** All times listed are Pacific Time. **

Tuesday, June 13
7:00 p.m. – 9:30 p.m.
CEO Dinner
Wednesday, June 14
7:00 a.m. – 11:30 a.m.
Golf Tournament
11:30 a.m. – 12:45 p.m.
19th Hole Lunch Honoring Board Members

(Golf Tournament Players & Board Meeting Attendees)

1:00 – 2:45 p.m.
DSA and DSEF Board Meeting

Click here to register

3:30 – 5:30 p.m.
Executive Roundtable Sessions*

  • CEO to CEO
  • Communications
  • Salesforce Development and Training
  • Operations and Technology
    Moderators: Walter Noot, Chief Operating Officer, USANA Health Sciences, Inc. and DSEF Fellow Dr. Michael Rodriguez, Campbell University
  • Legal & Compliance
  • Supplier Partners

6:00 – 8:00 p.m.
Grand Opening “Desert Zen” Reception
8:00 – 10:00 p.m.
DSEF 50: Forward Together
Anniversary Celebration
with Kevin Guest & The Free Radicals

Presented by jenkon

Thursday, June 15
7:15 – 8:15 a.m.
Buffet Breakfast
8:30 – 10:15 a.m.
Opening General Session

Master of Ceremonies

Tara Renze, Emotional & Positive Intelligence Practitioner, Podcaster and Thought-leader

Digital Persuasion: Navigating the AI Revolution

As the direct selling industry continues to evolve rapidly, the rise of AI is set to have a transformative impact on every aspect of the network marketing business model, from sales and marketing to customer service, to data-driven insights and reporting. However, with platforms such as ChatGPT causing some confusion and, in some cases, fear, it’s critical for executives and sales leaders to understand the potential of AI and how to begin navigating this new communication reality. Erin will share her insights on how you should be thinking about leveraging AI in social media and content marketing and exactly how to clearly empower their field teams to supplement their sales superpowers using AI platforms.

Erin King, Digital Persuasion Expert, Bestselling Author, and Chief Digital Officer of Strikepoint Media

Looking Forward: A CEO Leadership Discussion

Listen as leaders discuss the channel’s opportunities and future direction and how they are gaining a competitive edge in our evolving times. Panelists will share their perspectives on the most critical issues facing direct selling today.

The Path to Creating Customer Value through Technology & Innovation

Brian Fanzo, Digital Futurist and Top 20 Digital Transformation Influencer

10:25 – 11:05 a.m.
Workshop Sessions
11:15 a.m. – 12:25 p.m.
General Session II

Retain Your Talent in an Ever-Evolving Market

Joey Coleman, Customer Relationship Experience Expert and Best-Selling Author

Leading with Vision, Charting the Course Ahead

Alison Levine, Team Captain, first American Women's Everest Expedition and NYT best-selling author

12:30 – 1:45 p.m.
Lunch & Learn
2:00 – 3:45 p.m.
General Session III

Change the Way You Think about Content and DSA Social Media Guidelines

Scott Kramer, Digital Trend Forecaster and Social Selling Pro, Multibrain

Sam Hind, Social Media Coach and Director, Auxano Marketing

Strategic Moves for Winning in the eCommerce Landscape

eCommerce is at a pivotal moment. And composable eCommerce is the path forward. What does this mean for direct selling with our complex back office and payment commission systems? Gain insights for a less costly path forward for incorporating the latest advances in eCommerce from case-study insights from five customer journeys demonstrating the why, the what, and the how of composable eCommerce experiences.

Brian Dhatt, Chief Technology Officer, BigCommerce

Fear Less, Do More: Finding the Confidence & Strength for Leading Today

Judi Holler, Podcaster, Speaker, and Thought Leader

Gig Economy Insights for Direct Sellers

The latest gig economy research study highlights insights for direct sellers to incorporate into their strategic thinking and decision-making. Presenters will share the impact of the gig economy on the overall economy and what this means for direct sellers. Then, they’ll compare these most recent findings with previous research to provide key takeaways to help you gain greater market share in the future. Head next to their workshop to learn how direct-selling leaders are using this information to transform their opportunities.

