Sunday, June 1 - Tuesday, June 3, 2014
Hyatt Regency Orlando
9801 International Drive [map]
Orlando, FL 32819-8104


Schedule of Sessions and Special Events



Back to View Meeting

Saturday May 31, 2014

12:00 pm - 05:00 pm Exhibitor Set-Up - Windermere Ballroom
12:00 pm - 08:00 pm DSA Registration Open - Regency Foyer
01:00 pm - 02:30 pm DSEF Development Committee Meeting - Manatee Spring 2
01:15 pm - 02:15 pm DSA Ethics Committee Meeting - Celebration 1/2
02:30 pm - 03:30 pm DSA General Council Committee Meeting - Manatee Spring 1
03:00 pm - 05:00 pm DSEF Executive Committee Meeting - Rock Spring 1/2
05:00 pm - 06:00 pm Supplier Welcome Reception - Barrel Spring 1/2
05:00 pm - 06:30 pm DSA Executive Committee Meeting - Peacock Spring
06:30 pm - 07:15 pm DSA/DSEF Board Reception - Orchid Room Verandah
07:15 pm - 09:15 pm DSA/DSEF Board Dinner - Orchid Room

Sunday June 01, 2014

08:00 am - 10:00 am DSA Board of Directors Meeting - Manatee Spring 1/2
09:00 am - 09:00 pm DSA Registration Open - Regency Foyer
10:00 am - 12:00 pm DSEF Board of Directors Meeting - Barrel Spring 1/2
12:00 pm - 01:30 pm Leaders Luncheon - Windermere Ballroom
The 2014 Annual Meeting begins in the exhibit hall with a leaders luncheon! Not only for leaders, this networking opportunity will feature lunch tables hosted by industry CEOs eager to share with others around the table. Whether you’re looking to swap problem-solving methods, build your list of contacts or just have a friendly meal, this lunch is where it all starts! Head to the Windermere Ballroom and make yourself comfortable for a lunch that could change your business!
01:00 pm - 09:00 pm DSA Cyber Cafe Open - Regency Foyer
01:45 pm - 02:45 pm Express Learning Session 1:45 - 2:05 pm
Express Learning Session 2:15 - 2:35 pm
03:00 pm - 04:30 pm Perfecting Partnership Roundtable - Windermere Ballroom
Join fellow executives for a 90-minute interactive and collaborative roundtable during the 2014 Annual Meeting to learn more about how you can best achieve more of these partnerships. From knowing the right questions to ask partner companies before a project even starts to understanding how kinks develop in these relationships—and how to overcome them—you’ll have an invaluable opportunity to learn more about building partnerships from a wide variety of perspectives.
 
Ms. Barbara Girson photo Ms. Barbara Girson
Party Plan Expert, Trainer, Registered Corporate Coach
My Sales Tactics LLC
Ms. Ursula Dudley Oglesby photo Ms. Ursula Dudley Oglesby
President & Chief Executive Officer
Dudley Beauty Corp, LLC
05:00 pm - 06:00 pm New Member Reception - Celebration 1/2
For direct selling executives only.
06:00 pm - 09:00 pm Grand Opening Reception
08:00 pm - 09:00 pm CEO-Only Dessert Reception - Rock Spring 1/2
For direct selling executives only.
08:00 pm - 10:00 pm General Counsel Committee Dinner - Napa Restaurant
By Invitation Only

Monday June 02, 2014

07:00 am - 08:00 pm DSA Registration Desk & Cyber Cafe Open - Regency Foyer
07:30 am - 08:45 am Continental Breakfast - Windermere Ballroom
08:45 am - 11:00 am Opening General Session - Regency Ballroom R/S
Acclaimed author Jim Collins has done extensive research about how and why companies thrive in uncertainty and others do not, and will share what he’s learned with you this June! Ever wonder how your company can thrive in the chaotic world in which we live? You’ll have a better idea of the answers after you experience this keynote address.
 
