Since joining as the company’s first CTO, Brian has been instrumental in guiding the company’s improvements in platform security and performance. In 2019, Brian led the migration of BigCommerce’s hosting infrastructure to Google Cloud Platform, and also played a key role in BigCommerce receiving its ISO 27001:2013 certification. Under Brian’s leadership, the BigCommerce platform has been designed to maximize uptime, minimize response time and ensure a secure environment. 

Prior to joining BigCommerce, Brian served as the CTO at Borderfree, where he led all aspects of Product and Technology for a platform that powered global ecommerce across 220 countries. During his tenure, Brian was part of the company’s successful IPO as well as its acquisition by Pitney Bowes. 

Over the course of his 20-year career, Brian has held executive leadership positions at Jetsetter, Gilt City and POPSUGAR — a company which he co-founded. Additionally, he has led technology efforts for globally recognized brands, including Best Buy, Starbucks, Restoration Hardware and Estée Lauder, among others.

Brian holds a BS in Computer Science from Duke University. He lives in San Francisco, California with his wife.

Kevin Guest joined USANA on a part-time basis in April 2003, as Executive Director of Media and Events. Following our acquisition of the media, video, and event-productions company, FMG Productions founded by Mr. Guest, he became a full-time employee of the Company and he was promoted to Vice President of Media and Events in February 2004. In January 2006, he was appointed Executive Vice President of Marketing and served in that role until July 2008, when he was appointed Chief Marketing Officer. Mr. Guest served in this role until May 2011, when he was appointed President of North America. In October 2012, he was appointed President of the Americas, Europe and South Pacific. In August 2014, Mr. Guest was appointed President of USANA and served in this role until August 2015, when he was appointed Co-Chief Executive Officer. He served in this role until November 2016 when he was appointed Chief Executive Officer. Mr. Guest earned a B.A. in Communications from Brigham Young University.

Joe Mariano joined the Direct Selling Association in 1985 and assumed the role of President in 2011. Previously, he was Executive Vice President and Chief Operating Officer. As DSA’s Chief Executive Officer who has ultimate responsibility for all association programs and activities, Mariano is charged with providing progressive leadership, development and implementation of Association policies in the fields of government, consumer and international affairs. Mariano represents the Association’s interests in all fifty state capitals and on Capitol Hill. He serves as a personal resource to direct selling companies who need overall guidance on general legal and business trends that affect direct sellers both in the United States and worldwide. Mariano also serves as President of the Direct Selling Education Foundation (DSEF).

Paulo Moledo was born in Brazil and has a Bachelor´s degree in Economics from the Mackenzie University in that country. He also has an MBA / International Business from the University of Miami. He is fluent in English, Portuguese, and Spanish.

Moledo has extensive multi-country experience as general manager and CFO of medium and large size companies. He has developed a successful career in different industries and in companies such as Avon, AOL Latin America and Ford Motor Co. He
is passionate about building engaged teams and driving sustainable and profitable growth through a relentless execution of a thoroughly craſted strategy.

Paulo joined Hy Cite Enterprises in 2019 as Senior Vice President of Strategy and was soon promoted to President. In the last 3 years he has been working hand in hand with Erik Johnson, now Executive Chairman of the Board, in a meticulous transition
process that will make this leadership change in Hy Cite feel seamless.

Moledo’s experience in direct selling includes 5 years as President of JAFRA Cosmetics Int´l in the United States, and prior to that, he built a successful career at Avon, where he worked for 7 years and occupied strategic positions such as General Manager for the North Latin American Cluster based in México, General Manager for the South Latin America Cluster based in Argentina and as Vice president of Finance for Latin America.

