As USANA’s chief executive officer and USANA’s chairman of the board, DSA’s chairman of the board and member of the Direct Selling Education Foundation Committee, Kevin provides strategic direction, perspective and transformational motivation to worldwide field development and sales associates.

Prior to joining USANA, Kevin produced events and multimedia projects for renowned businesses such as Bank of America, Clorox, Sun Microsystems, Chase Manhattan, Sears, and Chevron/Texaco, with many of these productions airing in markets worldwide.

Having worked with USANA more than 30 years, Kevin is known for his enthusiasm for direct sales, integrity, and dedication to USANA Founder Dr. Myron Wentz’ vision.

When he’s not at work, Kevin enjoys spoiling his grandchildren and playing guitar and bass in his music studio. 

Joe Mariano joined the Direct Selling Association in 1985 and assumed the role of President in 2011. Previously, he was Executive Vice President and Chief Operating Officer. As DSA’s Chief Executive Officer who has ultimate responsibility for all association programs and activities, Mariano is charged with providing progressive leadership, development and implementation of Association policies in the fields of government, consumer and international affairs. Mariano represents the Association’s interests in all fifty state capitals and on Capitol Hill. He serves as a personal resource to direct selling companies who need overall guidance on general legal and business trends that affect direct sellers both in the United States and worldwide. Mariano also serves as President of the Direct Selling Education Foundation (DSEF).

Paulo Moledo was born in Brazil and has a Bachelor´s degree in Economics from the Mackenzie University in that country. He also has an MBA / International Business from the University of Miami. He is fluent in English, Portuguese, and Spanish.

Moledo has extensive multi-country experience as general manager and CFO of medium and large size companies. He has developed a successful career in different industries and in companies such as Avon, AOL Latin America and Ford Motor Co. He
is passionate about building engaged teams and driving sustainable and profitable growth through a relentless execution of a thoroughly craſted strategy.

Paulo joined Hy Cite Enterprises in 2019 as Senior Vice President of Strategy and was soon promoted to President. In the last 3 years he has been working hand in hand with Erik Johnson, now Executive Chairman of the Board, in a meticulous transition
process that will make this leadership change in Hy Cite feel seamless.

Moledo’s experience in direct selling includes 5 years as President of JAFRA Cosmetics Int´l in the United States, and prior to that, he built a successful career at Avon, where he worked for 7 years and occupied strategic positions such as General Manager for the North Latin American Cluster based in México, General Manager for the South Latin America Cluster based in Argentina and as Vice president of Finance for Latin America.

Joni Rogers-Kante is the visionary and driving force behind SeneGence®. Her dream of developing a company that gave women an opportunity to build their own business regardless of age, background, or education has become a global success, with offices in five countries and hundreds of thousands of Independent Distributors worldwide. Her “career” started at the Sav-On Corporation at age 16.

By 23, she was the Assistant Manager of the highest-performing store in the Sav-On chain. The most important lesson she learned from the top-level managers, buyers, and operations experts she worked with was that the corporate structure was not for her. So, she took her talent and experience to a direct sales cosmetic company where her efforts over the next 13 years produced jewelry, cars, awards, trips and recognition, and most importantly, the burning desire to create her own company.

Armed with a plan and a prodigious amount of business savvy, Joni pursued her dream of becoming an entrepreneur. In 1999, SeneGence and its flagship product, LipSense®, was born. This patented, long-lasting color cosmetic changed the course of the entire industry. In the company’s early days, Joni traveled the world with a team of scientists and botanists searching for the finest ingredients for SeneGence’s unique skincare and cosmetic formulas.

Today, she oversees the company’s extensive operations and more than 200 employees in SeneGence’s offices worldwide and is actively involved with trips, events, and the development and marketing of new products and training programs.

Philanthropy is paramount. In 2002, Joni founded the Make Sense Foundation® (MSF) to support women and children in need. Under Joni’s leadership, MSF made charitable donations of over $5,929,674 in 2021, an increase of more than $1 million from 2020. (To learn more about the nonprofit organizations that benefit from MSF, visit www.makesensefoundation.org.)

Another cause dear to her is maintaining and revitalizing her hometown of Sapulpa, Oklahoma. Joni and her husband are committed to helping draw attention to Sapulpa, Oklahoma not just Oklahoma entirely, but in the nation. They have purchased buildings, restored icons, painted murals, moved businesses, and started new ones, all to preserve and enrich this historic town that’s often referred to as the Crossroads of America.

Joni is also an active member of Orange and Creek County communities, on the Board of CEOs for the World Federation of the Direct Selling Association, and the author of Million Dollar Lips. Whether in the corporate world or at the community level, Joni’s guiding principle since day one has been, “Choose to live life in love and abundance, and then work for it!”  

A seasoned innovator in the payments industry, Charles Rosenblatt has held executive leadership positions at major global banks including Capital One and Chase, as well as prominent FinTech organizations. After having been on the management teams that led to the sale of Hyperwallet to PayPal and Payoneer going public, Rosenblatt is now President at PayQuicker — the payments technology leader in Global Disbursements for the Direct Selling industry.