Schedule at a Glance

** All times listed are Eastern Time. **

Saturday, June 4
1:00 – 1:45 p.m.
DSEF Executive Committee Meeting (Committee Members Only)
2:00 – 2:45 p.m.
DSA Executive Committee Meeting (Committee Members Only)
2:00 – 7:00 p.m.
DSA Registration Open
3:00 – 4:30 p.m.
DSA and DSEF Board Meeting
4:30 – 5:15 p.m.
DSA Direct Selling Compliance Certification (DSCC) Presentation

As the program enters its third year, the DSCC team will share legal insights and knowledge with non-legal professionals. Learn what's new on the legal front from two of the industry's most prestigious law firms.

6:00 – 7:00 p.m.
DSA/DSEF Board & Sponsors Reception
7:00 – 8:30 p.m.
DSA/DSEF Board Dinner
7:00 – 9:00 p.m.
Supplier Partners Host Client Dinners

Make sure you make your contact information available so you can receive an invitation from our fantastic suppliers to join them at their events.

Sunday, June 5
9 a.m. – 9 p.m.
DSA Registration Open


7:00 a.m. – Noon
Golf Tournament to support the DSA PAC (separate registration)

Whether you are a pro or novice, you'll enjoy participating in this modified shot-gun tournament on the course that served as the background for the movie Caddyshack. Make casual connections that will last beyond your three days here in Boca.

12:15 – 3:00 p.m.
Direct Selling 101 – Boot Camp (separate registration)

Onboarding curriculum for companies and executives new to the channel. Industry pros will share what worked for them and things they would avoid starting today.

View the full Direct Selling 101 agenda here →

12:15 – 1:15 p.m.
International Council Meeting


12:15 – 1:15 p.m.
Lawyers Conclave


12:15 – 1:15 p.m.
Member Services Committee Meeting
12:30 – 4:45 p.m.
Direct Selling Executives CEO Retreat

This exclusive CEO session will have facilitated and CEO-led conversations on the trends, initiatives, and challenges that are top of mind for direct selling companies.

1:30 – 2:30 p.m.
Diversity & Empowerment Committee Meeting


1:30 – 2:30 p.m.
Government Relations Committee Meeting


1:30 – 2:30 p.m.
Industry Research Committee Meeting


3:00 – 4:30 p.m.
Resort Historical Tour (Spouse Program)

Guided by a member of the Boca Raton Historical Society, the tour will explore the history of the "Cloister Inn," the original name of The Boca Raton, from construction through its opening on February 6, 1926, to the present time. This fascinating tour will include a walk through the Cloister Building and a discussion of the many artifacts found throughout the property.

3:00 – 5:00 p.m.
Exclusive Executive Roundtables

DSA ENGAGE 2022 features four roundtable discussions that allow attendees to discuss issues impacting the channel today and into the coming year. This is your chance to learn from the experiences of your peers and build understanding in crucial business areas to help your company move forward. Direct Selling Executives may choose from: Communication, Sales & Marketing, or Operations & Technology. A special session on Perfecting Partnerships is available for our supplier community's benefit.  


  • LaRane Jensen, Director of Compliance, LifeVantage
  • Steve Pitt, Director, WW MPC, Herbalife Nutrition
  • Jemima Wechsler, Group Vice President, Compliance, Team Beachbody


  • Kristen Aguilar, EVP Marketing, SeneGence International
  • Ginger Greenberg, Senior Managing Director & General Counsel, Sunwest Communications
  • Mark Stastny, Chief Marketing Officer, Scentsy Inc.

