• sheryl-adkins-green-2022

    Sheryl Adkins-Green

    Chief Experience Officer
    Mary Kay Inc.

    Sheryl Adkins-Green, Mary Kay’s Chief Experience Officer (CXO), supports the success of millions of Independent Beauty Consultants by leading the global that delivers a 360-degree integrated customer experience.

    Building on her previous role as Chief Marketing Officer, Sheryl leads the Global Brand Experience team that creates marketing campaigns, social media content, and digital tools that enable the Independent Sales Force to provide customized recommendations and unparalleled service to their customers.

    Sheryl’s team also supports Mary Kay’s award-winning product portfolio by developing product positioning, packaging, and education resources. As a member of Mary Kay’s Executive Committee, Sheryl works across corporate functions to understand and optimize every element of the Mary Kay customer journey. 

    By leveraging global best practices and research insights, Sheryl and her team help develop innovative digital solutions that help make the Mary Kay entrepreneurship opportunity easy and rewarding. By combining research, data analytics, and trend forecasts, Sheryl and her team anticipate the needs and expectations of Independent Beauty Consultants and their customers around the world.

    Sheryl brings significant experience in strategic planning, business development, and corporate partnerships to her role. Prior to joining Mary Kay, Sheryl held executive positions with Alberto-Culver, Cadbury-Schweppes, Citigroup, and Kraft Foods. Sheryl is a @Forbes Top 50 CMO influencer who received the 2021 Top 100 Women in Marketing Award by Brand Innovators. She received the CMO Leadership Award in 2020, and in 2019, Sheryl was named to BLACK ENTERPRISE’s 2019 Most Powerful Women in Corporate America List.

    She is proud to be featured in the Valorie Burton’s best-selling book, Successful Women Think Differently. Sheryl is a member of several civic and professional organizations including the International Women’s Forum and The Executive Leadership Council. Closely aligning with Mary Kay’s mission of enriching the lives of women and their families, she also supports The Mary Kay Ash Foundation. Sheryl can be found on Instagram and Twitter as @SherryAG #SherryLovesShoes #MaryKay60

    • KirstenAguilar

    Kirsten Aguilar

    Vice President of Marketing
    SeneGence International

    With over 20 years of experience in the direct sales and beauty industries, Kirsten Aguilar has spearheaded numerous successful marketing and international growth initiatives and contributed to companies’ overall growth with her extensive marketing, public relations, management, and international relations skills. 

    • marc-ashley

    Marc Ashley

    President and Chief Operating Officer
    Market America Worldwide | SHOP.COM

    Marc oversees all Market America Worldwide corporate operations. He works closely with the Executive Board and Management Group on all major company and growth initiatives. A University of North Carolina Greensboro alumnus, Marc was honored with the university’s Entrepreneur Extraordinaire Award.

    Having served as board chairman of the Better Business Bureau (BBB) of Central North Carolina, Marc also received the Triad Business Journal’s 40 Under Forty award for his leadership, community involvement, and career accomplishments.

    Under his leadership, Market America Worldwide | SHOP.COM has developed into an internet retail giant. A two-time winner of the Better Business Bureau’s prestigious Torch Award for Marketplace Ethics, the company was recently recognized as one of Newsweek’s Best Online Shops, DC 360’s Top 100 Online Marketplaces, and Business North Carolina’s Top 125 Private Companies. 

    • Leslie-Blye

    Leslie Blye

    National Sales Director

    Leslie Blye, National Sales Director at L!VE, received her CMP in 2016. Prior to joining L!VE, she worked in field sales management and product management in the financial services industry. Her years as both the client and the sales professional enables her to see an event environment from multiple perspectives – management, attendee and production company. As the VP of Education for Indiana's MPI Chapter in 2020 & 2021 she is an active participant in MPI, FICP (Financial & Insurance Conference Planners) and the Direct Selling Association’s Supplier Advisory Committee. Leslie supports clients in the corporate, association and public spaces to deliver an exceptional attendee experience.

    • Stefanie-Boyer

    Dr. Stefanie Boyer

    Professor of Marketing
    Bryant University

    Stefanie is an author, TEDxer, AMA Sales Professor of the Year, recognized as a sales innovation expert, and named Forbes Next 1,000. Dr. Boyer runs the sales program at Bryant University and is cofounder of RNMKRS, a technology company using AI to bring unbiased sales training to all.

    • RobertCavitt

    Robert Cavitt

    Chief Executive Officer

    Robert’s career in direct selling software technologies spans more than 3 decades. He has been the CEO of Jenkon Software for more than twenty years and serves as its Chairman of the Board. Robert serves on the Board of the Direct Selling Education Foundation, the world’s largest non-profit organization educating the global marketplace on direct selling’s empowerment of individuals, community philanthropy, and worldwide economies. Robert has also served multiple terms on the Board of the US Direct Selling Association. Robert’s technical leadership drove Jenkon to deliver the industry’s first internet-based field tools, apps, and cloud-based platforms supporting direct sales in over 70 countries around the world. His innovation initiatives have resulted in Jenkon becoming the industry’s only solutions provider to be honored with, both, Seldia’s Astra Award in Europe and the United States DSA Partner of the Year Award.

    • Mike-Christensen

    Mike Christensen

    Vice President of Sales

    Mike Christensen joined InfoTrax 18 months ago as Vice President of Sales. He manages the sales operations and business development efforts relating to FlexCloud commission engine and platform. Previously, as Director Sales, he led business development for Visible Supply Chain Management/IntegraCore for more than 10 years, working with several of the largest and fastest direct sellers in the industry. During that time, he began his service as a board member of the DSA’s Supplier Committee where he applies his passion and dedication to the direct selling industry. 

    • Joey Coleman

    Joey Coleman

    Customer Relationship Experience Expert and Best-Selling Author

    For almost twenty years, Joey Coleman has helped organizations retain their best customers and turn them into raving fans via his entertaining and actionable keynotes, workshops, and consulting projects. He has a long history of energizing and motivating audiences to enhance their customers’ experiences. He is an award-winning speaker (yes – they do have speaking contests) at both national and international conferences – competing against The New York Times bestselling authors, business leaders, and internet sensations/celebrities. He is also the author of the #2 Wall Street Journal bestseller, Never Lose a Customer Again.

    • ashley-collins

    Ashley Collins

    Executive Vice President of Marketing
    USANA Health Sciences, Inc.

    Ashley Collins has more than 20 years of experience in public relations, marketing, communications, and advertising.

    As Executive Vice President of Marketing, she oversees all of USANA’s product marketing, branding, and social media efforts. Named one of Utah Business Magazine’s 30 Women to Watch and PRNews’ 2019 Top Women in PR, Ashley Collins is one of the top marketing executives in the industry and has made an immeasurable impact on the company.

    • Coughlan-Anne_T

    Dr. Anne Coughlan

    Polk Bros. Chair in Retailing and Professor of Marketing, Emerita
    Kellogg School of Management, Northwestern University

    Anne T. Coughlan is the Polk Bros. Chair in Retailing and Professor of Marketing, Emerita, at the Kellogg School of Management at Northwestern University. Anne is a DSEF Fellow and a member of DSEF’s Academic Advisory Council. She serves on the National Salesforce Subcommittee of the DSEF/DSA Industry Research Committee, which is overseeing the design of the DSA’s nationwide survey of direct sellers. Anne has been interested in direct selling as a distribution channel and route to market for more than 30 years, with particular interest in compensation structures and offerings to distributors, the entrepreneurial DS distributor business opportunity, contracting structures in the DS channel, and legal issues impacting the DS channel.