Mr. Jim Collins photo Mr. Jim Collins
Author & Management Educator

Biography
Mr. Orville Thompson photo Mr. Orville Thompson
Founder

Biography
Mr. Joseph N. Mariano photo Mr. Joseph N. Mariano
President and Chief Executive Officer
Direct Selling Association (DSA)
Biography
11:15 am - 12:15 pm The Face of Direct Selling is Changing—Are You? - Regency V
Whatever it is you see in your mind’s eye when you envision direct selling, think again. The sales channel has become more and more diverse. What does this mean for your sales and salesforce development? It’s critical you understand this trend will continue and what it will mean to your company’s growth and sustainability in this ever-more global marketplace. This interactive workshop will go over the basics of cultivating and empowering diverse audiences, whatever that may mean for your company, and teach you how to encourage these behaviors within your company’s home office and out in the field.
 
Ms. Leslie Mays photo Ms. Leslie Mays
Vice President, Chief Inclusion Officer
Avon Products, Inc.
Biography
Margaret Regan photo Margaret Regan
President & CEO
FutureWork Institute
Biography
Mr. Jeffrey Reigle photo Mr. Jeffrey Reigle
Chairman of the Board

Biography
Workshop Bank I - Great By Choice - Regency P
Here’s your personal, small-group opportunity to pick the brain of one of the most sought-after business advisors: Jim Collins. Open only to Annual Meeting premium sponsor companies, this 60-minute session with Jim will show you how to achieve tremendous success in a turbulent world.
 
Mr. Jim Collins photo Mr. Jim Collins
Author & Management Educator

Biography
Workshop Bank I - Guerrilla Mentoring - Regency O
Put down your pen, tablet or laptop, stop thinking about taking notes and get ready to engage with your peers! This workshop will offer you and your fellow attendees the opportunity to effectively examine current challenges, problem-solve and jump-start fresh ideas with and for each other. Kathy Korman Frey is the Entrepreneur in Residence in the Women’s Entrepreneurial Leadership Program at George Washington University’s School of Business, and will show you how to truly create a mentoring circle worth having! Want to take this back to the office or out into the field? Great! You’ll find out how to do that too!
 
Kathy Korman Frey photo Kathy Korman Frey
Entrepreneur in Residence
The George Washington University
Biography
Workshop Bank I: A New Look at Mobile Marketing - Regency Q
What would it look like if mobile technology shifted from a “want” to a “need”—even for brand-new direct selling companies? What if that shift has already happened and you’re behind the times? This panel will examine this subject, including:
• Options for approaching mobile development
• Features with the greatest impact
• Planning for a mobile strategy
• How mobile is changing the face of direct selling
 
Michel Bayan photo Michel Bayan
Data/Analytics

Ms. Julie Cabinaw photo Ms. Julie Cabinaw
Vice President, Marketing

Biography
Mr. Mike Edwards photo Mr. Mike Edwards
Vice President, Digital CoE

Biography
Mr. Darren Jensen photo Mr. Darren Jensen
President & Chief Executive Officer

Biography
Workshops Bank I: International Expansion: Brazil - Regency T
Take a comprehensive look at everything this south-of-the-border country has to offer your company. Our panelists will explore:
• How your company can best capitalize on the opportunities this fast-growing market offers
• If the market will become more open to MLMs or if all companies must adapt to the current single level requirements
• Ways in which Brazil and other Latin American markets can offer your company a unique way to grow
 
Mr. Marcelo Behar photo Mr. Marcelo Behar
Director of Corporate Affairs
Industria E Comercio De Cosmeticos Natura Ltda.
Biography
Mr. Adolfo Franco photo Mr. Adolfo Franco
Executive Vice President & Chief Operating Officer
Direct Selling Association (DSA)
Biography
Mr. Cary Justice photo Mr. Cary Justice
Vice President, Global Government Affairs and Public Policy
Amway
Biography
Workshops Bank I: Marketing Nutritional Products Internationally - Regency U
Your nutritional products may be approved for sale in the U.S., but that does not account for international laws. This session will take a closer look at the regulations that force changes to your product line, the countries that pose the biggest problems and everything in between.
 
