• KirstenAguilar

    Kirsten Aguilar

    Executive Vice President of Marketing
    SeneGence International

    With close to 20 years of inside experience in direct sales and the beauty industry, Kirsten manages the sales and international growth goals of SeneGence while overseeing a marketing, graphic design, and public relations team responsible for print, packaging, web and media content. Kirsten is also responsible for managing SeneCare teams across all global locations. She holds a Bachelor’s degree in Communications with a special certificate in Public Relations. Kirsten joined SeneGence in 2009 with a focus on leading its market and brand strategies, including new product launches, promotions, events and print and web collateral. Kirsten is also a board member of the nonprofit The Make Sense Foundation.

    • Seldia-Laure-ALexandre-Photo

    Laure Alexandre

    Executive Director
    The European Direct Selling Association (Seldia)

    Laure Alexandre joined Seldia as Executive Director on September 1, 2020. A French national, she has been working in European Public Affairs in Brussels for the past fifteen years, specializing in health and consumer policy. She previously worked for the European Advertising Standard Alliance and spiritsEUROPE promoting and advancing effective self-regulation and corporate social responsibility. 

    • Leslie-Allen

    Leslie Allen

    Vorys eControl

    Leslie is a partner in the Vorys Cincinnati office. As a member of the Vorys eControl, Leslie focuses on enforcement against unauthorized and illegal online sellers for both direct sales and retail clients, identifying sellers and unraveling complex diversion schemes in the U.S. and internationally. Leslie also leads Vorys’ in-house investigation and volume enforcement teams and is a contributor to the Marketplace Solutions blog.

    • Michel-Bayan

    Michel Bayan

    Chief Strategy Officer

    A collaborative leader with a proven track record of bringing innovation and new technologies to the global enterprise. Technologies with millions of users across 75 + countries. Michel’s products and strategies have propelled companies into the digital and AI era with strong and measurable, often exponential returns. Michel has contributed to various marketing, tech, and business publications. He is an advisor to the enterprise and startups, and an international speaker. He’s a champion of innovation, diversity, sustainability, and conscious business practices that drive growth, customer and team loyalty and brand equity.

    • Pete-Benedict

    Peter Benedict

    Executive Vice President, IT
    USANA Health Sciences, Inc.

    Pete is an experienced IT executive with a history of over 20 years working with Direct Selling Companies. Pete has worked with 100's of Direct Selling Companies and helped provide them with IT solutions while employed at iCentris, where he served as Chairman and CEO the last 6 years he was employed there. Currently, Pete is the EVP of IT at USANA Health Sciences. Pete has a passion for applying technology solutions to meet business needs. Pete received a Bachelor of Science (B.S.) degree in Computer Engineering from the University of Utah. 

    • StaffHeadshots5

    Brian Bennett

    Senior Vice President, Government Affairs and Policy
    Direct Selling Association

    Brian Bennett is the Senior Vice President, Government Affairs & Policy at the Direct Selling Association. In this role, Brian is a member of the senior management team and leads the Government Affairs and Legal staff at the association in strategy and implementation of DSA’s public policy goals. His role includes representing the association on Capitol Hill, state legislatures and regulatory agencies. He has served as counsel of record on briefs in the United States Supreme Court and state Supreme Court.

    Prior to joining DSA, Mr. Bennett held a variety of roles working in the federal government and at a national party with primary focus on electing state candidates.

    Mr. Bennett received his J.D. from The Catholic University of America: Columbus School of Law and his B.A. from James Madison University.  He lives in Maryland with his wife and two young children.

    • Meredith-Berkich

    Meredith Berkich

    Chief Growth Officer

    Meredith Berkich is Chief Growth Officer of Jenkon Software, offering innovative solutions to global direct selling brands for 4+ decades. Her experience in direct selling began in 1990 in the field where her creation of onboarding programs, promotions, and recognition incentives for her team resulted in national attention as a top achiever with an annual high of an 80% consultant retention rate. Transitioning to the corporate side as a C-Suite executive, her field experience laid the foundation to empower companies to maximize salesforce performance through tiered education, compensation design, growth incentives, and celebration systems. Ms. Berkich' strategic business and field development initiatives have contributed to multiple company’s triple digit growth, surpassing $1B in annual revenue, going public, and earning multiple accolades including DSA’s Rising Star Award. Currently, she focuses on growth strategy, designs, and processes to support Jenkon’s continued expansion. Working closely with industry partners and clients, she brings her passion for the sector and solution-minded expertise to the enterprise-software marketplace in social selling. 

    • Leslie-Blye

    Leslie Blye

    National Sales Director

    Leslie Blye, National Sales Director at L!VE, received her CMP in 2016. Prior to joining L!VE, she worked in field sales management and product management in the financial services industry. Her years as both the client and the sales professional enables her to see an event environment from multiple perspectives – management, attendee and production company. As the VP of Education for Indiana's MPI Chapter in 2020 & 2021 she is an active participant in MPI, FICP (Financial & Insurance Conference Planners) and the Direct Selling Association’s Supplier Advisory Committee. Leslie supports clients in the corporate, association and public spaces to deliver an exceptional attendee experience.

    Henri Bonan

    The HB Group

    • Stefanie-Boyer

    Dr. Stefanie Boyer

    Professor of Marketing
    Bryant University

    Dr. Stefanie Boyer, Professor of Marketing at Bryant University, is the Co-Founder of RNMKRS, a virtual platform for training and assessing sales talent. She is a TEDx speaker, the recipient of the prestigious American Marketing Association Sales Educator of the year award, featured in Forbes Next 1,000 and award winning author of over 30 academic articles and author of books on social media strategy, business development and growing profitable sales teams. 

    • Jonathan Bradshaw

    Jonathan Bradshaw

    Behavioral Researcher, Speaker & Writer, Creator
    Meetology®: The Science Powering Superb Social Skills

    For over 15 years, Jonathan Bradshaw has been exploring the science that powers superb social skills and has spoken in over 30 countries on the deep human need to be social, why face-to-face is the highest quality of interaction and the behavioral science behind how to do it really, really well. 

    • Melianie-Bradshaw

    Melanie Bradshaw

    Sr. Vice President of Global Field Development

    Melanie Bradshaw has spent her entire professional career in event organization, production and management. Working across a wide variety of industries and with extensive experience in both the association as well as the private sector, Melanie has led teams who have organized business events for up to +35,000pax in over 25 countries. In her current role as Sr. Vice President of Global Field Development for SeneGence, she has used the challenges of 2020+ to transform all of SeneGence’s largest international live events & recognition programs to virtual and hybrid experiences for thousands of global attendees. 

    • Jim-Brown

    Jim Brown

    USANA Health Sciences, Inc.

    Jim joined USANA in 2006 as vice president of operations. After serving in multiple roles, he was appointed president and chief operations officer in 2016, and most recently, president. In his current role, Jim is responsible for operations, information technology, human resources, marketing, communications, research and development, quality, regulatory, global sales, and USANA’s China market. 

    Cheri-lynne Catalan

    Director, Human Resources & Legal
    Princess House, Inc.

    • RobertCavitt

    Robert Cavitt


    Robert’s career in direct selling software technologies spans more than 3 decades. He has been the CEO of Jenkon Software for more than twenty years and serves as its Chairman of the Board. Robert serves on the Board of the Direct Selling Education Foundation, the world’s largest non-profit organization educating the global marketplace on direct selling’s empowerment of individuals, community philanthropy, and worldwide economies. Robert has also served multiple terms on the Board of the US Direct Selling Association. Robert’s technical leadership drove Jenkon to deliver the industry’s first internet-based field tools, apps, and cloud-based platforms supporting direct sales in over 70 countries around the world. His innovation initiatives have resulted in Jenkon becoming the industry’s only solutions provider to be honored with, both, Seldia’s Astra Award in Europe and the United States DSA Partner of the Year Award.

