DSA is committed to the highest ethical business standards for the direct selling channel and to the customers our member companies serve every day. Our Code of Ethics is a robust series of policies that every DSA member agrees to follow as condition of membership. It holds member companies accountable to policies that protect independent salespeople and consumers and encourages the entire marketplace for direct selling to meet these high standards. For example, the Code prohibits statements or promises that mislead consumers or prospective salespeople and sets stringent guidelines for earnings representations, product claims, sales and marketing tactics and policies for order cancellations and returns. DSA members have strengthened the Code since its enactment in 1970 to ensure it stays relevant with changing stakeholder expectations.
Our Code of Ethics protects consumers and independent salespeople with standards that ensure member companies are held accountable when it comes to claims about earnings, product and other important areas.
Our Code of Ethics requires independent salespeople affiliated with DSA member companies to adhere to the Code’s guidelines and ensure a high level of professionalism, customer service and business ethics when interacting with consumers.
View DSA's Consumer Protection Resources
One of the hallmarks of our Code of Ethics is that it is enforced by an independent administrator empowered by DSA members to resolve issues. The Code Administrator can impose a variety of remedies in the event of a Code violation including calling for refunds, ordering a mandatory repurchase of inventory or other measures as needed. When media reports or other sources make the Administrator aware of allegations that could be Code violations, the Administrator may conduct an investigation into the practices of our members and suggest how issues may be resolved.
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