John Fleming, DSA Hall of Fame/DSEF Circle of Honor Recipient and Author, Ultimate Gig

DSEF Fellow Robert Peterson, PhD, John T. Stuart III Centennial Chair in Business Administration, University of Texas

Charles Rosenblatt, President, PayQuicker

4:00 – 4:45 p.m.
Workshop Sessions
7:00 – 7:30 p.m.
Gala Cocktail Reception
7:30 – 9:30 p.m.
Gala Awards Dinner
Friday, June 16
7:30 – 8:30 a.m.
Buffet Breakfast
8:45 – 10:45 a.m.
General Session IV

How to Build Your Business for Buy-In

There's nothing more frustrating than being a direct sales leader in charge of sharing new products, rolling out new comp plans, hyping new leadership, advocating for new trends- and having your initiative fall on deaf ears. What goes wrong? Why DON’T you get the buy-in you know you need to take your momentum to the next level? In this practical and energizing keynote, 25-year message strategist, change communication expert, and former TEDx executive producer Tamsen Webster will show you how to get people invested, literally and figuratively, in the future you foresee. How? By crafting your communications around the most motivating of messages: the stories they already believe.

After this keynote you’ll be able to:

  • Understand why challenging people's beliefs is the enemy of intrinsic motivation, and what to do instead
  • Clearly and quickly identify who is, and isn’t, an ideal fit for your ideas, initiatives, and offers—and why—so you can focus your efforts where they’ll have the greatest effect
  • Follow a framework for simplifying them to their most important, and irresistible, elements and building in buy-in from the beginning

Tamsen Webster, Message Design Expert, Idea Strategist, and Author

3 Strategies to Improve Your Company Journey: Stand Up. Stand Together. Stand Out.

Brian Gill, Chief Marketing Officer, 4Life

Building Trust and Articulating a Credible Vision for the Future

Economic anxiety, misinformation and disinformation has brought us to where we are today. With this expanded range of influences on your reputation, what can be done? Lean in! Our panel of experts discuss real-world trust challenges and evolving market practices to help you:

  • Learn which corporate strategies contribute to understanding and managing trust, but few companies do in practice,
  • Improve direct selling practice, performance and the future of the channel.

Dr. Kent Grayson, Associate Professor of Marketing, Bernice and Leonard Lavin Professorship, Northwestern University

DSEF Fellow Dr. Anne Coughlan, Polk Bros. Chair in Marketing and Professor of Marketing Emerita, Northwestern University

Becoming an Influencer Among Influencers

Julie Masters, Strategist, Speaker, CEO of Influence Nation, iTunesTop 50 Podcast

11:00 – 11:45 a.m.
Workshop Sessions
11:45 a.m. – 1:00 p.m.
Closing Lunch Honoring Award Winners
1:00 – 3:00 p.m.
Committee and Council Meetings

  • Government Relations Committee
  • Industry Research Committee
  • Party Plan Council
  • Supplier Advisory Committee

*by invitation, pre-registration required


A special thank you to DSA’s 2023 ENGAGE sponsors for their generous support.

  • BigCommerce


  • Infotrax


  • ADI


  • Amway


  • arbonne


  • Jenkon


  • Multibrain


  • NuSkin




  • LIVE


  • Nexio2


  • Payquicker


  • Vorys


  • 4Life


  • Ambetter


  • Amware


  • Avalara


  • dsn


  • Exigo


  • Flexpay


  • FlightCommerce


  • GoBi


  • Integrishield


  • MIG


  • PC-Nametag


  • Quickbox


  • SeneGence


  • Shaklee


  • Squire


  • Thatcher


  • Verb


  • WinstonStrawn