• David-Abbey

    David Abbey

    Chief Executive Officer
    Penny AI

    “Every day is a big day” is the mantra of David Abbey, CEO and Co-Founder of Penny.
    An entrepreneur at heart, David founded his first business in 2003. Known for laser focus on the customer experience, David zeroes in on industry gaps, identifies opportunities, creates strategic partnerships and fosters incredible culture and growth within companies.
    In 2018, David, alongside co-founder, Chris Noble, developed Penny AI to help millions of direct sales consultants, just like David’s wife, build, develop and grow sustainable Direct Sales businesses so they have more time to focus on what matters most. 

    • KirstenAguilar

    Kirsten Aguilar

    Vice President of Marketing
    SeneGence International

    With over 20 years of experience in the direct sales and beauty industries, Kirsten Aguilar has spearheaded numerous successful marketing and international growth initiatives and contributed to companies’ overall growth with her extensive marketing, public relations, management, and international relations skills. 

    • Meredith-Berkich

    Meredith Berkich

    Chief Growth Officer

    Meredith Berkich is a direct selling “champion” with a proven 30-year track record as both independent distributor and C-suite executive, leading companies from trailblazer to legacy. Her deep-rooted passion lies in empowering entrepreneurs and organizations to achieve their highest and best potential. At Jenkon, Meredith serves as Chief Growth Officer, working with corporate leadership seeking solutions to digital transformation, innovative user experience, and business evolution.

    • Nancy-Bogart

    Nancy Bogart

    Chief Executive Officer & Founder
    Jordan Essentials

    Nancy is a tremendous motivator who shares a message of empowerment and encouragement. She has gone Kitchen to Corporate and has over 16 years’ experience balancing life as a wife, mom and CEO. 

    Nancy began her company as Country Bunny Bath and Body in February of 2000 which is now a national multi-million dollar success story called Jordan Essentials bath and body. 

    Nancy’s initial goal was to create opportunities for women like herself who needed an income and flexibility, while keeping family and faith top priority.

    • Stefanie-Boyer

    Dr. Stefanie Boyer

    Professor of Marketing
    Bryant University

    Stefanie is an author, TEDxer, AMA Sales Professor of the Year, recognized as a sales innovation expert, and named Forbes Next 1,000. Dr. Boyer runs the sales program at Bryant University and is cofounder of RNMKRS, a technology company using AI to bring unbiased sales training to all.

    • RobertCavitt

    Robert Cavitt

    Chief Executive Officer

    Robert’s career in direct selling software technologies spans more than 3 decades. He has been the CEO of Jenkon Software for more than twenty years and serves as its Chairman of the Board. Robert serves on the Board of the Direct Selling Education Foundation, the world’s largest non-profit organization educating the global marketplace on direct selling’s empowerment of individuals, community philanthropy, and worldwide economies. Robert has also served multiple terms on the Board of the US Direct Selling Association. Robert’s technical leadership drove Jenkon to deliver the industry’s first internet-based field tools, apps, and cloud-based platforms supporting direct sales in over 70 countries around the world. His innovation initiatives have resulted in Jenkon becoming the industry’s only solutions provider to be honored with, both, Seldia’s Astra Award in Europe and the United States DSA Partner of the Year Award.

    • Rajneesh-Chopra

    Rajneesh Chopra

    Chief Commercial Officer

    Raj is a business leader with over 23 years of experience in Direct Selling, Social Commerce and Digital Transformation. His passion is health, beauty and wellness, while having a proven track record in business turn around through improved productivity, building teams of independent business owners across geographies, and displaying strong personal values in everything he does. He has managed different regions around the globe with a mindset of growth, building effective partnerships and, finally, driving business performance through highly-motivated, multicultural teams that encourage innovation and accelerate results. He is currently the CCO of Immunotec, where he leads all of the commercial initiatives to gain higher field retention, build out the online support platforms and training offerings, while continuing the journey of innovative product offerings. Consumer acquisition and retention are also in his ownership, as he works to move the company forward through the digital transformation and hence making it easier for the field to attract & retain Customers.

    • ashley-collins

    Ashley Collins

    Executive Vice President of Marketing
    USANA Health Sciences, Inc.

    Ashley Collins has more than 20 years of experience in public relations, marketing, communications, and advertising.

    As Executive Vice President of Marketing, she oversees all of USANA’s product marketing, branding, and social media efforts. Named one of Utah Business Magazine’s 30 Women to Watch and PRNews’ 2019 Top Women in PR, Ashley Collins is one of the top marketing executives in the industry and has made an immeasurable impact on the company.