    • Mike-Christensen

    Mike Christensen

    Vice President of Sales

    Mike Christensen joined InfoTrax 18 months ago as Vice President of Sales. He manages the sales operations and business development efforts relating to FlexCloud commission engine and platform. Previously, as Director Sales, he led business development for Visible Supply Chain Management/IntegraCore for more than 10 years, working with several of the largest and fastest direct sellers in the industry. During that time, he began his service as a board member of the DSA’s Supplier Committee where he applies his passion and dedication to the direct selling industry. 

    • Angela-Chrysler

    Angela Chrysler

    Chief Development Officer
    ACN, Inc.

    Chief Development Officer of ACN 22 years experience in direct selling 2000-2022 Executive with Team National.

    • Adriana-Colloca

    Adriana Colloca

    Associacao Brasileira de Empresas de Vendas Directas (ABEVD)

    Adriana Colloca is executive president of the Brazilian Association of Direct Selling (ABEVD) since 2018, economist, postgraduate in Business Administration and MBA from SDA Bocconi in Milan, Italy. She worked in the financial market, at institutions such as Bank Boston and ABN AMRO. Prior to Abevd, Adriana worked for the Brazilian Association of Shopping Centers (Abrasce), where she held the position of head of the operations division.

    • Beau-Coplin

    Beau Coplin


    Beau is currently serving as Exigo’s President with over 15 years of experience in the Direct Sales Industry. Prior to Exigo, Beau worked at Life Vantage Corporation and Monavie as Senior Vice President of Information Technology. 

    • Deborah-Costa

    Deborah Costa

    Senior Vice President of Marketing Communications
    4Life Research

    Deborah Costa, Senior Vice President of Marketing Communications is responsible for corporate and field communications, strategic planning, and execution of marketing communications plans. During her 4Life career, Deborah has excelled in communication, troubleshooting, coordination, and the resolution of operational issues with top field leaders in the Caribbean, Europe, South and Central America, and the U.S. After holding a management position with the Salt Lake Organizing Committee for the 2002 Olympic and Paralympic Winter Games in Salt Lake City, Utah, Deborah joined 4Life as a project manager. Over the past two decades, she has served the company in numerous capacities: Vice President of International Product Registration (2003−2008); Vice President of Mexico, Colombia, and Spain (2008−2009); Director of Regulatory Affairs (2009−2013); and Vice President of Field Development (2009−2019). Deborah holds two Associate Degrees in Psychology and Sociology from Champlain College (1991) and a Bachelor of Arts in Business Administration from Westminster College. She is tri-lingual, with fluency in English, Spanish, and French.

    • Jordan-Crenshaw

    Jordan Crenshaw

    Vice President
    CTEC—United States Chamber of Commerce

    Jordan Crenshaw serves as Vice President and leads the day-to-day operations at the U.S. Chamber of Commerce’s Technology Engagement Center. Crenshaw also directly manages the Chamber’s privacy working group which is comprised of nearly 300 companies and trade associations, which developed model privacy legislation and principles. Prior to becoming vice president of C_TEC, he led the Chamber’s Telecommunications & E-Commerce Policy Committee, which analyzes federal privacy, cloud computing, broadband, internet, e-commerce, and broadcast policies that impact U.S. businesses. Before joining the Chamber, Crenshaw served as an attorney focusing on environmental issues and analysis of consumer privacy laws. Crenshaw also worked at McGuireWoods, LLP assisting discovery issues for environmental nuisance, TCPA, and other civil litigation. Crenshaw also served Virginia Senate leadership, the Office of the Attorney General of Virginia, the U.S. Department of Labor Office of Administrative Law Judges, and the National Right to Work Defense Foundation. Crenshaw earned both his undergraduate degree and Juris Doctor from the College of William and Mary. He is licensed to practice law in Virginia and is a Certified Information Privacy Professional (CIPP/US). He and his wife Molly live in Virginia.

    Dianna Crnkovich

    Account Executive
    ADI Meetings and Events

    • Jessica-Cunning

    Jessica Knopp Cunning

    Vorys eControl

    Jessica is a strategy leader in the firm’s nationally recognized practice group Vorys eControl, focusing her efforts on developing brand protection strategies in the United States and globally. Her areas of focus include advising on online go-to-market strategies best suited to protect and grow brands, revamping outdated distribution models to support brand success, executing legal strategies to remove unauthorized sellers and minimum advertised price (MAP) violators, and advising brands on how to expand or obtain online sales control globally. She has counseled brands on how to expand to international online marketplaces, including Amazon (.ca, .mx., .br), Mercado Libre (South America), Tmall (China), and Coupang (Korea), and has represented numerous brands in those negotiations with third-party sellers or the online marketplace operators. 

    • JoeDePetris

    Joe DePetris

    Certified Public Accountant
    One Source Tax Management LLC

    Joe DePetris is a Certified Public Accountant specializing in direct sales for more than 20 years. He is a veteran of more than 1,200 direct seller IRS Audits, and creator of 1SourceTax.com, a DSA affinity partner that helps direct sellers comply with tax laws. 

    • Dan-Dewey

    Dan Dewey

    Vice President of Supply Chain
    Plexus Worldwide

    Dan Dewey serves as the Vice President of Supply Chain for Plexus Worldwide. He enjoys spending time hitting 3-pointers on the basketball court, boating, four-wheeling and traveling with his wife, daughter and three boys. Dan has more than 20 years of experience in operations, procurement, manufacturing, and warehouse/distribution. He has worked for multi-billion dollar CPG companies, start-ups, direct selling companies, and large manufacturing companies. Dan has spent his career successfully pulling off the impossible with tight timelines and odds stacked against his teams. He loves to put his fingerprint on the bottom line through cost savings. He has built a vast network of trusted contacts throughout the world, which has helped him launch hundreds of products including; nutritional supplements, skin care products, foods, and beverages. 

    • Drabik-Kim-Photo

    Kim Drabik

    Senior Director, Corporate Affairs
    Plexus Worldwide

    • Harry-Drajpuch

    Harry Drajpuch

    Amware Fulfillment

    Harry Drajpuch is CEO of Amware Fulfillment, which provides fulfillment services from 15 modern fulfillment centers across the U.S. -- with a particular focus on the direct selling industry. Harry has 30+ years of operations management experience across several mid-sized and large third party logistics companies. Harry has led Amware's transition from B2B fulfillment and to a company focused efficient distribution of direct-to-consumer orders. 

    • Brett-Duncan

    Brett Duncan

    Strategic Choice Partners, LLC

    Brett Duncan has been a part of the direct selling industry for over 20 years. After serving as a marketing executive for two direct sales companies, Brett co-founded Strategic Choice Partners, a consulting firm offering strategic advice and services, from compensation plan design to marketing services and operational support, specific to direct selling companies. 

    Mary Earley

    Global Senior Manager, Consumer & Member Insights
    Herbalife Nutrition

    Daniela Farmache

    Director of Strategic Integration

    • Michelle-Flick

    Michelle Flick

    Smart Office Solutions

    Michelle has been with Smart Office Solutions helping companies communicate for over 11 years. 