    • Dianna

    Dianna Crnkovich

    Account Executive
    ADI Meetings and Events

    Dianna is an account executive at ADI Meetings and Events with a passion for incentive travel and event planning. She oversees the design and execution of incentive trips for her clients. Dianna's favorite part of the job is designing custom itineraries to destinations around the world, rewarding hard-working people with a once-in-a-lifetime experience.

    Outside of work, she enjoys volunteering, as well as traveling to new places to make life an adventure!

    • devanney_colleen

    Colleen Devanney

    Vorys eControl

    Colleen is a partner and a member of the firm’s nationally recognized Vorys eControl. As part of this group, Colleen counsels businesses on issues related to e-commerce and online brand protection. Colleen has significant experience in strategies to assist companies with their online distribution issues, including pricing, product diversion, counterfeit, unfair competition, and false advertising issues. Colleen also designs comprehensive enforcement strategies for her clients, utilizing investigation, technology and legal tools to implement efficient enforcement strategies to identify and remove online sellers. Colleen also has significant experience in litigating complex business matters, including those arising from the conduct on the internet.  

    • Matt-Dornfeld

    Matt Dornfeld

    Senior Director of Technology Partnerships

    Matt is responsible for leading Technology Partnerships at Feedonomics. His team negotiates, structures, and launches programs with the world’s leading commerce partners, including Amazon, Google, Meta, Microsoft, TikTok, and more.

    A big believer in “north star” thinking, Matt has significant experience building scalable programs that create win-win-win outcomes for clients, partners, and Feedonomics.

    Matt’s success with building scalable programs is directly tied to what he’s learned from mentors and colleagues throughout his career. In alignment with that, the Feedonomics principle “whakapapa” speaks to Matt the most because he’s very invested in building partnerships with strong foundations that deliver excellent outcomes for partners today and in the future.

    Prior to joining Feedonomics, Matt’s career spanned multiple industries, including public relations, tourism, and commerce. Throughout his career, Matt has always prioritized global travel, including visits to all the Wonders of the World and working in both Cuba and Italy for extended periods of time.

    In his free time, Matt enjoys traveling, exercising, and dancing salsa. He has also started to invest in global real estate, beginning with Colombia.

    • Brett-Duncan

    Brett Duncan

    Strategic Choice Partners, LLC

    Brett Duncan has been a part of the direct selling industry for over 20 years. After serving as a marketing executive for two direct sales companies, Brett co-founded Strategic Choice Partners, a consulting firm offering strategic advice and services, from compensation plan design to marketing services and operational support, specific to direct selling companies. 

    • Mary-Earley

    Mary Earley

    Senior Manager, Global Consumer & Member Insights,
    Herbalife Nutrition

    Mary Earley is a senior manager of Global Consumer & Member Insights at Herbalife.

    Prior to joining Herbalife, Earley was a consultant to companies such as Starbucks, Pfizer, and The Economist on research and insights projects.

    Prior to this, Earley was senior vice president and head of media analysis at Edelman Public Relation's research company, then known as StrategyOne.

    • KatrinaEash

    Katrina Eash

    Winston & Strawn LLP

    Katrina is a trial lawyer who concentrates her practice in complex commercial, class action, and intellectual property litigation. Katrina has considerable experience defending and advising direct-selling and multi-level marketing organizations. In 2019, Texas Lawyer recognized Katrina as a “Trailblazer” for her work defending direct-selling businesses facing bet-the-company class actions. She is called in to advise such organizations on Federal Trade Commission and regulatory compliance issues and has successfully defended numerous direct-selling organizations in class actions and other litigation matters.

    • JohnFleming

    John Fleming

    DSA Hall of Fame, DSEF Circle of Honor, Author, Researcher
    Ideas & Design Group LLC

    John Fleming is a former executive with Avon Products Inc. and the former Publisher and Editor-in-Chief of Direct Selling News. Currently, he is the principal of Ideas & Design Group LLC. John was inducted into the Direct Selling Association Hall of Fame and the Direct Selling Education Foundation Circle of Honor. He is the author of Ultimate Gig.

    • Adolfo-Franco

    Adolfo Franco

    Executive Vice President & Chief Operating Officer
    Direct Selling Association

    Adolfo Franco is Executive Vice President at the Direct Selling Association, responsible for managing and directing the government relations efforts for the association in Washington, DC and throughout the United States. In this capacity, he represents the association and the member companies. He works to promote the direct selling industry’s interests with Members of Congress, State Legislatures, as well as both Federal and State regulatory authorities. He also provides advice and counsel to member companies engaged in international activities, including serving as liaison to U.S. Government agencies such as the United States Trade Representative’s Office, Department of Commerce, and Department of State on matters affecting direct selling companies access to foreign markets.

    Prior to joining DSA in April 2007, Adolfo was Assistant Administrator for Latin America and Caribbean for the U.S. Agency for International Development (USAID). Appointed by President Bush in 2001, and confirmed by the United States in 2002, Adolfo managed and directed the $1.5 billion annual U.S. foreign assistance program for Latin America and the Caribbean and worked to negotiate and implement the Central American and Dominican Republic Free Trade Agreement (CAFTA). Adolfo was one of the Bush Administration’s key policymakers, advising the President, Secretary of State, and USAID Administrator on issues involving Cuba, Colombia, Haiti, and Venezuela. Adolfo has met with most of Latin America’s Presidents, Foreign Ministers, and Trade Representatives and has represented the United States as Head of Delegation at numerous bi- and multilateral forums.

    • greg-gauthier

    Greg Gauthier

    Strategic Insights
    Amway North America

    Currently serving as the Manager of Strategic Insights for Amway North America, Greg has led a dynamic career spanning supply chain, indirect and direct procurement, Global Sales Administration and Strategic Planning. Serving Amway for 9 years, he finds balance between qualitative and quantitative data to guide business storytelling and drive strategy-making. 

    • Gill

    Brian Gill

    Chief Marketing Officer

    Brian Gill has more than 23 years of direct selling industry experience in marketing, leading and developing teams, and providing key contributions to executive management. As 4Life's Chief Marketing Officer, Brian loves the challenge of engaging an ever-distracted audience of customers and Affiliates. He brings focus to the brand with innovative tools and by creating an exceptional brand experience through impeccable communication and compelling visuals. Brian believes the "Brand Connection" (the connection between a company's brand and distributors' brands) is the key to differentiation, loyalty, and long-term success in and for this storied industry. Brian loves playing and trying hard to be the best at sports that no one else plays: squash, racquetball, pickleball, and ultimate frisbee!

    • goldstein_linda

    Linda Goldstein


    Linda Goldstein is widely recognized as one of the leading advertising lawyers in the country. She regularly provides advertising counsel and regulatory advice to leading Fortune 500 and Fortune 100 companies in many different product and service categories, including telecommunications, wireless, retailing, publishing, entertainment, digital media, gaming, food and beverage and financial services.

    She represents clients in investigative and enforcement proceedings brought by the Federal Trade Commission, state attorneys general, district attorneys and other federal and state agencies with jurisdiction over advertising and marketing practices, and she has handled some of the highest-profile matters, setting industry precedents. Immersed in all aspects of the digital media ecosystem, Linda spends much of her time advising clients on how to minimize the legal risks associated with mobile marketing, e-retail, online communities, social influencers, native advertising, email and telemarketing, sweepstakes and contests, fantasy sports leagues and casual gaming. Linda also advises clients on matters involving the intersection of blockchain and cryptocurrency with advertising and marketing issues.

    In particular, Linda's in-depth experience allows her to combine her general knowledge of the regulatory restrictions governing all advertising with the specific rules and regulations governing cryptocurrency products and services. As a result of her breadth of knowledge and extensive experience, as well as her grasp of the legal climate, Linda is regularly called upon by national, business and trade publications to share her knowledge of the advertising and marketing industry.

