“Every day is a big day” is the mantra of David Abbey, CEO and Co-Founder of Penny.
An entrepreneur at heart, David founded his first business in 2003. Known for laser focus on the customer experience, David zeroes in on industry gaps, identifies opportunities, creates strategic partnerships and fosters incredible culture and growth within companies.
In 2018, David, alongside co-founder, Chris Noble, developed Penny AI to help millions of direct sales consultants, just like David’s wife, build, develop and grow sustainable Direct Sales businesses so they have more time to focus on what matters most.
Nancy is a tremendous motivator who shares a message of empowerment and encouragement. She has gone Kitchen to Corporate and has over 16 years’ experience balancing life as a wife, mom and CEO.
Nancy began her company as Country Bunny Bath and Body in February of 2000 which is now a national multi-million dollar success story called Jordan Essentials bath and body.
Nancy’s initial goal was to create opportunities for women like herself who needed an income and flexibility, while keeping family and faith top priority.
Ashley Collins has more than 20 years of experience in public relations, marketing, communications, and advertising.
As Executive Vice President of Marketing, she oversees all of USANA’s product marketing, branding, and social media efforts. Named one of Utah Business Magazine’s 30 Women to Watch and PRNews’ 2019 Top Women in PR, Ashley Collins is one of the top marketing executives in the industry and has made an immeasurable impact on the company.
Dianna is an account executive at ADI Meetings and Events with a passion for incentive travel and event planning. She oversees the design and execution of incentive trips for her clients. Dianna's favorite part of the job is designing custom itineraries to destinations around the world, rewarding hard-working people with a once-in-a-lifetime experience.
Outside of work, she enjoys volunteering, as well as traveling to new places to make life an adventure!
Danene believes in a healthy lifestyle so at times a quick hike under a bright sun and clear sky beats traveling to the most exotic destinations, but don’t be fooled, as she is a travel veteran. In her early years, Danene lived in Australia and later in life resided in Colombia, South America. An expedition into the depths of the Peruvian Amazon and traveling throughout Morocco still remain some of her favorite travel experiences, however.
Danene knows more than most what a successful incentive trip entails having extensive experience in conference coordinating & event planning. She has a Bachelor's degree in Travel & Tourism as well as a Master of Arts degree in American Studies. She is fluent in Spanish and has completed eight marathons, two of which were the big Boston.
Danene's resolute personality gives her a competitive edge in the industry, but it’s really her love of people and culture that fuel her travel passion. In her free time, Danene enjoys traveling, baking, flower gardening, yoga, reading, crocheting and playing the piano.
Contact Information: firstname.lastname@example.org / 1-801-989-6794
Favorite Locations: Morocco, Kenya Safari, Cartagena, St. Lucia, Fiji, Peruvian Amazon, Niagara-on-the-Lake, Grand Staircase-Escalante National Monument
Bucket List: Seychelles, Uganda, Vietnam, Antarctica-to visit her seventh continent
Mary Earley is a senior manager of Global Consumer & Member Insights at Herbalife.
Prior to joining Herbalife, Earley was a consultant to companies such as Starbucks, Pfizer, and The Economist on research and insights projects.
Prior to this, Earley was senior vice president and head of media analysis at Edelman Public Relation's research company, then known as StrategyOne.
As USANA’s chief executive officer and USANA’s chairman of the board, DSA’s chairman of the board and member of the Direct Selling Education Foundation Committee, Kevin provides strategic direction, perspective and transformational motivation to worldwide field development and sales associates.
Prior to joining USANA, Kevin produced events and multimedia projects for renowned businesses such as Bank of America, Clorox, Sun Microsystems, Chase Manhattan, Sears, and Chevron/Texaco, with many of these productions airing in markets worldwide.
Having worked with USANA more than 30 years, Kevin is known for his enthusiasm for direct sales, integrity, and dedication to USANA Founder Dr. Myron Wentz’ vision.
When he’s not at work, Kevin enjoys spoiling his grandchildren and playing guitar and bass in his music studio.
Christina Helwig serves as the Senior Vice President of Sales and Marketing at AdvoCare.
Christina currently resides in the Dallas/Fort Worth Area.
