• SherylAdkinsGreen-sq

    Sheryl Adkins-Green

    Chief Marketing Officer
    Mary Kay Inc.

    • RobertCavitt

    Robert Cavitt


    Robert Cavitt is Chairman and CEO of Jenkon, a global leader in online and mobile selling solutions for direct selling. He is a thirty-year expert in information systems for global direct selling. He has served on the boards of both the DSA and DSEF.

    • MikeEdwards-sq

    Mike Edwards

    Vice President Global Digital & Customer Services

    • EmilyEvangelista

    Emily Evangelista

    Vice President of Digital
    Nu Skin Enterprises

    As Nu Skin’s vice president of global digital, Emily oversees the company’s global digital strategy and leads out on key partnerships to integrate a digital mindset throughout the organization. She also works across business functions to drive global priorities as part of the company’s digital transformation. Prior to Nu Skin, Emily worked at Micro Focus, where she held various responsibilities from leading their global digital marketing function, building a customer engagement organization and supporting some of the world’s largest companies through their digital transformations. She also has experience across field marketing, partner marketing, social media, content development, communications and leadership development in multiple industries. Emily holds a bachelor’s degree from Brigham Young University and a master’s degree in business administration from the University of Phoenix. She is passionate about continuous improvement and has a CX Pro certification from Forrester and a UX certification from Nielsen Norman Group.

    • KevinGuest

    Kevin Guest

    Chief Executive Officer and Chairman of the Board
    USANA Health Sciences

    Kevin Guest joined USANA on a part-time basis in April 2003, as Executive Director of Media and Events. Following our acquisition of the media, video, and event-productions company, FMG Productions founded by Mr. Guest, he became a full-time employee of the Company and he was promoted to Vice President of Media and Events in February 2004. In January 2006, he was appointed Executive Vice President of Marketing and served in that role until July 2008, when he was appointed Chief Marketing Officer. Mr. Guest served in this role until May 2011, when he was appointed President of North America. In October 2012, he was appointed President of the Americas, Europe and South Pacific. In August 2014, Mr. Guest was appointed President of USANA and served in this role until August 2015, when he was appointed Co-Chief Executive Officer. He served in this role until November 2016 when he was appointed Chief Executive Officer. Mr. Guest earned a B.A. in Communications from Brigham Young University.

    • ScottKramer-sq

    Scott Kramer

    Chief Executive Officer

    Scott Kramer is CEO of Multibrain, a hybrid software and creative agency focused on helping direct selling companies empower their field with social media tools, content, and training. Scott is a media and entertainment veteran whose credits run the gamut of television, film, digital, publishing, and large-scale live events.

    • DannyLee

    Danny Lee

    President and Chief Executive Officer

    After graduating Magna Cum Laude from the University of Utah with dual degrees in Accounting and Finance (2000), Danny Lee moved to Silicon Valley to work for Arthur Andersen Business Consulting. He returned to Utah for a job at There, he served as Vice President of Finance and Controller and then Senior Vice President, Operations. In 2008, he arrived to direct selling as 4Life Research Chief Operations Officer. In 2016, he took the post of Chief Marketing Officer. In October 2017, he was appointed President and CEO. Today, Lee dedicates his time to elaborating upon 4Life’s decades of success while raising five children with his wife, Tara.

    • JoesephMariano-sq

    Joseph N. Mariano

    President & Chief Executive Officer
    Direct Selling Association

    Joseph N. Mariano is President and Chief Executive Officer of the US Direct Selling Association. He joined USDSA in 1985 and has worked an advocate for direct selling in the US and around the world on matters of ethics, self-regulation, public policy, and law. He has served as chair of the WFDSA Ethics Committee, and Global Regulatory Affairs Committee. A trained lawyer, Mr. Mariano has coauthored briefs before the United States Supreme Court, has appeared as an expert witness on matters regarding direct selling, and is the chief spokesperson for direct selling in the United States.

    • Oz

    Dr. Mehmet Oz

    Surgeon, Best-Selling Author and Television Personality

    Dr. Oz is a renowned heart surgeon who has brought complementary medicine into the mainstream as a television personality, radio host and author. His first TV show, Second Opinion with Dr. Oz, lasted just one season, but regular gigs on Oprah Winfrey's show cemented his celebrity doctor status. Oz now hosts his own health-centric TV series, The Dr. Oz Show.