    • Adolfo-Franco

    Adolfo Franco

    Executive Vice President & Chief Operating Officer
    Direct Selling Association

    Adolfo Franco is Executive Vice President at the Direct Selling Association, responsible for managing and directing the government relations efforts for the association in Washington, DC and throughout the United States. In this capacity, he represents the association and the member companies. He works to promote the direct selling industry’s interests with Members of Congress, State Legislatures, as well as both Federal and State regulatory authorities. He also provides advice and counsel to member companies engaged in international activities, including serving as liaison to U.S. Government agencies such as the United States Trade Representative’s Office, Department of Commerce, and Department of State on matters affecting direct selling companies access to foreign markets.

    Prior to joining DSA in April 2007, Adolfo was Assistant Administrator for Latin America and Caribbean for the U.S. Agency for International Development (USAID). Appointed by President Bush in 2001, and confirmed by the United States in 2002, Adolfo managed and directed the $1.5 billion annual U.S. foreign assistance program for Latin America and the Caribbean and worked to negotiate and implement the Central American and Dominican Republic Free Trade Agreement (CAFTA). Adolfo was one of the Bush Administration’s key policymakers, advising the President, Secretary of State, and USAID Administrator on issues involving Cuba, Colombia, Haiti, and Venezuela. Adolfo has met with most of Latin America’s Presidents, Foreign Ministers, and Trade Representatives and has represented the United States as Head of Delegation at numerous bi- and multilateral forums.

    • Tamuna-Gabilaia

    Tamuna Gabilaia

    Executive Director and Chief Operating Officer
    World Federation of Direct Selling Associations (WFDSA)

    Tamuna serves as the Executive Director and Chief Operating Officer of WFDSA. In her capacity she leads and oversees the WFDSA initiatives that focus on advocating direct selling industry’s position with external stakeholders, promoting women’s economic empowerment initiatives, fostering highest ethical conduct in the marketplace and enhancing local association management. She works with various governments, consumer groups and academics around the world and serves as the global spokesperson for the industry. Prior to joining WFDSA, Tamuna was a diplomat and has an extensive experience in matters of international commerce and business.Tamuna is very passionate about promoting the economic empowerment for women and supporting the advancement of women in international trade and business globally. She has been actively involved with the Organization of Women in International Trade (OWIT), DC based global organization since 2004 and served in the various positions from Treasurer to Vice President for Chapter Support and currently serves as the Vice President of Sponsorships. She is the co-recipient of the Association of Women in International Trade (WII DC) Outstanding Section/Committee Award. .Tamuna is a member of OWIT’s Executive Board,, OWIT’s Board of Directors and WFDSA Board of Delegates.Tamuna holds MA in International Development from the School of International Service, American University in Washington DC. 

    • Kate-Gardner

    Kate Gardner

    C3 Executive Search

    Now in her 5th decade of devotion to the Direct Selling community, Kate is a highly respected and trusted advisor to her colleagues and their companies around the world. Her experience and expertise is focused on resourcing talented people for her colleagues’ companies via C3 Executive Search.

    As a seasoned and successful direct selling executive herself, Kate has the unique perspective of a thought leader … one who draws upon the history of the Direct Selling channel; one who is consistently analyzing the current inflection point in the model and one seeking to illuminate the future of the Direct Selling workplace with unique insights and staffing options. 

    Her first and dominant joy is centered on having raised her beautiful, spirited and talented granddaughter, Victoria, who is now in her 3rd year of college, studying Business Management with Supply Chain focus at Purdue, while pursuing her career with Walmart … as is her dad, Kate’s son, Ryan. 

    • Deb-Gibbins

    Deborah Gibbins

    Chief Operating Officer
    Mary Kay

    As Chief Operating Officer, Deborah has broad responsibility for Mary Kay’s research and development, supply chain and financial operations. In 2022, the scope of her role was expanded to include new product strategy and development and global information technology. Deborah is part of executive committees responsible for IT security, enterprise risk management, and facilities planning. Deborah joined Mary Kay as Chief Financial Officer in 2013. Before coming to Mary Kay, Deborah held senior leadership roles within the finance function of PepsiCo’s Frito Lay North America division, including Senior Vice President, Revenue Management and Senior Vice President, Controller. Before her PepsiCo career, Deborah was a senior manager at Arthur Andersen LLP in Dallas. Deborah is a Certified Public Accountant and earned a Bachelor of Business Administration from Southern Methodist University. Cox School of Business named Deborah a “Distinguished Alumni” in 2014, and she is a member of the Cox Executive Board. In 2018, she joined the Board of Directors of Bush Brothers & Company based in Knoxville, Tennessee. An active community volunteer, she currently serves on the boards of the Dallas Chapter of the International Women’s Forum and the SMU Texas-Mexico Institute. In 2021 Deborah joined the Board for the Direct Selling Association. She is a member of various civic and professional organizations including the Dallas Assembly and the National Association of Corporate Directors. 

    • Gill

    Brian Gill

    Chief Marketing Officer
    4Life Research

    Brian Gill has more than 22 years of experience in marketing, leading and developing teams, and providing key contributions to executive management. As Chief Marketing Officer for 4Life, Brian supports the company’s strategic objectives, discovers new ways to innovate with top-quality tools, and creates an exceptional brand experience for Affiliates and Preferred Customers. 

    • LindaGoldstein

    Linda Goldstein


    Co-leader of BakerHostetler’s Advertising, Marketing and Digital Media team, Linda Goldstein is widely recognized as one of the leading advertising lawyers in the country. She regularly provides advertising counsel and regulatory advice to leading Fortune 500 and Fortune 100 companies in many different product and service categories, including telecommunications, wireless, retailing, publishing, entertainment, digital media, gaming, food and beverage and financial services. She represents clients in investigative and enforcement proceedings brought by the Federal Trade Commission, state attorneys general, district attorneys, and other federal and state agencies with jurisdiction over advertising and marketing practices, and she has handled some of the highest-profile matters, setting industry precedents. Immersed in all aspects of the digital media ecosystem, Linda spends much of her time advising clients on how to minimize the legal risks associated with mobile marketing, e-retail, online communities, social influencers, native advertising, email and telemarketing, sweepstakes and contests, fantasy sports leagues and casual gaming. Linda also advises clients on matters involving the intersection of blockchain and cryptocurrency with advertising and marketing issues. In particular, Linda's unique expertise allows her to combine her general knowledge of the regulatory restrictions governing all advertising with the specific rules and regulations governing cryptocurrency products and services.


    • Kent-Grayson

    Dr. Kent Grayson

    Associate Professor of Marketing
    Bernice and Leonard Lavin Professorship
    Kellogg School of Management, Northwestern University

    Kent Grayson has been a marketing professor at the Kellogg School of Management for more than twenty years. In addition to teaching marketing principals to MBA and executive audiences, he researches the role of trust in consumer and B2B contexts. He co-founded The Trust Project at Northwestern in 2016, and served as faculty director for three years.

    • GingerGreenberg

    Ginger Greenberg

    Senior Managing Director & General Counsel
    Sunwest Communications

    Ginger Greenberg brings two decades of experience solving communications challenges to the Sunwest team. With expertise across a range of industries including non-profit, legal, direct selling, municipality, real estate and technology, Ginger has developed and implemented many internal and external communications strategies, as well as managed crises and provided dispute resolution consultation. As a practicing attorney and a professional communicator, she provides unique insight related to managing risk in communications strategy and outreach. Armed with a deep background in strategic communications, Ginger understands the evolving set of communications issues and challenges facing today’s brands. She earned a Bachelor of Arts degree from the University of Missouri and a Juris Doctorate degree at Texas Wesleyan University School of Law. Ginger serves in many capacities with a variety of non-profit and civic organizations, including: president of the Lake Highlands Junior High PTA, leader of a Girl Scout Junior Troop, board member of Richardson Adult Literacy Center, Lake Highlands Women’s League and Young Men's Service League.

