
    Mike Telliga, Senior Principal for Federal Affairs, Amway
  • Opening the Marketplace 
    Moderator: Danny Lee, CEO, 4Life
    Bernadette Chala, Chief Legal Officer, Arbonne International, LLC
    Deborah K. Heisz, Co-Chief Executive Officer, Neora, LLC
    Ben Riley, President, Young Living
    , Co-Chief Executive Officer, Neora, LLC, President, Young Living
  • Weeding Through Fads and Trends to Get Back to Growth
    Danny Lee, CEO, 4Life
    Amy Haran, Executive Vice President Communications, USANA Health Sciences, Inc.
    Gordon Hester, Chief Sales Officer for the Americas, PM-International
  • Global Sales Trends
    Jakob Jackson, Sr. Corporate Development/Global Strategy, Amway 

10:20 – 10:40 a.m.

Refreshment Break

Join our sponsors for a refreshment before picking your table topic and joining in the peer-to-peer conversations.          

10:45 a.m. – Noon 

General Session: ADAPT
olution-Driven Discussions

Join us in a unique opportunity to glean insights from your peers who have successfully navigated today's most formidable challenges. Jump to a table that resonates with your interests and immerse yourself in the collective wisdom shared by presenters and fellow participants at the table. It's not just about learning; it's about drawing inspiration and practical lessons from those who have triumphed in the face of challenges, fostering a community of shared knowledge and growth. We’ll have time for two discussions, so pick your most important one first.

Facilitated by: Dan Macuga, Chief Marketing Officer, USANA Health Sciences, Inc.

Choose from the following table discussions:

  • Prioritize the Distributor Relationship in Your Customer-Focused Campaigns
    Ashley Collins, EVP of Marketing, USANA Health Sciences, Inc.
  • Best Practices to Communicate with Your Field
    Kirsten Aguilar, EVP Marketing, SeneGence International
  • Field Tools that Deliver ROI
    Darla Brown, Founder and Chief Executive Officer, The Winners Formula
  • Promotions that Generate Sales
    Chuck Thompson, Chief Consultant Engagement Officer, Scentsy, Inc.
  • Demographic Shifts – Recruiting Younger People
    Jill Taylor, Executive Vice President of Sales, Stampin' Up!
  • Adapting New Technology without Disrupting Your Field 
    Tyler Whitehead, Founder and Chief Executive Officer, ENKRATEIA Strategies
  • Using Tech to Build Communities
    Scott Kramer, CEO, MultiBrain
  • Brand Building
    Brian Gill, Chief Marketing Officer, 4Life
10:45 a.m. – Noon 

Legal & Regulatory Breakout Session

Led by partners at Winston & Strawn, attendees will cover top-of-mind legal concerns, including:

  • Preparing Your Company to Defend Class Action Litigation
  • Drafting a Compensation Plan That Will Keep You Off the Radar
  • Data to Support Your Company’s Case
  • What Your Field Can Do and Say to Promote the Opportunity
  • What To Do When the Regulators Come Knocking      
Noon – 12:30 p.m.

Buffet Lunch

Collect your lunch and find your table based on your Fascination Advantage test results. Then get ready to learn about your personality strengths and how you can leverage them to captivate and impress.

12:30 – 1:30 p.m.

Your Fascination Advantage: Playing to Your Strengths

We all want a leg up when making first impressions and winning people over. From leadership training to personality evaluations, there are dozens of ways to hone our image and better understand ourselves. What we often overlook and what our program leaders will help you discover is the value of knowing how others perceive us. Click here to do your homework and take the Advantage Online Assessment to learn your personality’s unique advantage - use conference code DSA2024. Then, uncover your distinctive traits and learn how you can contribute to your team's collective strength and work in harmony. Join your peer group at the table, where kindred spirits await. Through this journey of self-discovery, we unlock the profound power of understanding ourselves within the team dynamic.

Sally Hogshead, New York Times best-selling author, Hall of Fame Speaker, CEO of Fascinate®, Fascinate Inc.

1:30 – 2:30 p.m.

General Session: ASCEND

Delve into these sessions to explore the transition from the old to the new, unveiling opportunities to expand and evolve your business to stay relevant in the marketplace. Discover how to attract the next generation of entrepreneurs whose thinking, actions, and work styles diverge from established norms. The discussions will intricately compare and contrast alternative go-to-market strategies, dissect changes in the direct-selling business model, and examine the pivotal role direct selling plays in shaping this new economy. It's not just about adapting; it's about thriving in the transformative landscape of the evolving marketplace.


  • Comp Plan Simplification
    Sean Smith, CEO, InfoTrax 

  • CEO Keynote
    Alfredo Bala, Chief Executive Officer, Mannatech, Inc.

  • Competing with Gig
    Robert Cavitt, CEO, Jenkon 
2:45 – 4:15 p.m.

Roundtable Discussions

Engage in meaningful dialogue during these roundtable discussions that address current and future challenges within the direct selling channel. Seize the opportunity to glean insights from the experiences of your peers, fostering a deeper understanding of key business areas that will propel your company forward in the coming year. It's not just a chance to learn; it's a collaborative journey to fortify your business and navigate the evolving landscape with collective wisdom. Pick one of the following areas to lean into:                  

  1. Sales & Marketing   
    Ashley Collins, EVP of Marketing, USANA Health Sciences
    Jeffrey Pearson, Executive Vice President, Sales, Young Living 

  2. Communications
    Calvin Jolley, Vice President, Communications, 4Life
    Kirsten Aguilar, EVP Marketing, SeneGence International

  3. Legal & Regulatory 
    Travis Wilson, Director of Business Development, Momentum Factor 

  4. Finance, Tech & Operations   
    Rob Marriott, Chief Revenue Officer, GOBI and
    Adam Moon, Vice President – Finance, USANA Health Sciences, Inc.     

