Joni Rogers-Kante is the visionary and driving force behind SeneGence®. Her dream of developing a company that gave women an opportunity to build their own business regardless of age, background, or education has become a global success, with offices in five countries and hundreds of thousands of Independent Distributors worldwide. Her “career” started at the Sav-On Corporation at age 16.
By 23, she was the Assistant Manager of the highest-performing store in the Sav-On chain. The most important lesson she learned from the top-level managers, buyers, and operations experts she worked with was that the corporate structure was not for her. So, she took her talent and experience to a direct sales cosmetic company where her efforts over the next 13 years produced jewelry, cars, awards, trips and recognition, and most importantly, the burning desire to create her own company.
Armed with a plan and a prodigious amount of business savvy, Joni pursued her dream of becoming an entrepreneur. In 1999, SeneGence and its flagship product, LipSense®, was born. This patented, long-lasting color cosmetic changed the course of the entire industry. In the company’s early days, Joni traveled the world with a team of scientists and botanists searching for the finest ingredients for SeneGence’s unique skincare and cosmetic formulas.
Today, she oversees the company’s extensive operations and more than 200 employees in SeneGence’s offices worldwide and is actively involved with trips, events, and the development and marketing of new products and training programs.
Philanthropy is paramount. In 2002, Joni founded the Make Sense Foundation® (MSF) to support women and children in need. Under Joni’s leadership, MSF made charitable donations of over $5,929,674 in 2021, an increase of more than $1 million from 2020. (To learn more about the nonprofit organizations that benefit from MSF, visit www.makesensefoundation.org.)
Another cause dear to her is maintaining and revitalizing her hometown of Sapulpa, Oklahoma. Joni and her husband are committed to helping draw attention to Sapulpa, Oklahoma not just Oklahoma entirely, but in the nation. They have purchased buildings, restored icons, painted murals, moved businesses, and started new ones, all to preserve and enrich this historic town that’s often referred to as the Crossroads of America.
Joni is also an active member of Orange and Creek County communities, on the Board of CEOs for the World Federation of the Direct Selling Association, and the author of Million Dollar Lips. Whether in the corporate world or at the community level, Joni’s guiding principle since day one has been, “Choose to live life in love and abundance, and then work for it!”