    Linda’s commentary has appeared in The New York Times, The Wall Street Journal, CNBC, NBC's TODAY Show, Advertising Age, Electronic Retailer Magazine, and the National Law Journal. Linda is a regular participant at prominent business and legal conferences throughout the country, including the Brand Activation Association, International Trademark Association, Performance Driven Marketing Institute, Personal Care Products Council, American Conference Institute and Practising Law Institute.

    • Kent-Grayson

    Dr. Kent Grayson

    Associate Professor of Marketing
    Kellogg School of Management, Northwestern University

    Kent is a marketing professor at the Kellogg School of Management, where he teaches marketing fundamentals to MBA students and executives. Kent's research focuses on trust and truth in the marketplace, and several of his published articles have focused on the direct selling industry. In 2016, he co-founded The Trust Project at Northwestern, an online resource for information about trust in organizations and in the marketplace. He tweets about trust @kentgrayson.

    • GingerGreenberg

    Ginger Greenberg

    Senior Managing Director & General Counsel
    Sunwest Communications

    Ginger Greenberg brings two decades of experience solving communications challenges to the Sunwest team. With expertise across a range of industries including non-profit, legal, direct selling, municipality, real estate and technology, Ginger has developed and implemented many internal and external communications strategies, as well as managed crises and provided dispute resolution consultation. As a practicing attorney and a professional communicator, she provides unique insight related to managing risk in communications strategy and outreach. Armed with a deep background in strategic communications, Ginger understands the evolving set of communications issues and challenges facing today’s brands. She earned a Bachelor of Arts degree from the University of Missouri and a Juris Doctorate degree at Texas Wesleyan University School of Law. Ginger serves in many capacities with a variety of non-profit and civic organizations, including: president of the Lake Highlands Junior High PTA, leader of a Girl Scout Junior Troop, board member of Richardson Adult Literacy Center, Lake Highlands Women’s League and Young Men's Service League.

    • 062519lisa_gudding006_linkedin-ec98b99c41746fcd88eaff000002c0f4

    Lisa Gudding

    Executive Vice President

    Lisa has over 20 years of experience leading key domestic and global client relationships, including many in the Direct Selling space. Her role is to leverage her years of experience leading key client relationships, and help “connect the dots” across the various Ipsos service line teams. Prior to joining Ipsos Lisa spent over 20 years at another large global insights firm. Her experience is broad, including innovation, new product development, segmentation, digital, shopper topics, and brand research. Lisa is active in the insights and marketing industries, and is the current Chair of the American Marketing Association Foundation. She is on the board and executive team for the University of Wisconsin-Madison Marketing Research/Data Analytics MBA Advisory Board. She is a Menttium mentor. Lisa is quoted multiple times in Leonard L. Berry’s book Discovering the Soul of Service, and was featured in the Inc. article “Choose or Lose: Market Research and Forecasting.” She co-wrote the pieces “Activating Segmentation through Storytelling” published by Quirk’s Marketing Research Review and “Hitting the Target—Innovating for Rising Target Groups” for Talk magazine. She’s a frequent speaker having presented at multiple events held by Argyle, the American Marketing Association, the Advertising Research Foundation, DSA, Frost & Sullivan, IIR, Insights Career Network, Quirk's, and the Marketing Science Institute. She has been a guest instructor multiple times at the University of Wisconsin-Madison, the University of Minnesota, and at St. Olaf University. 

    • KevinGuest

    Kevin Guest

    Chief Executive Officer and Chairman of the Board
    USANA Health Sciences, Inc.

    As USANA’s chief executive officer and USANA’s chairman of the board, DSA’s chairman of the board and member of the Direct Selling Education Foundation Committee, Kevin provides strategic direction, perspective and transformational motivation to worldwide field development and sales associates.

    Prior to joining USANA, Kevin produced events and multimedia projects for renowned businesses such as Bank of America, Clorox, Sun Microsystems, Chase Manhattan, Sears, and Chevron/Texaco, with many of these productions airing in markets worldwide.

    Having worked with USANA more than 30 years, Kevin is known for his enthusiasm for direct sales, integrity, and dedication to USANA Founder Dr. Myron Wentz’ vision.

    When he’s not at work, Kevin enjoys spoiling his grandchildren and playing guitar and bass in his music studio. 

    • DebHeisz

    Deborah Heisz

    Co-Chief Executive Officer

    With more than 25 years of leadership experience in a variety of roles within the multibillion dollar direct selling industry, Deborah K. Heisz has successfully built strong teams and led them to embody the company vision and culture to achieve strategic goals.

    Deborah has successfully chaired Neora’s global steering committee and directed the leadership team to position the company for new growth domestically and internationally. Deborah is driven to ensure that Neora continues to move forward as a unique model of positivity, diversity, innovation and integrity in the worldwide direct selling industry.

    An entrepreneur at her core, Deborah brings solid experience in strategic planning, new business development, new product development, information technology, creative services, branding and publishing to her role as co-chief executive officer at Neora.

    In addition to her position as Neora’s Co-CEO, Deborah maintains her role as CEO of Live Happy, LLC. Deborah is the co-founder and editorial director of the positive lifestyle magazine Live Happy and the happiness movement. She is also on the board of directors for International Positive Education Network (IPEN) and was recently inducted into the prestigious Happiness Hall of Fame (happinesshalloffame.com). Deborah is also the author of Live Happy: Ten Practices for Choosing Joy.

    A graduate of Texas Tech University with a bachelor’s degree in English, Deborah holds an MBA from The University of Dallas. Before leading the Neora and Live Happy teams, she served as the founding editor-in-chief of the current SUCCESS magazine.

    Deborah resides in Dallas, Texas, with her three children and spouse. When Deborah walks down the halls at Neora, she says she is most proud of the teamwork the employees demonstrate daily and their passion for helping Neora’s Brand Partners.

    • Christina-Helwig

    Christina Helwig

    Chief Marketing Officer

    Christina Helwig serves as the Senior Vice President of Sales and Marketing at AdvoCare.

    Christina currently resides in the Dallas/Fort Worth Area.

    • Gordon-Hester

    Gordon Hester

    General Manager, Sales, US and Canada
    PM International

    Gordon is a 30+ year veteran of direction selling. He has experience on both the field and operation side of the business. He is also the co-founder of Shapetech Solutions, LLC, a full stack development company that works with over 25 global direct selling businesses. He is on the DSEF Board, DSA research committee and the liaison between the DSEF and its academic fellows. He is also the author of Positioned Right, the Forces Shaping the Future of Direct Selling and Network Marketing. 

    • Samantha Hind

    Samantha Hind

    Social Media Coach and Director, Auxano Marketing

    Sam Hind is an award-winning speaker, social media educator, podcast creator and digital marketing specialist who works exclusively in the direct selling industry. With over 20 years’ experience in marketing with thousands of brands around the globe such as Virgin, McDonalds and Grand Chancellor Hotels to name just a few, Sam and her husband and business partner Greg now work exclusively with direct selling companies and their fields delivering custom programs. Over the past 8 years their workshops, social media challenges and industry curated courses have helped more than 135,000 direct sellers and 12,000 direct selling leaders globally take their business to the next level of growth. It is this impact that has led their company, Auxano Global to be named in 2021 Collaborator of the Year Award from the Direct Selling Association of Australia. Sam’s passion is to upskill Direct Sellers to increase their knowledge, elevate their courage and amplify their confidence so they can step into their direct selling business potential. That is exactly what she did. At the age of 14, Sam started her very first direct selling business and became one of the top 10 consultants in Australia by 16, igniting her love for this industry that’s led to her being here with us today. 

