** All times listed are Pacific Time. **

Thursday, June 15

Bank 1: 10:25 a.m. – 11:05 a.m.
Direct Selling Growth & Outlook Insights

This session will provide in-depth data and analysis on DSA’s 2023 Growth & Outlook Survey from leading insights and strategy executives on DSA’s Industry Research Committee. Learn about key industry trends and their implications on the channel and ensure you’re well-positioned to stay competitive post-pandemic.

Mary Earley, Global Senior Manager, Consumer & Member Insights, Herbalife

Lisa Gudding, Executive Vice President, Ipsos

Gordon Hester, General Manager Sales, USA & Canada, PM-International

Monica Wood, Vice President, Global Consumer and Member Insights, Herbalife

Bank 1: 10:25 a.m. – 11:05 a.m.
Corporate IT Teams and the New Horizon: Measuring What Matters in Our New-Found AI Revolution

With the advent of revolutionary AI tools, a new era has arrived. As we speed to adopt these bleeding-edge technologies, corporate IT teams are responsible for ensuring that all integrations run smoothly and completely. This panel discussion will delve into how AI will advance the KPIs that IT professionals use to quantify and benchmark their success and how IT teams are incorporating AI tools into their IT processes.

Topics that will be discussed in depth by the panelists include:

  • Cycle time metrics, which have the greatest effect on the shortest tasks, such as bug fixes
  • Rates of reopened incidents and Net Promoter Scores
  • Workforce metrics, including time to fill skill gaps, time spent learning, and attrition

Walter Noot, Chief Operating Officer, USANA Health Sciences, Inc.

DSEF Fellow Dr. Michael Rodriguez, Associate Professor of Marketing, Campbell University

Bank 1: 10:25 a.m. – 11:05 a.m.
How to Take Control of Online Marketplaces in Ways That Will Delight Your Salesforce/Field

In this session, we will describe how direct sellers can set up an authorized presence within online marketplaces so that they gain more control over the platform, reducing the effect of online sellers while not competing with the brand’s traditional salesforce. This session will provide case studies for how other direct sellers solved their online marketplace problem, eliminated the effect of unauthorized sales, and increased their sales and profits in ways that benefit their traditional salesforce.

Colleen Devanney, Partner, Vorys, Sater, Seymour and Pease LLP

Christina Helwig, Chief Marketing Officer, AdvoCare

Jared Mason, Vice President, eCommerce Services, Pattern

Bank 1: 10:25 a.m. – 11:05 a.m.
Sustained Success in the Face of Challenging Market Forces: The Hy Cite Growth Story

With 2023 gains and sustained prosperity headlining the Hy Cite & Royal Prestige growth story, the story of how such success has been achieved is one from which much can be learned. Join as this company leader offers insights into his company’s 85% growth from 2019 through 2022 despite economic headwinds. This session will explore how Hy Cite combined high-quality products with a sharp focus on providing earning opportunities to distributors and a highly positive customer experience and led to an impressive growth trajectory.. Attendees will get an understanding of his vision for the channel’s future and an appreciation for his view of direct selling’s growing importance in an ever-changing economy.

Paulo Moledo, Chief Executive Officer, Hy Cite Enterprises 

Bank 1: 10:25 a.m. – 11:05 a.m.
Diversity, Empowerment & Inclusion

While companies have shown good faith and increased dialogue and effort regarding diversity, equality, and inclusion (DEI), evidence suggests only modest improvement. Global corporate investment in DEI is projected to nearly double from $7.5 billion in 2020 to $15.4 billion in 2026 as corporations invest more money in initiatives like employee resource groups (ERGs). Yet, if progress continues at the current rate, decades upon decades will pass before women and men worldwide have equal access to the economic mainstream. Join this panel to learn how to implement lasting change in diversity, equity, and inclusion in any company.  

MODERATOR: Crayton Webb, Owner & Chief Executive Officer, Sunwest Communications

Sheryl Adkins-Green, Chief Experience Officer, Mary Kay Inc.