    • Deborah-Costa

    Deborah Costa

    Senior Vice President of Marketing Communications

    Deborah Costa, Senior Vice President of Marketing Communications is responsible for corporate and field communications, strategic planning, and execution of marketing communications plans. During her 4Life career, Deborah has excelled in communication, troubleshooting, coordination, and the resolution of operational issues with top field leaders in the Caribbean, Europe, South and Central America, and the U.S. After holding a management position with the Salt Lake Organizing Committee for the 2002 Olympic and Paralympic Winter Games in Salt Lake City, Utah, Deborah joined 4Life as a project manager. Over the past two decades, she has served the company in numerous capacities: Vice President of International Product Registration (2003−2008); Vice President of Mexico, Colombia, and Spain (2008−2009); Director of Regulatory Affairs (2009−2013); and Vice President of Field Development (2009−2019). Deborah holds two Associate Degrees in Psychology and Sociology from Champlain College (1991) and a Bachelor of Arts in Business Administration from Westminster College. She is tri-lingual, with fluency in English, Spanish, and French.

    • Dianna

    Dianna Crnkovich

    Account Executive
    ADI Meetings and Events

    Dianna is an account executive at ADI Meetings and Events with a passion for incentive travel and event planning. She oversees the design and execution of incentive trips for her clients. Dianna's favorite part of the job is designing custom itineraries to destinations around the world, rewarding hard-working people with a once-in-a-lifetime experience.

    Outside of work, she enjoys volunteering, as well as traveling to new places to make life an adventure!

    • Ann-Deon

    Ann d’Eon

    ADI Meetings & Events

    Ann has served on as the VIce President of the Site International Board of Directors and she is a past local board member and executive of Meetings Professionals International. She is also a member of NAFA (National Association of Fixed Annuities) and served on their IMO Summitt planning committe. and a Hospitality Partner for the Financial and Insurance Conference Planners Association. Ann has been active on many Advisory Board including: Performance Improvement Circle, Monaco Tourism Board, Hilton, Continental Airlines, Carnival Cruise Lines, Bern Hotels Panama. She loves her job and loves to travel!

    • Danene-Dustin

    Danene Dustin

    Senior Global Sales Executive
    Morris Meetings & Incentives

    Danene believes in a healthy lifestyle so at times a quick hike under a bright sun and clear sky beats traveling to the most exotic destinations, but don’t be fooled, as she is a travel veteran. In her early years, Danene lived in Australia and later in life resided in Colombia, South America. An expedition into the depths of the Peruvian Amazon and traveling throughout Morocco still remain some of her favorite travel experiences, however.

    Danene knows more than most what a successful incentive trip entails having extensive experience in conference coordinating & event planning. She has a Bachelor's degree in Travel & Tourism as well as a Master of Arts degree in American Studies. She is fluent in Spanish and has completed eight marathons, two of which were the big Boston.

    Danene's resolute personality gives her a competitive edge in the industry, but it’s really her love of people and culture that fuel her travel passion. In her free time, Danene enjoys traveling, baking, flower gardening, yoga, reading, crocheting and playing the piano.

    Contact Information: ddustin@morrisincentives.com / 1-801-989-6794

    Favorite Locations: Morocco, Kenya Safari, Cartagena, St. Lucia, Fiji, Peruvian Amazon, Niagara-on-the-Lake, Grand Staircase-Escalante National Monument

    Bucket List: Seychelles, Uganda, Vietnam, Antarctica-to visit her seventh continent 

    • Mary-Earley

    Mary Earley

    Senior Manager, Global Consumer & Member Insights,
    Herbalife Nutrition

    Mary Earley is a senior manager of Global Consumer & Member Insights at Herbalife.

    Prior to joining Herbalife, Earley was a consultant to companies such as Starbucks, Pfizer, and The Economist on research and insights projects.

    Prior to this, Earley was senior vice president and head of media analysis at Edelman Public Relation's research company, then known as StrategyOne.

    • KatrinaEash

    Katrina Eash

    Winston & Strawn LLP

    Katrina is a trial lawyer who concentrates her practice in complex commercial, class action, and intellectual property litigation. Katrina has considerable experience defending and advising direct-selling and multi-level marketing organizations. In 2019, Texas Lawyer recognized Katrina as a “Trailblazer” for her work defending direct-selling businesses facing bet-the-company class actions. She is called in to advise such organizations on Federal Trade Commission and regulatory compliance issues and has successfully defended numerous direct-selling organizations in class actions and other litigation matters.