Ms. Marjorie L. Fine photo Ms. Marjorie L. Fine
Director of Shaklee Corporation

Biography
Mr. James Griffiths PhD photo Mr. James Griffiths PhD
Vice President, Science & International Affairs
Council for Responsible Nutrition
Biography
12:30 pm - 01:30 pm Buffet Lunch - Windermere Ballroom
01:45 pm - 03:15 pm General Session II: CEOs Discuss Unity - Regency Ballroom R/S
Never has it been more critical for direct sellers to unite to share the same message. Direct selling provides a better life for 16 million Americans. It provides economic independence, a sense of fulfillment, connections with others and a quality of life many do not and cannot achieve through a more traditional workplace environment. During DSA’s 2014 Annual meeting, a panel of industry CEOs will convene to discuss how the sales channel has united in the past year to address the obstacles and challenges, opportunities and successes presented by the marketplace. They’ll share their perspectives as CEOs of direct selling’s most successful companies.
 
Mr. Alessandro G Carlucci photo Mr. Alessandro G Carlucci
Chief Executive Officer

Biography
Ms. Doris K. Christopher photo Ms. Doris K. Christopher
Founder and Chairman
Pampered Chef
Biography
Mr. Douglas L. DeVos photo Mr. Douglas L. DeVos
Co-Chairman of the Board
Amway
Biography
Mr. David B Holl photo Mr. David B Holl
Chairman
Mary Kay Inc.
Biography
Mr. Truman Hunt photo Mr. Truman Hunt
Vice Chairman

Biography
Mr. Michael O. Johnson photo Mr. Michael O. Johnson
Chairman and CEO
Herbalife International of America
Biography
Ms. Cindy Monroe photo Ms. Cindy Monroe
Founder & CEO
Thirty-One Gifts
Biography
03:30 pm - 04:30 pm Workshops Bank II: Becoming a 21st Century Leader - Regency Q
What is your company’s “normal”? If you’re reflecting back on business from 20 years ago, you’re looking back too far—and maybe are out of touch with your company. This workshop will focus on helping leaders shift with the times, embrace change and become more agile in their management styles. Even elephants can become mice—find out how in this session!
 
Mr. Mike Richardson photo Mr. Mike Richardson
Author of Wheel$pin

Biography
Workshops Bank II: Experiencing Sales through Virtual Parties - Regency P
A party on your laptop! No, really! Think such a thing can’t possibly be successful? So said those about the Internet killing direct selling and look where we are today! Hear from this party plan company about how virtual parties have brought them new success—and new audiences. Once you see it, you’ll believe it!
 
Mr Richard E Newton photo Mr Richard E Newton
Co-Founder & CEO
30 Minute Virtual Party
Biography
Ms. Patricia Pearcy photo Ms. Patricia Pearcy
President & Chief Executive Officer
SimplyFun, LLC
Biography
Workshops Bank II: International Expansion: India - Regency O
This year will be an important one for India as this market grows and responds to international integration. Explore what that means for direct selling, including:
• Evaluating market obstacles and opportunities
• Operating challenges, especially for door-to-door and multilevel companies
• Rich opportunities waiting to be seized
 
Mr. Adolfo Franco photo Mr. Adolfo Franco
Executive Vice President & Chief Operating Officer
Direct Selling Association (DSA)
Biography
Mr. Cary Justice photo Mr. Cary Justice
Vice President, Global Government Affairs and Public Policy
Amway
Biography
Mr. John Venardos photo Mr. John Venardos
Senior Vice President, Worldwide Regulatory, Government & Industry Affairs

Biography
Workshops Bank II: The Importance of People - Regency T
Your home office team is the face of your company to your field. They need to be on their game and reflect your values. If you are lacking the skills to assemble and maintain the perfect staff, this workshop will show you how. Our panelists will cover:
• How to find the right people for the job
• Evaluating performance to ensure staff continue to fit within the team
• Motivating staff to perform their best
• Metrics about bonus programs to ensure what you put into place will work
 