    • Judi Holler

    Judi Holler

    Podcaster, Speaker and Thought Leader

    HOLLA! It’s Judi—Keynote Speaker, Top 5% Podcaster & Best Selling Author who believes the future belongs to the brave. For the last decade, Judi has built an enterprise that includes a robust keynote speaking business, a top 5% podcast on iTunes, and a line of personal development products that has gotten the attention of clients like Four Seasons, L’Oreal, Ford Motor Company, Marriott, T-Mobile, The Boston Red Sox, The Ritz Carlton, and more. Judi’s professional accomplishments have earned her praise with Forbes and Success Magazine mentions. Her podcast, “Yes, And” with Judi Holler, also highlights her professional improv training as an alumnus of Second City’s Conservatory in Chicago. Each year Judi speaks on stages around the United States and beyond to audiences of 50 - 50,000, sharing how we can fear less and live more with her thought-provoking and captivating keynote speeches. To learn more visit www.judiholler.com

    • Gayla-Huber

    Gayla Huber


    Gayla brings over 20 years of expertise to advise clients across multiple industries in challenges related to compliance, brand management, affiliate networks, and data analytics.

    She is always looking to provide innovative solutions. Her digital marketing and affiliate management background gives her clients insights into online activities and a unique approach to solving marketing issues.

    Dedicated to the growth of her client’s industries, she provides compliance expertise, self-regulation programs, and training for across several industries. 

    • dan-jensen

    Dan Jensen

    Dan Jensen Consulting

    Having worked with over 1,000 direct selling companies in the last 40 years, Dan Jensen has acquired vast experience and wisdom that has helped hundreds of companies grow. Many of the top Direct Selling companies globally are his clients representing many millions of direct selling consultants. He has helped several clients break the billion-dollar sales milestone. Dan and his team help companies adopt industry best practices and proven principles used by high growth companies in their comp plan design and field motivation.

    • jones

    Phil M Jones

    Master of Influence and Persuasion and Best-Selling Author

    Phil M Jones thinks and acts differently. His precise insights around communication, added to a proven personal pedigree of peak performance and a richness of real-world experience mean that Phil is the kind of thought leader whose counsel is sought by other thought leaders.

    He believes with passion that the answer to increased success, in every area of life, is to ask better questions, focus on QUALITY of conversation as well as quantity and that quite often, the difference between you, and all the others, is knowing exactly what to say, when to say it, and how to make more of your conversations count.

    • Erin King

    Erin King

    Digital Persuasion Expert, Best-Selling Author, and Chief Digital Officer of Strikepoint Media

    Erin King is the world's leading digital persuasion expert, having helped organizations like The Oscars, Disney, VISA, Adobe, Johnson & Johnson, and even the United States Navy communicate more compellingly from behind the screen using her award-winning PUB Method™. She is a top podcast personality, best-selling author, and three-time entrepreneur who has been featured in Forbes, SUCCESS, and other prominent media outlets. She is the Amazon #1 best-selling author of Digital Persuasion: Sell Smarter in the Modern Marketplace and You're Kind of a Big Deal. 

    • Scott Kramer

    Scott Kramer

    Digital Trend Forecaster and Social Selling Pro, Multibrain

    Scott Kramer is media and entertainment veteran who's credits run the gamut of television, film, digital, publishing and large-scale live events. Kramer currently serves as Chief Brain at Multibrain, an award winning software digital agency whose Social Media software products power over 300,000 entrepreneurs worldwide, with some of the top Direct Selling brands in the World. Kramer is also a popular keynote speaker and expert on the topic of Social Selling.

    Prior to the launch of Multibrain, Kramer was the Senior Vice President of Integrated Media for IMG Worldwide. As Head of Global Brand Partnerships, he directed sales, marketing and development staff in the US and UK, overseeing revenues across entertainment, digital and sports media.

    Prior to his tenure at IMG, Kramer served as President & CEO for Intersection Entertainment in LA. His accomplishments there included leading strategic development and execution for Warner Bros., American Idol, Fremantle Media and 19 Entertainment, and creating revenue-generating brand extensions for a multitude of entertainment properties.

    Kramer was also responsible for creating and producing Force of Nature, one of the largest Tsunami Benefit Concerts in the world, in Kuala Lumpur, Malaysia, which raised over $8M for Tsunami victims.

    As an Agent/Consultant for Creative Artists Agency (CAA) in Los Angeles, CA, Kramer was tasked with developing integrated brand extensions and multi-million dollar sponsorship programs across multiple divisions of CAA.

    Previously, Kramer served as the President for BUZZ, Inc. in LA, supervising all sales and marketing, brand development, editorial, creative and financial activities for the company's monthly lifestyle magazine. He successfully built the brand to be one of the fastest growing regional publications in the country.

    Kramer has received numerous awards, including the AAAA Advertising Excellence Award and most recently the Creative City Award for Communications.

    Kramer graduated from Purdue University with his BA in Communications. He has also completed coursework from UCLA in Emerging Technologies in Communication and Advanced Advertising Studies from the AAAA Institute.

    • Chandler-Kuruvilla

    Chandler Kuruvilla

    Business Development Coordinator

    Chandler Kuruvilla is a Business Development Coordinator for Ipsos.

    • Nikky-Kuykendall

    Nikky Kuykendall

    Director of Business Development

    Nikky is a results-driven professional who thrives on challenges and problem-solving. With a proven track record of success in diverse industries, she possesses strong business acumen and interpersonal skills.

    She is a creative thinker who approaches challenges with a positive and solution-oriented mindset. Whether it's optimizing client experience, streamlining processes, or implementing profit-increasing strategies, she is always eager to find innovative solutions.

    Nikky is committed to creating an atmosphere that fosters creativity and innovation. She believes that by empowering individuals and teams to solve complex problems, companies can achieve sustainable growth and success.

    Nikky holds a Bachelor's in Psychology from the University of Utah.

    • danny-lee-2023

    Danny Lee

    President and Chief Executive Officer

    After graduating Magna Cum Laude from the University of Utah with dual degrees in Accounting and Finance (2000), Danny Lee moved to Silicon Valley to work for Arthur Andersen Business Consulting. He returned to Utah for a job at Overstock.com. There, he served as Vice President of Finance and Controller and then Senior Vice President, Operations. In 2008, he arrived to direct selling as 4Life’s Chief Operations Officer. In 2016, he took the post of Chief Marketing Officer. In October 2017, he was appointed President and CEO. Danny is passionate about serving the channel’s interests through 4Life’s partnership with the Direct Selling Association (DSA). He and his wife Tara have five children. 

    • Alison Levine

    Alison Levine

    Team Captain, First American Women's Everest Expedition and NYT Best-Selling Author

    Alison Levine is a leadership expert, polar explorer, and mountaineer who is no stranger to extreme environments. She has survived sub-zero temperatures, hurricane-force winds, sudden avalanches….and a career on Wall Street. She is one of the most thought leaders, known for delivering a visionary leadership outlook that transcends her extreme climbing expeditions and remains relevant in today’s fast-paced business environments.

    • John-Lietsch

    John Lietsch

    Chief Operating Officer
    Bloo Kanoo

    John Lietsch is a digital and business transformation executive with a history of successfully bridging the gap between leadership vision and disciplined execution.

    As a consultant, John has devised, managed or advised on critical initiatives for organizations ranging in size from start-ups to multi-billion dollar, global companies.

    He specializes in the needs of growing organizations across a broad range of industries, but has been fortunate to spend the last 25 years primarily in online retail (direct selling and traditional retail), IT, and professional services.