    • 062519lisa_gudding006_linkedin-ec98b99c41746fcd88eaff000002c0f4

    Lisa Gudding

    Executive Vice President

    Lisa has over 20 years of experience leading key domestic and global client relationships, including many in the Direct Selling space. Her role is to leverage her years of experience leading key client relationships, and help “connect the dots” across the various Ipsos service line teams. Prior to joining Ipsos Lisa spent over 20 years at another large global insights firm. Her experience is broad, including innovation, new product development, segmentation, digital, shopper topics, and brand research. Lisa is active in the insights and marketing industries, and is the current Chair of the American Marketing Association Foundation. She is on the board and executive team for the University of Wisconsin-Madison Marketing Research/Data Analytics MBA Advisory Board. She is a Menttium mentor. Lisa is quoted multiple times in Leonard L. Berry’s book Discovering the Soul of Service, and was featured in the Inc. article “Choose or Lose: Market Research and Forecasting.” She co-wrote the pieces “Activating Segmentation through Storytelling” published by Quirk’s Marketing Research Review and “Hitting the Target—Innovating for Rising Target Groups” for Talk magazine. She’s a frequent speaker having presented at multiple events held by Argyle, the American Marketing Association, the Advertising Research Foundation, DSA, Frost & Sullivan, IIR, Insights Career Network, Quirk's, and the Marketing Science Institute. She has been a guest instructor multiple times at the University of Wisconsin-Madison, the University of Minnesota, and at St. Olaf University. 

    • Phillipe-Guerreau

    Philippe Guerreau

    SeneGence International

    • Scott-Hackworth

    Scott Hackworth

    Industry Insights

    Scott is the President of Industry Insights, a global research firm that specializes in industry research for associations. His firm has tracked financial performance and compensation trends across hundreds of industries over the past 40 years. Scott studies the nuances of compensation levels and hiring trends and their impact on profitability. His findings have been featured in publications and new programs such as National Geographic, The Wall Street Journal, Good Morning America, USA Today, and The Economist. Scott holds a Master of Science in Predictive Analytics degree from Northwestern University, an M.B.A. from Capital University, and a B.A. degree in Corporate Finance from Mount Vernon Nazarene University.

    • kindra-hall-sq

    Kindra Hall

    Best-Selling Author and Storyteller

    Kindra Hall is the best-selling author of Stories that Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. Stories that Stick debuted at #2 on the Wall Street Journal Bestseller List and Forbes said it "may be the most valuable business book you read."

    • Gordon-Hester

    Gordon Hester

    General Manager of Sales for North America
    PM International

    Gordon is a 30+ year veteran of direction selling. He has experience on both the field and operation side of the business. He is also the co-founder of Shapetech Solutions, LLC, a full stack development company that works with over 25 global direct selling businesses. He is on the DSEF Board, DSA research committee and the liaison between the DSEF and its academic fellows. He is also the author of Positioned Right, the Forces Shaping the Future of Direct Selling and Network Marketing. 

    • Carrie-Huff

    Carrie Huff

    Senior National Sales Director
    Visit Fort Worth

    I am proud to say that I have spent my entire career in the hospitality industry and believe it has been an amazing fit for me. I am very personable, outgoing and have a knack for building great working relationships with clients, which many times have developed into long-time friendships. I have found this career path to be extremely rewarding, both personally and professionally. I began my journey with Muse Air which, for those of you who remember, was the very first non-smoking airline in the United States, based in Dallas. After an airline merger between Muse and Southwest, I migrated over to the travel agency side of the business with Wyndham Jade for a couple of years and, eventually, ended up in the hotel industry. While I enjoyed great success in marketing/selling various hotel properties with Starwood, Omni, Hilton and Interstate Hotels, I believe I have found my niche in representing Fort Worth, TX as a destination city. My customers tell me I have the best job in the world and I'll have to say that I agree! The satisfaction I get from sharing this hidden gem with unsuspecting clients makes it all worth it. Fort Worth is an unique, historic and vibrant city with a small town feel, which I found very refreshing and welcoming the first time I visited. Having grown up in northern California, the friendly people and down-home atmosphere was a huge attraction for me. The best thing is, there's something for everyone in Fort Worth. Whether you're touring the many museums in the Cultural District, kicking up your heels in the Historical Stockyards District, enjoying a cold beverage in downtown Sundance Square, or hosting a business meeting or convention in our great city, rest assured you will leave with a few new friends and some fun memories to take home with you!

    • Samantha-Hind

    Samantha Hind

    Auxano Marketing

    Sam Hind is an award-winning speaker, social media educator, podcast creator and digital marketing specialist who works exclusively in the direct selling industry. With over 20 years’ experience in marketing with thousands of brands around the globe such as Virgin, McDonalds and Grand Chancellor Hotels to name just a few, Sam and her husband and business partner Greg now work exclusively with direct selling companies and their fields delivering custom programs. Over the past 8 years their workshops, social media challenges and industry curated courses have helped more than 135,000 direct sellers and 12,000 direct selling leaders globally take their business to the next level of growth. It is this impact that has led their company, Auxano Global to be named in 2021 Collaborator of the Year Award from the Direct Selling Association of Australia. Sam’s passion is to upskill Direct Sellers to increase their knowledge, elevate their courage and amplify their confidence so they can step into their direct selling business potential. That is exactly what she did. At the age of 14, Sam started her very first direct selling business and became one of the top 10 consultants in Australia by 16, igniting her love for this industry that’s led to her being here with us today. 

    • Jap

    Dr. Sandy Jap

    Sarah Beth Brown Endowed Professor of Marketing
    Co-Founder, Marketing Analytics Center
    Emory University

    Sandy Jap is the Sarah Beth Brown Professor of Marketing at Emory University, having joined the faculty in 2001. Prior to that she was on the faculty at the Sloan School at MIT and the Wharton faculty at the University of Pennsylvania. She has published widely on the development of organizational relationships, go-to-market strategies, and e-procurement. She is the author of Partnering with the Frenemy, a book on the dark side of business relationships and A Field Guide to Channel Strategy, a how-to book on going to market strategy. She is an international speaker, expert witness, and consultant to a wide range of industries and firms. 

    • LaRane-Jensen

    LaRane Jensen

    Director of Compliance
    LifeVantage Corporation

    LaRane (Rane) Jensen is the Director of Compliance at LifeVantage Corporation. Rane graduated from the University of Utah. She has cultivated her career in various legal specialities for the past 22 years, with the last 8 years dedicated to Regulatory and Corporate/Field Compliance within the direct selling space. She is passionate about creating connection and cultivating strong partnerships through collaboration and education. 

    • Erik-Johnson

    Erik Johnson

    Katapult Events

    Erik Johnson is the president and co-founder of Katapult Events, an elite-level event management and event production company established in 2019. As a former head of events for a Direct Sales Association Top 50 company, Erik understands events from an internal, corporate point of view as well as from the perspective of an event producer and supplier. Katapult Events has earned a reputation for incomparable reliability and impact, and has produced world-class events in spaces from hotel ballrooms to football stadiums. Born in Chattanooga, Tennessee, Erik has called Central Florida home for 30 years now. He holds a bachelor’s degree in business from UCF. He finds fulfillment in his work, in being a father to his two sons, and in adventure travel.

    • Stuart-Johnson

    Stuart Johnson

    Chief Executive Officer
    NOW Technologies

    • ScottKramer-sq

    Scott Kramer

    Chief Executive Officer

    Scott Kramer is media and entertainment veteran who's credits run the gamut of television, film, digital, publishing and large-scale live events. Kramer currently serves as Chief Brain at Multibrain, an award winning software digital agency whose Social Media software products power over 300,000 entrepreneurs worldwide, with some of the top Direct Selling brands in the World. Kramer is also a popular keynote speaker and expert on the topic of Social Selling.

