Products (5)

This comprehensive report surveyed more than 20,000 independent sales representatives and provides a look into salesforce demographics, motivations and experiences in direct selling, as well as attitudes and opinions toward the direct selling channel.

This 2016 study builds on the National Salesforce Study ‐‐ a comprehensive research study among independent sales representatives of DSA member companies conducted in 2013/2014. This study represents a deeper dive into four key areas of interest among sales representatives in the United States: the experiences of former representatives, how direct selling empowers diverse and underserved markets, use of technology in direct selling among party plan representatives, and Millennials’ experiences in direct selling.

This comprehensive study among independent sales representatives of DSA member companies addresses the following: -Who are the U.S. independent representatives? What are their attitudes and opinions toward direct selling? -Segments the population of independent representatives in terms of time devoted to direct selling activities, their motivations for joining/staying/leaving -Explores independent representative expectations, experiences and aspirations relative to direct selling, their companies and uplines -Examines effective selling & sponsoring practices, including the use of social media -Adds to database on technology (social media, ecommerce, mobile commerce)