    As a business and customer-centric technologist who appreciates the critical role technology plays in empowering organizational success, John helps companies efficiently and effectively deploy technology and ensure that their technology and business strategies are aligned. Most importantly, he enjoys partnering with visionary leaders, executives, entrepreneurs and their teams to help focus and align an organization with its desired business objectives.

    • Joe-Mariano

    Joseph N. Mariano

    President & Chief Executive Officer
    Direct Selling Association

    Joe Mariano joined the Direct Selling Association in 1985 and assumed the role of President in 2011. Previously, he was Executive Vice President and Chief Operating Officer. As DSA’s Chief Executive Officer who has ultimate responsibility for all association programs and activities, Mariano is charged with providing progressive leadership, development and implementation of Association policies in the fields of government, consumer and international affairs. Mariano represents the Association’s interests in all fifty state capitals and on Capitol Hill. He serves as a personal resource to direct selling companies who need overall guidance on general legal and business trends that affect direct sellers both in the United States and worldwide. Mariano also serves as President of the Direct Selling Education Foundation (DSEF).

    • peter-marinello-2023

    Peter Marinello

    VP Direct Selling Self-Regulatory Council
    BBB National Programs

    Peter C. Marinello is a Vice President at BBB National Programs. In this role, he serves as Director of BBB National Programs' Direct Selling Self-Regulatory Council (DSSRC), a national advertising self-regulation program for the direct selling industry.

    Mr. Marinello has over 25 years of experience in advertising self-regulation, starting as a staff attorney at the Council of Better Business Bureaus—now BBB National Programs—National Advertising Division (NAD) in March of 1993, and later becoming NAD Associate Director in 1998.

    Mr. Marinello has written over 1,500 self-regulatory decisions on various advertising topics and products including earnings claims, online advertising, negative option offers, dietary supplements, nuclear energy, and financial services, and has spoken on behalf advertising self-regulation at trade conferences and workshop seminars throughout the country.

    He has also authored a number of articles regarding advertising self-regulation in various trade publications. Prior to joining BBB National Programs, Mr. Marinello practiced law for six years at a general litigation firm in New York City.

    He has appeared in court in each of the five boroughs of New York, as well as Nassau and Suffolk counties, and is also admitted to New York’s Southern and Eastern District Courts of the United States.

    Mr. Marinello received his bachelor's degree at New York University and is a graduate of St. John's University School of Law. Mr. Marinello has been a member of the New York State Bar since 1988.

    • JessicaAMrquez

    Jessica Marquez

    General Counsel & Chief Compliance Officer
    Hy Cite Enterprises, LLC

    Jessica J. Marquez is General Counsel and Chief Compliance Officer at Hy Cite Enterprises, a Madison, Wisconsin-headquartered international distributor of premium cookware. With over 1,200 employees and corporate offices in the U.S., Mexico, Brazil, Colombia, Peru and Argentina, it is among the top 50 direct selling companies worldwide. In her current role, she leads HCE’s global operations for its legal and compliance departments. Ms. Marquez has a business litigation background and expertise in enterprise risk management, consumer financial regulation and international corporate governance.

    • mason

    Jared Mason

    Vice President, eCommerce Services

    Jared is the Vice President of Ecommerce Services at Pattern. Jared has been at Pattern since early in its life. Over the more than 6 years there Jared has had several different roles, including leading the brand management team, running the account health team, as well as managing the over 300 overseas employees.

    • Julie Masters

    Julie Masters

    Strategist, Speaker, CEO of Influence Nation, iTunesTop 50 Podcast

    As a leading authority in the speaking world, Julie Masters has earned a reputation for advising the Top 1% of brands and thought leaders on the planet. Co-founder of ODE Management, the world’s largest dedicated speaker management agency across the USA and Australia. She is now the Founder and CEO of Influence Nation, working with business leaders and organizations to become the voice of authority in their space.

    • mcdowell_donnelly

    Donnelly McDowell

    Kelley, Drye & Warren LLP

    Donnelly is a partner in the Washington DC office of Kelley Drye & Warren and regularly represents clients in investigations and enforcement actions initiated by the Federal Trade Commission and state attorneys general. In addition to contested work, Donnelly also advises direct selling clients and others on all aspects of advertising and consumer protection law, including earnings and opportunity messaging, product claims, compensation and rewards plans, and compliance functions. Donnelly has worked with the direct selling industry for more than ten years and is proud to partner with DSA on the Direct Selling Compliance Professional Certification Program and other legal and compliance focused initiatives. 

    • Paulo-Moledo-photo

    Paulo Moledo

    CEO & President
    Hy Cite Enterprises

    Paulo Moledo was born in Brazil and has a Bachelor´s degree in Economics from the Mackenzie University in that country. He also has an MBA / International Business from the University of Miami. He is fluent in English, Portuguese, and Spanish.

    Moledo has extensive multi-country experience as general manager and CFO of medium and large size companies. He has developed a successful career in different industries and in companies such as Avon, AOL Latin America and Ford Motor Co. He
    is passionate about building engaged teams and driving sustainable and profitable growth through a relentless execution of a thoroughly craſted strategy.

    Paulo joined Hy Cite Enterprises in 2019 as Senior Vice President of Strategy and was soon promoted to President. In the last 3 years he has been working hand in hand with Erik Johnson, now Executive Chairman of the Board, in a meticulous transition
    process that will make this leadership change in Hy Cite feel seamless.

    Moledo’s experience in direct selling includes 5 years as President of JAFRA Cosmetics Int´l in the United States, and prior to that, he built a successful career at Avon, where he worked for 7 years and occupied strategic positions such as General Manager for the North Latin American Cluster based in México, General Manager for the South Latin America Cluster based in Argentina and as Vice president of Finance for Latin America.

    • Cindy_Monroe-2020

    Cindy Monroe

    Thirty-One Gifts

    Cindy Monroe launched Thirty-One Gifts in the basement of her home in Tennessee in 2003 with just two employees at her side. Today, the company is headquartered at New Albany, Ohio, where there are nearly 1,000 employees, and an independent sales Consultant force of more than 75,000 throughout the U.S. and in nine provinces in Canada. 

    In 2012, Cindy founded a philanthropic initiative called Thirty-One Gives with a mission to empower girls and women and support families. To date, they have donated more than $100 million in products and cash to nonprofits that share the mission. 

    She received a bachelor’s degree in marketing from the University of Tennessee at Chattanooga, and is married with two children.

    • Walter-Noot

    Walter Noot

    Chief Operating Officer
    USANA Health Sciences

    Charged with guiding USANA’s transition into e-commerce platforms and global operations, Walter has both enhanced the global USANA supply chain and created a modern, faster, more intuitive customer experience. With an executive leadership background spanning over two decades, he has worked with a wide range of businesses in many industries, from start-ups to multibillion-dollar companies.

    • Colt-Passey

    Colt Passey

    Chief Executive Officer

    Colt Passey is the Executive Vice President of Business Development at Nexio and works closely with social selling partners, merchants, and back-end offices in the payments space. Colt has worked diligently in the industry for 10 years and has become a thought leader with a deep understanding of social selling and payment industry shifts. Colt graduated with a degree in marketing from the University of Idaho. Since then, Colt has traveled to all 50 states and 38 countries for either business or pleasure. When not on the road connecting with partners, solving complex situations, or speaking at events, Colt can be found in the mountains snowmobiling or snowboarding, relaxing with friends, or probably still working. 

    • robert_a_peterson

    Dr. Robert Peterson

    John T. Stuart III Centennial Chair in Business Administration
    University of Texas

    Robert A. Peterson holds the John T. Stuart Centennial Chair in Business Administration at The University of Texas at Austin. Dr. Peterson, a former vie president of UT Austin, has been observing and researching direct selling for more than 30 years. In 1991, he received the Circle of Honor Award from the Direct Selling Education Foundation.