    Prior to the launch of Multibrain, Kramer was the Senior Vice President of Integrated Media for IMG Worldwide. As Head of Global Brand Partnerships, he directed sales, marketing and development staff in the US and UK, overseeing revenues across entertainment, digital and sports media.

    Prior to his tenure at IMG, Kramer served as President & CEO for Intersection Entertainment in LA. His accomplishments there included leading strategic development and execution for Warner Bros., American Idol, Fremantle Media and 19 Entertainment, and creating revenue-generating brand extensions for a multitude of entertainment properties.

    Kramer was also responsible for creating and producing Force of Nature, one of the largest Tsunami Benefit Concerts in the world, in Kuala Lumpur, Malaysia, which raised over $8M for Tsunami victims.

    As an Agent/Consultant for Creative Artists Agency (CAA) in Los Angeles, CA, Kramer was tasked with developing integrated brand extensions and multi-million dollar sponsorship programs across multiple divisions of CAA.

    Previously, Kramer served as the President for BUZZ, Inc. in LA, supervising all sales and marketing, brand development, editorial, creative and financial activities for the company's monthly lifestyle magazine. He successfully built the brand to be one of the fastest growing regional publications in the country.

    Kramer has received numerous awards, including the AAAA Advertising Excellence Award and most recently the Creative City Award for Communications.

    Kramer graduated from Purdue University with his BA in Communications. He has also completed coursework from UCLA in Emerging Technologies in Communication and Advanced Advertising Studies from the AAAA Institute.

    • Anita-Krpta

    Anita Krpata

    Chief Commercial Officer
    SeneGence International

    Anita Krpata brings a wealth of experience in taking companies to new heights utilizing result-driven business, marketing, and sales strategies. With over 20 years of experience in corporate strategy, sales, marketing, and customer experience, she has helped advance well-known consumer brands, such as Stella & Dot, TYRA Beauty, Lilly Lashes and Luminess, through direct sales, direct-to-consumer and e-commerce strategies. While much of her success has been for beauty, fashion, and health & wellness companies, Anita has also made contributions to growing business in the technology, and financial service spaces. She was instrumental in developing and executing financial transactions of up to $4B for companies ranging from start-ups to Fortune 100 firms. Anita’s experience has allowed her to generate consistent triple-digit YoY sales growth, devising turnaround strategies that rescued companies on the brink of collapse, building teams of top talent, and negotiating strategic partnerships. Anita received her bachelor’s from Vassar College and MBA from the University of Michigan. Anita lives in Northern California with her husband and 2 daughters. 

    • BrentKugler

    Brent Kugler

    Scheef and Stone

    Brent Kugler is a prominent attorney in the direct selling industry with more than 20 years' experience in representing direct sales and MLM companies in complex lawsuits, arbitrations and regulatory matters throughout the United States. Brent previously served as general counsel for a large MLM company and he has also served as an expert witness in litigation involving MLM companies. In addition to representing companies in court, Brent provides comprehensive legal representation to direct sales companies including advice on regulatory issues, distributor policies, and procedures, compensation plans, independent contractor classification, risk management and supply chain fraud. Brent also is also a frequent speaker and author on developments and trends in the direct sales industry and helping companies avoid and prepare for litigation. Brent is a Partner at Dallas-based law firm Scheef & Stone, LLP, a DSA Supplier Member since 2008. 

    • Carlo-Ledezma

    Carlo Ledezma

    Ledezma Strategy and Communication

    Carlo Ledezma, has been the Founder and CEO of “Ledezma Strategy and Communication” for the past 2 years. He is also the former President of Mexico´s Direct Selling Association. Carlo worked for USANA Health Sciences (NYSE:USNA) for almost 17 years, where he began as a call center representative and years later became the company´s youngest Regional Vicepresident -for Latin America.- Carlo has given lectures about the industry in Universities, the Mexican congress and spoken to audiences of up to 13,000 attendees at field events. Carlo currently divides his time between consulting projects and public speaking for companies mainly from the Direct Sales realm, addressing both executive teams (staff) and Independent Distributors (field) in the topics of: - Commercial Strategy, Marketing and Effective Communication. - Organizational Culture and Customer Experience. - Personal Development and leadership. Carlo´s mission is to advance the power of clear, relevant and memorable communication and to turn it into commercial strategies that help both individuals and companies fulfill their potential to win. Carlo holds a bachelor´s degree with honors in Economics, a Master´s degree in Public Policy and an MBA. He has also completed graduate studies in the following universities: - Harvard University - Stanford University - UCLA - Cal – State (Los Angeles) 

    • Jimmy-Lin

    Jimmy Lin

    Chief Financial Officer
    Damsel in Defense

    Jimmy joined his wife, Founder of Damsel in Defense, as the CFO to oversee finance and compliance. Jimmy has an intuitive ability to make a policy or procedure out of anything. Prior to joining Damsel, he worked in public accounting for 13 years providing attestation services to his clients including assisting in SOPs, increasing efficiencies, forensic audits and strategic planning. His experience in public accounting helped provide the foundation for Damsel to launch.

    • Mindy-Lin

    Mindy Lin

    Chief Executive Officer and Founder
    Damsel in Defense

    Mindy Lin is the Founder and CEO of Damsel in Defense, a company that equips, empowers, and educates women on how to protect themselves while funding the rescue of sex trafficking victims. Mindy has spent the last 10 years overseeing various areas of the company including Field Development, Marketing, Creative, Product Development and Philanthropy. In 2015, Mindy founded the Damsel House project, which currently has homes in Cambodia and India that are rescuing girls out of sex trafficking and giving them a hope and a future. Mindy has spent the last 10 years inspiring others down a path of protecting others through her various roles of leadership both in and outside of Damsel. She is honored to have served terms on several boards that are forces for good in aiding the marginalized, and additionally the DSA. Mindy's favorite role always remains being a wife and mother to her husband Jimmy and their two teenage kids. 

    • maddox

    Peter Maddox

    Direct Sellers Association of Canada

    Peter has served as the President of DSA Canada since 2018. As President, he is passionate about promoting the growing positive impact that direct selling has on Canadian individuals and communities, as well as ensuring that the Association remains an influential representative of its member companies. His role at DSA Canada includes managing files as diverse as strategic planning, government relations, regulatory affairs, media relations, member engagement and being the public face of the organization.

    • Marchant-Eric-Photo

    Eric Marchant

    Vice President Compliance & Assistant General Counsel

    Eric Marchant is the VP Compliance – Assistant General Counsel at LifeVantage. In this role, Eric has been responsible for the implementation, monitoring and enforcement of the company's field compliance initiatives in the US and in the company’s markets around the world. Prior to joining LifeVantage, Mr. Marchant was a senior executive at several companies in and outside of direct selling, including Senior Vice President of Sales and Marketing at Neways International (“Modere”), Vice President of Sales at Nikken, Chairman/CEO at TopJobs on the Net, and Chairman at The Collegiate Group. Mr. Marchant received his J.D. at Brigham Young University’s J. Reuben Clark School of Law and his B.A. degree from Southern Utah University. He is an active member of the Utah State Bar Association and the Society of Corporate Compliance and Ethics (“SCCE”). He lives with his wife in Provo, UT. 