    He has the unique ability to connect emotionally to his audience with passionate authentic messages. With his capacity to entertain and influence, he can provide authentic counsel on health, wellness and balance in life. Dr. Oz is truly a motivational speaker who makes topics personal, relevant and understandable.

    • John-Parker-4057

    John Parker

    Chief Sales Officer & Regional President West

    John Parker is Amway's Chief Sales Officer and Regional President West, responsible for the company’s global sales strategy and operations. He oversees distributor incentives and recognition, field leadership development, and global training and education. He is also responsible for Amway’s Russia, Europe, Southern Africa, Australia, and New Zealand markets as well as its North America and Latin America regions. 

    • Peterson-sq

    Dr. Robert Peterson

    John T. Stuart III Centennial Chair in Business Administration
    University of Texas

    Dr. Peterson's doctorate is from the University of Minnesota. For the past few years, his research and teaching interests have been concentrated in the areas of marketing strategy, research methodology, and the quality of self-report data. Professor Peterson has authored nearly 150 books and articles. His articles have appeared in more than three dozen journals, including Management Science, Journal of Marketing, Journal of Marketing Research, Public Opinion Quarterly, Journal of Applied Psychology, Journal of International Business Studies, Journal of Consumer Research, and Marketing Science. Professor Peterson is a former chairman of the department, a past president of the Southwestern Marketing Association and a former vice president of the American Marketing Association. Presently, he is immediate Past-President of the Academy of Marketing Science. He has served as the editor of the Journal of Marketing Research and the Journal of the Academy of Marketing Science. The recipient of numerous awards and honors, he is listed in Who's Who in America. He currently serves on eight editorial review boards. Selected Publications (1995-1998): Strategic Marketing: Cases and Comments (10th ed.), Boston, MA: Allyn and Bacon, 2004 (with R. A. Kerin). Constructing Effective Questionnaires, Thousand Oaks, CA: Sage Publications, 2000. "Exploring the Implications of the Internet for Consumer Marketing," Journal of the Academy of Marketing Science, 25 (Fall 1997), pp. 329-346 (with S. Balasubramanian and Bart Bronnenberg). “Consumer Search Behavior and the Internet,” Psychology &Marketing, 20 (February 2003), pp. 99-121 (with M. Merino). “Reflections on the Use of Instructional Technologies in Marketing Education,” Marketing Education Review 12 (Fall 2002), 7-17 (with G. Albaum, J. L. Munuera, and W. H. Cunningham). “Exploring the Implications of M-Commerce for Markets and Marketing,” Journal of the Academy of Marketing Science 30 (Fall 2002), pp. 344-357 (with S. Balasubramanian and S. L. Jarvenpaa). “On the Use of College Students in Social Science Research: Insights from a Second-order Meta-Analysis,” Journal of Consumer Research 28 (December 2001), pp. 450-461.

    • Joni

    Joni Rogers-Kante

    Founder and Chief Executive Officer
    SeneGence International

    Joni Rogers-Kante is the visionary and driving force behind SeneGence®. Her dream of developing a company that gave women an opportunity to build their own business regardless of age, background, or education has become a phenomenal success, with offices in five countries and hundreds of thousands of Independent Distributors across the globe.

    Joni began her career at 16 years old, working for the Sav-On Corporation. By 23, she was the Assistant Manager of the highest-performing store in the Sav-On chain. Having learned from high-level management, buyers, and operations experts, she knew the corporate structure was not for her. Joni was introduced to a direct sales cosmetic company, and her 13-year career produced jewelry, cars, awards, trips, and recognition, and most importantly, a burning desire to create her own company.

    Armed with a plan and her business experience, Joni pursued her dream of becoming an entrepreneur. In 1999, SeneGence and its flagship product, LipSense®, were born. Joni’s guiding principle for the company every step of the way has been, “Choose to Live Life in Love and Abundance, and Then Work for It!”

    In the early days of the company, Joni traveled around the world with a team of scientists and botanists to find ingredients for SeneGence’s unique skin care and cosmetic formulas. Currently, Joni oversees the company’s overall vision and more than 500 employees in SeneGence’s U.S. offices, and she is actively involved with trips, events, and the development and marketing of new products and training programs.