Erin King is the world's leading digital persuasion expert, having helped organizations like The Oscars, Disney, VISA, Adobe, Johnson&Johnson, and even the United States Navy communicate more compellingly from behind the screen using her award-winning PUB Method™. She is a top podcast personality, best-selling author, and three-time entrepreneur who has been featured in Forbes, SUCCESS, and other prominent media outlets. She is the Amazon #1 best-selling author of "Digital Persuasion: Sell Smarter in the Modern Marketplace“ and "You're Kind of a Big Deal”.
Scott Kramer is media and entertainment veteran who's credits run the gamut of television, film, digital, publishing and large-scale live events. Kramer currently serves as Chief Brain at Multibrain, an award winning software digital agency whose Social Media software products power over 300,000 entrepreneurs worldwide, with some of the top Direct Selling brands in the World. Kramer is also a popular keynote speaker and expert on the topic of Social Selling.
Prior to the launch of Multibrain, Kramer was the Senior Vice President of Integrated Media for IMG Worldwide. As Head of Global Brand Partnerships, he directed sales, marketing and development staff in the US and UK, overseeing revenues across entertainment, digital and sports media.
Prior to his tenure at IMG, Kramer served as President & CEO for Intersection Entertainment in LA. His accomplishments there included leading strategic development and execution for Warner Bros., American Idol, Fremantle Media and 19 Entertainment, and creating revenue-generating brand extensions for a multitude of entertainment properties.
Kramer was also responsible for creating and producing Force of Nature, one of the largest Tsunami Benefit Concerts in the world, in Kuala Lumpur, Malaysia, which raised over $8M for Tsunami victims.
As an Agent/Consultant for Creative Artists Agency (CAA) in Los Angeles, CA, Kramer was tasked with developing integrated brand extensions and multi-million dollar sponsorship programs across multiple divisions of CAA.
Previously, Kramer served as the President for BUZZ, Inc. in LA, supervising all sales and marketing, brand development, editorial, creative and financial activities for the company's monthly lifestyle magazine. He successfully built the brand to be one of the fastest growing regional publications in the country.
Kramer has received numerous awards, including the AAAA Advertising Excellence Award and most recently the Creative City Award for Communications.
Angie Larsen graduated with honors from the University of Utah with a degree in Broadcast Journalism. She spent 14 years at ABC 4 News in Salt Lake City as a television reporter, morning show anchor and co-host of the Emmy Award-wining Good Things Utah. In order to combat the zombie effect of long, early hours, Angie embarked on a new adventure –working the flip side of media – as the Director of Public Relations for global nutrition giant USANA Health Sciences.
Under her direction, USANA received dozens of prestigious third-party awards for excellence in Public Relations, including two of her own: an ABA Silver for Communications Professional of the Year and a PR News PR People Award for Media Relations Professional of the year. She is currently the Creative Director of Events for USANA’s in-house creative production studio, producing large-scale, award-winning shows. Recently, Angie received top honors at the American Business Awards, winning a Gold Stevie for USANA Live Americas and Europe Virtual Convention.
Exercising her deep love of community, Angie has served as the Public Relations Director for the Days of 47 Parade, media strategist and coordinator for the Iron Will Race to benefit the Utah National Guard and press strategist for multiple other charitable organizations.
She emcees dozens of events each year and is a highly sought-after keynote speaker. But her favorite thing to do is spend time with her beautiful, blended family.
Magali Madariaga is a magnetic business leader with over16 years of brand and marketing management, product innovation and licensing experience across different product categories in U.S., Mexico, Latam and EMEA.
Since August 2022 Magali leads the Global Marketing team for Saldamaster, including brand, comms, product innovation, social media and events and recognition. Before Saladmaster, Magali had a short yet eye opening role in Tupperware, were she started her Direct Sales career and strengthened her knowledge on housewares. Prior to this she held the VP Brands and Licensing position for 4 years with tcc global, a Dutch loyalty marketing company, where she led all new brand acquisitions, brand management, product development and marketing campaign development for grocery retailers around the world.