    • Joe-Mariano-2022-Headshot

    Joseph N. Mariano

    President & Chief Executive Officer
    Direct Selling Association

    Joe Mariano joined the Direct Selling Association in 1985 and assumed the role of President in 2011. Previously, he was Executive Vice President and Chief Operating Officer. As DSA’s Chief Executive Officer who has ultimate responsibility for all association programs and activities, Mariano is charged with providing progressive leadership, development and implementation of Association policies in the fields of government, consumer and international affairs. Mariano represents the Association’s interests in all fifty state capitals and on Capitol Hill. He serves as a personal resource to direct selling companies who need overall guidance on general legal and business trends that affect direct sellers both in the United States and worldwide. Mariano also serves as President of the Direct Selling Education Foundation (DSEF).

    • Jim-Marks

    Jim Marks

    Chief Revenue Officer

    Chief revenue officer and co-founder of DirectScale. Jim has been creating solutions for Direct Selling companies for the vast majority of his career, primarily focused on software. Seeing companies succeed is fun to watch and being a part of an idea, tool creation, or solution makes him happy. He loves being involved with family activities and has three amazing kids and an amazing wife. 

    • Michael-McClellan

    Michael McClellan

    Vice President, Sales
    Global Access

    Michael leads Global Access’ business development efforts in the direct sales industry providing customized solutions for clients that simplify the complexities cross-border commerce and are easily integrated into direct sellers unique selling processes and operations. Michael earned his MBA from Brigham Young University’s Marriott School of Management.

    Michele McDonough

    C3 Executive Search

    • David-Meltzer-sq

    David Meltzer

    Sports 1 Marketing & Executive Producer, Bloomberg and Apple TV series 2 Minute Drill and Office Hours

    David Meltzer is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. Considered one of the top esports entrepreneurs and investors, David is also a three-time international best-selling author, a Top 100 Business Coach, and host of the top entrepreneur podcast, The Playbook.  

    David is the Executive Producer of the Bloomberg and Apple TV series 2 Minute Drill and Office Hours. He is also the executive producer of Entrepreneur’s #1 digital business show, Elevator Pitch. David is featured in many books, movies, and TV shows such as World’s Greatest MotivatorsThink and Grow Rich: The Legacy and Beyond the Secret, airing on Netflix. Additionally, he has been recognized by Variety Magazine as their Sports Humanitarian of the Year and awarded the Ellis Island Medal of Honor. 

    His life’s mission is to empower OVER 1 BILLION people to be happy! This simple yet powerful mission has led him on an incredible journey to provide one thing…VALUE. In all his content, and communication that’s exactly what you’ll receive. For the past 20 years, David has been providing free weekly trainings to empower others to empower others to be happy. 

    • Jeremy-Meredith
    • Jeremy-Meredith

    Jeremy Meredith

    Vice President, IT

    • Rafael-Miner

    Rafael Miner

    Miner Group LLC

    Rafael Miner is a partner at Miner Group LLC, based in Laredo TX. A Mexican Customs broker since 1993, he has helped companies expand to the Mexican Market successfully. His company specializes in product consultancy, customs brokerage, regulatory compliance, and import permits for Mexico including COFEPRIS, SAGARPA and NYCE.

    • Ryan-Napierski

    Ryan Napierski

    President and CEO
    Nu Skin Enterprises

    • Walter-Noot

    Walter Noot

    Chief Operating Officer
    USANA Health Sciences

    Walter Noot Chief Operating Officer Charged with guiding USANA’s transition into e-commerce platforms and global operations, Walter has both enhanced the global USANA supply chain and created a modern, faster, more intuitive customer experience. With an executive leadership background spanning over two decades, he has worked with a wide range of businesses in many industries, from start-ups to multibillion-dollar companies. 

    • jj-oswald

    JJ Oswald

    Senior Vice President of Sales

    Over the last 25 years, JJ Oswald has witnessed the growth of the direct selling industry and worked with some of the industry’s most prominent brands. JJ currently serves as the Senior Vice President of Sales at Verb Technology Company, Inc. and is passionate about building and fostering genuine relationships with his clients and business partners. Verb is a leading sales-enablement software and marketing services provider and a proud member of the Direct Selling Association. Currently serving more than 100 direct selling clients, including Market America, Kyani, Senegence, Shaklee, and more, Verb has more than 2 million users worldwide. It provides industry-leading technology that empowers distributors to acquire customers, grows team members’ enrollment, provides training and education processes, and increases organization retention.

    • Oswald-McKinley

    McKinley Oswald

    President of Direct Sales

    For the past 25 years, McKinley Oswald has been heavily involved in working with direct sales companies and industry leaders to help them achieve success. His full-time contributions at Verb began after graduating from the University of Utah in 1998, when he became heavily involved in the culture and direction of Sound Concepts (the company that was acquired by Verb in 2019). Although it originally started with kit assembly and cassette duplication, the company has now progressed far beyond that to offer a diverse lineup of sales-enablement tools and marketing services on the Verb digital platform. In his role as President of Direct Sales, McKinley has worked with hundreds of direct sales companies to help enable their field to succeed. 

    • Colt-Passey

    Colt Passey

    Senior Vice President of Business Development

    Colt Passey is the Executive Vice President of Business Development at Nexio and works closely with social selling partners, merchants, and back-end offices in the payments space. Colt has worked diligently in the industry for 10 years and has become a thought leader with a deep understanding of social selling and payment industry shifts. Colt graduated with a degree in marketing from the University of Idaho. Since then, Colt has traveled to all 50 states and 38 countries for either business or pleasure. When not on the road connecting with partners, solving complex situations, or speaking at events, Colt can be found in the mountains snowmobiling or snowboarding, relaxing with friends, or probably still working. 

    • Pitt Steve

    Steve Pitt

    Director, WW MPC
    Herbalife Nutrition

    • Jeff-Poe

    Jeffrey Poe

    Creative Director / Technologist
    Multi Image Group

    Jeffrey has created live experiences around the world within his 20 years in the industry – from stadium events to award-winning exhibits, videos, interactive solutions and more. A graduate from the College Conservatory of Music at the University of Cincinnati, he realized his passion at an early age when his parents got him interested in radio and television. During his formative years, Jeffrey was an announcer for the U.C. Bearcats Baseball team and worked on many theater performances where he introduced digital projection and audio enhancements to some of the best theatrical performances. After graduating, Jeffrey found his passion in automotive racing where he spent his weekends as camera operator for local auto racing events and NASCAR, working in the pits where all the action takes place. Jeffrey later began putting his creative mind to work at a few local agencies before he was picked up by Luxottica, owner of brands like Rayban, Oakley and LensCrafters (to name a few). He worked as Luxottica’s Director of Photography, Editor and then later as a Senior Director & Producer to develop training programs and corporate theater events for over 23,000 employees. It was there where he met with MIG and decided to join the team in 2007. “I love people, and everything that comes with entertaining, and educating audiences of all sizes. It’s amazing what can be done with the resources that MIG brings; the expertise and technology that we blend together to create something inimitable.” says Jeffrey. As a Creative Director, he specializes in developing mind-blowing human experiences with interactive systems, expos, events, and visual experiences. “Creativity is a blend of experimentation and motivation. I believe that every project has the potential to be nothing short of stellar. And, like all my colleagues at Multi Image Group, I want to help make our clients look their best. We love to listen and collaborate with our partners to develop ideas that become vibrant reality.” Jeffrey continues to look forward to adding his creative energy on all future project involvements.

    • Jeannie-Price

    Jeannie Price

    Executive Vice President Sales – Americas, Europe, Australia & New Zealand
    USANA Health Sciences, Inc.

    Jeannie Price is a multi-lingual business leader with over 28 years of Sales & Marketing experience in the direct selling industry. She is passionate about the empowerment and fulfilling rewards that direct selling offers individuals. As Executive Vice President of Sales for USANA, Jeannie is responsible for strategic direction and executive oversight of all sales efforts in her regions of responsibility. 

