Agenda

*All Times Mountain*

Wednesday, November 2

2:00 p.m.

Registration Open

3:00 p.m.

Executive Roundtable Conversations

These facilitated discussions allow attendees to discuss issues impacting the channel today and into the coming year. This is your chance to learn from the experiences of your peers and build understanding in crucial business areas to help your company move forward. Direct Selling Executives may choose from three concurrent sessions: Communication, Sales & Marketing, or Operations & Technology.

5:00 p.m.

Welcome Reception and DSA Digital Media Awards

Direct selling’s most innovative programs will be on display at this year’s Digital Media Awards. Take this opportunity to check out their fabulous digital creative items in 10 categories.

Thursday, November 3

7:30 a.m.

Buffet Breakfast

8:30 a.m.

Welcome

Ruth Todd, Senior Vice President, Chief Reputation Officer, Nu Skin Enterprises

8:45 a.m.

Driving Sales and Brand Performance with Social and Digital Strategies

Ryan Napierski, President & CEO, Nu Skin Enterprises

9:15 a.m.

Effectively Communicating Online, Offline, All the Time

Are you feeling stuck because your messages and presentations simply aren't yielding the same results that they used? Whether you struggle with your "screen speak” or need to ramp up your in-person impact, Get More Yes will teach you precisely how to communicate more compellingly in today's new world of work.

Learn how to:

  • Optimize your digital body language (in the first ten words you type!)
  • Elevate your live delivery style to fascinate prospects, clients, and collaborators
  • Upgrade your mindset to overcome limiting beliefs and activate communication confidence
  • And share these skills with your salesforce to help them reveal their authentic selves

Erin King, Founder, Say YES Media and Best-Selling Author

10:15 a.m.

Refreshment Break

10:30 a.m.

Talking Brand with Marketing and Communications Pros

The professionals in this room work tirelessly to build brands that show how our products, the personal empowerment enabled, and the engagement inspired by direct selling is as much a part of the American fabric today as it has been for more than 130 years.

We understand our channel's effectiveness in building market share as an alternate go-to-market strategy, yet alternate narratives persist.

This panel will explore what we can do as a community to gain an increased "share of voice" in a media climate that too often occludes our business model's competitive advantages and its ability to ignite the spirit of entrepreneurship among individuals.

These leaders will share what our channel can learn from our detractors and what we can do as companies through digital initiatives, compensation plans, and salesforce training initiatives to turn the negative tide that too often dominates our narrative. From big vision to the most effective communications methods to use and how frequently to use them, this conversation will provide valuable insights for your company’s future marcom planning.

Kirsten Aguilar, EVP Marketing, SeneGence International

Ashley Collins, Executive Vice President, Marketing, PR, Social Media, USANA Health Sciences, Inc.

Amy Haran, EVP - Communications, USANA Health Sciences, Inc.

Crayton Webb, Owner & Chief Executive Officer, Sunwest Communications

11:45 a.m.

Direct Selling Data & Insights – A Focus on Segmentation

Daniela Farmache, Director of Strategic Integration, Amway

Adolfo Franco, Secretary. Executive Vice President & COO, DSA

12:15 p.m.

Lunch & Learn

Pick the topic of most interest to you and take a seat to learn and share with your colleagues and topic experts. Topics include:

  • The Evolution of the Party
  • Amazon Tales – Applying Insights
  • Apps to Improve Field Productivity and Leadership Advancement
  • Compensation Plan Trends
  • Supply Chain Challenges and Strategies to Overcome Them
  • FinTech for Growing a Direct Selling Enterprise
  • Social Channels – What’s Most Effective Today
1:30 p.m.

Social Media Guidelines to Live By

How we communicate will continue to evolve, but one thing is clear social media will be at the forefront of it all. It is the most critical channel for direct selling companies and their consultants. Join a digital pro as he unveils the Direct Sellers Social Media Guidelines based on his work with 50+ direct selling companies and the input from DSA’s Communications Committee. Get the playbook for ensuring consultants follow critical social media protocols and best practices.

Scott Kramer, Chief Executive Officer, MultiBrain

1:50 p.m.

Creating Influencers within our Organizations and Best Practices from the Field

Let’s start with an understatement: Content marketing is changing. As more brands invest in content, quick wins have become harder to achieve. To stick out from the crowd, the most successful brands are investing in longer content with higher production values. This might mean that marketing teams publish less content. But it also means that the content they do publish has a much greater impact.

So why are brands turning to digital storytelling for their content marketing? This panel will focus on how our companies are empowering the field to create entertaining, digital storytelling content versus just selling. We'll look at the differences between editorial/programming content versus more commercials. We'll also share the best practices and different types of content including posts, reels, tik-toks, stories and more.

Dana Fortune, VP, Marketing and Sales Initiatives, 4Life Research

Scott Kramer, Chief Executive Officer, MultiBrain

Dana Thornburg, Director, Global Brand Strategy, Saladmaster

2:30 p.m.

Refreshment Break

2:40 p.m.

Empowering Entrepreneurs to Build their Communities and Businesses

As the worldwide pandemic impacted business as usual, direct selling companies pivoted to digital sales and recruiting with remarkable success – for most. As we transition to the new normal, what direct selling offers –flexibility, community, and an inclusive culture – is what people want as they seek meaning and satisfaction. Still, competition for talent is fierce, and direct sellers are all looking to build their ranks in one of the most challenging talent markets anyone can remember. We’ve assembled company leaders to discuss strategies to attract talent and grow sales and sellers.