Amber Snow, Director of Diversity, Equity & Inclusion, Amway

Bank 2: 4:00 – 4:45 p.m.
Revitalizing Direct Selling: Unleashing Growth Through Customer Programs, Omnichannel Sales, and Technology Integration

During this workshop, we will explore the power of omnichannel sales and the role of platforms like Amazon in bolstering brand recognition and expanding customer reach. Uncover effective strategies to leverage traditional online marketplaces and harness their potential to drive direct selling success in the digital era. We will also discuss how omnichannel can bolster customer and affiliate programs while effectively contributing to a direct selling company's compensation strategy and fostering field growth. Come discover how these innovative approaches can attract new prospects, reward loyal distributors, and fuel overall business expansion.

Marc Ashley, President & Chief Operating Officer, Market America, Inc.

Matt Dornfeld, Senior Director, Feedonomics

Sean Smith, Chief Executive Officer, InfoTrax

Sachin Wadhawan, Vice President of Tech Partnerships, BigCommerce

Bank 2: 4:00 – 4:45 p.m.
The Dawning of a Brave New Day: AI's Impact on Sales

The future is now, and AI sparks our imaginations in ways we have not experienced for decades. Organizations want to maximize these technologies’ possibilities in today's sales process. But what is the potential of AI for sales: how can it be used in the sales process, such as gauging customer needs and activities to score leads or create personalized product recommendations? What are the hidden challenges that AI adoption presents among salesforces? And for customers, what are the new data privacy concerns or lack of understanding of AI? And, as organizations explore how to deploy new AI tools, what are the REAL benefits of a new technology we are only beginning to understand?

In this discussion, panelists will:

  • Define AI
  • Explore how it can make an impact on sales
  • Reveal the potential challenges inherent in this brave new world of artificial intelligence
  • Discuss the possibilities for how AI will define our future

DSEF Fellow Dr. Stefanie Boyer, Professor of Marketing, Bryant University

DSEF Fellow Dr. Michael Rodriguez, Associate Professor of Marketing, 
Campbell University

Bank 2: 4:00 – 4:45 p.m.
A Direct Seller’s Guide to Pressing Legal Issues

This workshop will tackle the key legal issues impacting the direct sales channel from an Executive’s perspective.  We’ll discuss the practical implications of the Neora Decision (if it exists), the enforceability of your company’s non-competes, whether your company is taking the proper steps to ensure your field is properly classified as independent contracts and key methods of giving your distributor’s a voice to sell your products and business opportunity in a compliant manner.

Katrina Eash, Partner, Winston & Strawn LLP

John Sanders, Partner, Winston & Strawn LLP

Bank 2: 4:00 – 4:45 p.m.
The Seven Social Media Strategies to Teach Your Sales Leader Now

Ensuring top leaders use the power of social media platforms to carry their voice and messages while staying true to your company’s brand image and reputation is achievable only with specific training. Getting these same leaders to pass these lessons on to train their teams effectively is an obstacle that must be met with a company-led support system. In this session, we’ll break down the seven strategies every direct selling leader needs to implement to ensure sustainable customer growth while representing your company brand. Gain insights into the latest social media updates and trends and leave the session with an in-field implementation template to effectively implement this training.

Sam Hind, Social Media Coach and Director, Auxano Global

Bank 2: 4:00 – 4:45 p.m.
Diving Deeper into the Latest Gig Economy Research & Future of Direct Selling

This workshop bridges recent data with insights and experiences of direct-selling executives leading their companies in new directions. We’ll dive deeper into the latest gig economy research unveiled in the General Session. Conducted as a panel discussion and devoted to open dialogue, this workshop will be driven by your questions and experiences. You will not want to miss the thought-proving data and insights that will be shared, revealing a new vision for what the future of direct selling may look like.