Operations & Technology:

  • Jim Brown, President & COO, USANA Health Sciences, Inc.
  • Walter Noot, Chief Operating Officer, USANA Health Sciences, Inc.
  • Dr. Michael Rodriguez, Associate Professor, Campbell University

Perfecting Partnerships:

  • Meredith Berkich, Chief Growth Officer, Jenkon
  • Leslie Blye, National Director of Sales, LIVE!
  • Mike Christensen, Vice President of Sales, InfoTrax Systems, L.C.
  • Michelle Flick, President, Smart Office Solutions, Inc.
  • Colt Passey, Executive Vice President of Business Development, Nexio

Sales & Marketing:

  • Dr. Stefanie Boyer, Professor of Marketing, Bryant University
  • Jeannie Price, EVP of Sales Americas, Europe, USANA Health Sciences, Inc

5:00 – 6:00 p.m.
Direct Selling CEO Dinner

Direct Selling CEOs and their spouses are invited to join Joni and Ben Kante in the Cathedral for a special welcome dinner.

6:00 – 9:00 p.m.


Enjoy some light bites and reunite with your friends, colleagues, and peers as we celebrate the dawning of a new era for direct selling under the Florida sun.

Monday, June 6
7:00 a.m. – 6:00 p.m.
DSA Registration Open


7:30 – 8:30 a.m.
Boca Breakfast

Head over to the expo section that most interests you, grab your breakfast and join a table of friends.

Opening General Session
8:45 – 10:15 a.m.

Our opening session will empower us to make better connections during our networking time and share our stories in a more impactful, memorable way. These lessons we'll practice together throughout our two days and take them back to the office to share with our colleagues and sales force.

View the full General Session agenda here →

10:15 – 10:30 a.m.
Refreshment Break
10:30 – 11:15 a.m.
Workshop Breakouts Bank 1

Case studies and best practices will be shared to help you prepare for what’s next.

View all Bank 1 workshops here →

11:15 a.m. – 12:30 p.m.
Lunch & Learn

Don't be late for these table topics! Instead, head over to the section that most interests you, grab your lunch and join a table topic. We promise you'll not only learn a tip or trick that will make a difference in how you do business but also make new connections to consult when you need to brainstorm on your next initiative.

Choose From These Topics:

  • 5 Ways to Implement a Future-proof Commission Payment Strategy, Natalia Yenatska, Chief Operating Officer, i-Payout
  • Bonded Warehouse Resources in the Netherlands, Rob van der Ploeg, Senior Supply Chain Manager, Green Logistics in the City of Groningen
  • Building a Social Community: From Customers to Consultants – Samantha Hind, Director, Auxano, and Scott Kramer, President & CEO, MultiBrain
  • HR Rules for Direct Selling – Cheri Catalan, Princess House and Kate Gardner, Principal, C3 Executive Search 
  • How Second Tier Cities Offer Value and One of a Kind Experiences – Carrie Huff, Senior National Sales Director, Ft. Worth CVB
  • How FinTech Innovation Correlates to Direct Selling's Need to Modernize – Charles Rosenblatt, President of Banking-as-a-Service, PayQuicker
  • International Expansion – Michael McClellan, Vice President, Sales, Global Access
  • Is Your Company Interested in Expanding to the Mexican Market? - Rafael Miner, Partner, Miner Group
  • Live or Virtual? Which Way Should You Go? – Jeff Poe, Creative Director, MIG
  • Creating a Culture of Compliance – Travis Wilson, Business Development, Momentum Factor
  • Using Business Intelligence to Turn Your Data into Dollars – Jim Marks, CRO, DirectScale
  • The Top 10 Trending Destinations and Tips on Negotiating Hotel Contracts – Dianna Crnkovich, Account Executive, ADI Meetings and Events
  • Recent Civil Litigation Claims for Direct Selling Companies – Kevin Quigley, Partner, Quarles & Brady
  • Distributors Under the IRS Magnifying Glass Again – What you Need to Know – Joe DePetris, Certified Public Accountant, One Source Tax Management LLC
  • The New Consumer Experience (CX) in Digital Shopping – Robert Cavitt, Chief Executive Officer, Jenkon
  • Trends in Customer Journey in Direct Sales – McKinley Oswald, President of Global Sales, Verb
  • How to Build a Customer Rewards Program That Makes Sense for Your Company – Brett Duncan, Co-Founder & Managing Principal, Strategic Choice Partners
  • Money In, Money Out: All You Need to Know as a DSO – Colt Passey, EVP of Business Development, Nexio

General Session II
12:40 – 2:30 p.m.