    • Jeannie-Price

    Jeannie Price

    Executive Vice President Sales – Americas, Europe, Australia & New Zealand
    USANA Health Sciences, Inc.

    Jeannie Price is a direct sales executive with 25+ years of experience in the industry. Jeannie joined USANA Health Sciences in 2019 where she currently serves as Executive Vice President of Sales for Americas, Europe, Australia & New Zealand for USANA Health Sciences. In that role she is responsible for expanding USANA's footprint throughout the regions. She is passionate about promoting health and wellness as well as the unique entrepreneurial benefits of direct selling. Prior to joining USANA, Jeannie worked for Mary Kay Inc., Home Interiors & Gifts, Omnilife and Strategic Choice Partners.

    • sarah-krathke

    Sarah Rathke

    Squire Patton Boggs

    Sarah is a partner with the law firm with the international law form of Squire Patton Boggs whose practice focuses on supply chain and litigation issues. She is also the co-author of the 2016 treatise, Legal Blacksmith: How to Avoid and Defend Supply Chain Disputes, as well as many other articles concerning supply chain legal issues.

    • Jeff-Reigle

    Jeff Reigle

    Chairman of the Board
    Regal Ware, Inc.

    Jeffrey Reigle represents the third generation of Reigles to lead Regal Ware. With his extensive sales and production background and enthusiastic management style, he is uniquely qualified to lead the largest privately owned housewares manufacturing company in the U.S.

    Mr. Reigle joined the company in 1973 as a management trainee and held several progressively responsible positions within Regal Ware, including various sales and production management positions from 1973-1984; Vice President, Corporate Development from 1984-1986; Vice President, Sales from 1986-1988; Executive Vice President, Housewares Sales from 1988-1991.

    Mr. Reigle received his BA from Carroll College in Waukesha, Wisc.

    • Tara Renze

    Tara Renze

    Emotional & Positive Intelligence Practitioner, Podcaster, and Thought Leader

    Tara Renze is an author, keynote speaker, emotional intelligence & positive intelligence practitioner, podcaster, thought-leader, wife and mother and is redefining how we unleash purpose, level up our success and create sustainable happiness and fulfillment in all aspects of our lives. After two decades of success in corporate leadership and social selling, she started writing and keynote speaking to empower others to "be who they came to be" and create, own and live the life they desire, envision and deserve. Tara has a true passion and talent for guiding others to harness and realize their full potential. 

    • Michael-Rodriguez

    Dr. Michael Rodriguez

    Associate Professor
    Campbell University

    Dr. Michael Rodriguez serves as an Associate Professor at Campbell University’s Lundy-Fetterman School of Business teaching Business Analytics, Sales, and Digital Marketing. Dr. Rodriguez earned his PhD in Technology Management at Stevens Institute of Technology in Hoboken NJ where he won “Outstanding Dissertation Award” for his research on CRM. For the past decade Dr. Michael Rodriguez has helped students develop into global customer engagement leaders by focusing on sales process, professionalism, international negotiations and utilization of technology. He has also helped customer-focused organizations improve their sales process and achieve business goals by leveraging technology in the form of CRM, Social and Mobile solutions. Dr. Rodriguez has coached over 1,000 sales professionals in B2B, complex sales and written over 20 articles focused on the impact technology has on sales performance. His work has been published in the Journal of Business Research, Journal of Personal Selling and Sales Management, Industrial Marketing Management, Journal of Research in Interactive Marketing and Journal of Business to Business Marketing. Dr. Rodriguez has worked as a sales consultant for Oracle, Salesforce, and IBM focusing in areas of Digital Customer Experience and Strategy. 

    • Joni

    Joni Rogers-Kante

    Founder, Chief Executive Officer, and Chairwoman
    SeneGence International

    Joni Rogers-Kante is the visionary and driving force behind SeneGence®. Her dream of developing a company that gave women an opportunity to build their own business regardless of age, background, or education has become a global success, with offices in five countries and hundreds of thousands of Independent Distributors worldwide. Her “career” started at the Sav-On Corporation at age 16.

    By 23, she was the Assistant Manager of the highest-performing store in the Sav-On chain. The most important lesson she learned from the top-level managers, buyers, and operations experts she worked with was that the corporate structure was not for her. So, she took her talent and experience to a direct sales cosmetic company where her efforts over the next 13 years produced jewelry, cars, awards, trips and recognition, and most importantly, the burning desire to create her own company.

    Armed with a plan and a prodigious amount of business savvy, Joni pursued her dream of becoming an entrepreneur. In 1999, SeneGence and its flagship product, LipSense®, was born. This patented, long-lasting color cosmetic changed the course of the entire industry. In the company’s early days, Joni traveled the world with a team of scientists and botanists searching for the finest ingredients for SeneGence’s unique skincare and cosmetic formulas.

    Today, she oversees the company’s extensive operations and more than 200 employees in SeneGence’s offices worldwide and is actively involved with trips, events, and the development and marketing of new products and training programs.

    Philanthropy is paramount. In 2002, Joni founded the Make Sense Foundation® (MSF) to support women and children in need. Under Joni’s leadership, MSF made charitable donations of over $5,929,674 in 2021, an increase of more than $1 million from 2020. (To learn more about the nonprofit organizations that benefit from MSF, visit www.makesensefoundation.org.)

    Another cause dear to her is maintaining and revitalizing her hometown of Sapulpa, Oklahoma. Joni and her husband are committed to helping draw attention to Sapulpa, Oklahoma not just Oklahoma entirely, but in the nation. They have purchased buildings, restored icons, painted murals, moved businesses, and started new ones, all to preserve and enrich this historic town that’s often referred to as the Crossroads of America.

    Joni is also an active member of Orange and Creek County communities, on the Board of CEOs for the World Federation of the Direct Selling Association, and the author of Million Dollar Lips. Whether in the corporate world or at the community level, Joni’s guiding principle since day one has been, “Choose to live life in love and abundance, and then work for it!”  

    • Charles-Rosenblatt

    Charles Rosenblatt


    A seasoned innovator in the payments industry, Charles Rosenblatt has held executive leadership positions at major global banks including Capital One and Chase, as well as prominent FinTech organizations. After having been on the management teams that led to the sale of Hyperwallet to PayPal and Payoneer going public, Rosenblatt is now President at PayQuicker — the payments technology leader in Global Disbursements for the Direct Selling industry.

    • John-Sanders

    John Sanders

    Winston & Strawn LLP

    Described as an “impact player” by Texas Lawyer and “simply excellent” by The Legal 500, John Sanders is a trial lawyer, whose national practice focuses on complex business litigation and class actions. John is a founding partner of the Dallas office of Winston and Strawn LLP, where he serves as its hiring partner.

    John’s experience defending and advising direct-selling organizations is particularly deep. He has been retained by nearly half of all direct-selling companies that have faced class-action pyramid scheme litigation in the last several years and has successfully defeated multiple claims filed against direct-selling companies.

    In 2019, Texas Lawyer recognized John as a “Trailblazer” for his work defending direct-selling businesses facing bet-the-company class actions. John regularly advises dozens of companies in the industry on regulatory compliance, government investigations, policies and procedures, compensation plans, the protection of trade secrets, unlawful distributor solicitations, and downline raiding.

    John was recently invited to join the exclusive Sedona Conference Working Group on Trade Secrets. He is currently ranked by Chambers USA as one of the best commercial litigators in the country, nominated as a Best Lawyer in Dallas for business litigation by D Magazine, and selected as a “Super Lawyer” in Texas. 