Mr. Paul Jones photo Mr. Paul Jones
Chief Leadership Development Officer
USANA Health Sciences, Inc.
Biography
Stuart A MacMillan photo Stuart A MacMillan
Board Member
Monat Global
Biography
Mr. Steve Raack photo Mr. Steve Raack


Biography
Workshops Bank II: The Wall Street View - Regency U
The Wall Street light continues to shine intensely on direct selling. Make sure you are in the audience to hear the perspectives being provided by our panelists. These discussions are critical to your company’s success going forward, so make sure you attend this session.
 
Mr. Bill Schmitz photo Mr. Bill Schmitz
Managing Director
Deutsche Bank Securities Inc.
Biography
Mr. Scott Van Winkle photo Mr. Scott Van Winkle
Managing Director

Biography
Workshops Bank II: Your Compensation Plan on Steroids - Regency V
Field behaviors are driven by your compensation plan. If your salesforce isn’t behaving as you expect, it may be time to review your plan and consider making changes. Before you do, head to this session and hear from our panelists about the critical things you should keep in mind. You’ll explore:
• Key considerations when evaluating your current plan
• Steps you must take to launch a new plan successfully
• Helping your field embrace a new plan—and why it’s critical that they do
 
Ms. Meredith Berkich photo Ms. Meredith Berkich
Sr. VP for Global Sales
LifeWave, Inc.
Biography
Mrs. Heather Chastain photo Mrs. Heather Chastain
President US and Canada

Mr. Daniel O. Jensen photo Mr. Daniel O. Jensen
President
Dan Jensen Consulting
Biography
Ms. Andrea Sherwood photo Ms. Andrea Sherwood
Director of Strategy and Plan Design
Dan Jensen Consulting
Biography
04:45 pm - 05:45 pm Best of the Best Awards Programs Showcase - Excellence in Salesforce Development - Regency T
 
Ms. Ivy C. Hall photo Ms. Ivy C. Hall
Chief Creative Officer & Founder

Biography
LeeAnne Ruff photo LeeAnne Ruff
Director of Training
Beautycounter
Mr. Kerry Breitbart photo Mr. Kerry Breitbart
CEO
North American Power
Mr. Mike Edwards photo Mr. Mike Edwards
Vice President, Digital CoE

Biography
Mr. Mark Stastny photo Mr. Mark Stastny
Chief Marketing Officer
Scentsy, Inc.
Biography
Best of the Best Awards Programs Showcase - Marketing/Sales Campaigns - Regency U
 
Ms. Loren Castronovo
Chief Marketing Officer

Ms. Jane Creed photo Ms. Jane Creed
President & Chief Executive Officer

Biography
Best of the Best Awards Programs Showcase - Product Innovation - Regency O
 
Mr. Chuck Thompson photo Mr. Chuck Thompson
Chief Consultant Engagement Officer
Scentsy, Inc.
Ms. Lori Bush photo Ms. Lori Bush
Board Member

Biography
Best of the Best Awards Programs Showcase - Technology Innovation - Regency P
 
Andrea Hayhurst photo Andrea Hayhurst
VP Global Business Technology

Ryan Newman photo Ryan Newman
Director, eBusiness & eCommerce

Ms. Patricia Pearcy photo Ms. Patricia Pearcy
President & Chief Executive Officer
SimplyFun, LLC
Biography
Mr. D. Nelson Altamirano photo Mr. D. Nelson Altamirano
Social Media Program Chair

Biography
Ms. Courtney Winget photo Ms. Courtney Winget
Chief Marketing Officer

Best of the Best Awards Programs Showcase - Vision for Tomorrow - Regency V
 
Mrs. Kirsten Gappelberg photo Mrs. Kirsten Gappelberg
Manager of Corporate Social Responsibility

