ENGAGE2022LogoTag

Workshops

** All times listed are Eastern Time. **

Monday, June 6

Welcome to the Party—Business Engagement with the Federal Trade Commission

In November, Suzanne Clark, CEO of the U.S. Chamber of Commerce, the largest association in the United States for businesses and associations, said, "The FTC is waging war on American business. We are ready and fighting back." During the ensuing months, the Chamber has pushed back against various FTC approaches directly to the Commission and Congress. Including zombie votes, the rulemaking process, and multiple attempts to expand their regulatory reach.

A senior executive from the Chamber will detail their efforts in continuing to protect American businesses and ensure a stable regulatory climate.

  • Jordan Crenshaw
    Vice President
    CTEC—United States Chamber of Commerce
Winning the New Channel War on Amazon and Third-Party Platforms

The top online marketplaces in the world, including Alibaba, Amazon, and eBay, sold $2.7 trillion in 2020, or 62% of global web sales that year. Despite the promise of unfettered access to customers, the reality is that most sellers struggle with unprecedented and unauthorized rogue resellers who drive down pricing, increase channel competition and conflict, impact the customer experience, and harm brand equity. During this session our panel of experts will explore:

  • The channel war that is at work and the forces fueling its development
  • Recommendations for revising product policies, procedures, and agreements to differentiate products from those sold by unauthorized parties
  • How company management can protect and complement these efforts

  • Brian Gill
    Chief Marketing Officer
    4Life Research
  • Jessica Knopp Cunning
    Partner
    Vorys eControl
  • Dr. Sandy Jap
    Sarah Beth Brown Endowed Professor of Marketing
    Co-Founder, Marketing Analytics Center
    Emory University
How Plexus is Scaling Fulfillment Operations to Keep Pace with Continued High Growth

Plexus Worldwide is a top 30 direct sales company with more than 350,000 brand ambassadors. Rapid sales growth has caused the company to take a hard look at its order fulfillment operations to ensure scalability.

This session will review current strategies to scale and improve back-end fulfillment capabilities, including:

  • Warehouse network expansion to speed delivery, cut parcel costs, and reduce risk
  • Warehouse automation to increase throughput by 20–30% while reducing labor
  • Tight inventory management to ensure immediate, accurate traceability of products by specific lot

Presenters will discuss the rationale and results for each strategy, including an ROI analysis on facility automation.

  • Dan Dewey
    Vice President of Supply Chain
    Plexus Worldwide
  • Harry Drajpuch
    CEO
    Amware Fulfillment
Customer Retention & Reactivation Strategies and Best Practices

Customer and distributor retention is a pain point for any direct selling company. Learn the best practices you should be leveraging to improve retention and reactivate inactive customers. Discover new automated intelligence technology that supports your field with behavior-driven prompts, reminders, and tasks to support customers and team members.  

  • JJ Oswald
    Senior Vice President of Sales
    Verb
  • McKinley Oswald
    President of Global Sales
    Verb
What You Need to Know to Grow

We've assembled woman leaders to discuss how they've weathered the storms to come out ahead and continue long-term growth despite ongoing global challenges. They'll share critical concepts that helped them succeed in their career within the channel. Hear how they have tackled the ongoing crises from covid and social movements to rising inflation within their employees and field. Learn where they have seen extraordinary growth opportunities and what they have done to create innovative approaches that maintain a growth trajectory. They'll share how:

  • They see the future of our industry for women: both on the corporate and field side
  • They are adjusting, and their companies are evolving, creating multi-year planning and story/positioning to ensure they stay relevant and grow.

  • Deborah Costa
    Senior Vice President of Marketing Communications
    4Life Research
  • Anita Krpata
    Chief Commercial Officer
    SeneGence International
  • Mindy Lin
    Chief Executive Officer and Founder
    Damsel in Defense
Hybrid Meetings – Bringing Together the best of Virtual and In-Person

Our ability to gather, travel, and meet face-to-face was abruptly interrupted. We were all forced to pivot at lightspeed to virtual conventions and meetings. These virtual events' success was surprising: participation doubled in many cases and was up to ten times higher than traditional in-person. Virtual conversations were productive and exciting, and companies' and salesforce participants' cost savings were significant. While there is a rush to get back to the business of in-person, face-to-face events, we don't want to leave behind the positive aspects of virtual meetings.

Join this session to learn how to incorporate virtual attendees and speakers to enhance your participation and meeting experience without jeopardizing the in-person format. Our speakers will address questions such as how to:

  • budget for virtual technology
  • price registration fees for virtual vs. in-person attendees
  • delight your virtual and in-person audiences without negatively impacting either
  • incorporate new trends and technologies

  • Melanie Bradshaw
    Sr. Vice President of Global Field Development
    SeneGence
  • Erik Johnson
    CEO
    Katapult Events

Tuesday, June 7

Online Advertising Update

  • Recent legal developments have opened the door to putting greater restrictions on the use of your keywords in online advertising, and many companies are choosing to take advantage of this for a variety of reasons. We’ll discuss the key considerations for whether restricting PPC advertising is right for you.
  • Facebook Ad Library – We’ll discuss how to use Facebook’s Ad Library to monitor for ads using your brand on Facebook and Instagram
  • Advertising and Keyword Abuse – We’ll look at common issues brands face with unwanted online advertising and what you can do about it

  • Leslie Allen
    Partner
    Vorys eControl
  • Adam Sherman
    Partner
    Vorys
Compensation Plan Trends

We’ve assembled a panel of experts to discuss what you need to know about today’s compensation plan designs. They’ll discuss the evolution of compensation plans for contemporary direct selling companies, including affiliate programs, customer-centric design, and minimalism. They will also address where the FTC is currently focusing its efforts and what you can do to minimize your risk.