    • Eric-Pulier-sq

    Eric Pulier

    Founder, Vatom

    • Michael-Rodriguez

    Dr. Michael Rodriguez

    Associate Professor
    Campbell University

    Dr. Michael Rodriguez serves as an Associate Professor at Campbell University’s Lundy-Fetterman School of Business teaching Business Analytics, Sales, and Digital Marketing. Dr. Rodriguez earned his PhD in Technology Management at Stevens Institute of Technology in Hoboken NJ where he won “Outstanding Dissertation Award” for his research on CRM. For the past decade Dr. Michael Rodriguez has helped students develop into global customer engagement leaders by focusing on sales process, professionalism, international negotiations and utilization of technology. He has also helped customer-focused organizations improve their sales process and achieve business goals by leveraging technology in the form of CRM, Social and Mobile solutions. Dr. Rodriguez has coached over 1,000 sales professionals in B2B, complex sales and written over 20 articles focused on the impact technology has on sales performance. His work has been published in the Journal of Business Research, Journal of Personal Selling and Sales Management, Industrial Marketing Management, Journal of Research in Interactive Marketing and Journal of Business to Business Marketing. Dr. Rodriguez also worked on Wall Street for over a decade selling market data and trading platforms to investment banks, asset managers, and hedge funds. 

    • Rosenblatt

    Charles Rosenblatt

    President, Banking as a Service

    A seasoned innovator in the payments industry, Charles Rosenblatt has held executive leadership positions at both banks (Capital One, Chase) and FinTechs (Hyperwallet and Payoneer). After having been on the management teams that led to the sale of Hyperwallet to PayPal and Payoneer going public, Rosenblatt is now President, Banking-as-a-Service at PayQuicker — the payments technology leader in Global Disbursements for the Direct Selling industry.

    • Adam-Sherman

    Adam Sherman

    Vorys eControl

    Adam is a partner in the Vorys Cincinnati and Orange County offices and a member of the Vorys eControl group. His practice focuses on helping companies address the problems and harness the opportunities created by ecommerce and online marketplaces. He helps his clients identify and solve their online distribution issues, including pricing, product diversion, counterfeit, unfair competition, and false advertising issues. Adam designs and implements efficient enforcement strategies to identify and remove online sellers that are causing the most problems for his clients. These comprehensive strategies combine investigation, technology and legal.

    • Andi-Sherwood

    Andi Sherwood

    Director of Strategy and Plan Design
    Dan Jensen Consulting

    Andi Sherwood has more than 25 years of experience in the Direct Selling industry and has worked in almost every aspect from Distributor Services, top tier Leader representation, and Corporate International expansion to compensation plan design and programming as well as being a critical part of the partnership launching a new Direct Selling company. Since joining Dan Jensen Consulting in 2006 as Director of Strategy and Plan Design, Andi has personally designed more than 500+ Compensation Plans globally, from new start-ups to some of the largest industry giants. She is a sought-after teacher and trainer of leaders, top executives, and founders on Compensation Plan strategies as well as many other topics. Andi’s favorite part of what she does is collaborating with her colleagues and fellow strategists and being able to strategically design Compensation Plans that incorporate the many elements unique to each company. 

    • Dave-Siembieda

    Dave Siembieda

    Thatcher Technology Group, LLC

    • Evita_Singson

    Evita Singson

    Vice President, Global Head of Customer Experience
    Nu Skin Enterprises

    Evita Singson currently serves as Vice President and global head of customer experience. Prior to her current role, she served as the vice president of global sales channel development from 2018-2020 and as regional vice president of sales for Asia Pacific and President for Nu Skin Vietnam from 2015 to 2017. With over 20 years of experience in the direct selling industry, Evita has a successful track record of helping to build markets and distributor sales leaders throughout Asia. She is experienced in new market development with the openings of Nu Skin Philippines, Singapore, Malaysia, Brunei, Indonesia and Vietnam. 

    • Sean-Smith

    Sean Smith

    InfoTrax Systems

    Sean Smith has been at InfoTrax since 2011. Starting in their Commission Analyst department, Sean learned the importance of commission plans driven by the right strategy. Fast forward 11 years and Sean is now the CEO and an owner of InfoTrax, taking everything he learned working with their amazing clients and putting that into software products that take the headache out of compensation strategy and software. When he is not working at InfoTrax, Sean loves to spend time traveling with his wife Kim and their three kids. 

    • MarkStastny-sq

    Mark Stastny

    Chief Marketing Officer
    Scentsy, Inc.

    Daring to defy the 9-second attention span, Mark purposefully leads the Marketing Team. These are the brand-builders and storytellers, the people-watchers, posters, taggers and tweeters — yes, they often get the job done in 140 ... wait, 280 ... characters or less.

    Mark boasts more than 25 years of passion and experience in marketing strategy, communications, promotions and programs, customer segmentation, public relations, digital and social marketing, and building world-class brands.

    When he’s not working with his team to crack the Millennial code, Mark likes hanging out with his family — usually wakeboarding somewhere on a lake or riding horses in the mountains — cycling and playing guitar in those rare quiet moments.

    • Kamal-Thota

    Kamal Thota

    Vice President, Digital

    Rob van der Ploeg

    Senior Supply Chain Manager
    Green Logistics in the City of Groningen

    • Wechsler-Jemima

    Jemima Wechsler

    Group Vice President, Compliance

    In another episode of “I didn’t go to college for this”, Jemima studied hotel & restaurant management at the University of Denver.  Following a few years of no holidays and crazy hours working for an international hotel chain, Jemima’s career path involved recruiting marketing & advertising professionals for CPG clients, working as a corporate paralegal for a Silicon Valley law firm, and supporting service and sales operations for a manufacturer of toys and promotional products.  Jemima joined Jonathan Gelfand’s team at Beachbody in August 2009, managing the compliance needs for the Coach network as a team of one.   Today she has the good fortune to collaborate with a larger team where every day presents unique opportunities to proactively support the field, teach and train on matters of policy, as well as the chance to contribute towards various business initiatives.  Outside of office hours, Jemima volunteers with Santé D’Or Foundation, a non-profit, no-kill animal rescue based in Atwater Village.  

    • TylerVanWhitehead

    Tyler Van Whitehead

    Arbonne International LLC

    Tyler Whitehead is the CEO of Arbonne PBC, headquartered in Irvine, California. He has spent the past 19 years in the pursuit of wellness at scale as a leader in the direct selling industry. His experience has included key roles in executive management and as an attorney leading the development and deployment of beauty, skincare, nutrition and personal care products and devices. He has remained focused throughout his career on creating opportunity for independent business owners around the world. Previous to Arbonne, Tyler served in executive roles as President, West Region, at Nu Skin Enterprises, Inc. overseeing strategic global projects and sales and operations in 36 countries, Vice President of Sales & Operations Americas, and Vice-President & General Counsel. He joined Nu Skin as General Counsel after an active career in private practice of law specializing in business, corporate finance and mergers and acquisition work. Tyler has long embraced the value of unleashing human potential through finding the intersection of purpose and people. He is thrilled to be a part of the value creation that comes from practicing the empowerment mission of Arbonne and the experiential journey that enables for millions of people around the world. Tyler is an active Board Member of the World Federation of Direct Selling Associations (WFDSA), the US Direct Selling Association (DSA), and Council for Responsible Nutrition (CRN). Tyler is an aspiring runner, explorer, and golfer. Father of 5, married to Elizabeth Thibaudeau, another industry-leading and trailblazing CEO and CMO together they love empowering the live of others through this work. 