Magali is a marketeer at heart. Prior to joining tcc, she spent 4+ years leading Marketing/Innovation for Mission Foods leading Brand, Strategy, Innovation, Insights and Agency management. She revamped all core brands and developed a 5 year innovation pipeline that allowed the brand to maintain its category leadership and gain market share from adjacent categories. Her Marketing roots began in 2006 when she joined Pepsico in Mexico City. Throughout her 7 years with the company, she held several global roles within Marketing and Innovation, managing some of the Iconic Billion-dollar brands including Tostitos and Lays Innovation across different Business Units in Mexico, LATAM and USA. Magali brings a unique consumer centric perspective that will support in evolving the consumer and sales force journey to support driving loyalty and love for the brand.
She moved to Frisco TX 11 years ago where she lives with her husband Jorge and 3 children Sebastian (7), Julian (6) and Ines (2).
As Chief Legal Officer, Kevin brings to the Young Living team 25 years of experience as a lawyer in the direct selling industry. He has worked as in-house counsel for several well-known and respected direct selling companies, giving him a deep understanding of the direct selling business model and the myriad laws and regulations that impact the industry.
Kevin also has been a direct seller and a franchise owner, which has given him a great appreciation and respect for the hard-working entrepreneurs who drive this business. Prior to working as a direct sales lawyer, Kevin began his legal career as an Assistant Staff Judge Advocate in the United States Air Force and a Special Assistant U.S. Attorney. He also worked as an Associate on the financial derivatives litigation team with the law firm of Dinsmore & Shohl (Cincinnati, Ohio).
Kevin graduated from Brigham Young University in 1987 with a Bachelor of Arts degree in Communications (Human Resource Development) with a minor in Spanish. He received his Juris Doctor degree from Creighton University School of Law in 1990 and his LL.M. degree in International Business Transactions from the McGeorge School of Law (University of the Pacific) in 1991. While pursuing his LL.M. degree, Kevin completed a legal clerkship in Madrid, Spain, working with the international law group of Cuatrecasas, one of the leading law firms in Spain. Kevin is admitted to practice law in Nebraska (1990), Ohio (1995) and Utah (2008).
Over the years he has been active in the Lawyer’s Council (2010 – 2011 Chair) and Government Relations Committee of the U.S. Direct Selling Association (DSA), and he is a past president and former member of the board of directors of the Mountain West Chapter of the Association of Corporate Counsel (ACC). He also serves as a board member for a Kenya consumer products company. Kevin is proficient in Spanish.
Kevin loves spending time with family, reading historical novels and watching historical movies and documentaries. He loves ice hockey, and when he’s not at home or work, you can usually find him playing competitive men’s league hockey.
Michael McQueen is a multi-award winning speaker, trend forecaster and bestselling author of nine books.
With clients including KPMG, Pepsi and Cisco, he has helped some of the world’s most successful brands navigate disruption and maintain momentum.
Michael is a regular commentator on TV and radio and his work has featured in publications ranging from the UK Daily Mail to Medium.com and the Huffington Post. In addition, Michael is a familiar face on the international conference circuit having shared the stage with the likes of Bill Gates, Dr. John Maxwell and Apple co-founder Steve Wozniak.
Michael has spoken to over 500,000 people across 5 continents since 2004, and is known for his engaging, entertaining and practical conference presentations.
Having been formerly named Australia’s Keynote Speaker of the Year, Michael has been inducted into the Professional Speakers Hall of Fame.
Ryan Napierski currently serves as Nu Skin’s president.
Prior to his current appointment, he served as president of global sales and operations, president of Nu Skin’s North Asia region and president of Nu Skin Japan.
Napierski has also served as vice president of business development and chief operating officer for the North Asia region. He has fulfilled multiple positions for Nu Skin since joining the company in 1995, including vice president of global business development, general manager for the United Kingdom, vice president of European business development and key account manager for United States executives.
Napierski has a bachelor’s degree in business, a master’s degree in business administration from Duke University and a master’s degree in international business from Goethe Universitat in Germany.
Described as an “impact player” by Texas Lawyer and “simply excellent” by The Legal 500, John Sanders is a trial lawyer, whose national practice focuses on complex business litigation and class actions. John is a founding partner of the Dallas office of Winston and Strawn LLP, where he serves as its hiring partner.
John’s experience defending and advising direct-selling organizations is particularly deep. He has been retained by nearly half of all direct-selling companies that have faced class-action pyramid scheme litigation in the last several years and has successfully defeated multiple claims filed against direct-selling companies.