    • Andrew-Scmidt

    Andrew Schmidt

    Managing Director
    Amway North America

    The day Andrew Schmidt started his journey with Amway is one he will never forget. He started as a consultant working with Amway Japan, just days after the devastating Tohoku earthquake and tsunami. Working alongside the Amway team, Andrew saw the values that guide and define Amway in action and realized this is a company unlike any other. He learned that while other companies claim to have values, Amway lives them. 

    Today, Andrew is the Managing Director of Amway North America. His experience in Japan had a profound impact on his approach to leadership. He starts each day reflecting on Amway's values and embraces the company's principles: lead with heart, live to serve and love to learn.

    Andrew was named North America's new leader in December 2020, following seven years in global leadership roles for Amway. With a heart for helping employees and IBOs to succeed and a passion for driving growth through innovation, Andrew is focused on providing on-trend products, seamless customer experiences and better rewards and incentives for IBOs in the United States, Canada and Dominican Republic.

    Andrew joined Amway in 2013 as Director of Growth & Business Development for the America's Region. In 2016, he was named Vice President – ABO Incentives, where he led distributor compensation, reward and recognition initiatives. More recently, he served as Vice President – Strategy & Corporate Development, driving strategy for Amway globally.

    Previously, Andrew was a strategy consultant for Mars & Co. in New York and Tokyo. He earned his BSE in Biomedical Engineering from Duke University in 2006.

    Andrew serves on the Board of Directors for the Direct Selling Association and the U.S. Dream Academy.

    Andrew lives in East Grand Rapids, Mich. with his wife and two children.

    • Andi-Sherwood

    Andi Sherwood

    Director of Strategy and Plan Design
    Dan Jensen Consulting

    Andi Sherwood has more than 25 years of experience in the Direct Selling industry and has worked in almost every aspect from Distributor Services, top tier Leader representation, and Corporate International expansion to compensation plan design and programming and being a critical part of the partnership launching a new Direct Selling company. Since joining Dan Jensen Consulting in 2006 as Director of Strategy and Plan Design, Andi has personally designed more than 500+ Compensation Plans globally, from new start-ups to some of the largest industry giants. She is a sought-after teacher and trainer of leaders, top executives, and founders on Compensation Plan strategies as well as many other topics. Andi’s favorite part of what she does is collaborating with her colleagues and fellow strategists and being able to strategically design Compensation Plans that incorporate the many elements unique to each company. 

    • Sean-Smith

    Sean Smith

    InfoTrax Systems

    Sean Smith has been at InfoTrax since 2011. Starting in their Commission Analyst department, Sean learned the importance of commission plans driven by the right strategy. Fast forward 11 years and Sean is now the CEO and an owner of InfoTrax, taking everything he learned working with their amazing clients and putting that into software products that take the headache out of compensation strategy and software. When he is not working at InfoTrax, Sean loves to spend time traveling with his wife Kim and their three kids. 

    • amber-snow

    Amber Snow

    Director - Diversity, Equity & Inclusion and Talent Acquisition

    Amber Snow is a seasoned Human Resources and strategy leader with a passion for empowering others to succeed. Amber serves as the Director of Diversity, Equity & Inclusion and Talent Acquisition at Amway where she is responsible for promoting a culture of diversity, inclusivity, equity and belonging across all levels of the organization and in each of Amway’s global markets. She is an advocate for all employees to become the best they can be, and strives to create an environment that allows employees to build upon their capabilities.

    • Katy-Spicer

    Katy Spicer

    Squire Patton Boggs

    Katy Spicer has over two decades of leadership experience, including leading US Marines across three combat tours and later as a Marine commander. Over the years, Katy has built an affinity for doing hard things alongside remarkable teammates. She leverages her leadership and team building talents to solve clients’ complex legal matters with a particular focus on consumer protection litigation, enforcement, and cybersecurity incident response investigations.

    • ChrisStubbs

    Chris Stubbs

    Vice President, Global Sales
    Nu Skin Enterprises

    Chris Stubbs is the senior vice president of global sales & operations and a member of the global management committee. Prior to his current role, Stubbs served as the vice president of global sales & channel development (2016-2017), director of leader development (2013-2016) and the director of analytics (2005-2012). 

    Chris earned a bachelor’s degree in zoology and a bachelor’s degree in psychology at Brigham Young University, a master’s degree in dance at BYU, and a doctorate in health promotion and education at the University of Utah with a research emphasis in resilience and statistics. 

    Throughout his career, Chris has driven the strategic development of two significant global sales compensation plan enhancements including Wealth Maximizer and Velocity by Nu Skin. He also leads a global team focused on other innovations relating to sales channel development, including leader programs, incentives, recognition, events, social engagement, and account management, as well as innovations relating to customer experience and loyalty. Chris is an active member of his community serving as Chairman of the Strategic Planning Committee for the U.S. Direct Selling Association Board of Directors, as well as Chairman of the Board of Directors for the Central & Southern Utah chapter of the American Red Cross. 

    There’s much more to Chris than his career, though. In fact, he’s a former U.S. ballroom dance amateur and professional competitor and coach. While he and his family love to travel to new international locations each year, Maui has become their favorite place to vacation. 

    • Sachin-Wadhawan

    Sachin Wadhawan

    Vice President of Tech Partnerships

    Sachin has experienced the growth of SaaS Enterprise platforms for the last 20+ years, from early-stage startups to post-IPO companies. He has gained a unique perspective from a wide range of industry experiences in Nonprofit technology, Healthcare, Ad Tech, AI-based Content Marketing, Video platform, and eCommerce. He has contributed in both technical and solution selling capacities and has become a well-respected leader in the industry. Sachin graduated with a degree in Computer Science from LSU and earned both MSc and MBA from University of Texas, Austin. At BigCommerce, Sachin leads Global Channel Sales to drive revenue success through BigCommerce tech partner ecosystem. 

    • Crayton

    Crayton Webb

    Owner and Chief Executive Officer
    Sunwest Communications

    Crayton Webb is the owner and CEO of Sunwest Communications, a Dallas, Texas-based public relations and public affairs firm.

    Previously, Webb was the vice president of corporate communications and corporate social responsibility for Mary Kay Inc. In his 12 years with Mary Kay, Webb launched the company’s CSR strategy, Pink Changing Lives, evolving its philanthropic efforts into a strategic, multi-platform program with a global reach. In addition to his CSR and sustainability work, Webb also led the company’s global media relations, reputation management, public relations and crisis communications efforts across nearly 40 markets around the world. Before joining Mary Kay, Webb served as chief of staff for Dallas Mayor Laura Miller and, prior to that, he was a broadcast journalist for nearly ten years.

    Webb is active in his community, serving as chairman of the board of the YMCA of Metropolitan Dallas and is on the boards of the National Domestic Violence Hotline and the Arbor Day Foundation. He is immediate past chairman of the men’s auxiliary for Genesis Women’s Shelter in Dallas, HeROs (He Respects Others). Most recently, Webb was selected by D CEO magazine to be included in its 2020 and 2019 editions of The Dallas 500: The Most Powerful Business Leaders in Dallas. Webb received the Hugh O’Brian Youth Leadership Alumni Achievement Award in 2017 and the 2015 Leadership Dallas Distinguished Alumni Award.

    • Tamsen-Webster

    Tamsen Webster

    Message Design Expert, Idea Strategist, and Author

    Part strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. Most recently, Tamsen was named to the Thinkers50 Radar thinkers to watch class of 2022. She's also the author of Find Your Red Thread: Make Your Big Ideas Irresistible.