    • Dana-Fortune

    Dana Fortune

    Vice President, Marketing and Sales Initiatives

    Dana is the Vice President of Marketing and Sales Initiatives at 4life. Prior to joining 4Life in July of 2018, Fortune worked in Marketing and Communications at LifeVantage (2015−2018). She now leads an ambitious team of nine digital marketers who oversee 4Life’s social media platforms, Search Engine Optimization (SEO), email marketing, Learning Management Systems (LMS), web maintenance, and blog and app content. Originally from Branchburg, New Jersey, Fortune graduated from The University of Tampa with a Bachelor of Science degree in Marketing and Communications. She has a unique passion for empowering salespeople on digital platforms. 

    • Gill

    Brian Gill

    Chief Marketing Officer

    Brian Gill has more than 23 years of direct selling industry experience in marketing, leading and developing teams, and providing key contributions to executive management. As 4Life's Chief Marketing Officer, Brian loves the challenge of engaging an ever-distracted audience of customers and Affiliates. He brings focus to the brand with innovative tools and by creating an exceptional brand experience through impeccable communication and compelling visuals. Brian believes the "Brand Connection" (the connection between a company's brand and distributors' brands) is the key to differentiation, loyalty, and long-term success in and for this storied industry. Brian loves playing and trying hard to be the best at sports that no one else plays: squash, racquetball, pickleball, and ultimate frisbee!

    • Jonathan-Gilliam

    Jonathan Gilliam

    Momentum Factor

    Jonathan spent much of his career seeking to solve problems and mitigate online risks for businesses around security, authentication, compliance, fraud and reputation management. His firm, makers of the FieldWatch Compliance Management platform, is a leading provider of global compliance risk monitoring and digital risk mitigation strategies for mid-market and global companies. 

    • KevinGuest

    Kevin Guest

    Chief Executive Officer and Chairman of the Board
    USANA Health Sciences, Inc.

    As USANA’s chief executive officer and USANA’s chairman of the board, DSA’s chairman of the board and member of the Direct Selling Education Foundation Committee, Kevin provides strategic direction, perspective and transformational motivation to worldwide field development and sales associates.

    Prior to joining USANA, Kevin produced events and multimedia projects for renowned businesses such as Bank of America, Clorox, Sun Microsystems, Chase Manhattan, Sears, and Chevron/Texaco, with many of these productions airing in markets worldwide.

    Having worked with USANA more than 30 years, Kevin is known for his enthusiasm for direct sales, integrity, and dedication to USANA Founder Dr. Myron Wentz’ vision.

    When he’s not at work, Kevin enjoys spoiling his grandchildren and playing guitar and bass in his music studio. 

    • Amy-Haran

    Amy Haran

    Executive Vice President, Communications
    USANA Health Sciences, Inc.

    As USANA Executive Vice President of Communications, Amy Haran has worked to improve communication and reduce information silos across many disciplines, with the ultimate goal of improving customer experience and understanding. She currently oversees USANA customer and employee communications, global customer service, public relations, and distributor learning and development. Amy joined USANA in 2003 as part of the creative services team. In her 19 years with the company, she has launched the USANA internal communications department, overseen executive communications and publications, and worked to implement and improve voice of customer programs. When she’s not at work, Amy enjoys traveling, birdwatching and wildlife photography, and serving on the board of Camp Hobé, a regional summer camp for families affected by childhood cancer.

    • Christina-Helwig

    Christina Helwig

    Chief Marketing Officer

    Christina Helwig serves as the Senior Vice President of Sales and Marketing at AdvoCare.

    Christina currently resides in the Dallas/Fort Worth Area.

    • Gordon-Hester

    Gordon Hester

    General Manager, Sales, US and Canada
    PM International

    Gordon is a 30+ year veteran of direction selling. He has experience on both the field and operation side of the business. He is also the co-founder of Shapetech Solutions, LLC, a full stack development company that works with over 25 global direct selling businesses. He is on the DSEF Board, DSA research committee and the liaison between the DSEF and its academic fellows. He is also the author of Positioned Right, the Forces Shaping the Future of Direct Selling and Network Marketing. 