In 2019, Texas Lawyer recognized John as a “Trailblazer” for his work defending direct-selling businesses facing bet-the-company class actions. John regularly advises dozens of companies in the industry on regulatory compliance, government investigations, policies and procedures, compensation plans, the protection of trade secrets, unlawful distributor solicitations, and downline raiding.
John was recently invited to join the exclusive Sedona Conference Working Group on Trade Secrets. He is currently ranked by Chambers USA as one of the best commercial litigators in the country, nominated as a Best Lawyer in Dallas for business litigation by D Magazine, and selected as a “Super Lawyer” in Texas.
Dave provides the direction for everything we do at Thatcher Technology Group. He likens what he does to creating a mosaic. His role is to bring together all the individual pieces of our organization and create a unified, cohesive vision – then lead our team and clients toward it. Above all, Dave never loses sight of the fact that we work with exceptional companies that are changing lives; our solutions only contribute to their success.
Starting in college, Dave was already making advances. By talking to his dean, he was able to create the school’s first degree program in computers. For the next two decades, he developed technology products and e-commerce initiatives for leading providers of retail, supply chain, and warehouse management systems. Combining his experience and foresight, Dave has spent his career solving problems.
In 2001, Dave joined Thatcher Technology Group as Vice President of Technology and has served as President of the company since 2009. With his dedication and beaming pride, we believe it shows how much he loves this company, as well as the industry.
Crayton Webb is the owner and CEO of Sunwest Communications, a Dallas, Texas-based public relations and public affairs firm.
Previously, Webb was the vice president of corporate communications and corporate social responsibility for Mary Kay Inc. In his 12 years with Mary Kay, Webb launched the company’s CSR strategy, Pink Changing Lives, evolving its philanthropic efforts into a strategic, multi-platform program with a global reach. In addition to his CSR and sustainability work, Webb also led the company’s global media relations, reputation management, public relations and crisis communications efforts across nearly 40 markets around the world. Before joining Mary Kay, Webb served as chief of staff for Dallas Mayor Laura Miller and, prior to that, he was a broadcast journalist for nearly ten years.
Webb is active in his community, serving as chairman of the board of the YMCA of Metropolitan Dallas and is on the boards of the National Domestic Violence Hotline and the Arbor Day Foundation. He is immediate past chairman of the men’s auxiliary for Genesis Women’s Shelter in Dallas, HeROs (He Respects Others). Most recently, Webb was selected by D CEO magazine to be included in its 2020 and 2019 editions of The Dallas 500: The Most Powerful Business Leaders in Dallas. Webb received the Hugh O’Brian Youth Leadership Alumni Achievement Award in 2017 and the 2015 Leadership Dallas Distinguished Alumni Award.
Tyler Whitehead is the CEO of Arbonne PBC, headquartered in Irvine, California. He has spent the past 20 years in the pursuit of wellness at scale as a leader in direct selling. His experience has included key roles in executive management leading the acquisition, development and deployment of beauty, skincare, nutrition and personal care products and services while operating globally in a dynamic and highly regulated industry. He has remained focused throughout his career on creating enhanced opportunities for entrepreneurs, business owners and innovators around the world.
Previous to Arbonne, Tyler served in executive leadership roles as President, West Region, at Nu Skin Enterprises, Inc. overseeing strategic global projects and sales and operations in 36 countries, as Vice President of Sales & Operations Americas, and formerly Vice-President & General Counsel after an active career in private practice of law specializing in regulated industries, corporate finance and mergers and acquisition work for technology and emerging growth companies.
Whitehead has long embraced the core value of leveraging human potential through finding the intersection of purpose and people. He is thrilled to be a part of the empowerment mission of Arbonne and building and supporting an experiential journey that enables opportunity for millions of people around the world.
Tyler is an active Board Member and on the CEO Council of the World Federation of Direct Selling Associations (WFDSA), the Direct Selling Association (DSA), and the Council for Responsible Nutrition (CRN).
Tyler is an aspiring runner, world explorer, and golfer. Dedicated and proud father of 3 girls and 2 boys, married to Elizabeth, his coach and another industry-leading and trailblazing CEO, they remain busy at work and in pursuit of personal and family growth.
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