    In 2020 alone, Joni was installed as a Board Member of the Direct Selling Education Foundation, and The Orange County Business Journal named her one of the area’s most influential business leaders and the owner of the largest woman-owned business in the county. In 2018, she received Direct Selling News’ Bravo Award and the Excellence in Entrepreneurship Award by the Orange County Business Journal. Joni is the Founder of SeneGence’s nonprofit organization, The Make Sense Foundation®, and is an active member of the Orange and Creek County communities. She is also the author of Million Dollar Lips.

    • mark-schulman

    Mark Schulman

    Musician and Speaker

    Mark is the drummer for P!NK, performing for sold-out audiences all over the world.

    Get ready to be empowered, inspired and elevated to an evolved mindset and new level of peak performance. Having performed for over a billion people, Mark unlocks the Rockstar Attitude by incorporating his powerful business philosophy and innovative strategic content with engaging multimedia and drum performances.  

    You’ll break the boundaries of possibility and performance while rocking out to an unforgettable mix of drumming performances, audience interactive demonstrations, and compelling stories from Mark’s intimate experiences with P!NK, Billy Idol, Foreigner, Cher, and other world-class artists.

    • MarkStastny-sq

    Mark Stastny

    Chief Marketing Officer
    Scentsy, Inc.

    Daring to defy the 9-second attention span, Mark purposefully leads the Marketing Team. These are the brand-builders and storytellers, the people-watchers, posters, taggers and tweeters — yes, they often get the job done in 140 ... wait, 280 ... characters or less.

    Mark boasts more than 25 years of passion and experience in marketing strategy, communications, promotions and programs, customer segmentation, public relations, digital and social marketing, and building world-class brands.

    When he’s not working with his team to crack the Millennial code, Mark likes hanging out with his family — usually wakeboarding somewhere on a lake or riding horses in the mountains — cycling and playing guitar in those rare quiet moments.

    • Crayton

    Crayton Webb

    Owner and Chief Executive Officer
    Sunwest Communications

    Crayton Webb is the owner and CEO of Sunwest Communications, a Dallas, Texas-based public relations and public affairs firm.

    Previously, Webb was the vice president of corporate communications and corporate social responsibility for Mary Kay Inc. In his 12 years with Mary Kay, Webb launched the company’s CSR strategy, Pink Changing Lives, evolving its philanthropic efforts into a strategic, multi-platform program with a global reach. In addition to his CSR and sustainability work, Webb also led the company’s global media relations, reputation management, public relations and crisis communications efforts across nearly 40 markets around the world. Before joining Mary Kay, Webb served as chief of staff for Dallas Mayor Laura Miller and, prior to that, he was a broadcast journalist for nearly ten years.

    Webb is active in his community, serving as chairman of the board of the YMCA of Metropolitan Dallas and is on the boards of the National Domestic Violence Hotline and the Arbor Day Foundation. He is immediate past chairman of the men’s auxiliary for Genesis Women’s Shelter in Dallas, HeROs (He Respects Others). Most recently, Webb was selected by D CEO magazine to be included in its 2020 and 2019 editions of The Dallas 500: The Most Powerful Business Leaders in Dallas. Webb received the Hugh O’Brian Youth Leadership Alumni Achievement Award in 2017 and the 2015 Leadership Dallas Distinguished Alumni Award.

Premier Partners






Emerald Sponsors





Platinum Sponsors

Deloitte Digital


Silver Sponsors



Greater Ontario CVB







A special thank you to DSA’s 2021 ENGAGE sponsors for their generous support



  • Jenkon


  • Multibrain


  • Nexio


  • NuSkin


  • 4Life


  • Amway


  • Herbalife


  • Senegence


  • DeloitteDigital


  • PayQuickerLogo


  • Citcon


  • DirectScale


  • GreaterOntarioCVB


  • Infotrax


  • MIG


  • Shaklee


  • Thatcher


  • Verb


  • Avalara


  • BakerHostetler


  • Buchalter


  • Exigo


  • KelleyDrye


  • pcnametag


  • Sovos


  • Squire


  • WinstonStrawn