    • erin-king

    Erin King

    Digital Persuasion Expert, Bestselling Author, and Chief Digital Officer of Strikepoint Media

    Erin King is a bestselling author, global keynote speaker, and the world’s leading personal energy management expert. SUCCESS Magazine named her one of their “Top 10 Must-See Motivational Speakers 2023” along with Mel Robbins and Jay Shetty. As Chief Energy Officer of Strikepoint Media (which was twice named one of Inc. 5000’s 'Fastest Growing Companies in America'), King has been hired by everyone from The Academy Awards and Disney to VISA, Adobe, and even the United States Navy to unlock what she calls their “Big Energy®”. As the bestselling author of You’re Kind of a Big Deal, she has helped thousands of professionals, from Bali to Amsterdam,  activate more ambition, ignite influence, and optimize their impact. She’s been featured in Forbes among other global publications, and her podcast consistently ranks in the top 1% of all downloads on iTunes.

    • ScottKramer-sq

    Scott Kramer

    Chief Executive Officer

    Scott Kramer is media and entertainment veteran who's credits run the gamut of television, film, digital, publishing and large-scale live events. Kramer currently serves as Chief Brain at Multibrain, an award winning software digital agency whose Social Media software products power over 300,000 entrepreneurs worldwide, with some of the top Direct Selling brands in the World. Kramer is also a popular keynote speaker and expert on the topic of Social Selling.

    Prior to the launch of Multibrain, Kramer was the Senior Vice President of Integrated Media for IMG Worldwide. As Head of Global Brand Partnerships, he directed sales, marketing and development staff in the US and UK, overseeing revenues across entertainment, digital and sports media.

    Prior to his tenure at IMG, Kramer served as President & CEO for Intersection Entertainment in LA. His accomplishments there included leading strategic development and execution for Warner Bros., American Idol, Fremantle Media and 19 Entertainment, and creating revenue-generating brand extensions for a multitude of entertainment properties.

    Kramer was also responsible for creating and producing Force of Nature, one of the largest Tsunami Benefit Concerts in the world, in Kuala Lumpur, Malaysia, which raised over $8M for Tsunami victims.

    As an Agent/Consultant for Creative Artists Agency (CAA) in Los Angeles, CA, Kramer was tasked with developing integrated brand extensions and multi-million dollar sponsorship programs across multiple divisions of CAA.

    Previously, Kramer served as the President for BUZZ, Inc. in LA, supervising all sales and marketing, brand development, editorial, creative and financial activities for the company's monthly lifestyle magazine. He successfully built the brand to be one of the fastest growing regional publications in the country.

    Kramer has received numerous awards, including the AAAA Advertising Excellence Award and most recently the Creative City Award for Communications.

    Kramer graduated from Purdue University with his BA in Communications. He has also completed coursework from UCLA in Emerging Technologies in Communication and Advanced Advertising Studies from the AAAA Institute.

    • Angie-Larsen

    Angie Larsen

    Creative Director of Events
    USANA Health Sciences, Inc.

    Angie Larsen graduated with honors from the University of Utah with a degree in Broadcast Journalism. She spent 14 years at ABC 4 News in Salt Lake City as a television reporter, morning show anchor and co-host of the Emmy Award-wining Good Things Utah.  In order to combat the zombie effect of long, early hours, Angie embarked on a new adventure –working the flip side of media – as the Director of Public Relations for global nutrition giant USANA Health Sciences.  

    Under her direction, USANA received dozens of prestigious third-party awards for excellence in Public Relations, including two of her own: an ABA Silver for Communications Professional of the Year and a PR News PR People Award for Media Relations Professional of the year. She is currently the Creative Director of Events for USANA’s in-house creative production studio, producing large-scale, award-winning shows.  Recently, Angie received top honors at the  American Business Awards, winning a Gold Stevie for USANA Live Americas and Europe Virtual Convention. 

    Exercising her deep love of community, Angie has served as the Public Relations Director for the Days of 47 Parade, media strategist and coordinator for the Iron Will Race to benefit the Utah National Guard and press strategist for multiple other charitable organizations.

    She emcees dozens of events each year and is a highly sought-after keynote speaker. But her favorite thing to do is spend time with her beautiful, blended family.     

    • danny-lee-2023

    Danny Lee

    President and Chief Executive Officer

    After graduating Magna Cum Laude from the University of Utah with dual degrees in Accounting and Finance (2000), Danny Lee moved to Silicon Valley to work for Arthur Andersen Business Consulting. He returned to Utah for a job at Overstock.com. There, he served as Vice President of Finance and Controller and then Senior Vice President, Operations. In 2008, he arrived to direct selling as 4Life’s Chief Operations Officer. In 2016, he took the post of Chief Marketing Officer. In October 2017, he was appointed President and CEO. Danny is passionate about serving the channel’s interests through 4Life’s partnership with the Direct Selling Association (DSA). He and his wife Tara have five children. 