Dr. Peterson's doctorate is from the University of Minnesota. For the past few years, his research and teaching interests have been concentrated in the areas of marketing strategy, research methodology, and the quality of self-report data. Professor Peterson has authored nearly 150 books and articles. His articles have appeared in more than three dozen journals, including Management Science, Journal of Marketing, Journal of Marketing Research, Public Opinion Quarterly, Journal of Applied Psychology, Journal of International Business Studies, Journal of Consumer Research, and Marketing Science. Professor Peterson is a former chairman of the department, a past president of the Southwestern Marketing Association and a former vice president of the American Marketing Association. Presently, he is immediate Past-President of the Academy of Marketing Science. He has served as the editor of the Journal of Marketing Research and the Journal of the Academy of Marketing Science. The recipient of numerous awards and honors, he is listed in Who's Who in America. He currently serves on eight editorial review boards. Selected Publications (1995-1998): Strategic Marketing: Cases and Comments (10th ed.), Boston, MA: Allyn and Bacon, 2004 (with R. A. Kerin). Constructing Effective Questionnaires, Thousand Oaks, CA: Sage Publications, 2000. "Exploring the Implications of the Internet for Consumer Marketing," Journal of the Academy of Marketing Science, 25 (Fall 1997), pp. 329-346 (with S. Balasubramanian and Bart Bronnenberg). “Consumer Search Behavior and the Internet,” Psychology &Marketing, 20 (February 2003), pp. 99-121 (with M. Merino). “Reflections on the Use of Instructional Technologies in Marketing Education,” Marketing Education Review 12 (Fall 2002), 7-17 (with G. Albaum, J. L. Munuera, and W. H. Cunningham). “Exploring the Implications of M-Commerce for Markets and Marketing,” Journal of the Academy of Marketing Science 30 (Fall 2002), pp. 344-357 (with S. Balasubramanian and S. L. Jarvenpaa). “On the Use of College Students in Social Science Research: Insights from a Second-order Meta-Analysis,” Journal of Consumer Research 28 (December 2001), pp. 450-461.

Joni Rogers-Kante is the visionary and driving force behind SeneGence®. Her dream of developing a company that gave women an opportunity to build their own business regardless of age, background, or education has become a global success, with offices in five countries and hundreds of thousands of Independent Distributors worldwide. Her “career” started at the Sav-On Corporation at age 16.

By 23, she was the Assistant Manager of the highest-performing store in the Sav-On chain. The most important lesson she learned from the top-level managers, buyers, and operations experts she worked with was that the corporate structure was not for her. So, she took her talent and experience to a direct sales cosmetic company where her efforts over the next 13 years produced jewelry, cars, awards, trips and recognition, and most importantly, the burning desire to create her own company.

Armed with a plan and a prodigious amount of business savvy, Joni pursued her dream of becoming an entrepreneur. In 1999, SeneGence and its flagship product, LipSense®, was born. This patented, long-lasting color cosmetic changed the course of the entire industry. In the company’s early days, Joni traveled the world with a team of scientists and botanists searching for the finest ingredients for SeneGence’s unique skincare and cosmetic formulas.

Today, she oversees the company’s extensive operations and more than 200 employees in SeneGence’s offices worldwide and is actively involved with trips, events, and the development and marketing of new products and training programs.

Philanthropy is paramount. In 2002, Joni founded the Make Sense Foundation® (MSF) to support women and children in need. Under Joni’s leadership, MSF made charitable donations of over $5,929,674 in 2021, an increase of more than $1 million from 2020. (To learn more about the nonprofit organizations that benefit from MSF, visit www.makesensefoundation.org.)

Another cause dear to her is maintaining and revitalizing her hometown of Sapulpa, Oklahoma. Joni and her husband are committed to helping draw attention to Sapulpa, Oklahoma not just Oklahoma entirely, but in the nation. They have purchased buildings, restored icons, painted murals, moved businesses, and started new ones, all to preserve and enrich this historic town that’s often referred to as the Crossroads of America.

Joni is also an active member of Orange and Creek County communities, on the Board of CEOs for the World Federation of the Direct Selling Association, and the author of Million Dollar Lips. Whether in the corporate world or at the community level, Joni’s guiding principle since day one has been, “Choose to live life in love and abundance, and then work for it!”  

A seasoned innovator in the payments industry, Charles Rosenblatt has held executive leadership positions at major global banks including Capital One and Chase, as well as prominent FinTech organizations. After having been on the management teams that led to the sale of Hyperwallet to PayPal and Payoneer going public, Rosenblatt is now President at PayQuicker — the payments technology leader in Global Disbursements for the Direct Selling industry.