    • Travis-Wilson

    Travis Wilson

    Director of Business Development
    Momentum Factor

    Travis Wilson currently serves as the Director of Business Development with Momentum Factor. Having been an executive in the direct sales industry for several years as a VP of Finance and CFO for multiple successful companies, Travis holds a keen understanding of the importance of risk mitigation in an industry where distributors are both the key to growth and success, as well as the source of significant regulatory and reputational risk. In January 2022, Travis brought his direct selling background to Momentum Factor to help take the industry's top risk mitigation platform - FieldWatch - and other best-in-class services to direct sales companies across the globe.

    • MonicaWood

    Monica Wood

    Vice President, Global Consumer and Member Insights

    Overview and Contributions

    Monica Wood is a leader in the field of market insights, where her reputation for providing new methods and championing best practices has been a hallmark of her career. Her commitment to transformative business insights and methodological rigor have resulted in innovations that have changed the industry and earned her leadership spots in many of its professional associations.

    Monica’s contributions to the industry have been numerous; however, one of her key legacies will be her 1989 work with Nielsen, when she designed the first-ever industry Marketing Mix Model, allowing insights professionals to estimate the past impact and predict the future impact of various marketing tactics on sales. Prior to the creation of this model, marketing spend and bottom line were often perceived as disconnected; with the Marketing Mix Model, professionals could show clear ROI for their efforts.

    Professional Achievements

    Throughout her career, Monica’s insights work has transformed product categories. Among the highlights:

    • Her work for Campbell Soup was documented in Malcolm Gladwell's 2009 book, What the Dog Saw. In his New York Times bestseller, Gladwell documents Monica’s work driving the reinvention of the Spaghetti Sauce category in partnership with Howard Moskowitz.
    • Monica’s category-changing insight work for Campbell’s also resulted in the company seeing the first increase in per capita soup sales in 25 years.
    • On behalf of Advil, Monica’s research found that the new liquid gel product form had the most positive associations with fast action among consumers, resulting in a substantial increase in product sales; the liquid gel segment is now the largest within the analgesic category.


    Monica has been a leader in advertising and copy testing throughout her career. Through her significant work in this arena working with companies such as ARS, Ipsos and others, she was able to break through the clutter with award-winning advertising leading to double-digit sales including well-known brands such as V-8, Benefiber, Campbell's Soup, Advil, Centrum and many others.

    Monica has advised many Fortune 100 elite corporations during her extensive career, and has earned recognition as one of the leaders in the field for her work with some of the world’s best known brands. As a result of her visionary work, numerous achievements and impressive results, Monica “had the ear” of the CEO’s, who viewed her as a trusted advisor and key asset.

    In her work for Herbalife Nutrition, where she is currently the Vice President, Global Consumer and Member Insights, Monica is responsible for building the insights function from the ground up, creating best in class practices globally and moving the company towards a more customer-centric model.

    Professional History

    Prior to joining Herbalife, Monica was the President of Monica Wood and Associates where she partnered with leading pharmaceutical and CPG clients to develop outstanding solutions and actionable, insightful research deliverables.  

    Prior, Monica was Vice President Global Marketing Services at Novartis. She was responsible for all global interactive marketing activity, media spending analytics, syndicated and custom market research for Novartis Consumer Health.

    Prior to joining Novartis, Monica was Vice President Consumer Insights and Strategy planning at ToysRUS. In that role, she created the insights and strategy group and had full global responsibility for insight and strategy work for ToysRUS and BabiesRUS. 

    Prior to ToysRUS, Monica was EVP of Edelman Public Relations. There she founded StrategyOne, their internal insights and strategy department. Among her other accomplishments, she lead the development of one of the first 360 media tracking systems.

    Before that, Monica was with Wyeth, where she was Vice President, Market Research, for Consumer Health. Monica led the research function for such well-known Wyeth brands as Advil, Robitussin, and Chapstick. Amongst her accomplishments, Monica created global standards, processes and best practices for new product development, copy testing and tracking. Through her leadership and insight work,  Advil was repositioned from a "body pain brand" to an "every day pain" solution, resulting in a significant growth in revenue. 

    Professional Memberships, Awards and Recognition

    Within the industry as a whole, Monica has built strong collegial relationships with her peers via her contributions to professional associations. She is a member of the University of Miami Herbert Business School Entrepreneurship Advisory Board, as well as for the Market Research Council. She is past president of the Market Research Council and is currently the Chairman of the Industry Research Committee for the Direct Selling Association, Monica is on the board of other organizations including the Ad Council Research Advisory Board and the Market Research Council.  She has been Vice President of the South Florida American Marketing Council as well as President Elect, and has served on the ARF Leadership Council.

    Wood’s research has also garnered industry recognition in the form of professional awards. Most recently, in 2017, Wood was honored by the Direct Marketing News where she was awarded “Woman to Watch” in Marketing. Her work for Herbalife Nutrition on revitalizing online sales through optimized lead generation received a 2017 Bronze David Ogilvy Award. In 2019 her team at Herbalife Nutrition won a Quirk’s award for Marketing Research and Insight Excellence as Client Side Team of the Year. In 2020, her team won a second David Ogilvy Bronze in the category of Health & Personal Care for its Healthy Breakfast study and was a finalist for the Market Research Society’s award for In-House Team of the Year.

    In 2021, Monica was named as a finalist for the American Marketing Association’s Charles Coolidge Parlin Award, the organization’s oldest and most distinguished award. The Parlin Award is given to leading practitioners and scholars who have demonstrated outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time.

    Her work for Campbell’s received a Gold David Ogilvy Award as well as a Gold Effie Award. Her work for Novartis earned a Silver David Ogilvy Award.


    Monica went to University of Miami receiving her MBA Magna Cum Laude in Marketing and University of Florida, Magna Cum Laude.

    • Daryl-Wurzbacher

    Daryl Wurzbacher

    Chief Executive Officer
    ByDesign Technologies, Inc

    Daryl began his career in the direct selling industry in 1999 as the Director of Information Technology for a direct sales start-up. That company was the first client of ByDesign Technologies, and Daryl was a critical liaison between ByDesign, the field leaders, and his corporate team. In 2007, Daryl transitioned to the supplier side as the Director of Technology for ByDesign. His strategic contributions led to his appointment as President in 2015 and CEO in 2018.

    Natalia Yenatska

    Chief Operating Officer

    • Casey-Zenner

    Casey Zenner

    Vice President of Global Sales
    Kount, an Equifax Co

    Casey is a 12 year software sales veteran and has been with Kount for the past 6 years. During his time at Kount, Casey has held a verity of roles geared towards revenue growth and strategic partnerships. As the VP of Global Sales, Casey is focused on growing Kount and Equifax’s global footprint and leads teams in Boise and London. While leadership is his passion, Casey enjoys rolling up his sleeves with his team to solve complex identity and fraud business challenges merchants face on a day-to-day basis.

    When he not working to solve customer needs, you can find Casey enjoying a round of golf with his friends or spending quality time with his wife Lina and two kids Nick and Alex.

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A special thank you to DSA’s 2022 ENGAGE sponsors for their generous support

  • SeneGence


  • Jenkon


  • Katapult


  • Multibrain


  • NuSkin


  • Nexio


  • Amway


  • Herbalife


  • ipayout


  • verb


  • PayQuicker

  • Rallyware


  • Xirect


  • checkout


  • Kount


  • Maersk


  • ADI


  • Infotrax


  • MIG


  • penny


  • vorys


  • 4life


  • directscale


  • Pro


  • Shaklee


  • smart-office


  • Squire


  • Thatcher


  • Worldpay


  • Amware


  • BakerHostetler


  • KelleyDrye


  • pcnametag


  • WinstonStrawn