Ashley Collins, Executive Vice President of Marketing, USANA

John Fleming, DSA Hall of Fame/DSEF Circle of Honor Recipient and Author, Ultimate Gig

Greg Gauthier, Strategic Insights, Amway North America 

Stefani Green, Director of Public Relations & Communications, Arbonne

Kevin Guest, Chief Executive Officer and Chairman of the Board, USANA

DSEF Fellow Robert Peterson, PhD, John T. Stuart III Centennial Chair in Business Administration, University of Texas

Jeannie Price, Executive Vice President of Sales, USANA

Charles Rosenblatt, President, PayQuicker

Tyler Whitehead, Chief Executive Officer, Arbonne

Friday, June 16

Bank 3: 11:00 – 11:45 a.m.
Generational Marketing and Attracting Next-Gen

Get the insights you need and key actions that you can implement to keep your messaging and methods on point for each generation. Learn what companies are doing to attract and engage millennials and Gen Z.

Lisa Gudding, Executive Vice President, Ipsos

Chandler Kuruvilla, Client Relationship Coordinator, Ipsos

Bank 3: 11:00 – 11:45 a.m.
Overcoming Supply Chain and Distribution Issues

This session will discuss the increasingly broad regulatory framework that applies to global supply chains. Since the U.S. Securities and Exchange Commission adopted the so-called Conflicts Minerals Rule in 2010, companies have been called upon to know and understand the origin of certain raw materials in their supply chains. Since that time, numerous regulations have followed – some regulating environmental outcomes such as the EU REACH and ROHS, and some tracking labor and other human rights practices, such as the Uyghur Forced Labor Protection Act. This session will explore the most prominent supply chain regulatory regimes and discuss best practices for establishing supply chain monitoring and compliance. We will also discuss the likely course of supply chain regulation in the future.

Sarah Rathke, Partner, Squire Patton Boggs

Katy Spicer, Partner, Squire Patton Boggs

Bank 3: 11:00 – 11:45 a.m.
Not Again: FTC Notice of Penalty Authority on Product Substantiation

In April, the FTC sent out new penalty offense notices to 670 companies, warning them that failure to substantiate product claims could result in civil penalties of more than $50,000 per violation. For many companies in direct selling, this is the second or third penalty offense notice that they have received in less than two years, having received one regarding earnings claims and/or one regarding endorsements and testimonials, both in October 2021. The latest notice comes on the heels of the FTC updating its Health Claims Guidance in January. What do these notices mean and what should your company do in response to the recent penalty offense notices and updates to health claims guidance to mitigate the risk? Our panel of experts helps you unpack these evolving legal notices and guidance.

Linda Goldstein, Partner, Baker Hostetler

Peter Marinello, VP Direct Selling Self-Regulatory Council, BBB National Programs

Donnelly McDowell, Partner, Kelley Drye & Warren LLP

Bank 3: 11:00 – 11:45 a.m.
Changing Your Compensation Plan – The Good, the Bad, and the Ugly

Why do some companies successfully launch a new compensation plan while others fail? What are the secrets to improving your comp plan and getting the field to love the changes? What are the common mistakes that have caused some companies to crash? Join one of direct selling’s most tenured compensation plan consultants and a company that has undergone a recent comp plan change as they share the good, the bad, and the ugly details of what changing your compensation plan entails.

Deborah Heisz, Chief Executive Officer, Neora

Daniel Jensen, President, Dan Jensen Consulting


A special thank you to DSA’s 2023 ENGAGE sponsors for their generous support.

  • BigCommerce


  • Infotrax


  • ADI


  • Amway


  • arbonne


  • Jenkon


  • Multibrain


  • NuSkin




  • LIVE


  • Nexio2


  • Payquicker


  • Vorys


  • 4Life


  • Ambetter


  • Avalara


  • dsn


  • Exigo


  • Flexpay


  • FlightCommerce


  • GoBi


  • Integrishield


  • MIG


  • PC-Nametag


  • Quickbox


  • SeneGence


  • Shaklee


  • Squire


  • Amware

    Staci Americas

  • Thatcher


  • Verb


  • WinstonStrawn