    • Mindy-Lin

    Mindy Lin

    Chief Executive Officer and Founder
    Damsel in Defense

    Mindy Lin is the Founder and CEO of Damsel in Defense, a company that equips, empowers, and educates women on how to protect themselves while funding the rescue of sex trafficking victims. Mindy has spent the last 10 years overseeing various areas of the company including Field Development, Marketing, Creative, Product Development and Philanthropy. In 2015, Mindy founded the Damsel House project, which currently has homes in Cambodia and India that are rescuing girls out of sex trafficking and giving them a hope and a future. Mindy has spent the last 10 years inspiring others down a path of protecting others through her various roles of leadership both in and outside of Damsel. She is honored to have served terms on several boards that are forces for good in aiding the marginalized, and additionally the DSA. Mindy's favorite role always remains being a wife and mother to her husband Jimmy and their two teenage kids. 

    • Magala-Madariaga

    Magali Madariaga

    Vice President, Global Marketing

    Magali Madariaga is a magnetic business leader with over16 years of brand and marketing management, product innovation and licensing experience across different product categories in U.S., Mexico, Latam and EMEA.

    Since August 2022 Magali leads the Global Marketing team for Saldamaster, including brand, comms, product innovation, social media and events and recognition. Before Saladmaster, Magali had a short yet eye opening role in Tupperware, were she started her Direct Sales career and strengthened her knowledge on housewares. Prior to this she held the VP Brands and Licensing position for 4 years with tcc global, a Dutch loyalty marketing company, where she led all new brand acquisitions, brand management, product development and marketing campaign development for grocery retailers around the world.

    Magali is a marketeer at heart. Prior to joining tcc, she spent 4+ years leading Marketing/Innovation for Mission Foods leading Brand, Strategy, Innovation, Insights and Agency management. She revamped all core brands and developed a 5 year innovation pipeline that allowed the brand to maintain its category leadership and gain market share from adjacent categories. Her Marketing roots began in 2006 when she joined Pepsico in Mexico City. Throughout her 7 years with the company, she held several global roles within Marketing and Innovation, managing some of the Iconic Billion-dollar brands including Tostitos and Lays Innovation across different Business Units in Mexico, LATAM and USA. Magali brings a unique consumer centric perspective that will support in evolving the consumer and sales force journey to support driving loyalty and love for the brand.

    She moved to Frisco TX 11 years ago where she lives with her husband Jorge and 3 children Sebastian (7), Julian (6) and Ines (2). 

    • Kevin-McMurray

    Kevin McMurray

    Chief Legal Officer
    Young Living

    As Chief Legal Officer, Kevin brings to the Young Living team 25 years of experience as a lawyer in the direct selling industry. He has worked as in-house counsel for several well-known and respected direct selling companies, giving him a deep understanding of the direct selling business model and the myriad laws and regulations that impact the industry.

    Kevin also has been a direct seller and a franchise owner, which has given him a great appreciation and respect for the hard-working entrepreneurs who drive this business. Prior to working as a direct sales lawyer, Kevin began his legal career as an Assistant Staff Judge Advocate in the United States Air Force and a Special Assistant U.S. Attorney. He also worked as an Associate on the financial derivatives litigation team with the law firm of Dinsmore & Shohl (Cincinnati, Ohio).

    Kevin graduated from Brigham Young University in 1987 with a Bachelor of Arts degree in Communications (Human Resource Development) with a minor in Spanish. He received his Juris Doctor degree from Creighton University School of Law in 1990 and his LL.M. degree in International Business Transactions from the McGeorge School of Law (University of the Pacific) in 1991. While pursuing his LL.M. degree, Kevin completed a legal clerkship in Madrid, Spain, working with the international law group of Cuatrecasas, one of the leading law firms in Spain. Kevin is admitted to practice law in Nebraska (1990), Ohio (1995) and Utah (2008).

    Over the years he has been active in the Lawyer’s Council (2010 – 2011 Chair) and Government Relations Committee of the U.S. Direct Selling Association (DSA), and he is a past president and former member of the board of directors of the Mountain West Chapter of the Association of Corporate Counsel (ACC). He also serves as a board member for a Kenya consumer products company. Kevin is proficient in Spanish.