  • Brent Kugler
    Partner
    Scheef and Stone
  • Andi Sherwood
    Director of Strategy and Plan Design
    Dan Jensen Consulting
  • Daryl Wurzbacher
    Chief Executive Officer
    ByDesign Technologies, Inc
Tackling Turnover: Powerful Talent Retention Strategies for 2022

Keeping employees happy and productive when times are tough can be challenging. But failing to retain top talent can produce even greater challenges that negatively impact your business and your bottom line. This indispensable workshop will prove the ultimate guide for tackling turnover and retaining your employees. Participants will leave with:

  • New approaches to nurturing the talent you need to grow
  • A vision for supercharged inclusion initiatives that demonstrate the value you place on diverse perspectives and experience
  • Pathways that lead to creating the mission-driven culture organizations need if they are to thrive.

  • Scott Hackworth
    President
    Industry Insights
International Expansion--Expanding Globally: Challenges and Opportunities

Investment in international expansion is growing, and each country presents unique challenges and opportunities for direct selling. Our panel of experts will discuss regulatory issues and provide counsel on best practices for entering new markets. Their discussion will include insights on far-ranging markets on every continent. No matter your company’s international development stage, this session will provide critical information about which your company should be aware from those who work on these issues daily.  

Moderated by:

  • Adolfo Franco
    Executive Vice President & Chief Operating Officer
    Direct Selling Association

  • Laure Alexandre
    Executive Director
    The European Direct Selling Association (Seldia)
  • Adriana Colloca
    President
    Associacao Brasileira de Empresas de Vendas Directas (ABEVD)
  • Tamuna Gabilaia
    Executive Director and Chief Operating Officer
    World Federation of Direct Selling Associations (WFDSA)
  • Carlo Ledezma
    Consultant/Speaker
    Ledezma Strategy and Communication
  • Peter Maddox
    President
    Direct Sellers Association of Canada
Disrupting Yourself: Top Companies Levering Data and Personalization to Drive Field and Customer Engagement

Join us for a panel with executives from LifeVantage and Xyngular as we discuss using data, business intelligence, A.I., and automation to better understand who their people really are, what they need, and how to get them engaged and keep them loyal. Attendees will leave the panel with:

  • Actionable steps to understand and meet the nuanced demands of today's consumer and rep
  • Key metrics to get and track more personalized customer and field engagement.
  • Specific tools these companies have used and the results they have gotten.
  • Insights derived from data on over 20 million direct selling customers and distributors, revealing new ways to drive more sales and engagement.

  • Kama Thota
    Vice President, Digital
    LifeVantage
  • Jeremy Meredith
    Vice President, IT
    Xyngular
  • Wendy Garrison
    Vice President, Marketing
    Xyngular
  • Michel Bayan
    Chief Strategy Officer
    DirectScale

Premier Partners

SeneGence

Jenkon

Katapult

Multibrain

Nuskin

Ruby Sponsor

Nexio

Emerald Sponsors

Amway

Herbalife

i-payout

Verb

Platinum Sponsors

PayQuicker

Rallyware

Xirect

Gold Sponsors

Checkout

Kount

Maersk

Silver Sponsors

ADI Meetings and Events

InfoTrax

MIG

Penny

Bronze Sponsor

Kount

à la carte Sponsors

4Life

DirectScale

PRO Insurance

Shaklee

Smart Office Solutions

Squire

Thatcher

Worldpay

ENGAGE2022-Horizontal

A special thank you to DSA’s 2022 ENGAGE sponsors for their generous support

  • SeneGence

    SeneGence

  • Jenkon

    Jenkon

  • Katapult

    Katapult

  • Multibrain

    Multibrain

  • NuSkin

    NuSkin

  • Nexio

    Nexio

  • Amway

    Amway

  • Herbalife

    Herbalife

  • ipayout

    ipayout

  • verb

    verb

  • PayQuicker

  • Rallyware

    Rallyware

  • Xirect

    Xirect

  • checkout

    checkout

  • Kount

    Kount

  • Maersk

    Maersk

  • ADI

    ADI

  • Infotrax

    Infotrax

  • MIG

    MIG

  • penny

    penny

  • vorys

    vorys

  • 4life

    4life

  • directscale

    directscale

  • Pro

    Pro

  • Shaklee

    Shaklee

  • smart-office

    smart-office

  • Squire

    Squire

  • Thatcher

    Thatcher

  • Worldpay

    Worldpay

  • Amware

    Amware

  • BakerHostetler

    BakerHostetler

  • KelleyDrye

    KelleyDrye

  • pcnametag

    pcnametag

  • WinstonStrawn

    WinstonStrawn