Ms Heidi Wissmiller photo Ms Heidi Wissmiller
Chief Customer Officer
Rodan + Fields
07:00 pm - 10:00 pm Awards Gala (Monday Evening)

Tuesday June 03, 2014

07:00 am - 03:00 pm DSA Registration Desk & Cyber Cafe Open - Regency Foyer
07:30 am - 08:45 am Continental Breakfast - Windermere Ballroom
07:45 am - 08:45 am CEO Breakfast - Regency P
(For direct selling CEOs only)
09:00 am - 10:15 am General Session III: A Discussion About Image - Regency Ballroom R/S
Guest speaker Anthony Johndrow will kick off an engaging session about image enhancement in the sales channel. Anthony is a Managing Partner at The Reputation Institute, responsible for the North American Advisory practice, and leads a team of consultants who help leading companies manage, measure and strengthen relationships with their stakeholders. He is a thought-leader in the field of reputation management and will pass along his insights to this year’s Annual Meeting attendees.

Following Anthony’s presentation, a panel of executives will convene to discuss what today’s marketplace challenges mean for direct selling. It has never been more critical for the direct sales channel to speak with ONE voice and make our message simple for all audiences to understand and support. This panel will discuss how companies have approached the issue of image and what your company can to do rally its field and customers.
 
Mr. Anthony Johndrow photo Mr. Anthony Johndrow
Managing Partner
Reputation Institute
Sheryl Adkins-Green photo Sheryl Adkins-Green
Chief Experience Officer
Mary Kay Inc.
Mr. Richard Levick photo Mr. Richard Levick
Chairman & Chief Executive Officer
Levick
Biography
Mr. Joseph N. Mariano photo Mr. Joseph N. Mariano
President and Chief Executive Officer
Direct Selling Association (DSA)
Biography
Mr. John P. Parker photo Mr. John P. Parker
Chief Sales Officer & Regional President West
Amway
Biography
Dr. Chetan Sanghvi photo Dr. Chetan Sanghvi
Senior Vice President
NERA Economic Consulting
Biography
Mr. Orville Thompson photo Mr. Orville Thompson
Founder

Biography
10:30 am - 11:30 am Workshops Bank III: An Economic Analysis of Direct Selling - Regency Q
A noted economist will engage direct selling executives in an important and timely discussion of the fundamental economic attributes of the direct selling model. He will describe his response to the flawed economic analyses that have been injudiciously used in some government pyramid prosecutions and have undergirded recent attacks on direct sellers.
 
Mr. Adolfo Franco photo Mr. Adolfo Franco
Executive Vice President & Chief Operating Officer
Direct Selling Association (DSA)
Biography
Dr. Chetan Sanghvi photo Dr. Chetan Sanghvi
Senior Vice President
NERA Economic Consulting
Biography
Workshops Bank III: Policing the Field - Regency P
If your field is your brand, how do you handle it when a rogue distributor compromises that brand? How do you even find out about potentially troubling behavior? This session will explore the various elements that go into monitoring field behavior and stopping problems before they have a chance to damage your company.
 
Mr. James H Bramble photo Mr. James H Bramble
Chief Legal Officer & General Counsel

Biography
Mr. James Riekse photo Mr. James Riekse
Director, Legal Resources
Mary Kay Inc.
Biography
Mr. John W. Webb photo Mr. John W. Webb
Senior Legal Counsel for Policy, Advocacy and Compliance
Direct Selling Association (DSA)
Biography
Workshops Bank III: Rising Star CEO Panel - Regency O
We’ve assembled some of the industry’s newest success stories to share one thing that sets them apart in the market and why. The landscape is so new and fresh for up-and-coming companies, this is where the best learning comes from—those that are doing things differently.
 