    Kevin loves spending time with family, reading historical novels and watching historical movies and documentaries. He loves ice hockey, and when he’s not at home or work, you can usually find him playing competitive men’s league hockey.

    • Michael-McQueen

    Michael McQueen

    Author and Trend Forecaster

    Michael McQueen is a multi-award winning speaker, trend forecaster and bestselling author of nine books.

    With clients including KPMG, Pepsi and Cisco, he has helped some of the world’s most successful brands navigate disruption and maintain momentum.

    Michael is a regular commentator on TV and radio and his work has featured in publications ranging from the UK Daily Mail to Medium.com and the Huffington Post. In addition, Michael is a familiar face on the international conference circuit having shared the stage with the likes of Bill Gates, Dr. John Maxwell and Apple co-founder Steve Wozniak.

    Michael has spoken to over 500,000 people across 5 continents since 2004, and is known for his engaging, entertaining and practical conference presentations.

    Having been formerly named Australia’s Keynote Speaker of the Year, Michael has been inducted into the Professional Speakers Hall of Fame.

    • Russ-Moorehead

    Russ Moorehead

    Chief Marketing Officer
    Nu Skin Enterprises

    Entrepreneurial senior executive with a mix of leadership experience ranging from Venture Capital (focused on retail tech) to leading digital/eCommerce strategy and innovation across a portfolio of over thirty of the most recognized brands in beauty (Including, Aveda, Bobbi Brown, Clinique, Estee lauder Jo Malone, La Mer, MAC, Origins and Tom Ford Beauty).

    Creative leader who builds world-class teams attracting A-players. Deep domain expertise and proven track record in eCommerce, DTC, Mobile, Digital Innovation and Marketing.

    Experienced as an advisor, board member, raising capital, driving corporate strategy, and scaling global organizations.

    • Ryan-Napierski

    Ryan Napierski

    President and CEO
    Nu Skin Enterprises

    Ryan Napierski currently serves as Nu Skin’s president.

    Prior to his current appointment, he served as president of global sales and operations, president of Nu Skin’s North Asia region and president of Nu Skin Japan.

    Napierski has also served as vice president of business development and chief operating officer for the North Asia region. He has fulfilled multiple positions for Nu Skin since joining the company in 1995, including vice president of global business development, general manager for the United Kingdom, vice president of European business development and key account manager for United States executives.

    Napierski has a bachelor’s degree in business, a master’s degree in business administration from Duke University and a master’s degree in international business from Goethe Universitat in Germany.

    • Walter-Noot

    Walter Noot

    Chief Operating Officer
    USANA Health Sciences

    Charged with guiding USANA’s transition into e-commerce platforms and global operations, Walter has both enhanced the global USANA supply chain and created a modern, faster, more intuitive customer experience. With an executive leadership background spanning over two decades, he has worked with a wide range of businesses in many industries, from start-ups to multibillion-dollar companies.

    • jj-oswald

    JJ Oswald

    Senior Vice President of Sales

    Over the last 25 years, JJ Oswald has witnessed the growth of the direct selling industry and worked with some of the industry’s most prominent brands. JJ currently serves as the Senior Vice President of Sales at Verb Technology Company, Inc. and is passionate about building and fostering genuine relationships with his clients and business partners. Verb is a leading sales-enablement software and marketing services provider and a proud member of the Direct Selling Association. Currently serving more than 100 direct selling clients, including Market America, Kyani, Senegence, Shaklee, and more, Verb has more than 2 million users worldwide. It provides industry-leading technology that empowers distributors to acquire customers, grows team members’ enrollment, provides training and education processes, and increases organization retention.

    • Colt-Passey

    Colt Passey

    Chief Executive Officer

    Colt Passey is the Executive Vice President of Business Development at Nexio and works closely with social selling partners, merchants, and back-end offices in the payments space. Colt has worked diligently in the industry for 10 years and has become a thought leader with a deep understanding of social selling and payment industry shifts. Colt graduated with a degree in marketing from the University of Idaho. Since then, Colt has traveled to all 50 states and 38 countries for either business or pleasure. When not on the road connecting with partners, solving complex situations, or speaking at events, Colt can be found in the mountains snowmobiling or snowboarding, relaxing with friends, or probably still working. 

