Magali Madariaga is a magnetic business leader with over16 years of brand and marketing management, product innovation and licensing experience across different product categories in U.S., Mexico, Latam and EMEA.
Since August 2022 Magali leads the Global Marketing team for Saldamaster, including brand, comms, product innovation, social media and events and recognition. Before Saladmaster, Magali had a short yet eye opening role in Tupperware, were she started her Direct Sales career and strengthened her knowledge on housewares. Prior to this she held the VP Brands and Licensing position for 4 years with tcc global, a Dutch loyalty marketing company, where she led all new brand acquisitions, brand management, product development and marketing campaign development for grocery retailers around the world.
Magali is a marketeer at heart. Prior to joining tcc, she spent 4+ years leading Marketing/Innovation for Mission Foods leading Brand, Strategy, Innovation, Insights and Agency management. She revamped all core brands and developed a 5 year innovation pipeline that allowed the brand to maintain its category leadership and gain market share from adjacent categories. Her Marketing roots began in 2006 when she joined Pepsico in Mexico City. Throughout her 7 years with the company, she held several global roles within Marketing and Innovation, managing some of the Iconic Billion-dollar brands including Tostitos and Lays Innovation across different Business Units in Mexico, LATAM and USA. Magali brings a unique consumer centric perspective that will support in evolving the consumer and sales force journey to support driving loyalty and love for the brand.
She moved to Frisco TX 11 years ago where she lives with her husband Jorge and 3 children Sebastian (7), Julian (6) and Ines (2).
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