Danny Lee, President & Chief Executive Officer, 4Life Research

François Renard, Chief Marketing Officer, Amway

3:15 p.m.

Refreshment Break

3:30 p.m.

Direct Selling: The Next Five Years

What challenges and opportunities are facing direct selling companies today? Take a look inside the crystal ball as executive leaders from companies’ key growth areas discuss what keeps them up at night and what strategies they employ to take advantage of the biggest growth opportunities.

Rajneesh Chopra, Chief Commercial Officer, Immunotec

Joe Mariano, Chief Executive Officer and President, DSA

Walter Noot, Chief Operating Officer, USANA Health Sciences, Inc.

Tyler Whitehead, Chief Executive Officer, Arbonne International, LLC

4:15 p.m.

Create Your Desired Workplace Culture, Improve Your Business Outcomes

Seasoned Disney leaders will share the magic and time-tested wisdom of the Disney approach to organizational culture. While often viewed as a human resources function, we believe creating a healthy culture is the responsibility of everyone in the entire organization. We’ll show you how to begin to influence your team or organization to be intentional about creating a thriving culture through the selection, training, communication and care of your people.

Disney parks and resorts has maintained a tradition of creating magical, memorable experiences—in large part because of their commitment to selecting the right people and retaining them. Over the years, we have designed systems that attract, develop and reward high-performing employees who perpetuate our vision and culture. You will learn how to:

  • Adapt Disney business insights to assess and improve your organizational culture
  • Shape your work culture based on desired employee behaviors and select people who are a right fit
  • Use training strategies that ensure employees are confident in their roles
  • Create a supportive environment through genuine care and recognition programs

 

5:15 p.m.

Stretch Break

5:30 p.m.

Key Takeaways

Gain insights into the discussions held by direct selling’s top communications, marketing and sales professionals during the executive roundtable discussions.  Identify the shared priorities, and find new ways to navigate competing priorities, as we share the summit’s key takeaways.

Operations Summit
Walter Noot, Chief Operating Officer, USANA Health Sciences, Inc.

Communications Summit
Calvin Jolley, Vice President, Communications, 4Life Research
Scott Kramer, Chief Executive Officer, MultiBrain

6:00 p.m.

Networking Dinner  and DSA Digital Media Awards Winners Announced

Friday, November 4

7:30 a.m.

Buffet Breakfast

8:30 a.m.

Marketing in the Metaverse: An Opportunity for Innovation and Experimentation

We may still be in the first wave of consumer engagement with the metaverse, but lessons are already emerging from companies that found early success. In some ways, the critical elements of marketing in the metaverse resemble those of designing authentic and compelling brand experiences in the physical world. But the application of these elements in the metaverse can be very different. Much as approaches for driving value online continue to evolve, the effective engagement of consumers in the metaverse will require its own evolving recipe for success. Learn what this landscape looks like today and how organizations can think about their metaverse marketing strategies for the future.

9:15 a.m.

The Message Driven Company – Infuse your Company with Unified Creative that Builds Company-wide Value

Kevin Guest, Chairman of the Board and CEO, USANA Health Sciences

9:45 a.m.

Giving your Salesforce their Voices Back: Permissible Claims in a Time of Increased Regulatory Scrutiny

Distributors want and are entitled to, a voice that allows them to sell the wonderful products and services direct selling companies across the United States offer. But in times of increased channel scrutiny, building a business has inherent challenges. Distributors are often only told what they are not permitted to say, which can lead to much frustration and multiply the number of non-compliant materials companies must police. In this session, we will discuss best practices for educating your distributors to better understand the contours of what they are permitted to say and what to avoid.

Katrina Eash, Partner, Winston & Strawn LLP

Kevin S. McMurray, Chief Legal Officer, Young Living

John Sanders, Partner, Winston & Strawn LLP

10:15 a.m.

What You Need to Know to Grow

We are bringing back our visionary woman leaders to continue their June discussion sharing how they've weathered the storms to come out ahead and continue long-term growth despite ongoing global challenges. They'll share critical concepts that helped them succeed in their career within the channel. Hear how they have tackled the ongoing crises from covid and social movements to rising inflation within their employees and field. Learn where they have seen extraordinary growth opportunities and what they have done to create innovative approaches that maintain a growth trajectory.

They'll share how:

  • They see the future of our industry for women: both on the corporate and field side
  • They are adjusting, and their companies are evolving, creating multi-year planning and story/positioning to ensure they stay relevant and grow.

 

Debora Costa, Senior Vice President of Marketing Communications, 4Life Research

Mindy Lin, Chief Executive Officer, and Founder, Damsel in Defense

10:45 a.m.

Refreshment Break

11:00 a.m.

Empowering your Field with Innovative Sales Tools

The 2022 Technology Award Finalists will share the details about their tech advancements. We’ll learn why it was needed, how they developed it, and what results have been since its launch.

Learn more about:

  • The Avon Live Shopping experience is an interactive watch and shop experience filled with innovative product demos, giveaways, and shopping.
  • The Herbalife Bizworks Plus App is a distributor tool to help them track, manage, and grow their downline businesses by providing near real-time business insights and reports.
  • The Mary Kay App provides beauty consultant tools to run their businesses and a direct shopping experience for customers.
  • Pampered Chef – Table is a digital platform that allows consultants to host customized parties without worrying about mass social media platforms’ challenges.
Noon

Networking Lunch

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  • Morris

    Morris

  • multibrain

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  • Nexio

    Nexio

  • nuskin

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  • penny

    penny

  • Verb

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