    • Wechsler-Jemima

    Jemima Wechsler

    Group Vice President, Compliance

    Coming from a background in hospitality management, a role in compliance within the direct sales industry was not part of the original plan. Always ready to embrace the unexpected, my role with Beachbody gives me the opportunity to focus on process improvement with our diverse field of independent distributors, where our team teaches key business standards and shares best practices on a daily basis. Outside of the nine to five, I like to focus on a variety of philanthropic causes, including volunteering with and raising funds to support a beloved local animal rescue.

    • TylerVanWhitehead

    Tyler Whitehead

    Arbonne International LLC

    Tyler Whitehead is the CEO of Arbonne PBC, headquartered in Irvine, California. He has spent the past 20 years in the pursuit of wellness at scale as a leader in direct selling. His experience has included key roles in executive management leading the acquisition, development and deployment of beauty, skincare, nutrition and personal care products and services while operating globally in a dynamic and highly regulated industry. He has remained focused throughout his career on creating enhanced opportunities for entrepreneurs, business owners and innovators around the world.

    Previous to Arbonne, Tyler served in executive leadership roles as President, West Region, at Nu Skin Enterprises, Inc. overseeing strategic global projects and sales and operations in 36 countries, as Vice President of Sales & Operations Americas, and formerly Vice-President & General Counsel after an active career in private practice of law specializing in regulated industries, corporate finance and mergers and acquisition work for technology and emerging growth companies.

    Whitehead has long embraced the core value of leveraging human potential through finding the intersection of purpose and people. He is thrilled to be a part of the empowerment mission of Arbonne and building and supporting an experiential journey that enables opportunity for millions of people around the world.

    Tyler is an active Board Member and on the CEO Council of the World Federation of Direct Selling Associations (WFDSA), the Direct Selling Association (DSA), and the Council for Responsible Nutrition (CRN).

    Tyler is an aspiring runner, world explorer, and golfer. Dedicated and proud father of 3 girls and 2 boys, married to Elizabeth, his coach and another industry-leading and trailblazing CEO, they remain busy at work and in pursuit of personal and family growth. 

    • MonicaWood

    Monica Wood

    Vice President, Global Consumer and Member Insights

    Overview and Contributions

    Monica Wood is a leader in the field of market insights, where her reputation for providing new methods and championing best practices has been a hallmark of her career. Her commitment to transformative business insights and methodological rigor have resulted in innovations that have changed the industry and earned her leadership spots in many of its professional associations.

    Monica’s contributions to the industry have been numerous; however, one of her key legacies will be her 1989 work with Nielsen, when she designed the first-ever industry Marketing Mix Model, allowing insights professionals to estimate the past impact and predict the future impact of various marketing tactics on sales. Prior to the creation of this model, marketing spend and bottom line were often perceived as disconnected; with the Marketing Mix Model, professionals could show clear ROI for their efforts.

    Professional Achievements

    Throughout her career, Monica’s insights work has transformed product categories. Among the highlights:

    • Her work for Campbell Soup was documented in Malcolm Gladwell's 2009 book, What the Dog Saw. In his New York Times bestseller, Gladwell documents Monica’s work driving the reinvention of the Spaghetti Sauce category in partnership with Howard Moskowitz.
    • Monica’s category-changing insight work for Campbell’s also resulted in the company seeing the first increase in per capita soup sales in 25 years.
    • On behalf of Advil, Monica’s research found that the new liquid gel product form had the most positive associations with fast action among consumers, resulting in a substantial increase in product sales; the liquid gel segment is now the largest within the analgesic category.


    Monica has been a leader in advertising and copy testing throughout her career. Through her significant work in this arena working with companies such as ARS, Ipsos and others, she was able to break through the clutter with award-winning advertising leading to double-digit sales including well-known brands such as V-8, Benefiber, Campbell's Soup, Advil, Centrum and many others.

    Monica has advised many Fortune 100 elite corporations during her extensive career, and has earned recognition as one of the leaders in the field for her work with some of the world’s best known brands. As a result of her visionary work, numerous achievements and impressive results, Monica “had the ear” of the CEO’s, who viewed her as a trusted advisor and key asset.

    In her work for Herbalife Nutrition, where she is currently the Vice President, Global Consumer and Member Insights, Monica is responsible for building the insights function from the ground up, creating best in class practices globally and moving the company towards a more customer-centric model.

    Professional History

    Prior to joining Herbalife, Monica was the President of Monica Wood and Associates where she partnered with leading pharmaceutical and CPG clients to develop outstanding solutions and actionable, insightful research deliverables.  

    Prior, Monica was Vice President Global Marketing Services at Novartis. She was responsible for all global interactive marketing activity, media spending analytics, syndicated and custom market research for Novartis Consumer Health.

    Prior to joining Novartis, Monica was Vice President Consumer Insights and Strategy planning at ToysRUS. In that role, she created the insights and strategy group and had full global responsibility for insight and strategy work for ToysRUS and BabiesRUS. 

    Prior to ToysRUS, Monica was EVP of Edelman Public Relations. There she founded StrategyOne, their internal insights and strategy department. Among her other accomplishments, she lead the development of one of the first 360 media tracking systems.

    Before that, Monica was with Wyeth, where she was Vice President, Market Research, for Consumer Health. Monica led the research function for such well-known Wyeth brands as Advil, Robitussin, and Chapstick. Amongst her accomplishments, Monica created global standards, processes and best practices for new product development, copy testing and tracking. Through her leadership and insight work,  Advil was repositioned from a "body pain brand" to an "every day pain" solution, resulting in a significant growth in revenue. 

    Professional Memberships, Awards and Recognition

    Within the industry as a whole, Monica has built strong collegial relationships with her peers via her contributions to professional associations. She is a member of the University of Miami Herbert Business School Entrepreneurship Advisory Board, as well as for the Market Research Council. She is past president of the Market Research Council and is currently the Chairman of the Industry Research Committee for the Direct Selling Association, Monica is on the board of other organizations including the Ad Council Research Advisory Board and the Market Research Council.  She has been Vice President of the South Florida American Marketing Council as well as President Elect, and has served on the ARF Leadership Council.

    Wood’s research has also garnered industry recognition in the form of professional awards. Most recently, in 2017, Wood was honored by the Direct Marketing News where she was awarded “Woman to Watch” in Marketing. Her work for Herbalife Nutrition on revitalizing online sales through optimized lead generation received a 2017 Bronze David Ogilvy Award. In 2019 her team at Herbalife Nutrition won a Quirk’s award for Marketing Research and Insight Excellence as Client Side Team of the Year. In 2020, her team won a second David Ogilvy Bronze in the category of Health & Personal Care for its Healthy Breakfast study and was a finalist for the Market Research Society’s award for In-House Team of the Year.

    In 2021, Monica was named as a finalist for the American Marketing Association’s Charles Coolidge Parlin Award, the organization’s oldest and most distinguished award. The Parlin Award is given to leading practitioners and scholars who have demonstrated outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time.

    Her work for Campbell’s received a Gold David Ogilvy Award as well as a Gold Effie Award. Her work for Novartis earned a Silver David Ogilvy Award.


    Monica went to University of Miami receiving her MBA Magna Cum Laude in Marketing and University of Florida, Magna Cum Laude.


A special thank you to DSA’s 2023 ENGAGE sponsors for their generous support.

  • BigCommerce


  • Infotrax


  • ADI


  • Amway


  • arbonne


  • Jenkon


  • Multibrain


  • NuSkin




  • LIVE


  • Nexio2


  • Payquicker


  • Vorys


  • 4Life


  • Ambetter


  • Avalara


  • dsn


  • Exigo


  • Flexpay


  • FlightCommerce


  • GoBi


  • Integrishield


  • MIG


  • PC-Nametag


  • Quickbox


  • SeneGence


  • Shaklee


  • Squire


  • Amware

    Staci Americas

  • Thatcher


  • Verb


  • WinstonStrawn