    • Andrew-Pouchepanadin

    Andrew Pouchepanadin

    Global Head of Customer Insights
    Nu Skin Enterprises

    Andrew Pouchepanadin is currently the Global Head of Customer Insights at Nu Skin. In his role, Andrew leads the creation of actionable insights by applying research, analytical and data science techniques to Nu Skin's customer data. Andrew also serves as the Chair for Nu Skin's MOSAIC (Multicultural Organization Supporting An Inclusive Culture) employee resource group that fosters and celebrates cultural diversity at Nu Skin. Andrew has been with Nu Skin for 10 years; starting his career in a market focused finance role at Nu Skin's EMEA headquarters in Brussels, Belgium before moving to Provo, Utah to take on global roles at Nu Skin's corporate headquarters. Andrew has had analytical leadership roles in multiple areas at Nu Skin including new market development, commissions, sales, product marketing and finance. Andrew has a bachelor’s degree in electrical & electronics engineering from Chennai, India; a master’s degree in general management from Vlerick Business School in Belgium and a master’s degree in information and data science from UC Berkeley.

    • John-Sanders

    John Sanders

    Winston & Strawn LLP

    Described as an “impact player” by Texas Lawyer and “simply excellent” by The Legal 500, John Sanders is a trial lawyer, whose national practice focuses on complex business litigation and class actions. John is a founding partner of the Dallas office of Winston and Strawn LLP, where he serves as its hiring partner.

    John’s experience defending and advising direct-selling organizations is particularly deep. He has been retained by nearly half of all direct-selling companies that have faced class-action pyramid scheme litigation in the last several years and has successfully defeated multiple claims filed against direct-selling companies.

    In 2019, Texas Lawyer recognized John as a “Trailblazer” for his work defending direct-selling businesses facing bet-the-company class actions. John regularly advises dozens of companies in the industry on regulatory compliance, government investigations, policies and procedures, compensation plans, the protection of trade secrets, unlawful distributor solicitations, and downline raiding.

    John was recently invited to join the exclusive Sedona Conference Working Group on Trade Secrets. He is currently ranked by Chambers USA as one of the best commercial litigators in the country, nominated as a Best Lawyer in Dallas for business litigation by D Magazine, and selected as a “Super Lawyer” in Texas. 

    • Kathy-Schultz

    Kathy Schultz

    Head of Marketing, North America
    Nu SKin Enterprises

    • Andi-Sherwood

    Andi Sherwood

    Director of Strategy and Plan Design
    Dan Jensen Consulting

    Andi Sherwood has more than 25 years of experience in the Direct Selling industry and has worked in almost every aspect from Distributor Services, top tier Leader representation, and Corporate International expansion to compensation plan design and programming and being a critical part of the partnership launching a new Direct Selling company. Since joining Dan Jensen Consulting in 2006 as Director of Strategy and Plan Design, Andi has personally designed more than 500+ Compensation Plans globally, from new start-ups to some of the largest industry giants. She is a sought-after teacher and trainer of leaders, top executives, and founders on Compensation Plan strategies as well as many other topics. Andi’s favorite part of what she does is collaborating with her colleagues and fellow strategists and being able to strategically design Compensation Plans that incorporate the many elements unique to each company. 

    • Dave-Siembieda

    Dave Siembieda

    Thatcher Technology Group, LLC

    Dave provides the direction for everything we do at Thatcher Technology Group. He likens what he does to creating a mosaic. His role is to bring together all the individual pieces of our organization and create a unified, cohesive vision – then lead our team and clients toward it. Above all, Dave never loses sight of the fact that we work with exceptional companies that are changing lives; our solutions only contribute to their success.

    Starting in college, Dave was already making advances. By talking to his dean, he was able to create the school’s first degree program in computers. For the next two decades, he developed technology products and e-commerce initiatives for leading providers of retail, supply chain, and warehouse management systems. Combining his experience and foresight, Dave has spent his career solving problems.

    In 2001, Dave joined Thatcher Technology Group as Vice President of Technology and has served as President of the company since 2009. With his dedication and beaming pride, we believe it shows how much he loves this company, as well as the industry.

    • Evita_Singson

    Evita Singson

    Vice President, Global Head of Customer Experience
    Nu Skin Enterprises

    Evita Singson currently serves as Vice President and global head of customer experience. Prior to her current role, she served as the vice president of global sales channel development from 2018-2020 and as regional vice president of sales for Asia Pacific and President for Nu Skin Vietnam from 2015 to 2017. With over 20 years of experience in the direct selling industry, Evita has a successful track record of helping to build markets and distributor sales leaders throughout Asia. She is experienced in new market development with the openings of Nu Skin Philippines, Singapore, Malaysia, Brunei, Indonesia and Vietnam. 

