Crayton Webb is the owner and CEO of Sunwest Communications, a Dallas, Texas-based public relations and public affairs firm.

Previously, Webb was the vice president of corporate communications and corporate social responsibility for Mary Kay Inc. In his 12 years with Mary Kay, Webb launched the company’s CSR strategy, Pink Changing Lives, evolving its philanthropic efforts into a strategic, multi-platform program with a global reach. In addition to his CSR and sustainability work, Webb also led the company’s global media relations, reputation management, public relations and crisis communications efforts across nearly 40 markets around the world. Before joining Mary Kay, Webb served as chief of staff for Dallas Mayor Laura Miller and, prior to that, he was a broadcast journalist for nearly ten years.

Webb is active in his community, serving as chairman of the board of the YMCA of Metropolitan Dallas and is on the boards of the National Domestic Violence Hotline and the Arbor Day Foundation. He is immediate past chairman of the men’s auxiliary for Genesis Women’s Shelter in Dallas, HeROs (He Respects Others). Most recently, Webb was selected by D CEO magazine to be included in its 2020 and 2019 editions of The Dallas 500: The Most Powerful Business Leaders in Dallas. Webb received the Hugh O’Brian Youth Leadership Alumni Achievement Award in 2017 and the 2015 Leadership Dallas Distinguished Alumni Award.