Mr. Brett Blake photo Mr. Brett Blake


Biography
Ms. Asma Ishaq photo Ms. Asma Ishaq
Chief Executive Officer
ABC 123
Biography
Mr. Scott Lewis photo Mr. Scott Lewis
Chief Visionary Officer

Biography
Ms. Britney C. Vickery photo Ms. Britney C. Vickery
Chief Creative & Product Officer
ABC 123
Biography
Ms. Anna Zornosa photo Ms. Anna Zornosa
Founder
Ruby Ribbon, Inc.
Biography
Workshops Bank III: Sales & Marketing’s Best - Regency T
We’ve assembled a group of sales and marketing executives to share ONE thing they are doing differently in 2014 and how they anticipating it impacting the company.
 
Mr. Jason Gough photo Mr. Jason Gough
Vice President of Marketing

Biography
Ms. Ivy C. Hall photo Ms. Ivy C. Hall
Chief Creative Officer & Founder

Biography
Vanessa Hunter photo Vanessa Hunter
Vice President of Marketing

Biography
Workshops Bank III: Shipping Trends - Regency U
We’ve assembled a group of sales and marketing executives to share ONE thing they are doing differently in 2014 and how they anticipating it impacting the company.
 
Mike Christensen photo Mike Christensen
VP of Sales
InfoTrax Systems, L.C.
Biography
Julie-Anne Fiore photo Julie-Anne Fiore
Vice President, Corporate Relations & Compliance

Biography
Mr. Gene Tipps photo Mr. Gene Tipps


Biography
Workshops Bank III: U.S. Direct Selling Strategic Insights: Telling the Direct Sales Story - Regency V
Following the unveiling of key U.S. direct selling industry performance data, get your chance to be among the first to dive into this wealth of engaging industry information at an even deeper level! DSA’s robust research program undertook several initiatives last year to gather a wealth of new data about the sales channel, and this session will give you a 360-degree look at direct selling from the consumer’s, seller’s and company’s perspective. The results are invaluable. Be in the audience as our panelists and members of the Industry Research Committee give you an early look at the fresh insights this data provides.
 
Ms. Anne Aldrich photo Ms. Anne Aldrich
Partner
Artemis Strategy Group
Biography
Mrs. JJ LeBlanc photo Mrs. JJ LeBlanc
Manager, Strategic Intelligence

Biography
Ms. Judith N. Jones photo Ms. Judith N. Jones


Biography
11:30 am - 12:30 pm Buffet Lunch - Windermere Ballroom
12:45 pm - 02:00 pm Roundtable Discussions: CEO Council - Regency Q
Roundtable Discussions: Communications - Regency P
Roundtable Discussions: Salesforce Development - Regency O
Roundtable Discussions: Technology - Regency T
01:00 pm - 05:00 pm Exhibitor Tear Down - Windermere Ballroom
02:00 pm - 03:00 pm Closing General Session: Celebrate Influential Women - Regency Ballroom R/S
Five inspirational panelists will be featured in a roundtable dialogue during Tuesday afternoon’s closing general session, which will showcase the critical role women play as leaders in direct selling. In today’s marketplace, executives must be prepared to lead their organizations through disruptions and change. This session will celebrate the perspective women bring to this dialogue as you hear from each of these leaders about the challenges and opportunities they see in today’s business environment. Speakers include:
 
Dr. Traci Lynn Burton photo Dr. Traci Lynn Burton
Founder & Chief Executive Officer
Jewelz
Biography
Ms. Lori Bush photo Ms. Lori Bush
Board Member

Biography
Ms. Kay Zanotti (formerly Kay Napier) photo Ms. Kay Zanotti (formerly Kay Napier)
Chief Executive Officer

Biography
Ms. Connie Tang photo Ms. Connie Tang
Senior Advisor
Nu Skin Enterprises
Biography
Ms. Ruth Todd photo Ms. Ruth Todd
Chief Reputation Officer

03:30 pm - 05:30 pm DSA Government Relations Committee Meeting - Celebration 3
DSA Member Services Committee Meeting - Celebration 15
DSA Research Committee Meeting - Celebration 4
DSA/DSEF Communications Committee Meeting - Celebration 14
06:00 pm - 11:00 pm A Night at Disney