    • Sean-Smith

    Sean Smith

    InfoTrax Systems

    Sean Smith has been at InfoTrax since 2011. Starting in their Commission Analyst department, Sean learned the importance of commission plans driven by the right strategy. Fast forward 11 years and Sean is now the CEO and an owner of InfoTrax, taking everything he learned working with their amazing clients and putting that into software products that take the headache out of compensation strategy and software. When he is not working at InfoTrax, Sean loves to spend time traveling with his wife Kim and their three kids. 

    • Jill-Taylor

    Jill Taylor

    Vice President of Sales
    Stampin’ Up!

    Jill Taylor is Vice President of Sales for Stampin’ Up!, a direct sales company that specializes in building meaningful relationships and community through creative paper crafting experiences. Jill is responsible for revenue growth, sales and field development, events, communications, and customer support globally. Stampin’ Up! operates in eleven countries in North America, Europe and South Pacific regions. Prior to joining Stampin’ Up!, Jill spent 25 years in the banking industry where she held a variety of positions with increasing responsibility. She began her banking career as a part-time teller while attending college and finished as a bank president. She is active in several charitable, community, and business endeavors. She served as treasurer on the board of the Economic Development Corporation of Utah, as chair of the Utah Bankers’ Association, as a board member of United Way of Salt Lake and chair of United Way’s Tocqueville Society, and as a board member of Junior Achievement of Utah. Jill’s continued service includes Regence Blue Cross Blue Shield of Utah board member, and Utah Valley University Board of Trustees First Vice Chair. 

    • Crayton

    Crayton Webb

    Owner and Chief Executive Officer
    Sunwest Communications

    Crayton Webb is the owner and CEO of Sunwest Communications, a Dallas, Texas-based public relations and public affairs firm.

    Previously, Webb was the vice president of corporate communications and corporate social responsibility for Mary Kay Inc. In his 12 years with Mary Kay, Webb launched the company’s CSR strategy, Pink Changing Lives, evolving its philanthropic efforts into a strategic, multi-platform program with a global reach. In addition to his CSR and sustainability work, Webb also led the company’s global media relations, reputation management, public relations and crisis communications efforts across nearly 40 markets around the world. Before joining Mary Kay, Webb served as chief of staff for Dallas Mayor Laura Miller and, prior to that, he was a broadcast journalist for nearly ten years.

    Webb is active in his community, serving as chairman of the board of the YMCA of Metropolitan Dallas and is on the boards of the National Domestic Violence Hotline and the Arbor Day Foundation. He is immediate past chairman of the men’s auxiliary for Genesis Women’s Shelter in Dallas, HeROs (He Respects Others). Most recently, Webb was selected by D CEO magazine to be included in its 2020 and 2019 editions of The Dallas 500: The Most Powerful Business Leaders in Dallas. Webb received the Hugh O’Brian Youth Leadership Alumni Achievement Award in 2017 and the 2015 Leadership Dallas Distinguished Alumni Award.

    • TylerVanWhitehead

    Tyler Whitehead

    Arbonne International LLC

    Tyler Whitehead is the CEO of Arbonne PBC, headquartered in Irvine, California. He has spent the past 20 years in the pursuit of wellness at scale as a leader in direct selling. His experience has included key roles in executive management leading the acquisition, development and deployment of beauty, skincare, nutrition and personal care products and services while operating globally in a dynamic and highly regulated industry. He has remained focused throughout his career on creating enhanced opportunities for entrepreneurs, business owners and innovators around the world.

    Previous to Arbonne, Tyler served in executive leadership roles as President, West Region, at Nu Skin Enterprises, Inc. overseeing strategic global projects and sales and operations in 36 countries, as Vice President of Sales & Operations Americas, and formerly Vice-President & General Counsel after an active career in private practice of law specializing in regulated industries, corporate finance and mergers and acquisition work for technology and emerging growth companies.

    Whitehead has long embraced the core value of leveraging human potential through finding the intersection of purpose and people. He is thrilled to be a part of the empowerment mission of Arbonne and building and supporting an experiential journey that enables opportunity for millions of people around the world.

    Tyler is an active Board Member and on the CEO Council of the World Federation of Direct Selling Associations (WFDSA), the Direct Selling Association (DSA), and the Council for Responsible Nutrition (CRN).

    Tyler is an aspiring runner, world explorer, and golfer. Dedicated and proud father of 3 girls and 2 boys, married to Elizabeth, his coach and another industry-leading and trailblazing CEO, they remain busy at work and in pursuit of personal and family growth. 

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