  5. CEO to CEO
    Kevin Guest, Chairman, USANA
    Mindy Lin, CEO, Damsel in Defense

7:00 p.m..

Depart for EPCOT®

Join us at the DSA Registration Desk to walk over with the group to our EPCOT® party and fireworks viewing. You’ll need to go with the group to gain access to the park.

8:00 – 10:00 p.m.

DSA Late-Night Party at EPCOT®

We’ve reserved an exceptional venue for a cocktail party, featuring fabulous hors d'oeuvres and a make-your-own sundae bar. Then, end the night with an up-close view of the light display.

Wednesday, January 17
8:00 – 8:45 a.m.

Buffet Breakfast

Come down early to enjoy a full breakfast before joining in the table discussions.

8:30 – 9:30 a.m.

Table Discussions: Perspectives + Solutions

Anticipate a dynamic kick-off as our leading suppliers curate insightful topics for discussion. Select your topic in advance, pick up your buffet fare, and seamlessly join the conversation most tailored to your needs. It's a unique opportunity to engage with industry experts, share insights, and address your specific concerns while enjoying a meal catered to your preferences. This thoughtful and interactive session ensures that your final breakfast is not just a meal but a valuable extension of your conference experience.

View full list of topics here →

9:30 – 10:30 a.m.

General Session: EVOLVE

We’ve entered a new frontier of direct selling. Get ready to build on what we’ve learned during the past two years and prepare for future challenges. Sessions will delve into the collective actions companies can take to propel our channel forward. Moreover, we will explore the strategic, tactical, and anticipatory measures required to safeguard and nurture our businesses in the ever-evolving landscape. It's not just about adapting; it's about shaping the future of direct selling.


  • Global Trends in Recruitment, Retention and Recognition
    Lisa Gudding, Ipsos
  • Beyond The Hype: What You Really Need To Know About AI
    Jeremy Somers, Founder, 
  • Sharpening Our Competitive Edge with Data Insights
    Mary Earley, Senior Manager, Herbalife
    Monica Wood, Vice President, Global Consumer and Member Insights, Herbalife

10:45 a.m. – Noon 

What’s Working, What’s Not

Dive into fast-paced discussions where facilitators will navigate the conversations to help participants share their top examples from the past year, focusing on key performance indicators (KPIs) that boosted activity, productivity, efficiency, or sponsoring. Share your thoughts to help unravel the actions needed to fuel success, offer insights into effective strategies, and, where applicable, lessons from missteps. Choose your area of interest—Party Plan, Legal & Regulatory, Finance, Tech & Operations, or Person to Person—and come prepared to contribute your experiences. This collaborative exchange promises to extract maximum value from collective successes, creating a rich learning environment for all participants. 

  • Party Plan

    Jill Blashack Strahan, Founder & Chief Executive Officer, Tastefully Simple, Inc.

  • Legal & Regulatory
    Travis Wilson, Director of Business Development, Momentum Factor

  • Finance, Tech & Operations
    Colt Passey, Chief Executive Officer, GOBI
    Rodger Smith, Chief Marketing Officer, EXIGO
  • Person to Person 
    Tyler Whitehead, Founder and Chief Executive Officer, ENKRATEIA Strategies
Noon – 1:30 p.m.

Networking Lunch

Break bread with your new friends and peers one last time.

1:45 – 4:45 p.m.

General Counsels’ Retreat* 

1:45 – 4:45 p.m.

Compliance Officers’ Retreat* 

6:00 – 8:00 p.m.

General Counsels’ Retreat Dinner* 

6:00 – 8:00 p.m.

Compliance Officers’ Retreat Dinner* 

Thursday, January 18
8:00 – 9:00 a.m.

General Counsels’ Retreat Breakfast*

8:00 – 9:00 a.m.

Compliance Officers’ Retreat Breakfast*

9:00 a.m. – Noon

General Counsels’ Retreat* 

9:00 a.m. – Noon

Compliance Officers’ Retreat* 

Noon – 1:30 p.m.

General Counsels’ Lunch*

Noon – 1:30 p.m.

Compliance Officers’ Lunch*

1:30 – 3:30 p.m.

General Counsels’ Retreat*

1:30 – 3:30 p.m.

Compliance Officers’ Retreat*

*(direct selling executives)
  • Infotrax


  • Jenkon


  • Multibrain


  • ADI


  • Amway


  • Exigo


  • GoBi


  • MomentumFactor


  • NuSkin


  • PayPal


  • Payquicker


  • Rallyware


  • WinstonStrawn


  • 4Life


  • Avalara


  • BakerHostetler


  • Disney-Meetings


  • Foley


  • Hussle


  • Kelley-Drye


  • Nexio2


  • PRO-Insurance


  • Quickbox


  • S4DS


  • smart-office-solutions


  • Amware

    Staci Americas

  • Sunwest




  • Worldpay