Get ready to immerse yourself in the ideas driving change, converting what we know into everything new, and shaping the future. Learn how marketing and sales channels are converging in new ways and what direct sellers are doing to evolve as we enter a new era marked by a dramatic change in course.

View the full General Session agenda here →

2:30 – 2:45 p.m.
Refreshment Break
General Session III
2:45 – 4:45 p.m.

These sessions offer insights into the shift from the old to the new—the opportunities to expand and evolve your business and what you can do to remain relevant in the marketplace while attracting the next generation of entrepreneurs who think and act and work differently.

View the full General Session agenda here →

5:00 – 7:00 p.m.
Party Plan Council Dinner
6:00 – 7:00 p.m.
Compliance Council Happy Hour
7:00 – 10:00 p.m.

Live Music by USANA's Kevin Guest & The Free Radicals

Poolside at the Boca Raton Resort

Build your reputation as a rock star and support DSEF:

  • Sing & Dance with a Top National Touring Band (Including Special Karaoke Performances)
  • Play in an Industry Challenge Cornhole Tournament

Tuesday, June 7
7:15 a.m. – 2:00 p.m.
DSA Registration Open


7:30 – 8:45 a.m.
Breakfast Conversations

Gather for causal topical conversations in the exhibit hall as you enjoy a breakfast buffet.

7:30 – 8:45 a.m.
CEO Breakfast

Direct selling CEOs are invited to join in the casual breakfast conversations.

General Session IV
9:00 – 10:30 a.m.

We’ve assembled these industry leaders to deliver keynote presentations to deliver lessons you can take back to the office and implement.  

View the full General Session agenda here →

10:30 – 10:45 a.m.
Refreshment Break
10:45 – 11:30 a.m.
Workshop Breakouts Bank 2

Case studies and best practices will be shared to help you prepare for what’s next. 

View all Bank 2 workshops here →

11:45 a.m. – 1:00 p.m.

Gather in the expo to break bread with our supplier partners and take part in casual conversations. Then, take advantage of the last time to visit booths for fun giveaways and great tips to take back to the office.

Closing General Session
1:15 – 3:15 p.m.

Join us for the closing session for additional industry insights and perspectives.

View the full General Session agenda here →

3:30 – 6:30 p.m.
SeneGence Beauty Bar

Get your 80’s look just right with the expert help of our SeneGence makeup artists.

6:30 – 9:30 p.m.
Awards Gala & 80’s Themed Rock Concert

We’re mixing it up at the gala this year. Celebrate the channel’s award-winning programs while decked in your favorite 80’s prom attire.

Premier Partners






Ruby Sponsor


Emerald Sponsors





Platinum Sponsors




Gold Sponsors




Silver Sponsors

ADI Meetings and Events




Bronze Sponsor


à la carte Sponsors



PRO Insurance


Smart Office Solutions





A special thank you to DSA’s 2022 ENGAGE sponsors for their generous support

  • SeneGence


  • Jenkon


  • Katapult


  • Multibrain


  • NuSkin


  • Nexio


  • Amway


  • Herbalife


  • ipayout


  • verb


  • PayQuicker

  • Rallyware


  • Xirect


  • checkout


  • Kount


  • Maersk


  • ADI


  • Infotrax


  • MIG


  • penny


  • vorys


  • 4life


  • directscale


  • Pro


  • Shaklee


  • smart-office


  • Squire


  • Thatcher


  • Worldpay


  • Amware


  • BakerHostetler


  • KelleyDrye


  • pcnametag


  • WinstonStrawn